VIVRE ADOM – Aide à la personne

What VIVRE ADOM – Aide à la personne does

VIVRE ADOM is a French home care services ('services à la personne') provider operating under the legal entity MAISON ET SERVICES DEVELOPPEMENT (RCS Laval 480 628 387), headquartered in Changé, Pays de la Loire. Originally launched in 2010 as MAINTIEN ADOM and rebranded to VIVRE ADOM in 2023, the network was founded by Patrice Deniau (also founder of Maison & Services in 1999) and co-founder Wilfrid Reillon, a state-registered nurse. The company operates through a franchise model of over 100 independently operated local agencies across metropolitan France and overseas territories (Martinique, La Réunion), serving approximately 30,000 clients with a network of 3,000+ caregivers.

The service portfolio centers on helping elderly individuals, adults with disabilities, people with chronic illnesses, and family caregivers ('aidants') maintain autonomy at home. Core offerings include daily living assistance (hygiene, dressing, mobility), meal preparation, housekeeping and laundry, transportation/accompaniment, and support for family caregivers. Telecare is delivered through a partnership with Mondial Assistance, and caregiver certification is supported via a partnership with CFA La Fabrique des Métiers. Services are delivered under two modes — 'Prestataire' (where VIVRE ADOM is the employer of caregivers) and 'Mandataire' (where the client is the employer and VIVRE ADOM provides administrative support such as recruitment, payroll, and URSSAF declarations). A new senior living concept, Résidences Vivre ADOM, extends the brand into housing combined with care services.

VIVRE ADOM makes money through a combination of service fees (Prestataire mode), professional services fees and administrative support (Mandataire mode), and transaction-based facilitation of the 50% 'service à la personne' tax credit (including CESU préfinancé and APA allocations). Pricing is personalized and quoted following a free needs assessment, billed monthly on a subscription basis. The go-to-market is franchise-led distribution complemented by direct-to-consumer inquiry through the corporate website and local agency presence. The technology stack is minimal — there is no proprietary platform, no mobile app, and no API; digitisation is limited to a website, candidate portal (HelloWork), and standard agency back-office tooling. The company is privately held with no external funding disclosed.

Name

VIVRE ADOM – Aide à la personne

Legal name

MAISON ET SERVICES DEVELOPPEMENT

Website

https://vivre-adom.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

VIVRE ADOM is a French franchise network (Maison & Services Développement) operating 100+ home care agencies serving 30,000+ clients with elderly, disabled, and chronically ill individuals through personal care, accompaniment, housekeeping, and telecare services.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Transportation & Errands (Non-Emergency) (HLADAGAF), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Home care services
• Personal assistance
• Elderly care
• Disability support
• In-home caregiving

Headquarters

HQ city

Changé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Provider Mode Services: VIVRE ADOM acts as employer of caregivers. Client pays for services and receives invoice. Company handles all administrative tasks including contracts, payroll, and replacements.
2. Mandate Mode Services: Client acts as direct employer. VIVRE ADOM provides administrative support including recruitment assistance, payroll processing, and URSSAF declarations for a simplified employer experience.
3. Tax Reduction Referrals: Company guides clients toward 50% tax reduction credits on services à la personne, operating as intermediary with Urssaf for immediate tax credit advances.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

VIVRE ADOM delivers in-home personal assistance and care services (services à la personne) to elderly individuals, people with disabilities, those with chronic illnesses, and family caregivers. Services include daily living assistance (hygiene, dressing, mobility), meal preparation, housekeeping, accompaniment/transportation, and 24/7 telecare, delivered through a franchise network of 100+ local agencies across France via prestataire (provider-employed caregivers) and mandataire (client-employed with administrative support) service modes.

Product overview

VIVRE ADOM is a national network of home help and accompaniment services (services à la personne) operating under a franchise model with over 100 locations across France. The company offers a comprehensive suite of in-home assistance services centered on helping elderly people, children, and adults with disabilities or chronic conditions maintain their autonomy. The core service portfolio includes: daily living assistance (hygiene, dressing, mobility), meal preparation and assistance, housekeeping and laundry services, transportation and accompaniment, 24/7 telecare through a partnership with Mondial Assistance, and caregiver support services. Services are delivered through two operational modes—prestataire (where the company employs caregivers) and mandataire (where clients employ caregivers directly with administrative support)—providing flexibility for different client needs and financial situations.

Differentiator

Problem solved

Functional benefit

Brands

• MAISON & SERVICES: Parent network specializing in household services including housekeeping, ironing, and gardening.

Products and services

• Aide dans les actes de la vie quotidienne (Daily Living Assistance)

Quantifiable outcome

• 30,000 clients served nationally
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Mondial AssistancecoreStrategic or Co-development PartnerPartnership for teleassistance services. Mondial Assistance provides the technology platform for 24/7 emergency response services including fall detection and rapid response. VIVRE ADOM integrates this service as part of its comprehensive home care offering. Teleassistance services are eligible for tax credits.
• La Fabrique des MétierscoreStrategic or Co-development PartnerTraining partnership with CFA La Fabrique des Métiers for caregiver certification programs. The center provides ADVF (Assistant de Vie aux Familles) certification training through alternating work-study programs. VIVRE ADOM employees can obtain official qualifications while working.
• Maison & ServicesflagshipChannel Partner/ Reseller/ DistributorParent franchise network providing the VIVRE ADOM brand and operational framework. Maison & Services is a national network of home service companies. VIVRE ADOM operates as a specialized vertical within the broader network targeting elderly and disabled individuals requiring in-home assistance.
• NOUNOU ADOMminorChannel Partner/ Reseller/ DistributorSister network under the same parent company specializing in childcare services. Networks cross-refer and participate jointly in national recruitment events and job dating initiatives.
• Résidences Vivre ADOMminorStrategic or Co-development PartnerSenior living residences operating under the VIVRE ADOM brand. These residence services provide housing combined with care services. The Laval residence offers an innovative 'housing in exchange for on-call duty' program for young professionals.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Age d'Or Services: National French franchise network delivering personal and household services to seniors, with a comparable SAP-certified, locally-delivered service model. Competes with VIVRE ADOM for franchisee recruitment and end-client contracts.
• Senior Compagnie: Major French franchise network specializing in non-medical in-home care for the elderly and dependent persons. Operates a comparable franchise model with local agencies across France, directly competing for both franchisees and end clients with VIVRE ADOM.
• AD Seniors: French franchise network providing in-home personal assistance services to elderly and disabled clients across multiple regions. Direct competitor on service offering, franchise structure, and target customer segments.
• O2: One of France's largest personal services franchise networks (O2 Care Services), offering housekeeping, childcare, and senior assistance through a national franchise network. Larger scale than VIVRE ADOM but with materially overlapping service lines and customer base.
• Petits-Fils: French franchise network focused on personal services and elderly home assistance, with a national footprint of local agencies. Closely comparable service portfolio (ADL support, accompaniment, housekeeping) and franchise GTM to VIVRE ADOM.
• APEF: French franchise network (Assistance aux Personnes et aux Familles) providing household help, childcare, and elderly care services via local agencies. Comparable SAP-certified offering, franchise GTM, and target segments to VIVRE ADOM.
• Bien à la Maison (Acppa): French personal services provider delivering in-home assistance for elderly and dependent persons, including ADL support, accompaniment, and housekeeping. Directly comparable service portfolio and customer base to VIVRE ADOM.

Emerging players

• Cap Vital Santé: French franchise network offering personal services for the elderly and disabled, with a comparable local-agency delivery model. Smaller and more regionally concentrated than VIVRE ADOM but competes in the same SAP-certified home-care category.

Broad incumbents

• Orpea: Major European residential and home-care operator with a significant French footprint. Overlaps with VIVRE ADOM on elderly care and has expanded into in-home services, but operates primarily as a large facility-based incumbent rather than a localized franchise.
• DomusVi (Domaliance): Large French residential and home-care group operating both senior residences and a home-care brand (Domaliance). Overlaps with VIVRE ADOM on in-home personal services but operates as a broad, multi-vertical incumbent rather than a specialized SAP franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vivre-adom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVRE ADOM – Aide à la personne