vloeistof

What vloeistof does

Vloeistof is a Dutch foundation for choreography and dance, headquartered in Tilburg (Willem II Straat 49), founded in 2000 by Anja Reinhardt and the late Yuri Bongers. The organization specializes in site-specific dance performances staged in public spaces — streets, rooftops, cars, boats, squares — where audiences encounter or participate in dance rather than observe it from a conventional theater seat. Its product portfolio spans live site-specific performances (Hellend Vlak, Publieke Geheimen, Green Journey, Straatwild, We Are In This Together, We wachten op de grens, Hondengeluk), dance films and immersive/VR installations (Monumentum, Interactive Windows, Crossing Game), and educational programs (Public Space Performance Masterclass, Making Space, Vloeistof.Lab). Performances have been staged across at least 10 countries including the Netherlands, Belgium, Germany, Switzerland, the UK, France, Portugal, Indonesia, China, and India.

The company employs 7 people and operates as a non-profit foundation. Its revenue model is grant-based: financial support comes from municipal government (Gemeente Tilburg), provincial government (Provincie Noord-Brabant), national cultural funds (Fonds Podiumkunsten, Fonds voor Cultuurparticipatie), regional cultural funds (Prins Bernhard Cultuurfonds Noord-Brabant), private foundations (Jacques de Leeuw Stichting, Janivo Stichting, VSB Fonds, Stichting Doen, Foundation Zabawas, Stichting Stokroos), and crowdfunding platforms (Voordekunst, Tilburg voor Cultuur). Distribution is via direct bookings with festivals and theaters (Kaapstad Festival, Oerol, Julidans, Cinedans), educational institutions (Fontys Hogeschool voor de Kunsten and primary/secondary schools), and residency partners (Het Huis Utrecht, Werkplaats Diepenheim, WP Zimmer Antwerpen, Desordre Urbain Marseille, Erasmushuis Jakarta). No public pricing, subscription, or product revenue exists; ticket or commissioning income is project-based rather than a disclosed revenue stream.

Following Yuri Bongers' death in 2021, Anja Reinhardt continues as sole artistic director. The organization's competitive positioning rests on a 25-year body of work (30+ productions), an integrated network of festivals, residency partners, and the Fontys Dance Academy talent pipeline, and a curatorial role within Tilburg's dance cluster (Tilburg Dansstad). Key operational risks include concentration of funding among a small group of public and private foundations and dependence on public-sector cultural budgets.

Name

vloeistof

Legal name

Vloeistof

Website

https://vloeistof.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Vloeistof is a 7-person Dutch foundation for choreography and dance, founded in 2000 in Tilburg, that creates site-specific performances and immersive installations in public spaces, serving festival audiences, theaters, schools, and cultural institutions across 10+ countries via grant-funded programming.

Ownership category

akta.pro rank

Product category

Performing Arts - Dance

NAICS

Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Performances (THAJAFAD)

akta.pro secondary industry

Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)

Keywords

• Site-specific dance
• Public space performance
• Contemporary choreography
• Dance film installation
• Performing arts productions

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Cultural Grants and Subsidies: Vloeistof operates primarily as a foundation receiving financial support from municipal governments (Gemeente Tilburg), provincial funds (Provincie Noord-Brabant), and cultural foundations including Prins Bernhard Cultuurfonds Noord-Brabant, Jacques de Leeuw Stichting, and Fonds voor Cultuurparticipatie.

Distribution channels3 records

Marketing channels5 records

Core offering

Vloeistof creates and produces site-specific contemporary dance performances staged in public spaces (streets, squares, rooftops, cars, boats) rather than traditional theaters. The foundation delivers live performances, dance films, VR and interactive installations, and educational workshops/masterclasses to festivals, theaters, schools, and municipal cultural programs. It also operates as a grant-funded cultural organization, securing subsidies from municipal, provincial, and national cultural funds as well as private foundations.

Product overview

Vloeistof is a foundation for choreography and dance based in Tilburg, Netherlands, specializing in site-specific performances in public spaces. The organization offers a diverse portfolio including live performances (such as Hellend Vlak, Green Journey, Public Secrets, We Are In This Together, and Straatwild), dance films (including Crossing Game, Day 1, Interactive Windows VR installation, and Monumentum VR experience), and educational offerings (Public Space Performance Masterclass, Making Space workshop week, and Vloeistof.Lab annual laboratory). Their signature approach involves taking dance out of traditional theaters into streets, squares, and unexpected urban locations, creating immersive experiences where audiences become participants. The product portfolio spans performances for festivals, schools, and public spaces; short dance films; VR and interactive installations; and workshops teaching public space performance techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Hellend Vlak (Sliding Slope) A theatrical performance about climate change featuring four people on the roof of a flooded house, exploring themes of denial and survival. Performed more than 90 times across 7 countries including Netherlands, Germany, Belgium, Switzerland, UK, Indonesia, and Portugal.
• Publieke Geheimen (Public Secrets) A theatrical walking tour through a neighborhood where audiences discover secrets and hidden memories, combining dance, text, and music. Scheduled for performances at BE Bruist in Berkel-Enschot in September 2026.
• Green Journey A dance expedition with headphones through urban nature, inviting participants to rediscover plants and greenery in the city through audio fragments and movement. Funded by Gemeente Tilburg and curated at Kaapstad Festival 2022. Voiced in English, French, Dutch, and can be re-recorded in other languages; groups up to 25-30 people, max 5 shows per day.
• We Are In This Together (WAITT) A dance intervention in public spaces where performers engage with the environment and passersby, exploring how we collectively shape public space. Premiered in July 2023.
• Straatwild (Cityprey) A dance expedition for youth about prejudice, where spectators wear headphones and are guided through the city by dancers interacting with pedestrians.
• We wachten op de grens (We Will Be Waiting at the Border) A performance exploring the phenomenon of borders through four dancers, mirrors, and a large glass panel, examining how fictional boundaries affect us.
• Betonhotel A performance with dance and text about two people living identical lives in a modern building, exploring conformity and hidden identity.
• Brainvacation (Hersenvakantie) A dance experience where viewers reflect on their relationship with the ground through dancers moving near soil, combined with audio fragments on headphones.
• A Car with a View (Autosalon) A short performance experienced from inside a Volvo 740, set in parking garages, forests, or abandoned parks, creating an intimate cinematic experience.
• Death on a Boat (Dood op de Boot) A moving duet on a tiny rowing boat combining romance, dance, and horror elements, performed at summer festivals.
• Jukeboxcity An interdisciplinary dance-music-space experience offering new perspectives on the city, with audiences hidden behind windows of deserted spaces observing the urban environment.
• Welcome in the Outside World (Welkom in de Buitenwereld) A performance experienced from behind tinted car windows where spectators witness dance in public space as anonymous voyeurs.
• Interactive Windows (Interactieve Ramen) An interactive dance film installation where audience movement controls the projected film through fast forwarding, back playing, speeding up or slowing down.
• Monumentum A 360-degree dance video installation viewed through VR glasses, placing spectators in intimate space between performers with freedom to study movements.
• Crossing Game A short dance film exploring crossover between dance and film, featuring a woman fleeing through a forest who finds safety in a car.
• Day 1 (Dag 1) A one-minute dance film showing a woman waiting at a bus shelter along a remote road.
• Disposable World (Wegwerpwereld) A festival performance about garbage and waste with an interactive lecture-workshop, featuring two garbage workers and a wealthy couple.
• Public Space Performance Masterclass A teaching module transferring Vloeistof's expertise in working in public spaces, covering improvisation techniques, compositional choices, and performance qualities for various art disciplines.
• Making Space An annual research, inspiration, and networking week around dance in public space where experienced makers work intensively with second-year students from Fontys Dance Academy.
• Vloeistof.Lab An annual laboratory in November offering experiment opportunities with cross-sections of dance, performance, and other art disciplines for creators from the city, region, and abroad.
• Hondengeluk A performance for 2move dancecompany featuring streamlined dance interrupted by absurd humor, exploring inner turmoil through car-based choreography. More than 300 performances in the Netherlands and Belgium.
• Jetzt A dance performance featuring Ulrike Doszmann and Yuri Bongers.
• Barefoot Pigeon A collaboration between Acapa Fontys and Vloeistof where first-year circus students created a performance in the streets of Tilburg about gentleness and urban dialogue.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Desordre Urbain Marseille (Redplexus)minorStrategic or Co-development PartnerResidency and festival partner based in Marseille, France. Provides studio space and performance opportunities for artistic research in public space performance.
• Fontys Hogeschool voor de KunstencoreStrategic or Co-development PartnerDance academy in Tilburg providing student performers for projects and hosting Vloeistof lab activities. Longstanding educational partnership.
• Het Huis UtrechtminorStrategic or Co-development PartnerResidency partner in Utrecht providing studio space for artistic research and development.
• Werkplaats DiepenheimminorStrategic or Co-development PartnerResidency partner providing space for artistic research and development activities.
• WP Zimmer AntwerpenminorStrategic or Co-development PartnerResidency partner in Antwerp for artistic research and international exchange.
• Urban Explorers FestivalminorStrategic or Co-development PartnerFestival partner for cross-disciplinary performances exploring urban spaces and boundaries.
• DansateliersminorStrategic or Co-development PartnerRotterdam-based dance organization providing coproduction support for dance works.
• DansmakersminorStrategic or Co-development PartnerAmsterdam-based dance organization providing coproduction support.
• Festival OnderstroomminorStrategic or Co-development PartnerFestival in Vlissingen providing coproduction and performance opportunities.
• CinedansminorStrategic or Co-development PartnerDance film festival in Amsterdam providing coproduction support for dance film projects.
• FabcityminorStrategic or Co-development PartnerInternational network focused on urban innovation, providing coproduction opportunities.
• Erasmushuis JakartaminorStrategic or Co-development PartnerIndonesian cultural institute providing coproduction support for international exchange projects.
• BoschparademinorStrategic or Co-development PartnerArt event in 's-Hertogenbosch providing coproduction and performance opportunities.
• Contour de TwernminorStrategic or Co-development PartnerCultural organization in Tilburg providing collaboration and support for community arts projects.
• Tilburg DansstadcoreStrategic or Co-development PartnerCore partner in Tilburg's dance network including Fontys Dance Academy, Theaters Tilburg, Theater De Nieuwe Vorst, Kunstbalie, and DansBrabant for talent development, programming, and marketing.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Akram Khan Company: Internationally prominent UK-based contemporary dance company producing large-scale theatrical dance works on themes of identity, heritage, and ecology with global touring. Comparable through thematic repertoire and international reach, though substantially larger, more commercially oriented, and not site-specific.
• Nederlands Dans Theater (NDT): The largest Dutch dance company, based in The Hague, presenting contemporary ballet and modern dance across international tours. Comparable as a Netherlands-based professional dance organization producing and touring high-caliber work, though substantially larger, more repertory-driven, and operating from traditional theater stages rather than public spaces.

Direct peers

• DV8 Physical Theatre: UK-based physical theatre company producing site-specific, thematically driven dance-theatre on social issues. Strongly comparable to Vloeistof in combining accessible choreography, public-space or non-traditional staging, and thematic work on prejudice, conformity, and urban life, with international touring.
• ISH Dance Collective: Amsterdam-based dance collective combining urban dance styles with contemporary choreography and presenting work in unconventional spaces and theaters. Closely comparable to Vloeistof in its emphasis on bringing dance out of traditional venues, accessibility to new audiences, and blending theatrical and urban performance vocabularies.
• Frantic Assembly: UK-based physical theatre company producing devised dance-theatre work with strong educational and site-responsive programming. Comparable to Vloeistof in small-team scale, physical-theatre aesthetic, accessible entry points for new audiences, and significant educational/workshop programming alongside main-stage work.
• Jan Lauwers / Needcompany: Flemish performing arts company mixing dance, theatre, music, and visual art, with a long international touring history and a thematic, narrative-driven style. Comparable to Vloeistof in cross-disciplinary production approach, European co-production funding model, and continued creation over decades.
• Another Kind of Blue: Amsterdam-based dance collective producing immersive, often site-responsive performances mixing dance, theatre, and visual art. Comparable to Vloeistof in creative scale (small team, signature productions), production aesthetic (immersive environmental work), and reliance on European co-production and grant networks.
• Peeping Tom: Belgian dance-theatre company producing highly visual, immersive performances for international touring. Comparable to Vloeistof in genre (dance-theatre hybrid), production scale, European festival circulation, and emphasis on atmospheric, site-sensitive work.
• Introdans: Netherlands-based contemporary dance company (Arnhem) producing a mix of classical and modern programming with regional, national, and educational touring. Comparable as a Dutch dance company operating beyond the Randstad, balancing touring productions, educational outreach, and a multi-source funding model similar to Vloeistof's.
• Wim Vandekeybus / Ultima Vez: Belgian contemporary dance and physical theatre company known for physically demanding, site-responsive productions and international touring. Directly comparable to Vloeistof in its physical-theatre aesthetic, public-space sensibility, and European touring footprint across festivals and unconventional venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vloeistofNL
• YouTubeyoutube.com/user/vloeistofNL/videos
• Facebookfacebook.com/vloeistof.dans
• LinkedInlinkedin.com/company/vloeistof
• Instagraminstagram.com/vloeistof_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vloeistof