Vivanta by Taj

What Vivanta by Taj does

Vivanta by Taj is a luxury 5-star hotel brand launched in 2007 by Indian Hotels Company Limited (IHCL), the publicly listed hospitality arm of the Tata Group. It operates as a contemporary, design-forward alternative to the flagship Taj brand, targeting affluent business and leisure travelers seeking modern luxury experiences in key urban and leisure destinations. The brand runs a portfolio of properties across major Indian cities (Chennai, Coimbatore, Bhubaneswar, Kochi/Ernakulam, Gurugram, Goa, Tawang) and select international locations (Colombo, Sri Lanka; Nepal), with 8-10 properties identified in the input data.

The brand generates revenue through four primary streams: hotel accommodation (the core), on-site dining (lounges, all-day restaurants offering local and international cuisine), events and meetings (corporate events, weddings, gatherings), and membership programs through the Neupass loyalty ecosystem spanning the broader IHCL portfolio. Pricing is not publicly disclosed and operates on a quote-based model varying by property, room type, season, and availability. Distribution is primarily through direct online booking via vivanta.tajhotels.com, complemented by the Taj Hotels central reservation system, and likely supplemented by OTAs and corporate booking platforms. Corporate access codes, travel agency codes, and group codes are explicitly supported on the booking interface.

Vivanta holds no independent ownership, funding, or capital structure — it is fully embedded within IHCL, which is publicly listed on Indian stock exchanges and majority-owned by the Tata Group. As an integrated sub-brand, Vivanta benefits from IHCL's brand heritage, distribution network, and loyalty infrastructure, but its own operating metrics are not separately disclosed. The company has no proprietary technology stack or AI capabilities disclosed in the available data, and its competitive position is anchored in physical hospitality assets, brand recognition, and ecosystem integration rather than technology differentiation.

Name

Vivanta by Taj

Legal name

Indian Hotels Company Limited

Website

https://vivanta.tajhotels.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivanta by Taj is a contemporary luxury 5-star hotel brand launched in 2007 by Indian Hotels Company Limited (IHCL), operating premium properties across major Indian cities and select international destinations, serving affluent business and leisure travelers through accommodations, dining, events, and loyalty programs.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel stays
• Hotel accommodation
• Fine dining restaurants
• Event and meeting venues
• Loyalty membership program

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from room bookings across Vivanta properties in India and select international locations. The brand offers various room types with premium amenities targeting luxury travelers.
2. Dining Services: Revenue from on-site restaurants, lounges, and all-day dining venues offering local and international cuisine at each Vivanta property.
3. Events and Meetings: Revenue from hosting events, meetings, and gatherings in stylish spaces, including outdoor event areas shown in marketing imagery.
4. Membership Programs: Revenue from membership programs offering perks and preferential rates for repeat guests, leveraging the Taj Hotels loyalty ecosystem.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vivanta by Taj operates a portfolio of contemporary luxury 5-star hotel properties across key Indian cities and select international destinations (Sri Lanka and Nepal). The brand sells premium room accommodation, on-site dining experiences, event and meeting spaces, and access to the Neupass loyalty membership program for repeat guests.

Product overview

Vivanta by Taj is a luxury 5-star hotel brand operated by the Indian Hotels Company Limited. The brand offers a unified portfolio of premium hotel properties across India and select international locations, providing upscale accommodations, dining experiences, and membership programs. The product portfolio centers on the Vivanta Hotels brand, which encompasses multiple property locations serving business and leisure travelers seeking contemporary luxury experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivanta Hotels (Luxury 5-Star Hotel Stays) Contemporary luxury 5-star accommodation across key Indian cities and select international destinations (Sri Lanka, Nepal), targeted at affluent business and leisure travelers seeking stylish rooms, vibrant lounges, all-day dining, swimming pools, and premium urban addresses.
• Dining and Restaurants at Vivanta Hotels On-site restaurants, lounges, and all-day dining venues at every Vivanta property, offering curated local and global cuisine to in-house guests and walk-in diners.
• Events and Meetings at Vivanta Hotels Stylish indoor and outdoor event spaces at Vivanta properties for hosting corporate meetings, conferences, social gatherings, weddings, and private events.
• Neupass Loyalty Membership Program Subscription-style loyalty membership offering perks and preferential rates for repeat guests across Vivanta, Taj, Ginger, and SeleQtions properties within the IHCL / Taj Hotels portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Leela Hotels: Indian luxury hotel chain operating premium 5-star properties in key Indian cities and resort destinations. Directly comparable as both serve affluent travelers seeking contemporary Indian luxury hospitality with strong design and service standards.
• Lemon Tree Hotels: Indian hotel chain operating mid-scale to upscale properties including Lemon Tree Premier and Aurika brands across India. Comparable as a domestic Indian competitor targeting similar business and leisure traveler segments with multiple city footprints.
• Ginger Hotels (IHCL): IHCL's budget hotel brand operating across India targeting cost-conscious business and leisure travelers. Comparable as a sister brand within the IHCL ecosystem sharing distribution, loyalty, and operational infrastructure with Vivanta.
• ITC Hotels: Major Indian hotel chain operating luxury and premium properties across India including ITC Royal Bengal, ITC Maurya, and ITC Grand Central. Directly comparable as both serve premium Indian business and leisure travelers with full-service luxury offerings.
• Oberoi Hotels & Resorts: India's leading luxury hotel chain operating full-service luxury hotels and resorts across India and select international destinations. Directly comparable as both target affluent business and leisure travelers with premium urban and resort properties in India.
• Indian Hotels Company Limited (Taj Hotels): Vivanta's parent brand under IHCL, operating flagship heritage and luxury hotels across India. Directly comparable as both sit within the same IHCL portfolio serving luxury and upper-upscale travelers in the Indian market.

Broad incumbents

• Hyatt Hotels Corporation: Global luxury hotel operator with significant India presence including Park Hyatt, Andaz, and Grand Hyatt properties. Comparable as a broad incumbent offering premium business and leisure accommodations in key Indian cities overlapping Vivanta's footprint.
• Hilton Hotels & Resorts: Global hospitality company operating luxury and premium hotels including Conrad and Hilton properties across India. Comparable as a broad incumbent targeting affluent business travelers with full-service luxury hotels in Indian metropolitan markets.
• Marriott International: Global hospitality giant with extensive presence in India through Marriott, JW Marriott, and Ritz-Carlton brands. Comparable as a broad incumbent offering luxury and upper-upscale accommodations that compete with Vivanta for premium travelers in Indian cities.
• Radisson Hotel Group: International hotel group with growing presence in India through Radisson Blu, Radisson, and Park Inn properties. Comparable as a broad incumbent offering upper-upscale accommodations competing with Vivanta for business and leisure travelers in Indian cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vivanta-by-taj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivanta by Taj