VIVRE ADOM – Aide à la personne
VIVRE ADOM is a French franchise network (Maison & Services Développement) operating 100+ home care agencies serving 30,000+ clients with elderly, disabled, and chronically ill individuals through personal care, accompaniment, housekeeping, and telecare services.
- Company typePrivate
- Founded2010
- HeadquartersChangé, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What VIVRE ADOM – Aide à la personne does
VIVRE ADOM is a French home care services ('services à la personne') provider operating under the legal entity MAISON ET SERVICES DEVELOPPEMENT (RCS Laval 480 628 387), headquartered in Changé, Pays de la Loire. Originally launched in 2010 as MAINTIEN ADOM and rebranded to VIVRE ADOM in 2023, the network was founded by Patrice Deniau (also founder of Maison & Services in 1999) and co-founder Wilfrid Reillon, a state-registered nurse. The company operates through a franchise model of over 100 independently operated local agencies across metropolitan France and overseas territories (Martinique, La Réunion), serving approximately 30,000 clients with a network of 3,000+ caregivers.
The service portfolio centers on helping elderly individuals, adults with disabilities, people with chronic illnesses, and family caregivers ('aidants') maintain autonomy at home. Core offerings include daily living assistance (hygiene, dressing, mobility), meal preparation, housekeeping and laundry, transportation/accompaniment, and support for family caregivers. Telecare is delivered through a partnership with Mondial Assistance, and caregiver certification is supported via a partnership with CFA La Fabrique des Métiers. Services are delivered under two modes — 'Prestataire' (where VIVRE ADOM is the employer of caregivers) and 'Mandataire' (where the client is the employer and VIVRE ADOM provides administrative support such as recruitment, payroll, and URSSAF declarations). A new senior living concept, Résidences Vivre ADOM, extends the brand into housing combined with care services.
VIVRE ADOM makes money through a combination of service fees (Prestataire mode), professional services fees and administrative support (Mandataire mode), and transaction-based facilitation of the 50% 'service à la personne' tax credit (including CESU préfinancé and APA allocations). Pricing is personalized and quoted following a free needs assessment, billed monthly on a subscription basis. The go-to-market is franchise-led distribution complemented by direct-to-consumer inquiry through the corporate website and local agency presence. The technology stack is minimal — there is no proprietary platform, no mobile app, and no API; digitisation is limited to a website, candidate portal (HelloWork), and standard agency back-office tooling. The company is privately held with no external funding disclosed.
VIVRE ADOM – Aide à la personne firmographics
Firmographics- Name
- VIVRE ADOM – Aide à la personne
- Legal name
- MAISON ET SERVICES DEVELOPPEMENT
- Website
- https://vivre-adom.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VIVRE ADOM is a French franchise network (Maison & Services Développement) operating 100+ home care agencies serving 30,000+ clients with elderly, disabled, and chronically ill individuals through personal care, accompaniment, housekeeping, and telecare services.
- Ownership category
- akta.pro rank
VIVRE ADOM – Aide à la personne industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industries
- In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Transportation & Errands (Non-Emergency) (HLADAGAF), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
Keywords
Where VIVRE ADOM – Aide à la personne is headquartered
LocationHeadquarters
- HQ city
- Changé
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
VIVRE ADOM – Aide à la personne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Provider Mode Services: VIVRE ADOM acts as employer of caregivers. Client pays for services and receives invoice. Company handles all administrative tasks including contracts, payroll, and replacements.
- Mandate Mode Services: Client acts as direct employer. VIVRE ADOM provides administrative support including recruitment assistance, payroll processing, and URSSAF declarations for a simplified employer experience.
- Tax Reduction Referrals: Company guides clients toward 50% tax reduction credits on services à la personne, operating as intermediary with Urssaf for immediate tax credit advances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hourly services tailored to individual needs |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
VIVRE ADOM – Aide à la personne product offering
Product offeringCore offering
VIVRE ADOM delivers in-home personal assistance and care services (services à la personne) to elderly individuals, people with disabilities, those with chronic illnesses, and family caregivers. Services include daily living assistance (hygiene, dressing, mobility), meal preparation, housekeeping, accompaniment/transportation, and 24/7 telecare, delivered through a franchise network of 100+ local agencies across France via prestataire (provider-employed caregivers) and mandataire (client-employed with administrative support) service modes.
Product overview
VIVRE ADOM is a national network of home help and accompaniment services (services à la personne) operating under a franchise model with over 100 locations across France. The company offers a comprehensive suite of in-home assistance services centered on helping elderly people, children, and adults with disabilities or chronic conditions maintain their autonomy. The core service portfolio includes: daily living assistance (hygiene, dressing, mobility), meal preparation and assistance, housekeeping and laundry services, transportation and accompaniment, 24/7 telecare through a partnership with Mondial Assistance, and caregiver support services. Services are delivered through two operational modes—prestataire (where the company employs caregivers) and mandataire (where clients employ caregivers directly with administrative support)—providing flexibility for different client needs and financial situations.
Differentiator
Problem solved
Functional benefit
Brands
- MAISON & SERVICES: Parent network specializing in household services including housekeeping, ironing, and gardening.
Products and services
- Aide dans les actes de la vie quotidienne (Daily Living Assistance)
Quantifiable outcome
- 30,000 clients served nationally
- +2 more outcomes
Companies that use VIVRE ADOM – Aide à la personne
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
VIVRE ADOM – Aide à la personne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VIVRE ADOM – Aide à la personne partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Mondial AssistancecorePartnership for teleassistance services. Mondial Assistance provides the technology platform for 24/7 emergency response services including fall detection and rapid response. VIVRE ADOM integrates this service as part of its comprehensive home care offering. Teleassistance services are eligible for tax credits.
- La Fabrique des MétierscoreTraining partnership with CFA La Fabrique des Métiers for caregiver certification programs. The center provides ADVF (Assistant de Vie aux Familles) certification training through alternating work-study programs. VIVRE ADOM employees can obtain official qualifications while working.
- Maison & ServicesflagshipParent franchise network providing the VIVRE ADOM brand and operational framework. Maison & Services is a national network of home service companies. VIVRE ADOM operates as a specialized vertical within the broader network targeting elderly and disabled individuals requiring in-home assistance.
- NOUNOU ADOMminorSister network under the same parent company specializing in childcare services. Networks cross-refer and participate jointly in national recruitment events and job dating initiatives.
- Résidences Vivre ADOMminorSenior living residences operating under the VIVRE ADOM brand. These residence services provide housing combined with care services. The Laval residence offers an innovative 'housing in exchange for on-call duty' program for young professionals.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
VIVRE ADOM – Aide à la personne competitors and assessment
Company assessmentDirect peers
- Age d'Or Services: National French franchise network delivering personal and household services to seniors, with a comparable SAP-certified, locally-delivered service model. Competes with VIVRE ADOM for franchisee recruitment and end-client contracts.
- Senior Compagnie: Major French franchise network specializing in non-medical in-home care for the elderly and dependent persons. Operates a comparable franchise model with local agencies across France, directly competing for both franchisees and end clients with VIVRE ADOM.
- AD Seniors: French franchise network providing in-home personal assistance services to elderly and disabled clients across multiple regions. Direct competitor on service offering, franchise structure, and target customer segments.
- O2: One of France's largest personal services franchise networks (O2 Care Services), offering housekeeping, childcare, and senior assistance through a national franchise network. Larger scale than VIVRE ADOM but with materially overlapping service lines and customer base.
- Petits-Fils: French franchise network focused on personal services and elderly home assistance, with a national footprint of local agencies. Closely comparable service portfolio (ADL support, accompaniment, housekeeping) and franchise GTM to VIVRE ADOM.
- APEF: French franchise network (Assistance aux Personnes et aux Familles) providing household help, childcare, and elderly care services via local agencies. Comparable SAP-certified offering, franchise GTM, and target segments to VIVRE ADOM.
- Bien à la Maison (Acppa): French personal services provider delivering in-home assistance for elderly and dependent persons, including ADL support, accompaniment, and housekeeping. Directly comparable service portfolio and customer base to VIVRE ADOM.
Emerging players
- Cap Vital Santé: French franchise network offering personal services for the elderly and disabled, with a comparable local-agency delivery model. Smaller and more regionally concentrated than VIVRE ADOM but competes in the same SAP-certified home-care category.
Broad incumbents
- Orpea: Major European residential and home-care operator with a significant French footprint. Overlaps with VIVRE ADOM on elderly care and has expanded into in-home services, but operates primarily as a large facility-based incumbent rather than a localized franchise.
- DomusVi (Domaliance): Large French residential and home-care group operating both senior residences and a home-care brand (Domaliance). Overlaps with VIVRE ADOM on in-home personal services but operates as a broad, multi-vertical incumbent rather than a specialized SAP franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VIVRE ADOM – Aide à la personne social profiles
Digital presenceVIVRE ADOM – Aide à la personne compliance and trust
Trust signalCompliance1 record
VIVRE ADOM – Aide à la personne financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIVRE ADOM – Aide à la personne leadership team
Management profileNumber of profiles
Profiles2 records
VIVRE ADOM – Aide à la personne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIVRE ADOM – Aide à la personne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIVRE ADOM – Aide à la personne
What does VIVRE ADOM – Aide à la personne do?
VIVRE ADOM delivers in-home personal assistance and care services (services à la personne) to elderly individuals, people with disabilities, those with chronic illnesses, and family caregivers. Services include daily living assistance (hygiene, dressing, mobility), meal preparation, housekeeping, accompaniment/transportation, and 24/7 telecare, delivered through a franchise network of 100+ local agencies across France via prestataire (provider-employed caregivers) and mandataire (client-employed with administrative support) service modes.
Is VIVRE ADOM – Aide à la personne a public or private company?
VIVRE ADOM – Aide à la personne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIVRE ADOM – Aide à la personne founded?
VIVRE ADOM – Aide à la personne was founded in 2010. It employs 101 to 250 people.
Where is VIVRE ADOM – Aide à la personne based?
VIVRE ADOM – Aide à la personne is headquartered in Changé, France, in the Europe region.
How does VIVRE ADOM – Aide à la personne make money?
Three revenue lines are on record. Provider Mode Services are the primary driver. The others are mandate Mode Services and tax Reduction Referrals.
Who are VIVRE ADOM – Aide à la personne's main competitors?
Direct peers on record are Age d'Or Services, Senior Compagnie, AD Seniors, O2, Petits-Fils, APEF and Bien à la Maison (Acppa). Cap Vital Santé is listed as an emerging player. Broad incumbents are Orpea and DomusVi (Domaliance).
Does VIVRE ADOM – Aide à la personne have an API?
No public API is recorded for VIVRE ADOM – Aide à la personne.
What industry is VIVRE ADOM – Aide à la personne in?
VIVRE ADOM – Aide à la personne's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HSABAGAA, In-Home Respite Care (Hourly/Short-Shift). Its NAICS code is 624120 and its SIC code is 8082.