Vivid Living NZ

What Vivid Living NZ does

Vivid Living NZ is a boutique retirement village operator in the Auckland region of New Zealand, serving independent older adults aged 70 and over. The company operates two villages — Red Beach (48 residences, fully occupied with a waitlist) on the Hibiscus Coast, and Karaka (selling phase) in South Auckland — and is ultimately owned by Fletcher Building Limited, with all construction delivered by Fletcher Living under the parent's 1909-established brand. Residents enter an Occupation Right Agreement (ORA) with a Residence Advance ranging from NZ$695,000 for a 1-bedroom villa to NZ$1,155,000 for a 3-bedroom villa, plus a weekly village fee subject to an annual increase cap tied to the NZ Superannuation rate or 1.5%.

Vivid Living's core product is single-level independent living villas built to Lifemark Design Standards, with step-free access, slip-resistant materials, and accessibility features designed by later-living architects. Each villa is equipped with a Spritely age-friendly touchscreen tablet for resident services and family connectivity, and each village includes a central Residents' Lounge functioning as a social hub. A partner ecosystem layers in Private Care NZ for flexible in-home care, Code9 for 24/7 security monitoring with a guaranteed 90-second emergency response, and Move By Design for relocation support. The technology footprint is functional and resident-facing rather than platform- or data-driven.

The revenue model is multi-stream: a one-time Residence Advance at ORA signing, recurring weekly village fees, a Deferred Management Fee calculated at 5% per annum capped at 15% of the Residence Advance, a 50/50 share of capital gains on villa resale (above original price and selling costs), and a 2% sales and marketing fee on resales. The company differentiates on financial fairness (15% DMF vs. industry 25-30%, 50% capital gains share, 4-month guaranteed buy-back, 60-day cooling-off) and on the construction-quality signal of the Fletcher Living brand. Distribution is direct, in-house, and Auckland-domestic, supported by a seven-person team covering sales, village management, marketing, and design/delivery.

Name

Vivid Living NZ

Legal name

Vivid Living (a trading unit of Vivid Living Limited)

Website

https://vividliving.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivid Living NZ operates two boutique retirement villages in Auckland, New Zealand (Red Beach and Karaka), serving active retirees aged 70+ with single-level independent living villas sold via Occupation Right Agreements. Backed by Fletcher Building, it differentiates on a 15% DMF cap, 50% capital gains share, and guaranteed buy-back.

Ownership category

akta.pro rank

Product category

Retirement Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industry

Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

Keywords

• Retirement village communities
• Independent living villas
• Senior housing services
• Occupation right agreements
• Aged care residences

Headquarters

HQ city

Red Beach

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Residence Advance (ORA Purchase Price): Residents pay a Residence Advance (starting from $695,000 for 1-bedroom up to $1,155,000 for 3-bedroom) to secure an Occupation Right Agreement for their villa. This is the primary upfront revenue, comparable to an upfront purchase/licence fee.
2. Village Fees (Weekly Recurring): Weekly village fees contribute to the cost of running the village, covering rates, building insurance, staffing, maintenance, and village services. Reviewed annually with increases capped at the increase in NZ Superannuation Rate or 1.5%.
3. Deferred Management Fee (DMF): Calculated daily at 5% of the Residence Advance per annum, capped between 5% and 15% of the Residence Advance. Paid upon termination of the ORA from the Repayment Sum.
4. Capital Gains Share: Residents receive 50% of any capital gain above the original Residence Advance and selling costs (refurbishment and 2% sales and marketing fee) upon resale of their villa. If resale is below the original price, residents are not liable for capital losses.
5. Sales and Marketing Fee: A 2% sales and marketing fee on the resale Residence Advance is deducted from the capital gain calculation, offsetting the cost of villa resale.
6. Private Care NZ In-Home Care Services: Tailored in-home care packages offered through partnership with Private Care NZ, available for purchase by residents who want additional healthcare support beyond the free monthly nurse visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vivid Living NZ operates boutique retirement villages in Auckland offering independent living villas to residents aged 70 and over under an Occupation Right Agreement (ORA). Villages include single-level, accessible villas with private gardens, a central Residents' Lounge for social activities, on-site village management, 24/7 monitored security, and optional in-home healthcare through a Private Care NZ partnership. The financial structure features a 15% deferred management fee cap, 50% capital gains sharing, and a guaranteed buy-back within four months of ORA termination.

Product overview

Vivid Living NZ operates as a retirement village provider offering boutique independent living communities for people aged 70+. The core offering consists of two village locations (Karaka and Red Beach) featuring single-level villas designed with Lifemark accessibility standards. Residents secure their home through an Occupation Right Agreement (ORA) rather than ownership, with a financial model featuring a 15% deferred management fee cap, 50% capital gains sharing, and guaranteed buy-back. Each village includes a central Residents' Lounge as a social hub. Healthcare support is provided through partnership with Private Care NZ, while security services are delivered via Code9. The product portfolio also includes a structured village activities program, Spritely touchscreen tablets for resident connectivity, and Move By Design relocation services for new residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivid Living Red Beach Village Boutique retirement village on Auckland's Hibiscus Coast offering 1, 2, and 3-bedroom independent living villas built to Lifemark Design Standards, with a central Residents' Lounge and on-site village team. Currently fully occupied with waitlists for all home sizes; viewings by appointment.
• Vivid Living Karaka Village Waterside retirement community in Karaka (South Auckland) offering 2 and 3-bedroom independent living villas with a central Residents' Lounge and on-site Community Manager. Open Monday to Friday 10am-4pm and Saturday by appointment; new villas being released.
• Independent Living Villas Single-level, ground-floor villas designed with Lifemark Design Standards for accessibility and comfort. Available in 1, 2, and 3-bedroom configurations with options for 1, 1.5, or 2 bathrooms, featuring internal garages, private gardens, energy-efficient design, and step-free access. Priced from NZD $695,000 (1-bedroom Red Beach) up to NZD $1,155,000 (3-bedroom Karaka).
• Occupation Right Agreement (ORA) Contractual agreement granting residents the right to occupy a villa at a Vivid Living village. Includes a Residence Advance (starting from NZD $695,000), Deferred Management Fee (5% per annum of Residence Advance, capped at 15%), 50% capital gains sharing on resale, a guaranteed buy-back within 4 months of ORA termination, and a 60-day cooling-off period after move-in.
• Private Care NZ In-Home Healthcare Services Optional tailored in-home care packages offered to residents through a partnership with Private Care NZ (part of NZ Health Group), including free monthly and annual registered nurse health checks. Care is flexible with no minimum hours and can be combined with ACC and NASC-funded support.

Quantifiable outcome

• DMF capped at 15% of Residence Advance (vs industry average of 25-30%), with 50% share of capital gains on villa resale
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fletcher LivingcoreStrategic or Co-development PartnerFletcher Living (a wholly owned subsidiary of Fletcher Building Limited, operating since 1909) purpose-builds all Vivid Living communities. Their residential building expertise underpins the high standard of construction, design, and quality of every villa and the residents' lounge. Vivid Living villages are nestled within wider Fletcher Living neighbourhoods, integrating multi-generational living with a strong sense of community.
• Private Care NZ (NZ Health Group)coreStrategic or Co-development PartnerVivid Living has partnered with Private Care NZ to provide free annual and monthly health checks by a registered nurse, and tailored in-home care packages that residents can purchase as and when needed. Care is flexible with no minimum hours, supporting ageing in place. Private Care also works with ACC and NASC to simplify access to funded home care services.
• Code9coreTechnology or IntegrationCode9 is a 100% New Zealand owned and operated monitoring and response provider. They provide Vivid Living residents with all-hours monitoring of alarms, smoke and CO detection systems, with a guaranteed 90-second response for any emergency event. Also includes community patrols and a 24/7 resident response service.
• Move By DesignminorImplementation/ SI/ Consulting PartnerMove By Design offers a premium relocation service available at additional expense to Vivid Living residents. The full-service solution includes packing belongings the day before moving, secure transport, unpacking, kitchen stocking, bedroom setup, and thoughtful arrangement of the home for a smooth, stress-free move-in experience.
• Covenant Trustee Services LimitedcoreOthersAppointed as the Statutory Supervisor for all Vivid Living villages under the Retirement Villages Act 2003. Core duties include providing a stakeholder facility for deposits and progress payments, monitoring the financial position of the village, and reporting annually to the Registrar of Retirement Villages and residents.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Radius Care: NZ residential aged-care and retirement village provider. Overlaps with Vivid Living's independent-living segment but is more focused on higher-acuity care, making it an adjacent competitor for residents as they age.
• Bupa New Zealand: Global healthcare operator running NZ retirement villages and aged-care services. Overlaps with Vivid Living on independent living but is broader in scope (hospital, dementia, home care) and larger scale.

Direct peers

• Selwyn Foundation: Not-for-profit NZ operator of retirement villages and aged care in Auckland. Directly comparable in geography, customer base, and independent-villa product, though operating under a charitable rather than commercial ownership model.
• Oceania Healthcare: NZ operator of retirement villages and aged-care facilities offering independent living and higher-acuity services. Competes for the same Auckland retiree segment and uses a similar ORA contract structure.
• Heritage Lifecare: NZ retirement village and aged-care provider with boutique and mid-sized communities. Comparable product offering and ORA structure for active retirees seeking smaller villages with personal service.
• Ryman Healthcare: Largest New Zealand retirement village and aged-care operator with ~50 villages across NZ and Australia. Directly comparable in product (independent living villas + care continuum) and customer base (over-70 retirees), though at much greater scale and with full on-site care services that Vivid Living lacks.
• Metlifecare: NZ retirement village operator (now owned by EQT) running ~25 villages, offering independent and assisted living with on-site care. Comparable ORA contract model and target demographic; meaningful competitor for Auckland retirees.
• Arvida Group: NZ retirement village operator with ~35 communities offering independent living, assisted living, and dementia care. Comparable ORA contracts, services, and customer segment, though generally larger village footprints than Vivid Living.
• Summerset Group Holdings: NZ-listed retirement village operator with ~40 villages across New Zealand offering independent living, assisted living, and memory care. Closest direct competitor in product structure and ORA-style contracts; differentiated by larger villages and full care continuum.

Regional players

• Aveo Group: Australia's largest retirement village operator with comparable independent-living villas and ORA-style contracts. Operates in Australia rather than NZ, so useful as a regional benchmark for contract structure, scale, and product evolution rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vivid-living-nz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Living NZ