Vivid Interiors NC

What Vivid Interiors NC does

Vivid Interiors NC is a privately held, founder-operated interior design firm and retail store headquartered at 513 S Elm St in Downtown Greensboro, North Carolina. Founded in 2013 and operating as Vivid Interiors LLC, the firm offers full-service residential interior design across bathrooms, bedrooms, dining rooms, kitchens, and living rooms, layered with a physical storefront and an e-commerce channel featuring local art, NC-made upholstery, one-of-a-kind vintage pieces, candles, and wallpaper. Named co-owners Laura and Gina lead a ~15-person team that includes an active intern pipeline from UNCG, High Point University, NC A&T, Randolph Community College, and Western Carolina University. Pricing for design work is quote-based and not publicly disclosed; "One Room Refresh" appears to function as a gateway offering into larger design engagements.

The business operates three revenue streams: interior design services, in-store retail product sales, and online product sales. The technology stack is intentionally lightweight: WordPress with WooCommerce powers the online shop, Square Inc. processes payments, and Google Analytics tracks site behavior. Distribution mixes a single physical showroom (4,500 sq ft combined retail and office space) with a WooCommerce site; the firm does not operate any mobile app, public API, or proprietary design software. The customer base is residential homeowners in the Southeast US, with named-project visibility through showhouse participations (Julian Price Designer Showhouse, Junior League Showhouse) and builder collaborations (BDI Hex Appeal House, Parade of Homes). Marketing is predominantly organic — blog, Facebook, Instagram, Pinterest — supplemented by community events (First Friday) and limited earned media via Mod Society Magazine. No external funding rounds, M&A activity, executive hires outside the co-owners, or restructuring events have been disclosed in the input data.

Name

Vivid Interiors NC

Legal name

Vivid Interiors LLC

Website

https://vivid-interiors.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivid Interiors NC is a privately held, co-owner-operated residential interior design firm and retail store in Downtown Greensboro, NC, serving mid-market homeowners with full-service design plus a curated showroom and WooCommerce online shop of local art, NC-made upholstery, and home decor.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Residential interior design
• Home decor retail
• Space planning services
• Furniture and decor shop
• Color consultation

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Full-service interior design including consultation, space planning, procurement, and installation services
2. Retail Product Sales: Sale of local art, NC-made upholstery, vintage pieces, candles, wallpaper, and home decor through physical storefront and online shop
3. E-commerce Sales: Online product sales via WooCommerce platform with Square payment processing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vivid Interiors NC operates a full-service residential interior design practice combined with a curated retail storefront in Downtown Greensboro, North Carolina. The firm delivers space planning, furniture and finish selection, color consultation, procurement, and installation for homeowners. The retail side sells local art, NC-made upholstery, vintage pieces, candles, and wallpaper, both in-store and through a WooCommerce-powered online shop.

Product overview

Vivid Interiors NC is a full-service interior design firm and retail store located in Downtown Greensboro, North Carolina. Their offering combines design services with a physical storefront featuring local art, North Carolina-made upholstery, and vintage pieces. The core service includes residential interior design across multiple room categories (bathrooms, bedrooms, dining rooms, kitchens, living rooms), complemented by curated product collections (Indigo-Go, Lovely Lilac, Duotone) and specialty retail items including CR Laine furniture, Hygge and West wallpaper, and local artwork. Their aesthetic is described as a modern twist on southern style with a strong emphasis on color.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Interior Design
• Retail Store & Online Shop

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• CR LainecoreChannel Partner/ Reseller/ DistributorOfficial CR Laine Retailer. CR Laine is a furniture manufacturer made locally in Hickory, North Carolina. Company specializes in 8-way hand-tied upholstery with Appalachian mountain wood frames, hand-cut and hand-tailored fabrics, and extensive customization options. Sustainability practices include local sourcing, waste reduction, and energy conservation.
• BDI (Building Dimensions Inc.)coreStrategic or Co-development PartnerLocal builder partnered with Vivid Interiors for Hex Appeal house project. Susan and Paul Mowery (husband and wife team) engaged Vivid to review blueprints, suggest finishes, fixtures, and furniture for new construction project featured in Parade of Homes.
• Hygge and WestminorChannel Partner/ Reseller/ DistributorWallpaper vendor featuring collections from designers including Oh Joy, Justina Blakeney, Julia Rothman, and Rifle Paper Co. Vivid carries wallpaper samples for display and sale.
• Mod Society MagazineminorGTM or Marketing PartnerCollaboration featuring Vivid Interiors in Living Vivid Sunday Seven content in Mod Society Magazine, providing media exposure and cross-promotion.
• Local ArtistscoreChannel Partner/ Reseller/ DistributorFeatures local art from Greensboro artists in showroom and for sale. Artists include Angie The Rose, Barbara Ellis, Nadia Hassan, Kelly Hovis, and others featured in artist spotlights and Sunday Seven content.
• PaddywaxminorChannel Partner/ Reseller/ DistributorCandle brand carried at Vivid featuring earth-friendly candles with soy wax, cotton/paper wicks, and reusable vessels.
• VotivominorChannel Partner/ Reseller/ DistributorCandle brand made in Spartanburg, South Carolina (approximately 170 miles from Greensboro), featuring candles in recyclable packaging.
• IllumeminorChannel Partner/ Reseller/ DistributorCandle brand featured at Vivid with packaging made from recycled materials, recyclable packaging, or vessels designed for reuse.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Havenly: Online interior design platform matching consumers with professional designers for room-by-room packages. Competes for the same residential design-engagement wallet, especially the 'One Room Refresh' gateway product Vivid uses to convert entry-level clients.
• Modsy: Virtual interior design service producing 3D-rendered room designs with product sourcing. Represents the technology-enabled, lower-touch alternative to Vivid's full-service model and signals how consumer design-discovery habits are shifting digitally.
• The Citizenry: Direct-to-consumer home brand featuring curated, globally-sourced furniture and decor with a strong editorial aesthetic. Closely comparable to Vivid's curated, story-driven retail assortment and emphasis on distinctive, designer-led product.

Broad incumbents

• Studio McGee / McGee & Co. National residential interior design firm with an accompanying curated home furnishings retail line. Operates the same design-plus-retail model as Vivid Interiors but at vastly larger scale, making it the closest scaled analog for the combined services + e-commerce thesis.
• Serena & Lily: Lifestyle home brand combining coastal-inspired interior design services and a large e-commerce catalog of furniture, wallpaper, and decor. Compares directly to Vivid's design-plus-retail-plus-wallpaper model, particularly through the Hygge & West and wallpaper offerings Vivid curates.
• One Kings Lane: Online home furnishings retailer emphasizing unique, vintage-inspired and artisan pieces. Overlaps with Vivid's one-of-a-kind vintage and locally-curated retail assortment, representing the national scaled version of the same merchandising thesis.

Others

• York Wallcoverings: Major wallpaper manufacturer and supplier serving designers and retailers. Directly comparable because Vivid carries Hygge & West wallpaper samples and sells wallpaper through its showroom, tapping the same designer-driven wallcoverings supply chain.
• Kravet Inc. Major designer-focused distributor of furniture, fabric, wallcovering, and trim to the trade. Functions as an upstream supplier to design firms like Vivid, illustrating the to-the-trade relationships that underpin full-service residential design procurement.

Direct peers

• Domaine Home: Design-driven home brand blending curated retail, interior design content, and vintage-inspired furnishings. Embodies the same editorial-meets-retail aesthetic Vivid pursues through its blog, color-forward positioning, and showroom assortment.
• ID.ology Interiors & Design: Boutique full-service interior design studio operating a retail showroom with curated home furnishings. Same brick-and-mortar-plus-design-services model as Vivid, appealing to homeowners seeking distinctive, locally-rooted design with physical product discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VividInteriorsNC
• Instagraminstagram.com/vivid_nc
• Pinterestpinterest.com/VividNC
• LinkedInlinkedin.com/company/vivid-interors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Interiors NC