Masha

What Masha does

Masha is a self-service connected TV (CTV) advertising platform founded in 2023, operating across Latin America with primary operations in Mexico City and a legal entity registered as Masha Holding, Corp. in Florida, USA. The company enables small and medium businesses (PyMEs) and advertising agencies to launch streaming TV advertising campaigns in under 10 clicks across 16+ premium CTV platforms — including Netflix, Prime Video, Pluto TV, Vix, Roku, Disney+, Tubi, TV Azteca, Twitch, and others — with no long-term contracts and investments starting from $2,000 MXN ($100 USD). The company claims an addressable footprint of over 500,000 SMEs across the region and supports 900+ local payment methods spanning 16+ countries.

The platform architecture combines a self-service campaign management dashboard, an AI-powered media planning tool (Masha Planner), an AI-powered video and audio generation tool (Crear Video con IA), and a real-time analytics dashboard for monitoring impressions, VTR, frequency, and geographic distribution. Masha monetizes through CPM (cost-per-thousand-impressions) and CPV (cost-per-view) advertising fees charged to advertisers, while making the agency-facing platform available at no charge as a freemium wedge. A separate Masha for Publishers product enables CTV inventory holders in LATAM to monetize supply, establishing a two-sided marketplace structure. Reported customer outcomes include 95-99% video completion rates on platforms such as TV Azteca and Tubi.

The go-to-market is product-led growth with self-serve onboarding for SMBs and demo-driven sales support for agencies. Marketing relies primarily on Spanish-language content marketing, an educational blog, and organic SEO. The company has raised a single disclosed $500,000 funding round in March 2024 and operates with 1-10 employees, indicating an early-stage team. Named customers include Stori (fintech/multiproduct), Doto (retail/seasonal), MIKEL'S (retail/fashion), with agencies RealUp and Effective as platform users.

Name

Masha

Legal name

Masha Holding, Corp.

Website

https://masha.mx

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Masha is a self-service connected TV (CTV) advertising platform serving Latin American SMBs and advertising agencies. Founded in 2023, it enables campaign launches across 16+ streaming platforms including Netflix, Prime Video, and Pluto TV with no minimum commitments.

Ownership category

akta.pro rank

Product category

Connected TV (CTV) Advertising Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)

Keywords

• Connected TV advertising
• Streaming TV ads
• Programmatic advertising
• Self-serve ad platform
• OTT advertising

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Streaming TV Advertising (CPM/CPV): Masha charges advertisers on a cost-per-view (CPV) or cost-per-thousand-impressions (CPM) basis for advertising inventory across connected TV platforms. Advertisers pay for actual viewable impressions of their video ads delivered on streaming platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Masha operates a self-service programmatic advertising platform that enables small and medium businesses (PyMEs) and advertising agencies across Latin America to purchase Connected TV (CTV) and streaming TV advertising inventory across 16+ platforms including Netflix, Prime Video, Pluto TV, Roku, Vix, Disney+, Tubi, and TV Azteca. The platform allows advertisers to launch campaigns in under 10 clicks without long-term contracts or minimum investment, with pricing starting at $0.01 MXN per view and a minimum campaign investment of $100 USD ($2,000 MXN). Masha provides AI-powered media planning and creative generation tools, real-time performance analytics, and localized LATAM payment/billing infrastructure.

Product overview

Masha is a self-service streaming TV (CTV/OTT) advertising platform operating in Latin America. The core product is the Masha Platform, which enables advertisers and agencies to purchase video ad space across multiple streaming platforms including Netflix, Prime Video, Pluto TV, Roku, Vix, Disney+, Tubi, TV Azteca, and others. The platform offers modular tools including Masha Planner (AI-powered media planning) and Crear Video con IA (AI-powered video/audio generation). Masha also provides specialized platforms for Publishers (to monetize CTV inventory) and Agencies (to manage multi-client advertising operations). The platform operates on a self-service basis with no long-term contracts, no minimum investments, and pricing starting from $0.01 MXN per view.

Differentiator

Problem solved

Functional benefit

Products and services

• Masha Platform Self-service streaming TV and CTV advertising platform that enables advertisers and agencies to purchase video ad space across 16+ streaming platforms including Netflix, Prime Video, Pluto TV, Roku, Vix, Disney+, Tubi, and TV Azteca without intermediaries, contracts, or high minimums. Campaigns can be launched in under 10 clicks with pricing starting at $0.01 MXN per view and a $100 USD minimum investment.
• Masha Planner AI-powered media planning tool that helps advertisers calculate expected campaign reach, impressions, and performance based on budget parameters and target audience settings before launching a CTV campaign.
• Crear Video con IA Generative AI-powered video and audio creation tool that enables advertisers to produce advertising content for streaming TV campaigns without requiring professional video production resources.
• Masha for Publishers CTV/OTT inventory monetization platform for publishers and content platforms in Latin America, enabling them to sell advertising space to SMEs and direct advertisers with local billing, payment processing, currency conversion, and tax handling across 16+ LATAM countries.
• Masha for Agencies Streaming TV advertising platform designed for advertising agencies, providing free tools to manage multiple client accounts, operate across 16+ LATAM countries with local billing support, and deliver CTV advertising services to SME clients.

Quantifiable outcome

• Campaign completion rates exceeding 95% VTR (Video Through Rate)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Pluto TVcoreTechnology or IntegrationPluto TV is a core advertising inventory partner on the Masha platform. As a FAST (Free Ad-Supported Streaming Television) platform, Pluto TV provides CTV advertising inventory accessible through Masha's self-service platform for advertisers targeting Mexican and LATAM audiences.
• Vix (TelevisaUnivision)coreTechnology or IntegrationVix is an integrated advertising platform partner providing access to Spanish-language content audiences in Mexico including sports (Liga MX), telenovelas, and news. Masha enables advertisers to access Vix's AVOD inventory through its platform.
• RokucoreTechnology or IntegrationRoku serves as both a device platform and advertising inventory source. Masha integrates with Roku's ecosystem enabling native ads on Roku home screen, sponsored screensavers, and video advertising across the Roku interface and apps.
• TV AztecacoreTechnology or IntegrationTV Azteca is integrated as a broadcast/CCTV hybrid advertising platform, enabling advertisers to run campaigns across TV Azteca's streaming and traditional inventory through Masha's unified platform.
• NetflixmajorTechnology or IntegrationNetflix advertising inventory accessible through Masha, enabling advertisers to reach Netflix's premium subscriber base in Mexico. Netflix introduced ad-supported tiers creating accessible inventory for SMBs through the Masha platform.
• Prime Video (Amazon)majorTechnology or IntegrationPrime Video advertising inventory integrated into Masha's platform, offering access to Amazon's subscriber base with unique behavioral targeting based on purchase intent data from Amazon's ecosystem.
• Disney+majorTechnology or IntegrationDisney+ streaming advertising inventory accessible through Masha, enabling advertisers to reach Disney+'s entertainment audience in Mexico.
• TubicoreTechnology or IntegrationTubi FOX advertising inventory available on Masha's platform, providing access to Tubi's free ad-supported streaming audience in Mexico.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MNTN: MNTN is a self-serve Connected TV advertising platform aimed at SMBs and mid-market advertisers in the US. Most comparable peer: matching self-service CTV focus, performance-driven SMB positioning, real-time analytics, and a $0/low minimum entry threshold targeting non-brand advertisers.
• Madhive: Madhive is a CTV ad tech platform purpose-built for local and SMB advertisers, providing self-service planning, buying, and measurement on streaming inventory. Comparable to Masha in its workflow simplification for non-expert buyers and emphasis on outcome-based measurement.
• Simpli.fi: Simpli.fi operates a self-serve programmatic and CTV platform with strong agency and SMB adoption in the US. Comparable in audience targeting precision (geo, interests), CTV focus, and agency-friendly multi-client workflows.

Broad incumbents

• The Trade Desk: The Trade Desk is the leading independent global demand-side platform with deep CTV and streaming inventory integrations. Comparable as a CTV/streaming media-buying platform with cross-publisher reach, though focused on enterprise advertisers rather than SMBs.
• Magnite: Magnite is the largest independent CTV and video SSP, connecting publishers (including streaming) with programmatic demand. Comparable as infrastructure that routes CTV inventory across multiple streaming platforms, though on the supply side rather than as an advertiser self-serve.
• Innovid: Innovid is an independent ad tech platform for CTV creative, delivery, and measurement used by major brands and platforms. Comparable as CTV/OTT ad tech enabling cross-publisher campaign execution, analytics, and creative versioning on streaming TV.

Regional players

• Adsmovil: Adsmovil is a leading mobile and CTV advertising platform focused on Latin America and Hispanic US markets. Comparable as LATAM-focused digital video/CTV ad tech working with regional publishers and advertisers, overlapping with Masha's geography.
• Seedtag: Seedtag is a contextual advertising platform with a strong presence in LATAM and Europe serving agencies and brands across premium publisher networks. Comparable as a non-Google video ad tech player competing for LATAM ad budgets, though contextual-driven rather than CTV-exclusive.

Emerging players

• Hivestack: Hivestack is a programmatic DOOH and CTV ad tech provider enabling self-serve omnichannel campaign management. Comparable as a self-serve CTV-focused platform with global reach, intersecting Masha's streaming TV buying use case.
• Waymark: Waymark is an AI-powered video ad creation and CTV distribution platform targeting SMBs and local businesses, primarily in North America. Comparable for AI-driven video creative and direct-to-SMB CTV activation, mirroring Masha's Crear Video con IA approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masha