Vorarlberger Landesmuseum

What Vorarlberger Landesmuseum does

Vorarlberger Landesmuseum, operating commercially as 'vorarlberg museum', is the state museum of the Austrian federal state of Vorarlberg, founded in 1868 and located at Kornmarktplatz 1, Bregenz. It is operated by Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH, a private limited company wholly owned by the State of Vorarlberg (Land Vorarlberg), under the direction of Dr. Michael Kasper with business management led by Mag.a Monika Wagner. The museum curates regional heritage spanning Roman-era Brigantium archaeology to contemporary history and stages a rotating program of core, special, traveling and digital exhibitions, supported by a scholarly publications program (museum magazin, Schriften series, exhibition catalogs).

The institution generates earned revenue across five streams: ticket admissions (including tiered concert pricing at EUR 26/22/10), fee-based guided tours and workshops (EUR 7 plus admission), on-site café and shop sales, space rental for private events, and publication sales. Some offerings — including the Ghörige Stube reading room, MuZen meditation, and 'Museum auf Rezept' prescribed visits — are provided free of charge. Core customers are the general public and families, schools and educational institutions (with a dedicated summer 2026 Kulturvermittlung program), healthcare patients reached through the medical-association-prescribed Museum auf Rezept initiative, and the academic/research community via conferences such as 'Gezeichnet' and the 'freitags um 5' dialogue series. Sponsorship comes from Hypo Vorarlberg and VKW, and the museum operates within the Vorarlberger Kulturhäuser network alongside Kunsthaus Bregenz.

Technically, the museum runs a TYPO3-based public website with integrated online ticketing (webshop.vorarlbergmuseum.at), newsletter distribution via Brevo under GDPR/DSGVO compliance, web analytics via self-hosted Matomo, and audio/podcast distribution across Apple Podcasts, Spotify, SoundCloud, and YouTube. Digital accessibility is supported by DIGIaccess, with a WCAG 2.1 AA self-assessment declared in October 2024 although several barriers remain unaddressed. The operating geography is Western Austria, with secondary programming activity at Literaturhaus Vorarlberg in Hohenems.

Name

Vorarlberger Landesmuseum

Legal name

Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH

Website

https://vlm.at

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

1–10 employees

Short description

Vorarlberger Landesmuseum (vorarlberg museum) is the state museum of Vorarlberg, Austria, founded in 1868 and operated by the state-owned Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH. It curates regional heritage and archaeology, stages exhibitions, concerts, educational programs, and the pioneering 'Museum auf Rezept' health-culture initiative for schools, families, and the general public.

Ownership category

akta.pro rank

Product category

Regional History Museum

NAICS

Museums (712110), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Regional history museum
• Cultural heritage exhibitions
• Archaeological collections
• Guided tours workshops
• Cultural education programs

Headquarters

HQ city

Bregenz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Admission Tickets: Revenue from museum entry tickets and special exhibition admissions, with various pricing tiers for adults, reduced rates, and students.
2. Guided Tours and Workshops: Fee-based guided tours, workshops, and educational programs for visitors and school groups.
3. Museum Shop and Café: Retail sales at museum shop and revenue from museum café operations.
4. Space Rental: Rental of museum spaces for private events, corporate functions, and receptions.
5. Publications: Sale of museum publications including the 'museum magazin', 'Schriften' series, exhibition catalogs, and yearbooks.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vorarlberger Landesmuseum operates a regional state museum in Bregenz, Austria, presenting permanent and temporary exhibitions on Vorarlberg's history, Roman archaeology, and cultural heritage. It sells admissions, guided tours, workshops, concert tickets, museum publications, café food, and shop merchandise, and rents spaces for private events. It also runs the pioneering 'Museum auf Rezept' health initiative where physicians prescribe free museum visits to patients.

Product overview

The vorarlberg museum is a state museum in Bregenz, Austria operated by Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH. The museum offers a diverse portfolio of cultural programs including rotating and permanent exhibitions covering Vorarlberg's history, archaeology, art, and culture. Core visitor offerings include guided tours, workshops for schools and families, the 'Ghörige Stube*' free reading lounge, and the 'Museum auf Rezept' health initiative. The museum provides audio content via its 'Lebenswege' podcast distributed across major platforms, and hosts the annual 'zeitklang im museum' concert series featuring contemporary music. Additional services include a café, shop, venue rental, library, collection access, and scholarly publications including the museum magazine and Schriften series. The museum also supports accessibility through DIGIaccess services and maintains active social media presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum admission and exhibitions Tiered admission tickets providing access to permanent and temporary exhibitions on Vorarlberg's regional history, archaeology (including Roman Brigantium), and culture, for general public, families, tourists, and school groups.
• Führungen und Workshops (Guided tours and workshops)

Quantifiable outcome

• Museum visits improve mental and physical health, reduce stress, and strengthen immune system

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ludwig Boltzmann Institut für Kriegsfolgenforschung (BIK)coreStrategic or Co-development Partner · 22 October 2026Collaboration for the 'Gezeichnet. Kriegsfolgen in Graphic Novels' conference series examining the representation of war consequences and NS history through graphic novels. BIK co-organizes the event with the museum and other academic partners.
• Universität GrazcoreStrategic or Co-development Partner · 22 October 2026Academic partner in the 'Gezeichnet' conference examining graphic novels as a medium for processing war trauma and NS history.
• Literaturhaus VorarlbergcoreStrategic or Co-development Partner · 22 October 2026Collaborating venue for the 'Gezeichnet' conference, hosting workshop sessions on October 23, 2026 in Hohenems.
• Lern- und Gedenkort Schloss HartheimminorStrategic or Co-development Partner · 22 October 2026Educational and memorial site partner in the 'Gezeichnet' conference collaboration.
• Hypo Bank (Hypo Vorarlberg)coreOthersMain sponsor (Hauptsponsor) of the vorarlberg museum, listed among the main sponsors alongside VKW, Kulturhäuser, and other regional institutions.
• VKW (Vorarlberger Kraftwerke)coreOthersCorporate sponsor of the vorarlberg museum, listed among main sponsors.
• Vorarlberger Ärztinnen- und ÄrztekammercoreStrategic or Co-development PartnerMedical association partner for the 'Museum auf Rezept' program, supporting prescribed museum visits for patient health benefits.
• Kunsthaus BregenzminorOthersPart of the 'Kulturhäuser' network of Vorarlberg cultural institutions, with shared administrative services and cross-promotion.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oberösterreichisches Landesmuseum: State museum of Upper Austria in Linz, presenting regional cultural history and natural sciences. Directly comparable as another Austrian provincial museum with similar government ownership and historical collection focus.
• Salzburg Museum: Museum of the city and region of Salzburg presenting art, cultural history and special exhibitions. Comparable as a regional Austrian museum with similar programming mix of history exhibitions, events, and educational offerings.
• Wien Museum: City museum of Vienna dedicated to the history, art and culture of Vienna. Comparable as a publicly funded Austrian municipal museum with historical exhibitions, educational programs, and a multi-site footprint.
• Haus der Geschichte Österreich: Austrian national museum of contemporary history in Vienna. Comparable as an Austrian museum focused on historical interpretation, including sensitive themes such as the Nazi era, with rotating exhibitions and academic programming.
• Universalmuseum Joanneum: Austrian state museum of Styria operated as a multi-site universal museum covering art, history, archaeology and natural sciences. Comparable as a federal-state museum serving a defined Austrian region with mixed permanent and special exhibitions.
• Tiroler Landesmuseum: State museum of Tyrol in Innsbruck covering regional history and art collections. Closely comparable as another Austrian Land museum with similar collection focus on regional history and a comparable publicly funded operating model.

Regional players

• Schweizerisches Nationalmuseum: Swiss national museum operating three sites focused on Swiss cultural history. Comparable as a publicly funded museum of regional/national history with permanent and traveling exhibitions, though operating primarily in Switzerland rather than Austria.
• Haus der Geschichte Baden-Württemberg: State museum of contemporary and regional history in Stuttgart. Comparable as a publicly funded German regional museum with a thematic focus on history and rotating special exhibitions, though operating in a different geography.
• Badisches Landesmuseum: State museum of Baden in Karlsruhe, Germany, covering regional archaeology, history and art. Comparable as a German federal-state museum with similar collection focus on regional archaeology and history, but operating in a different geography.

Broad incumbents

• Deutsches Historisches Museum: Germany's national museum of history in Berlin. Comparable as a major publicly funded history museum with broad programming, but operates at significantly greater national scale than the Vorarlberger Landesmuseum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVPy9fAY5irLqK7e8xwlg3g
• Facebookfacebook.com/vorarlbergmuseum
• Instagraminstagram.com/vorarlberg_museum
• LinkedInlinkedin.com/company/vorarlberger-landesmuseum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Vorarlberger Landesmuseum