Vodafone Samoa
Vodafone Samoa is a privately held Apia-based mobile, broadband, IPTV, and mobile-wallet operator serving consumers, businesses, and visitors across Samoa under a strategic partnership with the Vodafone Group.
- Company typePrivate
- Founded-
- HeadquartersApia, Samoa
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Vodafone Samoa does
Vodafone Samoa Ltd is a privately held telecommunications operator headquartered in Apia, Samoa, controlled by Fiji-based Amalgamated Telecom Holdings Limited (ATH) with a 25% stake held by the Unit Trust of Samoa (UTOS) and the remaining 75% held by local and overseas investors. The company provides mobile, broadband, IPTV, fixed-line, and mobile financial services under the Vodafone brand through a strategic partnership with the global Vodafone Group, operating a 4G mobile network that the company reports covers 96% of where Samoans live, work and play. Its product portfolio spans Prepaid and Postpaid mobile plans, eSIM for inbound travelers, Aiga Wifi home data bundles, MEA Uma fixed-line bundles, Vodafone Fibre (FTTH) triple-play packages in Apia CBD, MoanaTV IPTV, the M-Tala mobile wallet, Vodafone Wifi Zone hotspots, and a device retail business with consumer financing through Dornees Finance.
The technology stack centers on 4G mobile network infrastructure, Fiber-to-the-Home/Building for fixed broadband, USSD-based activation (*888# for bundles, *175# for M-Tala), the MyVodafone mobile app, and a 90+ agent distribution network for mobile money across Upolu and Savaii. Revenue is generated through subscription (mobile postpaid, FTTH, MoanaTV contracts on 24-month terms), usage-based prepaid data bundles, transaction fees on M-Tala (currently under a zero-fee promotion to October 2025), device sales through retail and an online shop, and international roaming across American Samoa, Australia, New Zealand, and the USA. Distribution is omnichannel: six named retail stores, village roadshows, an online shop, and 90+ M-Tala agents, supported by active social media presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Customer segments are consumer-led: Consumer/Family and Gen Z (with dedicated TikTok/Instagram/PUBG plans), plus Business (corporate mobile, FTTB, MoanaTV business solutions) and Tourists/Short-term Visitors (eSIM and roaming). The company is led by CEO Rana Bose, CFO Anish Chandra, and department heads across HR, RAN & Transmission, and Retail & Devices, with a total disclosed headcount of 69. No public revenue, ARR, or funding figures are disclosed, and no AI/ML capabilities are referenced in the source data.
Vodafone Samoa firmographics
Firmographics- Name
- Vodafone Samoa
- Legal name
- Vodafone Samoa Ltd
- Website
- https://vodafone.com.ws
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vodafone Samoa is a privately held Apia-based mobile, broadband, IPTV, and mobile-wallet operator serving consumers, businesses, and visitors across Samoa under a strategic partnership with the Vodafone Group.
- Ownership category
- akta.pro rank
Vodafone Samoa industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industries
- Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE), International Money Transfer Operators (MTOs) (FSAMAIAE)
Keywords
Where Vodafone Samoa is headquartered
LocationHeadquarters
- HQ city
- Apia
- HQ country
- Samoa
- HQ region
- Oceania
Offices1 record
Markets served
Vodafone Samoa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Mobile Services: Prepaid and postpaid mobile services including voice, SMS, and data bundles for consumer and business customers
- Broadband and FTTH: Fixed broadband and Fiber to the Home (FTTH) services providing triple play (broadband, voice, TV) in Apia CBD and qualifying areas
- MoanaTV: IPTV service with set-top box, available as postpaid contract (24 months) or prepaid pay-as-you-go
- M-Tala Mobile Wallet: Mobile money service with transaction fees for transfers and withdrawals; currently running zero-fee promotion until October 2025
- Device Sales: Mobile phones, tablets, data devices, and accessories sold through online shop and retail stores
- Roaming Services: International roaming bundles for travel to American Samoa, Australia, New Zealand, and USA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Malo Data bundles - Prepaid data plans at various price points |
| Usage-based | Pay-as-you-go | Super Data - Short-term data bundles |
| Subscription | Pay-as-you-go | Aiga Wifi - Home broadband plans |
| Usage-based | Pay-as-you-go | Ori Data - High-volume data bundles |
| Usage-based | Pay-as-you-go | Gen Z Bundles - Social app-focused plans |
| Transaction based/ take rate | Pay-as-you-go | M-Tala Transaction Fees |
| Subscription | Monthly | FTTH Triple Play |
| Usage-based | Pay-as-you-go | Roaming Bundles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Vodafone Samoa product offering
Product offeringCore offering
Vodafone Samoa provides mobile telecommunications, fixed broadband (FTTH/FTTB), IPTV (MoanaTV), landline, and M-Tala mobile wallet services to consumers and businesses across Samoa. The company operates a mobile network covering 96% of where Samoans live, work, and play, with retail distribution across Upolu and Savaii islands. It also sells mobile devices, data devices, and accessories through its online shop and physical retail stores.
Product overview
Vodafone Samoa is a telecommunications company offering a unified portfolio of mobile, fixed-line, broadband, and digital financial services. The core mobile services include Prepaid and Postpaid plans with various data/voice bundles (ATOA, Fiafia, Malo, Super Data), eSIM for travelers, and international roaming across Pacific region and major countries. Fixed-line offerings comprise Classic Landline and 4G-based Fixed Line. Broadband services include Fibre-to-the-Home (FTTH) and Fiber-to-the-Business (FTTB) triple-play packages in Apia CBD. IPTV is delivered via MoanaTV with SetTopBox. Digital financial services center on M-Tala mobile wallet for money transfers, bill payments, and airtime. Additional services include public Wifi Zone hotspots and Aiga Wifi home bundles. The company operates a retail network and online shop for devices including Samsung smartphones with financing options.
Differentiator
Problem solved
Functional benefit
Brands
- M-Tala: Mobile wallet service enabling money transfers, bill payments, and mobile money services in Samoa.
- MoanaTV
Products and services
- Prepaid Mobile Prepaid mobile services including various data and voice bundles (ATOA Plans, Fiafia Plans, Malo Packs, Super Data, Super SIM Plus, Social Media Pass) accessible via USSD *888# or MyVodafone App, targeting individual consumers and families.
- Postpaid Mobile Monthly mobile plans with capped or uncapped options including Data, Local, and International Add-Ons, typically on 24-month contracts, targeting individual and business customers.
- eSIM Digital SIM card allowing activation of Vodafone services before arriving in Samoa, with QR Code delivered by email for quick activation, primarily targeting tourists and short-term visitors.
- Mobile Roaming International roaming bundles for travel to American Samoa, Australia, New Zealand, and USA with voice and data allocations, targeting travelers and visitors.
- Vodafone Fibre (FTTH) Fiber to the Home triple-play service offering broadband, voice, and MoanaTV available in Apia CBD and qualifying areas on 24-month contracts, with unused data rolling over for one month.
- Landline Fixed-line voice services including Classic Landline (24-month contract) and Fixed Line via 4G Mobile Network, targeting residential and business customers.
- MoanaTV IPTV service offering premium TV entertainment packages with SetTopBox, available as postpaid (24-month contract) or prepaid (pay-as-you-go) options for residential customers.
- M-Tala Mobile Wallet Mobile wallet/money service enabling money transfers, bill payments, cash withdrawals, and mobile airtime purchases, accessed via USSD *175#, with a maximum account balance of SAT $10,000.
- Vodafone Wifi Zone Public WiFi hotspot service with prepaid cards valid for 5 days once activated, usable on up to three devices simultaneously, targeting general public users.
- Aiga Wifi Plans Prepaid home WiFi bundles for data devices including routers, MiFi, and dongles, with auto-convert from airtime balance to data for residential customers.
- Fiber to the Business (FTTB) Ultra-fast broadband for business customers in Apia CBD and qualifying areas, with capped postpaid plans and monthly data quotas, targeting business customers.
Companies that use Vodafone Samoa
Customer profileSegments4 records
Ideal customer profiles4 records
Vodafone Samoa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vodafone Samoa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- KlickExminorPartnership for M-Tala international money transfer service. KlickEx enables customers to receive international transfers into their M-Tala wallet. Current promotion runs 26 July - 14 August 2026 with prize draws for qualifying transactions.
- Vodafone GroupcoreStrategic partnership with Vodafone Group, one of the world's largest telecommunications companies, enables delivery of cutting-edge technology to Samoa that is 'second to none in the Pacific region'.
- Dornees FinanceminorFinancing partner offering no deposit financing options on selected phones at 20% interest rate with maximum 12-month term. Available at all Vodafone retail stores.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vodafone Samoa competitors and assessment
Company assessmentRegional players
- Bmobile (Bemobile) Papua New Guinea: Mobile operator in Papua New Guinea, a fellow Pacific telco with similar small-market, large-geography profile. Comparable in product mix (prepaid/postpaid, mobile money) and infrastructure challenges (remote backhaul, undersea cable dependence).
- Vodafone Cook Islands: Vodafone-branded operator in the Cook Islands under the Vodafone Partner Markets program. Directly comparable in scale, island-market dynamics, and the lean operating model Vodafone Samoa uses.
- Tonga Communications Corporation: State-backed incumbent telco in Tonga offering mobile, fixed-line, and broadband. Comparable as a small-island full-service operator with similar scale, geographic constraints, and reliance on submarine cable/backhaul connectivity.
- Vodafone Fiji: Sister Vodafone-branded operator under ATH in Fiji. Highly comparable in operating model (Vodafone brand, M-Tala-style mobile money, FTTH, IPTV) and serves as the regional template for Vodafone Samoa's roadmap and capabilities.
- Telecom Fiji: ATH-owned fixed and mobile operator in Fiji. Comparable in operating model and ownership structure, and a useful reference for how ATH-run telcos are managed across the Pacific portfolio.
Direct peers
- Digicel Samoa: Direct mobile competitor in Samoa offering mobile, broadband, and digital services. Operates the other major MNO network in the country and competes head-to-head on prepaid bundles, data pricing, and mobile money.
- Bluesky Samoa: Sister company under Amalgamated Telecom Holdings (ATH) of Fiji, formerly the local incumbent before the Vodafone partnership. Offers mobile, fixed-line, and broadband in Samoa and shares ultimate ownership with Vodafone Samoa, making it the closest structural peer.
Broad incumbents
- Digicel Pacific: Largest mobile operator across multiple Pacific island markets. Comparable in target market (Pacific consumers), product mix (mobile, mobile money via Digicel Pacific Mobile Money), and distribution model, though operating at much larger regional scale.
Others
- KlickEx: Pacific remittance and payments network partnered with M-Tala for international transfers. Comparable as the enabling ecosystem player for Vodafone Samoa's cross-border mobile money ambitions, and a benchmark for M-Tala's product evolution.
- Amalgamated Telecom Holdings (ATH): Ultimate parent company of Vodafone Samoa, listed on the South Pacific Stock Exchange. Comparable as a regional telecom holding group whose consolidated strategy, capex allocation, and dividend policy directly shape Vodafone Samoa's investment capacity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vodafone Samoa social profiles
Digital presenceVodafone Samoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vodafone Samoa leadership team
Management profileNumber of profiles
Profiles5 records
Vodafone Samoa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vodafone Samoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vodafone Samoa
What does Vodafone Samoa do?
Vodafone Samoa provides mobile telecommunications, fixed broadband (FTTH/FTTB), IPTV (MoanaTV), landline, and M-Tala mobile wallet services to consumers and businesses across Samoa. The company operates a mobile network covering 96% of where Samoans live, work, and play, with retail distribution across Upolu and Savaii islands. It also sells mobile devices, data devices, and accessories through its online shop and physical retail stores.
Is Vodafone Samoa a public or private company?
Vodafone Samoa is a private company. It is classified as corporate owned and is currently operating.
When was Vodafone Samoa founded?
Vodafone Samoa was founded in -1. It employs 51 to 100 people.
Where is Vodafone Samoa based?
Vodafone Samoa is headquartered in Apia, Samoa, in the Oceania region.
How does Vodafone Samoa make money?
Six revenue lines are on record. Mobile Services are the primary driver. The others are broadband and FTTH, moanaTV, M-Tala Mobile Wallet, device Sales and roaming Services.
Who are Vodafone Samoa's main competitors?
Regional players on record are Bmobile (Bemobile) Papua New Guinea, Vodafone Cook Islands, Tonga Communications Corporation, Vodafone Fiji and Telecom Fiji. Direct peers are Digicel Samoa and Bluesky Samoa. Digicel Pacific is listed as a broad incumbent. Others are KlickEx and Amalgamated Telecom Holdings (ATH).
Does Vodafone Samoa have an API?
No public API is recorded for Vodafone Samoa.
What industry is Vodafone Samoa in?
Vodafone Samoa's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of HDAIABAE, Fixed Wireless Access (FWA) Broadband Providers. Its NAICS code is 517112 and its SIC code is 4812.