Better Booch
Better Booch is a family-owned organic kombucha manufacturer and brand that brews and cans premium small-craft functional beverages with a proprietary Native+™ synbiotic blend, selling to health-conscious consumers through DTC e-commerce, subscriptions, and national wholesale channels including Whole Foods.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Better Booch does
Better Booch is a family-owned, premium organic kombucha manufacturer and brand, founded by Trey and Ashleigh Lockerbie and headquartered in the Los Angeles area with production at its own brewery in Ventura, California. The company brews and cans small-craft kombucha in ten-plus flavor SKUs (including Citrus Sunrise, Ginger Boost, Golden Pear, Hibiscus Healer, Island Hopper, Morning Glory, Strawberry Lemonade, Guava Cooler, Mango Delight, and Blood Orange Passionfruit) plus variety packs, all positioned around gut health through a proprietary Native+™ Synbiotic Blend that combines prebiotic fibers, multiple probiotic strains, and a proprietary postbiotic. Products are USDA Organic, Non-GMO, Kosher, Gluten-Free, and Vegan certified, never pasteurized to preserve living cultures, and packaged in 12oz recyclable cans.
The company's underlying technology centers on hand-brewed kombucha fermentation using organic teas, cane sugar, and SCOBY, paired with the Native+™ Synbiotic Blend developed in partnership with scientists. The product platform has been extended via the CHA sub-brand, a line of prebiotic sparkling iced teas featuring adaptogens (cordyceps, maca) and functional botanicals, broadening the addressable functional beverage category beyond traditional kombucha.
Better Booch generates revenue through three channels: (1) direct-to-consumer e-commerce on betterbooch.com selling 12-pack cases at $43 with free shipping over $50; (2) a recurring subscription service offering 1-, 2-, or 4-week delivery cadence with free shipping and 10% newsletter-subscriber discount opportunity; and (3) wholesale distribution through national and regional retailers—principally Whole Foods, Central Market, and Sprouts Farmers Market—via distribution partners Iris Nova and Dynamo placing product in thousands of locations. The company has cumulatively raised approximately $10.4 million in disclosed funding since 2019 across rounds led or backed by Crush Ventures, H Venture Partners, Outbound Ventures, and undisclosed investors.
Better Booch firmographics
Firmographics- Name
- Better Booch
- Legal name
- Better Booch, LLC
- Website
- https://betterbooch.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Better Booch is a family-owned organic kombucha manufacturer and brand that brews and cans premium small-craft functional beverages with a proprietary Native+™ synbiotic blend, selling to health-conscious consumers through DTC e-commerce, subscriptions, and national wholesale channels including Whole Foods.
- Ownership category
- akta.pro rank
Better Booch industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
- akta.pro secondary industries
- Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE), Kombucha & Fermented Beverage Taprooms (THAFAKAG)
Keywords
Where Better Booch is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Better Booch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales of 12-pack kombucha cases directly to consumers through betterbooch.com. Products shipped in eco-friendly recyclable cold packaging with free shipping over $50.
- Subscription Service: Recurring subscription model offering free shipping and 10% discount opportunity for newsletter subscribers. Customers can set delivery frequency to 1, 2, or 4 week intervals.
- Wholesale Distribution: Sales to retail partners including Whole Foods, Central Market, and independent stores nationwide. Distribution through partners Iris Nova and Dynamo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12-Pack Case - $43 |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Better Booch product offering
Product offeringCore offering
Better Booch is a family-owned craft brewery that manufactures premium USDA Organic kombucha and prebiotic sparkling iced teas under the Better Booch and CHA sub-brands. All products are hand-brewed in-house at the company's Ventura, California brewery using organic teas, never pasteurized to preserve living cultures, and feature a proprietary Native+ Synbiotic Blend combining prebiotic fibers, multiple probiotic strains, and a postbiotic. Products are sold in 12-pack cases of 12oz cans via direct-to-consumer e-commerce/subscription and through national retail and wholesale distribution.
Product overview
Better Booch is a family-owned organic kombucha and functional beverage company that brews all products in-house at their Ventura, California brewery. The product portfolio consists of two main lines: (1) Better Booch Organic Kombucha—available in 10+ flavors (Citrus Sunrise, Guava Cooler, Mango Delight, Blood Orange Passionfruit, Hibiscus Healer, Island Hopper, Ginger Boost, Golden Pear, Morning Glory, Strawberry Lemonade) plus two variety packs (Tropical and Best Sellers), featuring their proprietary Native+™ Synbiotic Blend of prebiotics, probiotics, and postbiotics; and (2) CHA Prebiotic Sparkling Tea—a sub-brand line of four sparkling tea flavors (Tropical Green Tea, Hibiscus Ginger Lime, Tangerine White Tea, Yerba Mate Berry) featuring adaptogens and functional botanicals. All products are USDA Organic certified, packaged in infinitely recyclable 12oz aluminum cans, and emphasize gut health benefits through authentic fermentation and science-backed ingredient blends.
Differentiator
Problem solved
Functional benefit
Brands
- CHA: CHA is an elevated sparkling tea brand launched by Better Booch, featuring prebiotic sparkling iced teas made with organic ingredients including various tea bases, adaptogens like cordyceps and maca, and functional botanicals. Products include Tropical Green Tea, Hibiscus Ginger Lime, Tangerine White Tea, and Yerba Mate Berry.
Products and services
- Citrus Sunrise Kombucha Organic kombucha brewed with grapefruit, sage, and Pu-erh tea, featuring Native+ Synbiotic Blend for gut health support and L-theanine for focus. Sold as a 12-pack of 12oz cans to health-conscious consumers.
- Guava Cooler Kombucha Organic kombucha with mango, guava, and makrut lime flavors, fermented with sencha green tea and Native+ Synbiotic Blend. Sold as a 12-pack of 12oz cans.
- Mango Delight Kombucha Limited release organic kombucha featuring mango, sencha green tea, elderflower, and Native+ Synbiotics for gut health support. Sold as a 12-pack of 12oz cans.
- Blood Orange Passionfruit Kombucha Limited release collaboration with Besties Vegan Paradise featuring blood orange and passionfruit flavors with guayusa and Native+ Synbiotics. Sold as a 12-pack of 12oz cans.
- Tropical Variety Pack Variety pack containing 3 cans each of Citrus Sunrise, Hibiscus Healer, Island Hopper, and Guava Cooler in 100% recyclable 12-ounce cans. Sold as a 12-pack.
- Best Sellers Variety Pack Variety pack featuring 3 cans each of Morning Glory, Ginger Boost, Golden Pear, and Strawberry Lemonade, the brand's most popular kombucha flavors. Sold as a 12-pack of 12oz cans at $43.
- Hibiscus Healer Kombucha Organic kombucha with hibiscus, blueberry, and cranberry flavors brewed with white tea and Native+ Synbiotic Blend. Sold as a 12-pack of 12oz cans.
- Island Hopper Kombucha Organic kombucha featuring citrus, hops, and oolong tea, brewed with Native+ Synbiotic Blend for clear head and immune support. Sold as a 12-pack of 12oz cans.
- Ginger Boost Kombucha Organic kombucha with ginger, mint, and orange peel supporting digestion and brain function. Sold as a 12-pack of 12oz cans.
- Golden Pear Kombucha Organic kombucha with turmeric, tulsi (holy basil), black pepper, and pear, formulated as adaptogenic and immune-supporting. Sold as a 12-pack of 12oz cans.
- Morning Glory Kombucha Organic kombucha with peach and black tea featuring L-theanine to help sharpen focus. Sold as a 12-pack of 12oz cans.
- Strawberry Lemonade Kombucha Organic kombucha with strawberry, lemon, and lavender flavors brewed with guayusa tea. Sold as a 12-pack of 12oz cans.
- CHA Tropical Green Tea Prebiotic sparkling iced tea with sencha green tea, pineapple, elderflower, and adaptogenic cordyceps, part of the CHA sub-brand. Sold as a 12-pack of 12oz cans.
- CHA Hibiscus Ginger Lime Prebiotic sparkling iced tea with hibiscus, ginger, lemon, lime, and mood-boosting maca, part of the CHA sub-brand. Sold as a 12-pack of 12oz cans.
- CHA Tangerine White Tea Prebiotic sparkling iced tea with white tea, tangerine, and schisandra berry, part of the CHA sub-brand. Sold as a 12-pack of 12oz cans.
- CHA Yerba Mate Berry Prebiotic sparkling iced tea with yerba mate, blueberry, and elderberry, part of the CHA sub-brand. Sold as a 12-pack of 12oz cans.
- Hola Horchata Kombucha Better Booch's first-ever horchata-flavored kombucha, launched in December 2019 as a flavor innovation.
Quantifiable outcome
- 93% consumer preference in blind taste comparison challenge
- +1 more outcomes
Companies that use Better Booch
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Better Booch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Better Booch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Whole FoodscoreNational retail expansion partnership placing Better Booch products in Whole Foods stores across new regional markets. Part of company's multichannel growth strategy. The expansion contributed to 320% growth of canned kombucha line.
- Central MarketcoreRegional grocery chain partnership for national distribution expansion alongside Whole Foods regions.
- Iris NovacoreDistribution partner enabling national expansion and placement at retail locations across the country.
- DynamocoreDistribution partner supporting national expansion strategy and retail distribution network development.
- Besties Vegan ParadiseminorLA-based plant-based shop known for epic vegan soft serve and cult following. Collaboration on limited release Blood Orange Passionfruit flavor featuring organic orange, passionfruit, and guayusa with Native+ synbiotics. Brand positioning around 'doing good for your body tasting absolutely incredible.'
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Better Booch competitors and assessment
Company assessmentDirect peers
- Health-Ade: Premium organic kombucha brand that became one of Better Booch's most direct competitors. Health-Ade shares the same positioning of small-batch, organic, premium kombucha with strong retail presence at Whole Foods and similar natural grocers, and was acquired by PepsiCo, illustrating the consolidation dynamic Better Booch faces.
- Brew Dr. Portland-based craft kombucha brand with similar positioning to Better Booch: organic, small-batch, never pasteurized, available at Whole Foods and natural grocers. Brew Dr. is one of the closest head-to-head competitors in the premium craft kombucha niche.
Broad incumbents
- GT's Living Foods: The original creator of the commercial kombucha category and still the dominant player by volume. GT's competes with Better Booch across all retail channels with broader flavor variety, wider distribution, and significantly greater marketing spend, representing the largest incumbent Better Booch must differentiate against.
- Kevita: Kombucha and probiotic drink brand now owned by PepsiCo. Kevita competes in the same functional beverage category as Better Booch, with significantly greater distribution scale and CPG marketing support, exemplifying the big-CPG competitive dynamic.
Emerging players
- Suja: Organic functional beverage company offering kombucha, cold-pressed juices, and functional shots. Suja overlaps with Better Booch's kombucha line and CHA's functional positioning, and shares similar retail placement at Whole Foods and natural grocers.
- Olipop: Functional prebiotic soda brand that competes for the same health-conscious consumer wallet share as Better Booch. While not kombucha, Olipop represents the broader functional beverage category that Better Booch must compete with for shelf space and consumer attention.
- Rishi Tea: Specialty organic tea and botanicals company with a kombucha line and a strong direct-to-consumer e-commerce presence. Rishi competes with Better Booch in both the kombucha and premium tea categories with similar craft/organic positioning.
Regional players
- Republic of Tea: Specialty tea company offering premium teas, kombucha, and functional beverages with similar natural/organic positioning. Republic of Tea competes most directly with Better Booch's CHA sparkling tea sub-brand in the elevated tea category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Better Booch social profiles
Digital presenceBetter Booch compliance and trust
Trust signalCompliance5 records
Better Booch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Booch leadership team
Management profileNumber of profiles
Profiles3 records
Better Booch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Booch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Booch
What does Better Booch do?
Better Booch is a family-owned craft brewery that manufactures premium USDA Organic kombucha and prebiotic sparkling iced teas under the Better Booch and CHA sub-brands. All products are hand-brewed in-house at the company's Ventura, California brewery using organic teas, never pasteurized to preserve living cultures, and feature a proprietary Native+ Synbiotic Blend combining prebiotic fibers, multiple probiotic strains, and a postbiotic. Products are sold in 12-pack cases of 12oz cans via direct-to-consumer e-commerce/subscription and through national retail and wholesale distribution.
Is Better Booch a public or private company?
Better Booch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Better Booch founded?
Better Booch was founded in 2016. It employs 11 to 50 people.
Where is Better Booch based?
Better Booch is headquartered in Los Angeles, United States, in the North America region.
How does Better Booch make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Service and wholesale Distribution.
Who are Better Booch's main competitors?
Direct peers on record are Health-Ade and Brew Dr.. Broad incumbents are GT's Living Foods and Kevita. Emerging players are Suja, Olipop and Rishi Tea. Republic of Tea is listed as a regional player.
Does Better Booch have an API?
No public API is recorded for Better Booch.
What industry is Better Booch in?
Better Booch's product category is Functional Beverages. Its primary akta.pro industry code is AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages, with a secondary code of AFAFAHAE, Probiotic & Live-Culture Beverage Production (Shots, Tonics). Its NAICS code is 3121 and its SIC code is 2080.