Vira Health

Name

Vira Health

Legal name

Vira Health Limited

Website

https://vira.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Health Employee Benefits

NAICS

Family Planning Centers (621410), Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics) (HLALADAE)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Digital health platform
• Employee health benefits
• Menopause care
• Digital therapeutics
• Reproductive health

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise employer health benefits subscription: B2B2E subscription model where employers pay to provide Vira Health's health support platform as an employee benefit. The platform is accessible to employees through employer-sponsored membership. Pricing is likely per-employee-per-month (PEPM) or per-covered-life arrangements based on enterprise sales motion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vira Health builds and sells a digital health platform that provides clinically-validated care navigation, virtual specialist appointments, HRT and contraception prescriptions, behavioral coaching, and multilingual educational content across life stages including hormonal health, fertility, pregnancy, parenting, menopause, and men's health. The company sells this primarily as an enterprise employee benefit (B2B2E subscription) and through channel partners such as TELUS Health and Discovery Health, with the Stella menopause app also available direct-to-consumer in the UK and US.

Product overview

Vira Health operates as a multi-product digital health platform consisting of three main consumer-facing brands and an employer benefits platform. The core Vira platform serves as a global employee benefit solution providing care across hormonal health, fertility, pregnancy, postpartum, parenting, menopause and men's health. Stella is the specialist menopause care sub-brand offering virtual appointments, hormone therapy prescriptions and coaching. The Lowdown (acquired) focuses on contraception and reproductive health. All products are integrated under the Vira Health umbrella with shared clinical standards, multilingual support and a global specialist network.

Differentiator

Problem solved

Functional benefit

Brands

• Stella: Specialist online menopause care platform offering virtual appointments and hormone therapy prescriptions, lifestyle guidance and coaching through the app. Available in the UK, US, and South Africa.
• The Lowdown
• Vira Health Member Zone

Products and services

• Vira (Vira Health Member Zone) Global employee health benefits platform that delivers clinically-reviewed content, virtual specialist appointments, care navigation, and a specialist referral network across hormonal health, fertility, pregnancy, postpartum, parenting, menopause, and men's health, sold to enterprise employers as an employee benefit and available in 100+ countries and 20+ languages.
• Stella Specialist online menopause care platform offering virtual appointments with vetted clinicians, hormone replacement therapy prescriptions, lifestyle guidance, symptom tracking, behavioral and lifestyle plans, and coaching. Clinically validated, available in the UK, US, and South Africa, and recognized by Oprah Daily and Healthline as a leader in menopause care.
• The Lowdown Contraception and reproductive health care platform that leverages 3.5 million proprietary data points on contraception to support contraception decisions and provides contraception prescriptions to women in the UK.

Quantifiable outcome

• 80% feel better with Vira Health
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Discovery Health Medical SchemecoreChannel Partner/ Reseller/ Distributor · 18 February 2026Discovery Health partnered with Vira Health to launch Stella, a clinically validated menopause support app, in South Africa exclusively for female Discovery Health Medical Scheme members aged 35-70. Available free from February 1, 2026, approximately 800,000 female DHMS members (73% of female member base) qualify for the benefit. This marks Stella's first market entry outside the UK and US.
• AlvacoreOthers · 8 November 2022
• TELUS HealthcoreChannel Partner/ Reseller/ DistributorTELUS Health offers the Vira Health Member Zone through their Employee Assistance Programme (EAP), enabling their employer clients to provide specialist, clinically rigorous support for workforce health challenges. Philip Mullen, VP EMEA TELUS Health, stated 'This is what meaningful benefit parity looks like in practice.'
• Korn FerryflagshipStrategic or Co-development PartnerResearch partnership with Korn Ferry to conduct survey on Women in the Workplace. Published research on women's health challenges in the workplace including menopause impact on employee retention and productivity.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Midi Health: Midi Health is a US virtual care clinic specializing in perimenopause and menopause care for women, with employer and insurance distribution. Closest direct competitor to Vira's Stella product given overlapping clinical model, employer-led GTM, and focus on specialist menopause treatment.
• Maven Clinic: Maven Clinic is a global virtual care platform for women's and family health, selling to employers and payers. Most comparable end-to-end life-stage coverage (fertility, pregnancy, postpartum, menopause) and B2B2E employer distribution model that mirrors Vira's Member Zone.
• Peppy: Peppy is a UK-based employer-benefits platform delivering specialist health support (menopause, fertility, men's health) via app and human coaches. Highly comparable GTM to Vira including UK employer focus, B2B2E model, and overlapping clinical specialties.
• Gennev: Gennev (formerly Genneve) is a US telehealth menopause care provider offering clinician visits, coaching, and pharmacy services. Direct competitor to Stella on specialist menopause care with employer/consumer GTM.
• Elektra Health: Elektra Health is a digital menopause care platform offering virtual specialist visits, education, and community, primarily sold to employers and health plans. Direct competitor to Vira's Stella on menopause-specific employer distribution in the US.
• Carrot Fertility: Carrot Fertility provides global fertility, family-building, and hormonal health benefits to employers. Overlap with Vira in employer-sponsored fertility and reproductive health benefits, including menopause as the platform has expanded.

Broad incumbents

• Progyny: Progyny is a leading US fertility and family-building benefits provider sold to enterprise employers. Comparable employer-sponsored women's health benefit model though narrower scope (focused on fertility) than Vira's full life-stage platform.
• Noom: Noom is a large digital health platform with a weight management and behavior change core, now extending into women's health and employer benefits. Logo customer of Vira but also a broad incumbent pursuing employer health benefits adjacency.
• Kaia Health: Kaia Health is a digital therapeutics platform for musculoskeletal and chronic conditions, with employer and payer distribution. Logo customer of Vira; broader incumbent with employer health benefits channel overlap.

Emerging players

• Daye: Daye is a UK-based digital health company focused on women's reproductive and hormonal health, including contraception, microbiome testing, and menopause. London-based peer with similar women's health D2C and emerging employer-benefit distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/virahealth
• Xx.com/Vira_Health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vira Health