Vogue UA

What Vogue UA does

Vogue UA (Vogue Ukraine) is the licensed Ukrainian edition of Vogue, operated since 2015 by Kyiv-based TOV «ВАНГАРД МЕДІА» (VANGARD MEDIA LLC) under a trademark license from Les Publications Condé Nast S.A.S. The publication delivers fashion, beauty, culture, and lifestyle editorial content to affluent Ukrainian readers aged 18+, blending global Vogue brand authority with Ukrainian cultural relevance via cover stars such as Oleksandr Usyk, Elina Svitolina, and Meryl Streep, and via editorial coverage of Ukrainian designers (Poustovit, BEVZA, KSENIASCHNAIDER, GUDU, ANTON BELINSKIY, MASHA POPOVA, DAMIRLI).

The core product is the Vogue Ukraine Edition print magazine, supplemented by annual special editions (Beauty Special, Leaders), a VogueTV video platform, an English-language website edition (Vogue UA IN English), and an e-commerce storefront at shop.vogue.ua selling books, special issues, and limited-edition merchandise. Supporting products include the modern Ukrainian prose and poetry book series, commemorative volumes, and charitable collections (FUTURESPECTIVE x KERNEL). The underlying technology stack is a standard digital publishing platform augmented by a comprehensive analytics and ad-tech stack (Google Analytics, Gemius, Facebook Pixel, Google AdSense, Admixer, Google DFP, Disqus, Bigmir, TNS). The 27-person organization is structured around an editorial core (Publisher, Editor-in-Chief, Art Director, Managing Editor, Literary Editor, Beauty Editor, Culture Editor, Senior/Market Fashion Editors, Contributing Producer Paris) plus an advertising department and a distribution director.

Vogue UA monetizes through four revenue streams: print subscriptions and single-issue sales (330 UAH/issue; 1,320 UAH annual subscription), display and targeted digital advertising on vogue.ua and shop.vogue.ua, sponsored editorial content and brand partnerships with luxury advertisers (Chanel, Saint Laurent, Stone Island, Mercedes-Benz Ukraine, KERNEL), and limited-edition merchandise and book sales (ranging from 800 UAH cups to 20,000 UAH pendants). Distribution is multi-modal: Novaya Poshta and Ukrposhta for print delivery, TSUM Kyiv for exclusive merch drops, and the DTC shop.vogue.ua storefront. Strategic recurring events (Leaders Gala, Wellness Escape, Christmas Eve charity evening) drive brand-building and demand generation.

Name

Vogue UA

Legal name

ТОВ «ВАНГАРД МЕДІА»

Website

https://vogue.ua

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vogue UA is the licensed Ukrainian edition of Vogue, operated by Kyiv-based VANGARD MEDIA LLC since 2015 under a Condé Nast trademark license. It publishes a Ukrainian-language fashion, beauty, and culture magazine alongside digital, video, e-commerce, events, and limited-edition merchandise, targeting affluent Ukrainian readers and luxury advertisers.

Ownership category

akta.pro rank

Product category

Fashion and Lifestyle Magazine Publishing

NAICS

Media Representatives (54184)

SIC

Services-Advertising (7310)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Fashion magazine publishing
• Digital lifestyle media
• Luxury editorial content
• Branded merchandise retail
• Print and digital publishing

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Print Magazine Sales & Subscriptions: Sale and subscription of printed Vogue Ukraine Edition magazines. Individual issues priced at 330 UAH (within Ukraine) or equivalent in EUR internationally. Subscriptions offered at 1320 UAH for 2026 package. Magazines are delivered via Ukrposhta (international) and Nova Poshta (domestic).
2. E-commerce Merchandise & Special Editions: Online shop sells branded merchandise including limited-edition collabs (Vogue Ukraine x Mykola Tolmachev, Vogue Ukraine x Belinskiy+Kaminetsky, FUTURESPECTIVE x KERNEL), books, and special issues. Price points range from 800 UAH (cups) to 3000 UAH (two-volume book sets) and 3600 UAH (9½ Years of Vogue in Ukraine book).
3. Display & Targeted Advertising: Digital advertising inventory on vogue.ua and shop.vogue.ua monetized through Google AdSense, Admixer, and Facebook Pixel. Analytics tools enable audience segmentation for targeted ad delivery. The site serves readers 18+ across Ukraine and the EU.
4. Sponsored Content & Brand Partnerships: Editorial content produced in collaboration with luxury brands (e.g., Chanel, Saint Laurent, Stone Island providing wardrobe for shoots). Brand partnership articles and advertorials generate revenue. Materials marked as 'Promotion' or 'Новини партнерів' are published as advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vogue UA is the licensed Ukrainian edition of Vogue magazine, operated by ТОВ «ВАНГАРД МЕДІА» (VANGARD MEDIA LLC) under trademark license from Les Publications Condé Nast S.A.S. The company publishes a flagship Ukrainian-language print fashion magazine (Vogue Ukraine Edition) plus special editions such as Vogue Ukraine Beauty Special and Vogue Ukraine Leaders, and operates the vogue.ua digital content platform, Vogue TV video content, the shop.vogue.ua e-commerce store for magazines, books and branded merchandise, and annual live events such as the Leaders Gala and Wellness Escape.

Product overview

Vogue UA is a fashion and lifestyle media brand operating as a multi-platform publishing business with print magazine, digital content, video, and e-commerce components. The core product is the Vogue Ukraine Edition print magazine published in Ukrainian (multiple issues annually), supplemented by specialized editions including Vogue Ukraine Beauty Special (annual beauty publication) and Vogue Ukraine Leaders (leadership-themed edition). The brand also operates VOGUETV video platform, an online store (Shop.Vogue.ua) for magazines and merchandise, and organizes the Wellness Escape annual event. Supporting products include collectible books and limited-edition merchandise collaborations with Ukrainian designers. The company also publishes the English-language version VOGUE UA IN ENGLISH for international audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Vogue Ukraine Edition: The main printed magazine publication of Vogue Ukraine, published regularly with seasonal issues.
• Vogue Ukraine Beauty Special
• Vogue Ukraine Leaders
• Vogue Man
• Vogue Ukraine Leaders Gala

Products and services

• Vogue Ukraine Edition (Print Magazine) Flag print fashion magazine published in Ukrainian language, covering fashion, beauty, culture, arts, society, and living, released multiple times per year with themed issues and prominent cover personalities for Ukrainian and international readers.
• Vogue Ukraine Beauty Special Annual beauty-focused special print edition dedicated to self-care, inner harmony, and beauty treatments, featuring reviews of international beauty centers and curated product recommendations.
• Vogue Ukraine Leaders Special leadership-themed print edition featuring interviews and profiles of influential Ukrainian figures across business, culture, and society, paired with the annual Leaders Gala event.
• Contemporary Ukrainian Prose and Poetry Collection Collectible book series featuring works by prominent Ukrainian writers and poets, created in collaboration with Vogue Ukraine Edition, sold as individual volumes and as a two-volume set.
• 9 1/2 Years of Vogue in Ukraine Book Commemorative book publication celebrating the magazine's history and milestones since its 2015 launch in Ukraine, priced at 3600 UAH.
• Vogue Ukraine Branded Merchandise Branded merchandise including limited-edition apparel, accessories, and home goods such as T-shirts, cups, plates, shoppers, and pendants, sold via shop.vogue.ua and selected designer collaborations.
• Vogue TV (VOGUETV) Video content platform offering behind-the-scenes footage from photo shoots, celebrity interviews, event coverage, and documentary-style multimedia content from Vogue Ukraine.
• Wellness Escape 2026 Annual ticketed wellness event organized by Vogue Ukraine promoting health, relaxation, and mindful living for the brand's fashion-and-lifestyle audience.
• Shop.Vogue.ua (Online Store) Official direct-to-consumer e-commerce storefront selling magazine subscriptions, single issues, special editions, books, and branded merchandise, with payment via bank transfer, Visa, and Mastercard.
• VOGUE UA IN ENGLISH English-language version of the Vogue Ukraine website providing access to selected editorial content for international readers and the Ukrainian diaspora.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

21 partnerships are on record, tiered core and flagship.

• Les Publications Condé Nast S.A.S.coreOEM/ Whitelabel/ Licensing PartnerGlobal media conglomerate that owns the Vogue brand and licenses it to regional publishers. Condé Nast provides editorial standards, brand authority, photographer and celebrity access, and international network visibility. Vogue UA operates under this licensing agreement as the official Ukrainian edition.
• ANTON BELINSKIYflagshipStrategic or Co-development PartnerUkrainian fashion designer featured in the first Vogue Ukraine merch collection collaboration with Labwear and four other Ukrainian brands. The collection was exclusively presented on the third floor of Kyiv's TSUM department store and on tsum.ua.
• GUDUflagshipStrategic or Co-development PartnerUkrainian fashion brand that collaborated with Vogue Ukraine and Labwear on the first merch collection, alongside ANTON BELINSKIY, KSENIASCHNAIDER, MASHA POPOVA, and THE COAT BY KATYA SILCHENKO.
• KSENIASCHNAIDERflagshipStrategic or Co-development PartnerUkrainian fashion brand that collaborated with Vogue Ukraine and Labwear on the first merch collection, presented at TSUM Kyiv.
• MASHA POPOVAflagshipStrategic or Co-development PartnerUkrainian fashion brand that collaborated with Vogue Ukraine and Labwear on the first merch collection, presented at TSUM Kyiv.
• THE COAT BY KATYA SILCHENKOflagshipStrategic or Co-development PartnerUkrainian fashion brand that collaborated with Vogue Ukraine and Labwear on the first merch collection, presented at TSUM Kyiv.
• LabwearflagshipStrategic or Co-development PartnerUkrainian brand that partnered with Vogue Ukraine and five Ukrainian designers (ANTON BELINSKIY, GUDU, KSENIASCHNAIDER, MASHA POPOVA, THE COAT BY KATYA SILCHENKO) to create the first Vogue Ukraine merchandise collection.
• DAMIRLIflagshipStrategic or Co-development PartnerUkrainian menswear brand that created a custom patriotic costume for Oleksandr Usyk's 'Battle of Glances' appearance in Giza, Egypt (May 2026) ahead of his fight with Rico Verhoeven. Designed by Elvira Hasanova, founder of DAMIRLI. The suit featured Ukrainian trident emblem in sunflower motif with gold embroidery referencing Cossack aesthetics.
• Veteranka (Women's Movement)coreOthersUkrainian women's military movement benefiting from Vogue Ukraine's annual Christmas Eve charity evening. Proceeds from the December charity auction were directed to support a drone reconnaissance platoon of the 54th Individual Mechanized Brigade named after Hetman Ivan Mazepa. FUTURESPECTIVE x KERNEL charity merch collection also benefits this organization.
• KERNELcoreGTM or Marketing PartnerLeading global sunflower oil producer and Ukraine's largest grain exporter. Partnered with Vogue Ukraine on the charitable FUTURESPECTIVE x KERNEL limited merch collection featuring photographer Vik Bakin's 'Sunflowers' (2023). All profits go to the Veteranka foundation. KERNEL also awarded a special recognition to photographer Vik Bakin as part of the FUTURESPECTIVE project.
• PhotoVogueflagshipStrategic or Co-development PartnerGlobal PhotoVogue platform co-initiated the FUTURESPECTIVE project with the Vogue Ukraine editorial team. FUTURESPECTIVE was a major contemporary Ukrainian photography exhibition held August 4–24, 2025, at M17 Contemporary Art Center in Kyiv, showcasing works by emerging Ukrainian photographers.
• M17 Contemporary Art Center (Київ)flagshipStrategic or Co-development PartnerKyiv-based contemporary art venue that hosted the FUTURESPECTIVE photography exhibition (August 4–24, 2025), a joint initiative by Vogue Ukraine and PhotoVogue featuring emerging Ukrainian photographers. The venue also sold FUTURESPECTIVE x KERNEL charity merch.
• Mykola TolmachevflagshipStrategic or Co-development PartnerUkrainian artist who created watercolor illustrations for the second volume of Vogue Ukraine's 'Contemporary Ukrainian Prose and Poetry' collection. Limited-edition merch featuring his artwork (T-shirts, shoppers) was sold at shop.vogue.ua, including prints 'Happy end', 'Noose', 'Wounded', and 'Boredomline'.
• Belinskiy + KaminetskyflagshipStrategic or Co-development PartnerUkrainian designers/artists who collaborated with Vogue Ukraine on a branded merchandise collection featuring prints 'Libelle', 'Boys', 'Girl', and 'Kids'. Available as T-shirts, cups, plates, and shoppers sold at shop.vogue.ua.
• Gunia ProjectflagshipStrategic or Co-development PartnerUkrainian jewelry/ accessories brand that collaborated with Vogue Ukraine on a limited-edition pendant with chain (Gunia x Vogue Ukraine), sold exclusively at shop.vogue.ua.
• Jan Niche Concept / PuredistanceflagshipStrategic or Co-development PartnerUkrainian niche perfumery retailer (operates since 1990) and Dutch high-end fragrance house Puredistance collaborated with Vogue Ukraine to create the exclusive Svito Lina fragrance inspired by Elina Svitolina, with 100% of profits directed to the Svitolina Foundation. The fragrance was created by perfumer Antoine Lee (Burberry, Comme des Garçons, Estado Libre d'Orange) and features blotter shaped like tennis rackets.
• Mercedes-Benz Ukraine (Автокапітал / УКРАВТО ГРУП)flagshipGTM or Marketing PartnerOfficial distributor of Mercedes-Benz in Ukraine launched the 'Together With You' (Разом з тобою) national advertising campaign starring Elina Svitolina. The campaign featured the Mercedes-AMG GT 53 4MATIC+ and was featured in editorial content on Vogue Ukraine, combining automotive luxury branding with sports leadership messaging.
• Svitolina FoundationcoreOthersCharitable foundation established by Elina Svitolina in 2019 supporting sports development (particularly tennis), young talent, and promoting Ukraine internationally. 100% of proceeds from the Puredistance Svito Lina fragrance go to this foundation. Vogue Ukraine features Svitolina as a cover star and collaborator, amplifying the foundation's mission.
• BEVZAflagshipStrategic or Co-development PartnerUkrainian fashion brand that partnered with Elina Svitolina and Vogue Ukraine on the 'Champions make changes' collaboration supporting young Ukrainian tennis players. Featured in editorial content on Vogue Ukraine.
• TSUM KyivflagshipChannel Partner/ Reseller/ DistributorPremier Ukrainian luxury department store in Kyiv served as venue for Vogue Ukraine's annual Christmas Eve charity evening (at LOFT on the 7th floor) and as exclusive physical retail location for the first Vogue Ukraine merch collection with Labwear and five Ukrainian designers.
• Oleksandr Usyk / Usyk FoundationcoreOthersUkrainian boxing champion (Vogue Ukraine Edition №13/2026 cover star) who has collaborated with Vogue Ukraine for editorial shoots and charity initiatives. His Usyk Foundation raised funds for civilians and the Ukrainian Armed Forces. Vogue Ukraine featured his WBC championship belt auction that raised $1 million for a toddler with Duchenne muscular dystrophy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vogue Italia: Italian flagship edition of Vogue within the same Condé Nast network. Comparable as a sibling license and benchmarks editorial standards, photographer/celebrity access, and luxury ad pricing that Vogue UA's positioning must ladder up to.
• Forbes Ukraine: Ukrainian business and leadership publication with premium advertising inventory and a Leaders-style platform. Comparable as a peer for the leadership/influencer audience that Vogue UA Leaders and Leaders Gala target.
• Vogue Germany: German edition of Vogue within the Condé Nast network. Comparable as a sibling license operating the same multi-platform (print + digital + e-commerce + events + branded merch) model, providing a regional benchmark for monetization depth.

Direct peers

• Marie Claire Ukraine: Ukrainian edition of Marie Claire — competes with Vogue UA in premium fashion, beauty, and lifestyle editorial for the same Ukrainian luxury ad market.
• L'Officiel Ukraine: Ukrainian edition of L'Officiel magazine, a global luxury fashion publication. Competes with Vogue UA on the same premium Ukrainian fashion editorial and luxury-brand partnership turf.
• Harper's Bazaar Ukraine: Hearst-licensed Ukrainian edition of Harper's Bazaar — the most direct in-market competitor to Vogue UA on premium fashion editorial, advertising, and events for the same Ukrainian luxury advertiser base.
• Vogue Poland: The Polish edition of Vogue, also licensed from Condé Nast. Operates as the closest geographic and category peer to Vogue UA: same Condé Nast licensing model, same print + digital + e-commerce + events playbook, serving a neighboring Central/Eastern European premium-lifestyle audience.
• Elle Ukraine: Ukrainian edition of Elle, the global Hearst women's fashion and lifestyle magazine. Direct peer competing for the same affluent Ukrainian female readership and luxury/fashion advertising budgets.
• Tatler Ukraine: Ukrainian edition of Tatler, Condé Nast's society and luxury-lifestyle title. Overlaps with Vogue UA on leadership profiles, premium events (analogous to Leaders Gala), and Ukrainian high-net-worth audience monetization.

Emerging players

• Numéro (International): Independent international fashion and art magazine. Comparable as a peer in the high-fashion editorial category with similar luxury-advertising and art-fashion crossover positioning; less regional dominance than Condé Nast editions but a relevant editorial benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vogue_ukraine
• LinkedInlinkedin.com/company/vogue-ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogue UA