Víver Living Drinks
Víver Living Drinks is a Spanish artisanal beverage producer founded in 2020 in Atarfe, Granada, manufacturing kombucha and water kefir (Kéfrutas) via traditional 30-day fermentation. It serves health-conscious Spanish consumers across 5,000+ retail points and a direct e-commerce subscription channel, with 23 employees.
- Company typePrivate
- Founded-
- HeadquartersAtarfe, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Víver Living Drinks does
Víver Living Drinks, operating under the legal entity VIVER KOMBUCHA, S.L., is a Spanish artisanal beverage producer founded in 2020 and headquartered in Atarfe, Granada. The company manufactures kombucha and water kefir (marketed as "Kéfrutas") using a traditional 30-day fermentation process, delivering over 1 billion live probiotics per bottle in unpasteurized, vegan, and gluten-free formulations. The product range covers 6 kombucha flavors and 4 Kéfrutas flavors, positioned as a healthier alternative to sugary soft drinks and alcohol for health-conscious consumers, athletes, vegans, and consumers with dietary restrictions.
The business operates a dual-channel go-to-market combining direct-to-consumer e-commerce (with a customizable subscription model covering Kombucha and Kéfrutas packs) and physical retail through 5,000+ points of sale across Spain, including supermarkets, proximity stores, and HoReCa channels. Premium retail pricing is evident, with a 12-bottle 330ml Kombucha multisabor pack listed at €29.90 on the company website. Cold-chain logistics are operated through partnerships with SEUR Frío and Integra2 to preserve product integrity post-fermentation. Distribution is supported by IFS FOOD and BRCGS food safety certifications, which serve as gating credentials for mainstream retail entry.
The company employs 23 people and has leveraged EU FEDER co-funding to support capacity expansion and R&D at its Granada facility. Public-facing material markets Víver as the fastest-growing kombucha brand in the Spanish market, a self-reported positioning claim. Marketing is multichannel with a strong content-and-education emphasis across social media, targeting wellness-oriented consumer segments rather than B2B or foodservice anchor accounts. No public funding rounds, acquisitions, or AI/ML capabilities are disclosed in the input data.
Víver Living Drinks firmographics
Firmographics- Name
- Víver Living Drinks
- Legal name
- VIVER KOMBUCHA, S.L.
- Website
- https://viverkombucha.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Víver Living Drinks is a Spanish artisanal beverage producer founded in 2020 in Atarfe, Granada, manufacturing kombucha and water kefir (Kéfrutas) via traditional 30-day fermentation. It serves health-conscious Spanish consumers across 5,000+ retail points and a direct e-commerce subscription channel, with 23 employees.
- Ownership category
- akta.pro rank
Víver Living Drinks industry classification
Industry- Product category
- Fermented Functional Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
- akta.pro secondary industries
- Water Kefir Production (AFAFAHAB), Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE)
Keywords
Where Víver Living Drinks is headquartered
LocationHeadquarters
- HQ city
- Atarfe
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Víver Living Drinks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchase of individual bottles or multi-flavor packs through the viverdrinks.com website. Products shipped cold to preserve quality.
- Subscription Service: Recurring subscription model with options for delivery every 2 weeks, monthly, or every 2 months. Subscribers receive €5 discount on all orders and 10% off first subscription order. Flexible with ability to pause, cancel, or modify.
- Retail Distribution: Products sold through physical retail channels including supermarkets, proximity stores, and restaurants. Over 5,000 points of sale across Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Kombucha Pack Multisabor - Best Seller |
| Unit Pricing | Pay-as-you-go | Kéfir Product Line |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Víver Living Drinks product offering
Product offeringCore offering
Víver Living Drinks manufactures and sells naturally fermented, unpasteurized kombucha and water kefir beverages (under the Kéfrutas sub-brand) using a traditional 30-day fermentation process. The company produces its beverages in Atarfe, Granada, Spain, and sells them direct-to-consumer via its e-commerce site with a subscription option, and through more than 5,000 physical retail points across Spain including supermarkets, proximity stores, and restaurants.
Product overview
Víver Living Drinks is a Spanish fermented beverage company offering two core product lines: Kombucha (fermented tea-based drinks) and Kéfrutas (water kefir beverages fermented with fruit juice). The Kombucha line features six distinct flavors (Jengibre & Cúrcuma, Frutos Rojos, Mango, Piña & Hierbabuena, Limón & Espirulina, Naranja & Canela) available individually or as the best-selling Pack Multisabor of 12 bottles. The Kéfrutas line includes flavors such as Coco, Fresa, Melocotón & Mango, and Lima-Limón. Both product lines share key attributes: natural ingredients, unpasteurized processing to preserve live probiotics, fine natural carbonation, and 100% organic sourcing. Products are sold through an e-commerce subscription model offering regular deliveries with customization options, or through a network of over 5,000 physical retail points.
Differentiator
Problem solved
Functional benefit
Brands
- Kéfrutas: Water kéfir beverage fermented with fruit juice and fine bubbles, marketed as a probiotic drink.
- Kombucha
Products and services
- Kombucha Fermented, unpasteurized tea-based beverage with natural probiotics and fine natural carbonation, available in six flavors: Jengibre & Cúrcuma, Frutos Rojos, Mango, Piña & Hierbabuena, Limón & Espirulina, and Naranja & Canela. Sold to individual consumers via e-commerce and physical retail in Spain.
Quantifiable outcome
- More than 1 billion probiotics per bottle
- +2 more outcomes
Companies that use Víver Living Drinks
Customer profileSegments4 records
Ideal customer profiles4 records
Víver Living Drinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Víver Living Drinks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SEUR FríocoreCold logistics partner for peninsula deliveries (Spain and Portugal) providing 24-48 hour cold chain delivery service to ensure product quality and preserve live cultures.
- Integra2minorCold courier service for Balearic Islands deliveries, providing 5-7 business day cold chain logistics for the island market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Víver Living Drinks competitors and assessment
Company assessmentBroad incumbents
- GT's Living Foods: GT's is the largest and best-known kombucha brand in North America, with broad retail distribution and a wide flavor portfolio. It is the dominant scaled incumbent against which all artisanal kombucha players, including Víver, benchmark positioning.
Direct peers
- Remedy Kombucha: Australia-origin kombucha brand distributed internationally in retail, positioned around live cultures, low sugar, and natural ingredients. Comparable to Víver in product attributes and category positioning.
- Equinox Kombucha: UK-based premium kombucha brand with organic and unpasteurized positioning and broad European retail footprint. Closely comparable in artisanal fermentation process and natural-ingredient messaging.
- Brew Dr. Kombucha: US craft kombucha brand combining DTC e-commerce with grocery distribution, emphasizing natural fermentation and flavor variety. Mirrors Víver's artisanal positioning and channel mix in the Spanish market.
- Health-Ade Kombucha: Premium DTC-led kombucha brand with strong retail presence and subscription model. Closely comparable to Víver in positioning around live cultures, premium ingredients, glass packaging, and an omni-channel (DTC + retail) go-to-market.
- Kéfir de los Andes: Spanish-language water kefir and fermented beverage producer with retail presence in Spain and LatAm. Directly comparable to Víver's Kéfrutas line in product category and channel.
- Aqua de Kombucha: Spanish domestic kombucha brand sold through DTC and Spanish retail. The most direct in-market competitor to Víver, competing on similar positioning in Spain.
- Lo Bros: UK/EU-distributed kombucha and fermented beverage brand. Comparable to Víver in DTC + retail model, glass-bottle presentation, and focus on traditional SCOBY-based fermentation.
- Komvida Kombucha: Spanish-origin kombucha brand with strong national retail presence and DTC offering. Closest scaled Spanish competitor to Víver in terms of geographic market and positioning.
Emerging players
- Better Booch: US craft kombucha brand with DTC emphasis and emerging retail presence. Comparable to Víver in scale, traditional fermentation emphasis, and brand-led growth strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Víver Living Drinks social profiles
Digital presenceVíver Living Drinks compliance and trust
Trust signalCompliance2 records
Víver Living Drinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Víver Living Drinks leadership team
Management profileNumber of profiles
Víver Living Drinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Víver Living Drinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Víver Living Drinks
What does Víver Living Drinks do?
Víver Living Drinks manufactures and sells naturally fermented, unpasteurized kombucha and water kefir beverages (under the Kéfrutas sub-brand) using a traditional 30-day fermentation process. The company produces its beverages in Atarfe, Granada, Spain, and sells them direct-to-consumer via its e-commerce site with a subscription option, and through more than 5,000 physical retail points across Spain including supermarkets, proximity stores, and restaurants.
Is Víver Living Drinks a public or private company?
Víver Living Drinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Víver Living Drinks founded?
Víver Living Drinks was founded in -1. It employs 11 to 50 people.
Where is Víver Living Drinks based?
Víver Living Drinks is headquartered in Atarfe, Spain, in the Europe region.
How does Víver Living Drinks make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Service and retail Distribution.
Who are Víver Living Drinks's main competitors?
GT's Living Foods is listed as a broad incumbent. Direct peers are Remedy Kombucha, Equinox Kombucha, Brew Dr. Kombucha, Health-Ade Kombucha, Kéfir de los Andes, Aqua de Kombucha, Lo Bros and Komvida Kombucha. Better Booch is listed as an emerging player.
Does Víver Living Drinks have an API?
No public API is recorded for Víver Living Drinks.
What industry is Víver Living Drinks in?
Víver Living Drinks's product category is Fermented Functional Beverages. Its primary akta.pro industry code is AFAFAHAA, Kombucha Production, with a secondary code of AFAFAHAB, Water Kefir Production. Its NAICS code is 3121 and its SIC code is 2080.