VOIE VERTE

What VOIE VERTE does

Voies vertes de France, operating at voiesvertes.com, is a privately held French web-based directory and information portal dedicated to greenways (voies vertes), véloroutes, and cycling routes across France, in operation since 2008. The platform curates route descriptions, distances, points of interest, accessibility notes, downloadable maps, and practical information on bike rentals, accommodation, dining, and train+bike (TER/SNCF) combinations. Coverage is organized by French department, with documented pages for at least Haute-Marne, Marne, Aube, and Eure, and references extending to Normandy, Loire à Vélo, Brittany canals, and the Atlantic coast. The site is maintained by a small team of approximately five employees, anchored in Baie Mahault, France, and operates without a parent company, disclosed funding, or formal ownership structure.

The technology layer is a content-driven web platform with a route-directory database and embedded mapping; the company does not disclose APIs, SDKs, mobile applications, or AI capabilities. Its content extends beyond recreational cycling to roller skating, hiking, equestrian use, and accessible tourism for people with reduced mobility, positioning it as a horizontal soft-mobility resource.

The business model is exclusively advertising and referrals: the site is free to access without registration, generating revenue through embedded links to France Vélo Tourisme, regional tourism boards (CRT Champagne-Ardenne, CDT Haute-Marne, Aube, Eure, Marne), accommodation providers, and partner publishers such as Chamina. GTM is direct-to-consumer with content-driven organic search and inbound referrals from tourism-partner websites; there is no disclosed pricing, subscription, or transaction layer, and no enterprise or B2B sales motion.

Name

VOIE VERTE

Legal name

Voies vertes de France

Website

https://voiesvertes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Voies vertes de France (voiesvertes.com) is a privately operated French web directory, active since 2008, that lists greenways, véloroutes, and cycling routes across French departments for recreational cyclists, tourists, and accessible-mobility users, monetized via advertising and referrals to tourism partners.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Cycling route directory
• Greenway tourism information
• Bike path guide
• Soft mobility routes
• Recreational cycling portal

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Referrals: The website generates revenue through embedded links and referrals to partner tourism sites and services such as France Vélo Tourisme, regional tourism boards, and accommodation providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Voie Verte operates voiesvertes.com, a free online directory and travel-information portal that lists and describes cycling greenways (voies vertes), véloroutes, and bike paths across multiple French departments. Each route entry includes distance, points of interest, difficulty, and practical links to nearby accommodation, restaurants, and bike rentals. The service is targeted at recreational cyclists, roller skaters, hikers, people with reduced mobility, and tourism enthusiasts planning car-free itineraries in France.

Product overview

Voie Verte (voiesvertes.com) is a French cycling and greenway tourism information portal. It provides detailed listings and route descriptions for véloroutes (bike routes) and voies vertes (greenways) across France. The site functions as a directory and guide, offering information about cycling itineraries, practical details (distances, difficulty levels, points of interest), and related tourism services such as bike rentals, accommodations, and restaurants along the routes. The primary offering is the web-based information service available at voiesvertes.com, covering multiple French departments with downloadable maps and route-specific guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• voiesvertes.com Route Directory Free online directory and travel guide providing detailed descriptions of French cycling greenways (voies vertes), véloroutes, and bike paths organized by French department. Each entry covers route descriptions, distances, points of interest, difficulty, and links to nearby accommodation, restaurants, and bike rentals. Targeted at recreational cyclists, roller skaters, hikers, and people with reduced mobility planning car-free itineraries across France.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• France Vélo TourismecoreGTM or Marketing PartnerFrance Vélo Tourisme is the primary national cycling tourism platform in France. Voiesvertes.com references and is referenced by France Vélo Tourisme, which serves as the official source for all greenways and cycling routes in France, including downloadable route maps and Accueil Vélo service designations.
• Comité Départemental du Tourisme de la Haute-MarnecoreGTM or Marketing PartnerThe Haute-Marne tourism committee partners with voiesvertes.com to promote local cycling routes and greenways, providing detailed information about routes such as the Canal entre Champagne et Bourgogne and routes around Lac du Der.
• Agence de la Marne (Tourisme en Champagne)coreGTM or Marketing PartnerThe Marne tourism agency collaborates with the platform to showcase the Véloroute de la Vallée de la Marne, a 25km route through the Champagne wine region between Condé sur Marne and Cumières.
• Comité Départemental du Tourisme de l'AubecoreGTM or Marketing PartnerThe Aube tourism committee partners to promote the Vélovoie des Lacs (42km linking three lakes) and the Canal de la Haute-Seine route (27km), as well as local attractions like Nigloland amusement park.
• Comité Départemental du Tourisme de l'EurecoreGTM or Marketing PartnerThe Eure tourism board partners to feature the Voie verte des Bois-Francs and other routes in Normandy, connecting attractions like Pont-Audemer, Bernay, Le Bec-Hellouin, and Giverny.
• CRT Champagne-Ardenne (Comité Régional du Tourisme)coreGTM or Marketing PartnerThe regional tourism committee provides official route information and downloadable maps for cycling routes across the Champagne-Ardenne region, including the Marne valley véloroute.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Strava: Global activity-tracking platform with route discovery and heatmap features. Comparable in that cyclists use Strava to find and plan routes, but it operates at much larger scale across many sports and serves as a broader incumbent rather than a niche French greenway directory.

Direct peers

• Komoot: European route-planning platform for cycling, hiking, and other outdoor activities. Comparable because it solves the same core problem — discovering and planning car-free cycling routes — with stronger interactive mapping, mobile apps, and active community content.
• Bikemap: Global cycling route database and planning app. Comparable because it offers user-generated cycling routes, navigation, and tour planning — a direct functional substitute for Voiesvertes' directory proposition, with broader geographic coverage and a mobile-first UX.
• AllTrails: Global outdoor route discovery platform covering cycling and hiking trails. Comparable as a content-driven directory of outdoor recreational routes with user reviews and offline navigation — a functional substitute for Voiesvertes' greenway listings.
• France Vélo Tourisme: The official national French cycling tourism platform. Directly comparable because it serves the same audience of recreational cyclists planning trips across France via downloadable route maps, veloroute/greenway directories, and 'Accueil Vélo' services — and is both a partner and competitor to Voiesvertes.
• Outdooractive: European outdoor route and tour platform with strong coverage in France, Germany, and the Alps. Comparable because it provides planned cycling and hiking tours, route descriptions, and points of interest — directly competing for the same trip-planning intent.
• Géovélo: French cycling route planning app focused on everyday and leisure cycling. Comparable because it serves the same French audience seeking safe, car-free cycling routes, including accessibility features, with modern mobile-first delivery.

Others

• AF3V (Association Française des Véloroutes et Voies Vertes): French advocacy association promoting véloroutes and voies vertes nationwide. Comparable as an ecosystem participant that aggregates and promotes French cycling route information, but operating as a non-profit rather than a commercial directory.

Emerging players

• Cartovelo.fr: French regional cycling-tourism content platform referenced from the Voiesvertes site for Champagne-Ardenne guides. Comparable as a smaller, regional cycling tourism information site targeting the same audience segment in overlapping French geography.

Regional players

• Chamina (Éditions Chamina): French publisher of cycling and hiking guidebooks (referenced on the Voiesvertes Haute-Marne page). Comparable because it monetizes French cycling-tourism information through published guides — an adjacent content model targeting the same trip-planning audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/voie-verte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOIE VERTE