VITEKA
VITEKA is a Spanish B2B distributor of pharmacy equipment and furnishings, reselling hardware and software from brands such as Pricer, Checkpoint, Gollmann, Cashlogy, StrongPoint, Affypharma, and Pulso (Nixfarma) to independent and chain pharmacies in Spain via a quote-based direct-sales model.
- Company typePrivate
- Founded-
- HeadquartersMálaga, Spain
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What VITEKA does
VITEKA is a Spanish B2B distributor of pharmacy equipment and furnishings, operated by DINARO PARTNERS, S.L and headquartered in Antequera, Málaga. The company aggregates a multi-vendor catalog of hardware and software solutions purpose-built for community and chain pharmacies, including automated cash management systems (Cashlogy by Azkoyen), electronic shelf labels and SmartTAG infrastructure (Pricer), anti-theft EAS antennas and tags (Checkpoint), robotic personalized-dose dispensing systems (Gollmann), smart parcel lockers (StrongPoint), measurement devices (Affypharma), and the Nixfarma pharmacy management software suite (Pulso). The offering spans cash handling, inventory and price labeling, loss prevention, customer flow/queue management, automated prescription packaging, in-store health measurement (scales, blood pressure monitors, multifunction stations), digital signage (LED screens, illuminated pharmacy crosses), and store branding/vinyl graphics.
The business model is sales-led and quote-based: customers browse the informational catalog at viteka.es and request budgets through website forms, email, WhatsApp Business, or phone, with a stated 48-72 hour quote response time. No public pricing is disclosed — all listed SKUs display placeholder prices — and the website functions as a product catalog rather than transactional e-commerce. Revenue derives from hardware sales (the dominant stream), one-time software licensing (Nixfarma), and ancillary technical services for installed equipment. The company serves independent and chain pharmacies across Spain (with Andalusia as the stated operating region) through a domestic, single-country distribution channel.
VITEKA is privately held, has approximately 5 employees, no disclosed institutional investors or parent company, and no public revenue figures. Strategic positioning rests on being a single-source Spanish supplier of pharmacy-specific equipment from multiple international brands, supported by technical service capability and a direct-sales relationship model rather than on proprietary technology, software platforms, or scale advantages.
VITEKA firmographics
Firmographics- Name
- VITEKA
- Legal name
- DINARO PARTNERS, S.L
- Website
- https://viteka.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VITEKA is a Spanish B2B distributor of pharmacy equipment and furnishings, reselling hardware and software from brands such as Pricer, Checkpoint, Gollmann, Cashlogy, StrongPoint, Affypharma, and Pulso (Nixfarma) to independent and chain pharmacies in Spain via a quote-based direct-sales model.
- Ownership category
- akta.pro rank
VITEKA industry classification
Industry- Product category
- Pharmacy Equipment & Furniture Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
- akta.pro secondary industry
- Pharmacy Supply Chain & Secondary Distribution (Repackagers/Redistributors) (CRAOAHAC)
Keywords
Where VITEKA is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
VITEKA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment and Hardware Sales: Sale of physical pharmacy equipment including cash managers, queue management systems, measurement devices (scales, blood pressure monitors), anti-theft antennas, smart lockers, LED screens, and electronic shelf labels.
- Software Sales and Licensing: Sale and distribution of pharmacy management software including Nixfarma software by Pulso and related software solutions.
- Technical Services: Technical support and service for installed equipment, implied by the 'Servicio técnico' (Technical Service) benefit mentioned on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
VITEKA product offering
Product offeringCore offering
VITEKA, a DBA of DINARO PARTNERS, S.L, distributes and supplies pharmacy-specific operational, automation, and merchandising equipment to pharmacies across Spain. Its portfolio covers cash management systems, SPD robotic dispensers, queue management, pharmacy management software, measurement equipment, electronic shelf labels, anti-theft systems, smart lockers, LED display screens, and pharmacy crosses/signage. The company acts as a multi-brand integration distributor for the pharmacy retail vertical.
Product overview
VITEKA is a pharmacy equipment and furniture supplier offering an integrated portfolio of solutions for pharmacy retail operations. The offering is a multi-product catalog combining hardware systems (cash management via Gestores de efectivo, automated medication dispensing via SPD/Gollmann robots, queue management systems, smart lockers, anti-theft systems) with digital solutions (Nixfarma pharmacy management software, electronic shelf labels/Pricer system, LED displays) and measurement equipment (scales, blood pressure monitors, multifunction stations). Products span cash handling, inventory management, customer flow optimization, digital signage, security, and health monitoring, with key brand partners including Cashlogy, Gollmann, Pricer, Checkpoint, StrongPoint, and Affypharma.
Differentiator
Problem solved
Functional benefit
Brands
- Nixfarma: Pharmacy management software mentioned as a product/service category on the website.
Products and services
- Cash Management Systems (Gestores de efectivo)
- SPD Robotic Dispensing Systems (Robots dispensadores) Automated single-pill dispensing robots (Gollmann) that store, manage, and dispense medication for pharmacy back-of-house operations. Sold to pharmacy owners in Spain to improve dispensing accuracy and operational efficiency.
- Queue Management Systems (Gestores de colas) Customer queue management hardware and ticketing systems (Cusir) for organizing waiting flow at the pharmacy counter. Sold to pharmacy owners and managers in Spain to improve the customer experience at peak hours.
- Nixfarma Pharmacy Management Software (Software de gestión) Pharmacy management software (Nixfarma by Pulso) covering prescription, inventory, and back-office workflows. Sold to Spanish pharmacies that need an integrated management platform alongside physical store equipment.
- Measurement Equipment (Equipos de medición) Pharmacy-grade measurement devices (Affypharma) including scales, blood pressure monitors, and multifunction measurement stations. Sold to Spanish pharmacies for in-store health and weight services.
- Electronic Shelf Labels (Etiquetas y tarjetas electrónicas) Electronic shelf label systems (Pricer) that automate price and product information updates on pharmacy shelves. Sold to pharmacy owners in Spain to eliminate manual price changing and ensure consistent pricing.
- Anti-Theft Systems (Antenas antihurto) Electronic article surveillance antennas and anti-theft systems (Checkpoint Systems) installed at pharmacy exits to deter shoplifting. Sold to Spanish pharmacy owners to protect high-value merchandise.
- Smart Lockers (Taquillas inteligentes) Click-and-collect and pickup smart lockers (StrongPoint) that allow pharmacy customers to retrieve orders outside opening hours. Sold to Spanish pharmacies seeking extended-hours pickup and last-mile convenience.
- LED Display Screens (Pantallas LED) In-store LED display screens for advertising, promotions, and customer-facing communication inside the pharmacy. Sold to Spanish pharmacy owners to enhance merchandising and in-store marketing.
- Pharmacy Crosses and Signs (Cruces y letreros) Exterior pharmacy LED crosses and signage (Affypharma) used to identify a pharmacy storefront and signal opening status. Sold to Spanish pharmacy owners for storefront visibility and regulatory identification.
Companies that use VITEKA
Customer profileSegments1 record
Ideal customer profiles1 record
VITEKA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VITEKA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PricercorePricer supplies electronic shelf labels (ESL) and related infrastructure including SmartTAG products. VITEKA distributes Pricer's ESL solutions including SmartTAG Power, SmartTAG HD, SmartTAG Flash, SmartTAG Color, and HangTAG product lines to pharmacies in Spain.
- CheckpointcoreCheckpoint provides anti-theft systems including antennas (Evolve series) and security labels for retail environments. VITEKA distributes Checkpoint's anti-theft solutions including EAS antennas, security tags, and deactivator pads to pharmacies.
- Gollmann (Gollmann Kommissionierautomaten GmbH)coreGollmann manufactures robotic dispensing systems (SPD robots) for automated medication packaging. VITEKA distributes Gollmann's robotic systems for pharmacies requiring automated dose packaging solutions.
- Cashlogy (Azkoyen)coreCashlogy (by Azkoyen) provides intelligent cash management solutions for retail. VITEKA distributes Cashlogy cash management systems to help pharmacies automate and secure cash handling.
- AffypharmacoreAffypharma supplies pharmacy equipment including measurement devices (scales, blood pressure monitors), crosses/signs, and multifunction equipment. VITEKA distributes Affypharma products under their own brand reference codes.
- Pulso (Nixfarma)corePulso provides Nixfarma pharmacy management software. VITEKA distributes Nixfarma software solutions for pharmacy administration, inventory, and prescription management.
Scale indicators1 record
Recent moves6 records
VITEKA competitors and assessment
Company assessmentBroad incumbents
- Capsa Healthcare: US-based manufacturer of medication carts, automated dispensing, and pharmacy workflow solutions. Comparable as a pharmacy-automation incumbent with overlapping categories (dispensing, point-of-care measurement, cash/queue-adjacent workflow).
- Omnicell: US-listed leader in pharmacy and medication-management automation. Operates broadly across hospital and retail pharmacy with overlapping product categories (automated dispensing, inventory, adherence), making it a scaled incumbent comparable to the technology VITEKA distributes.
- BD (Becton Dickinson): Global medical-technology and pharmacy-product company. Comparable as a broad incumbent whose pharmacy offerings (dispensing, measurement, workflow) overlap with portions of VITEKA's catalog across a much wider healthcare portfolio.
Others
- PHOENIX Group: European pharmaceutical wholesale and pharmacy retail operator. Comparable as a large Europe-wide counterpart serving community pharmacies, the same end customer that VITEKA equips.
- McKesson: Global pharmaceutical distributor and pharmacy-services provider serving retail pharmacies. Comparable as a downstream customer/supply-chain participant sharing the same pharmacy retail-buyer base that VITEKA serves.
- Alliance Healthcare: European pharmaceutical wholesaler with pharmacy-services offerings active in Spain and other markets. Comparable as a downstream pharmacy channel participant that touches the same retail pharmacy customers as VITEKA.
Direct peers
- Willach Pharmacy: German-headquartered specialist in pharmacy equipment, shelving, and dispensing automation. Directly comparable to VITEKA as a focused pharmacy-equipment supplier serving European retail pharmacies with a similar product mix.
- Apotheka: European pharmacy equipment and store-fixture supplier offering shelving, counters, dispensing, and pharmacy technology. Comparable to VITEKA as a specialist distributor focused on the community-pharmacy retail channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
VITEKA social profiles
Digital presenceVITEKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VITEKA leadership team
Management profileNumber of profiles
VITEKA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VITEKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VITEKA
What does VITEKA do?
VITEKA, a DBA of DINARO PARTNERS, S.L, distributes and supplies pharmacy-specific operational, automation, and merchandising equipment to pharmacies across Spain. Its portfolio covers cash management systems, SPD robotic dispensers, queue management, pharmacy management software, measurement equipment, electronic shelf labels, anti-theft systems, smart lockers, LED display screens, and pharmacy crosses/signage. The company acts as a multi-brand integration distributor for the pharmacy retail vertical.
Is VITEKA a public or private company?
VITEKA is a private company. It is classified as unknown and is currently operating.
When was VITEKA founded?
VITEKA was founded in -1. It employs 1 to 10 people.
Where is VITEKA based?
VITEKA is headquartered in Málaga, Spain, in the Europe region.
How does VITEKA make money?
Three revenue lines are on record. Equipment and Hardware Sales are the primary driver. The others are software Sales and Licensing and technical Services.
Who are VITEKA's main competitors?
Broad incumbents on record are Capsa Healthcare, Omnicell and BD (Becton Dickinson). Others are PHOENIX Group, McKesson and Alliance Healthcare. Direct peers are Willach Pharmacy and Apotheka.
Does VITEKA have an API?
No public API is recorded for VITEKA.
What industry is VITEKA in?
VITEKA's product category is Pharmacy Equipment & Furniture Distribution. Its primary akta.pro industry code is CRAOAHAG, Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience), with a secondary code of CRAOAHAC, Pharmacy Supply Chain & Secondary Distribution (Repackagers/Redistributors). Its NAICS code is 424210 and its SIC code is 5047.