VIVO SPA SALON CORP.

What VIVO SPA SALON CORP. does

VIVO SPA SALON CORP. is a privately held, family-owned destination spa and salon founded in August 2010 by Michael and Erin Jordan and headquartered at 8 Georgetown Ave, Rosemary Beach, FL. The company operates a single two-story facility—described as the largest spa and salon on the 30A corridor—comprising four spa rooms, three hair stations, and a private nail room, staffed by roughly ten employees including co-owners, stylists, estheticians, nail technicians, and spa therapists.

The business delivers an integrated head-to-toe service menu spanning massage therapy (Swedish, Deep Tissue Sports, Tibetan Sound Bowl, Hot Stone, Pregnancy, Tranquillity Pro-Sleep, and a signature Rosemary ReviveMINT Organic Sugar Scrub), facials (Farmhouse Fresh Seasonal, Skin Regimen Anti-Aging, Active Pureness Anti-Acne, Sensitive Relieving, Hydramemory Deep Hydrating), hair services using the exclusive Italian Davines line, nail services (manicures, pedicures, Shellac), and waxing. Underlying methodology combines Ayurvedic-inspired multi-modality massage techniques with unified pricing—massages and facials priced by time duration rather than type. The therapeutic delivery layer is gated by a Certified COMFORT ZONE Therapist training program personally administered by the co-founders, who are Nationally Certified COMFORT ZONE Educators.

Revenue is generated through four primary streams: one-time service fees ranging $10–$230, a $90/month recurring membership (one 50-minute service plus retail/salon discounts), prepaid four-pack packages at $360 total, and retail product sales. Wedding services for parties of 2–12+ (including mobile on-location styling) extend the model beyond the storefront. Go-to-market is direct-to-consumer via the vivospasalon.com website with SalonBiz online booking, Instagram (@vivospasalon), email newsletter, and earned media through 30A press and a three-year tenure as Official Salon of South Walton Fashion Week.

Name

VIVO SPA SALON CORP.

Legal name

VIVO SPA SALON CORP.

Website

https://vivospasalon.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

VIVO SPA SALON CORP. is a privately held, single-location destination spa and salon in Rosemary Beach, FL, founded in 2010, serving 30A beach tourists, local residents, and wedding parties with massage, facial, hair, nail, and waxing services under a unified time-based pricing model and Davines/COMFORT ZONE product partnerships.

Ownership category

akta.pro rank

Product category

Day Spa and Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Day spa services
• Hair salon services
• Massage therapy
• Wedding beauty services
• Skincare facials

Headquarters

HQ city

Rosemary Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Spa and Salon Services: One-time service fees for massage, facials, hair styling, nails, and waxing. Services range from $10 (polish change) to $135 (full highlights). Revenue generated per transaction with no recurring commitment from customers.
2. Monthly Membership Program: $90 per month subscription providing one 50-minute spa service per month. Members receive 10% off retail products, 10% off salon services, and exclusive last-minute offers. Additional 50-minute services available at $90 for members. Creates recurring revenue stream and customer loyalty.
3. Package Sales: Packages of four 50-minute services sold for $90 each (total $360), representing $100 savings. Great for families or groups to share. Generates upfront revenue with scheduled future service delivery.
4. Retail Product Sales: 10% discount on all retail products for members. Products include Davines hair care line and other spa retail items. Upsell opportunity during service appointments.
5. Wedding Services: Wedding party hair and makeup services. Can accommodate large parties of 12+ bridesmaids as well as intimate parties of 2. Mobile service available for on-location wedding styling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vivo Spa Salon is a full-service destination spa and hair salon in Rosemary Beach, FL providing massage therapy, customized facials, hair styling and color, nail care, and waxing services. The company uses a simplified pricing model in which all massages and all facials are priced by time duration rather than by treatment type, and offers a $90/month membership program plus discounted four-service packages. It also provides on-location mobile hair and makeup services for wedding parties ranging from intimate groups to 12+ bridesmaids.

Product overview

Vivo Spa Salon is a full-service spa and salon located in Rosemary Beach, FL. The company offers a unified experience combining hair styling (cuts, color, highlights), nail services (manicures, pedicures, Shellac), facial treatments, massage therapy, and waxing services. Their service model uses a simplified pricing structure where facials and massages are priced by time duration rather than type. They offer a Monthly Membership program and multi-session packages as add-ons. They provide wedding and special event services both in-salon and on-site. The salon uses Davines Italian hair care products exclusively.

Differentiator

Problem solved

Functional benefit

Products and services

• Salon Services Hair styling services for men and women including wash/cut/style, blowouts, special occasion updos, beard/mustache trim, grey blending, full coverage color, color retouch, all over color, half highlights, full highlights, and F18 restorative mask treatments. Targeted at individual consumers on the 30A Gulf Coast.
• Nail Services Nail care services including 30-minute manicure, Shellac manicure, 60-minute pedicure, acrylic removal, Shellac removal, and polish changes delivered in a private nail room. Targeted at individual consumers seeking routine grooming.
• Facial Treatments Customized 50-minute and 110-minute facial treatments including Farmhouse Fresh Seasonal, Skin Regimen Anti-Aging, Active Pureness Anti-Acne, Sensitive Relieving, and Hydramemory Deep Hydrating. All facials priced the same per duration for simplicity. Targeted at individual consumers seeking skincare and anti-aging solutions.
• Massage Therapy 50-minute and 110-minute massage therapy services including Swedish Relaxing, Deep Tissue Sports, Tibetan Sound Bowl Therapy, Hot Stone, Pregnancy, Tranquillity Pro-Sleep (110 minutes), and signature Rosemary ReviveMINT Organic Sugar Scrub (50 minutes). All massages priced the same per duration regardless of modality. Targeted at individual consumers seeking stress relief and muscle tension relief.
• Waxing Services Professional waxing services for brows, lips, chin, ears, and nostrils. Targeted at individual consumers seeking hair removal grooming.
• Facial & Massage Combo A 110-minute bundled service allowing customers to choose any 50-minute facial combined with any 50-minute massage for a customized relaxation experience at $215 total. Valid for both members and non-members.
• 4-Pack Massage or Facial Package A pre-paid package of four 50-minute massage or facial services sold for $90 each (total $360), representing $100 in savings versus single-session pricing. Each service can be used by a different person, making the package shareable among families or groups.
• Monthly Spa Membership Recurring monthly subscription at $90/month providing one 50-minute spa service per month, ability to purchase additional 50-minute services at $90 each, 10% off all retail products, 10% off salon services, and exclusive last-minute offers for members only. Creates recurring revenue and customer loyalty.
• Wedding Hair and Makeup Services On-location mobile and in-salon hair and makeup services for wedding parties, accommodating intimate parties of 2 up to large parties of 12+ bridesmaids. Coordinated via the dedicated wedding planner email. Targeted at brides, wedding planners, and bridal parties.
• Davines Hair Care Retail Products Retail sale of Davines Italian luxury hair color and care products, an eco-conscious family-owned brand with over 30 years of history. Available in-salon with a 10% discount for members.

Quantifiable outcome

• Facial increases skin hydration by 32% and maintains firm soft skin for 24 hours (Hydramemory Deep Hydrating treatment)
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Davines LinecoreTechnology or Integration · 1 January 2014Vivo Spa Salon uses Davines hair color and products, a 100% natural, family-owned, leading Italian luxury hair and skin care brand with over 30 years of history. Davines products are described as eco-conscious and developed from artistic skills gained from fashion shows and editorial photoshoots.
• COMFORT ZONEcoreStrategic or Co-development Partner · 1 January 2014Erin and Michael Jordan became Nationally Certified Educators for COMFORT ZONE under mentor Jimmy Moss (North American Director of Education). They are bringing COMFORT ZONE to boutique spas and adding to the list of world-renowned spas (The Peak's-Telluride, CO, The Bellagio-Las Vegas, Heavenly Spa-Maui) that carry the brand. They create and teach advanced education to technicians around the country.
• South Walton Fashion Week (SWFW)coreGTM or Marketing PartnerVivo Spa Salon has been the South Walton Fashion Week Official Salon for hairstyles for 3 years. They work with renowned designers including Nicole Paloma and Michael Knight during fashion week events.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hand & Stone Massage and Facial Spa: National franchise specializing in massage and facial services with membership programs; directly comparable to Vivo on the spa service mix (massage + facials), tiered membership pricing, and retail product attach.
• Burke Williams Spa: Multi-location luxury day spa offering massage, facials, and body treatments in a resort-inspired environment; comparable to Vivo's destination spa positioning, unified menu, and emphasis on therapist training and product quality.
• Woodhouse Spa: National full-service boutique day spa chain offering massage, facials, body treatments, and nail services in a premium destination-style setting; directly comparable to Vivo's unified full-service spa + salon concept and pricing-by-time philosophy.

Others

• COMFORT ZONE / Davines: Italian skincare and hair care brands that Vivo partners with as a COMFORT ZONE educator and Davines user; relevant as ecosystem partners whose brand association and education infrastructure directly enable Vivo's premium service positioning.

Regional players

• Trilogy Spa Holdings: Florida-based day spa and wellness operator with multiple locations across the Southeast; comparable to Vivo on regional Florida footprint, massage/facial menu, and full-service boutique spa positioning.
• Spa Palazzo at The Breakers: Florida destination spa inside a luxury resort offering full-service massage, facials, and salon services; comparable to Vivo on premium Florida destination positioning and integrated spa + salon model, but operates within a hotel setting.
• The Spa at the Ritz-Carlton, Amelia Island: Luxury resort spa on the Florida Gulf Coast offering massage, facials, and wellness experiences to resort guests; comparable to Vivo on destination-beach clientele and premium service pricing but tied to a hotel flag rather than an independent boutique.

Broad incumbents

• Massage Envy: Largest U.S. massage and facial membership franchise; overlaps with Vivo's spa service and subscription model but operates as a broad national chain rather than a boutique destination spa, making it a wider-scope incumbent rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vivospasalon
• LinkedInlinkedin.com/company/vivo-spa-salon-corp.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVO SPA SALON CORP.