Vivero Los

What Vivero Los does

Vivero Los Boldos is a privately held Chilean specialty plant nursery operating for over 30 years under family ownership. The business runs two physical retail locations — a flagship nursery in Santiago's Las Condes district (Francisco Bulnes Correa 899) and a farm/nursery in Panguipulli (Fundo Los Boldos km 7) — combined with a Shopify-based e-commerce storefront (viverolosboldos.cl) that enables online ordering, WhatsApp sales inquiries, and pickup or local delivery within Santiago's eastern sector. The company does not have a mobile app, API, or proprietary software beyond standard Shopify tooling; product information on the site includes manual botanical metadata such as sun exposure and irrigation requirements.

The product portfolio spans six merchandising categories: standard Trees (Árboles) and premium Giant Trees (Árboles Gigantes, up to $450,000 CLP per specimen), over 70 shrub varieties (Arbustos), 43 herbaceous plant varieties (Herbáceas), ferns (Helechos), and a curated Low Water Requirement collection (Bajo Requerimiento Hídrico). The catalog includes native Chilean species (Canelo, Boldo, Arrayán, Maiten) alongside Asian, Mediterranean, and North American ornamentals (Camellia, Acer japonés, Ginkgo, Boj, Rododendro). The company also offers professional landscape design and installation services (Paisajismo) as an integrated value-add to plant sales.

Revenue is generated through two streams: transactional unit sales of plants via e-commerce and physical retail, and professional landscaping services. Pricing is per-unit and pay-as-you-go, with promotional discounts up to 25% on selected items and quote-based pricing on the largest specimen trees. The customer base is highly fragmented, anchored on individual home gardeners (primary segment) with a secondary segment of landscaping professionals; no enterprise or B2B contract customers are disclosed. Marketing channels are limited to Instagram, email newsletter, and organic search on the Shopify storefront.

Name

Vivero Los

Legal name

Vivero Los Boldos

Website

https://viverolosboldos.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivero Los Boldos is a privately held Chilean nursery with 30+ years of history, operating two physical locations in Santiago and Panguipulli plus a Shopify e-commerce storefront, selling ornamental and native plants alongside landscape design services to home gardeners and landscaping professionals.

Ownership category

akta.pro rank

Product category

Ornamental Plant Nursery

NAICS

Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Xeriscape & Drought-Tolerant Landscape Design/Install (HSAIABAF)

Keywords

• Ornamental plant nursery
• Landscape design services
• Native Chilean plants
• Drought tolerant plants
• Garden trees and shrubs

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Plant and Nursery Product Sales: One-time sales of plants including trees, shrubs, ferns, herbaceous plants, and giant trees. Products are sold through e-commerce and physical retail locations with prices ranging from $2,500 CLP to $450,000 CLP per unit.
2. Landscape Design Services: Landscape design and consultation services offered as part of their garden creation philosophy, adding value to plant sales and providing integrated solutions for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Vivero Los Boldos is a Chilean nursery that grows and sells ornamental plants across multiple categories — trees, giant specimen trees, shrubs, herbaceous plants, ferns, and low-water-requirement species — through its Shopify e-commerce site and two physical retail locations in Santiago (Las Condes) and Panguipulli. The company complements plant sales with professional landscape design and installation services (Paisajismo) for residential and commercial projects.

Product overview

Vivero Los Boldos is a Chilean nursery with over 30 years of experience offering a comprehensive range of plant products and landscaping services. The company operates as a single unified nursery business with multiple product categories: Trees (Árboles) featuring both standard and giant specimen trees, Shrubs (Arbustos) with over 70 varieties, Herbaceous plants (Herbáceas) with 43 varieties, Ferns (Helechos), and a specialized Low Water Requirement collection (Bajo Requerimiento Hídrico). Their product portfolio includes both native Chilean species (Canelo, Boldo, Arrayán, Maiten) and exotic imported varieties (Acer japónico, Camellia, Magnolia, Ginkgo). The company also offers professional landscaping services (Paisajismo) for residential and commercial projects, delivering throughout the eastern sector of Santiago and from their Panguipulli location.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Burpee: Long-established US seed and live plant company serving home gardeners for over a century. Comparable as a heritage horticulture brand selling live plants (and seeds) to home gardeners with deep catalog breadth and seasonal merchandising expertise.
• Monrovia: Established US-based nursery company specializing in branded ornamental plants, trees, and shrubs sold through garden centers. Comparable as a specialist nursery producer focused on landscape-grade plants with deep horticultural expertise and curated variety selection.
• Costa Farms: One of the largest North American wholesale nursery growers, producing ornamental plants for big-box retailers and direct consumers. Comparable as a high-volume nursery producer operating at significantly greater scale but serving the same ornamental plant category.
• Proven Winners: Leading ornamental plant brand licensing proprietary varieties to growers and selling through garden retailers. Comparable as an ornamental plant specialist with curated, branded varieties positioned for premium garden retail.
• Yardzen: US-based online landscape design service connecting homeowners with professional designers and curated plant packages. Comparable in offering landscape design as a service layered with plant procurement, mirroring the Paisajismo model Vivero Los Boldos provides.
• Nature Hills Nursery: US-based online nursery specializing in trees, shrubs, and landscape plants shipped directly to consumers. Comparable as a direct-to-consumer plant retailer focused on landscape-grade outdoor plants with e-commerce-led fulfillment.
• Gardener's Supply Company: US-based employee-owned retailer of gardening products, plants, and supplies sold direct-to-consumer. Comparable as a specialist direct-to-consumer gardening brand with deep expertise and curated offerings targeting enthusiast home gardeners.

Emerging players

• Leon & George: US-based online plant retailer delivering premium potted plants directly to consumers. Comparable as a digitally native plant brand combining e-commerce with curated plant offerings, though primarily focused on indoor rather than landscape plants.

Broad incumbents

• Sodimac: Chile's largest home improvement chain, owned by Falabella, with extensive garden centers in major Chilean cities. Comparable as a broad incumbent selling plants, garden supplies, and landscaping products to overlapping consumer and professional customers across a national footprint.
• Easy Chile: Chilean home improvement retailer owned by Cencosud with garden center departments across the country. Comparable as a broad incumbent that competes for the same home gardener and DIY landscaping customers with the convenience of one-stop shopping and nationwide reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/viverolosboldos_/?hl=es
• LinkedInlinkedin.com/company/vivero-los

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivero Los