VOIR FASHION MAGAZINE

What VOIR FASHION MAGAZINE does

VOIR Fashion Magazine operates as a digital-first fashion, beauty, and lifestyle publication incorporated in England as Voir Fashion Ltd and headquartered in London's West End. The company produces editorial content spanning fashion trends, celebrity style, runway coverage, beauty tips, arts and culture, music, and horoscopes, distributed via its WordPress CMS-based website (voirfashion.co.uk), a quarterly print magazine currently at Issue 34, and digital distribution through Issuu and Publuu flip-book platforms.

The underlying technology stack is a standard WordPress CMS with social media integration across Instagram, Facebook, and Twitter/X, with no proprietary features, APIs, or AI/ML capabilities disclosed. The publication has featured notable cover subjects including Munroe Bergdorf, Professor Jimmy Choo OBE, and Claudia Schiffer, and maintains an editorial archive spanning 233+ pages. Website technical infrastructure is supported by Stone Soup Tech, and analytics and advertising are served via Google.

The business model is built on three revenue streams: affiliate referrals from luxury brand partnerships (including Louis Vuitton and Gucci), digital advertising and sponsored content placements, and email newsletter subscriptions. No paid subscription tiers or pricing is publicly disclosed. The company serves two customer bases: a long-tail consumer audience of fashion and beauty enthusiasts globally, and a concentrated set of luxury brand advertisers seeking access to that audience. With 5 employees and no disclosed funding, the publication operates as an independently funded, privately held fashion media micro-entity.

Name

VOIR FASHION MAGAZINE

Legal name

Voir Fashion Ltd

Website

https://voirfashion.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

VOIR Fashion Magazine is a London-based digital-first fashion, beauty, and lifestyle publication operating as Voir Fashion Ltd. The company produces editorial content and a quarterly print magazine (currently Issue 34), monetizing through affiliate marketing, advertising, and newsletter subscriptions.

Ownership category

akta.pro rank

Product category

Digital Fashion and Lifestyle Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Fashion editorial content
• Beauty editorial content
• Digital fashion magazine
• Luxury fashion media
• Celebrity style coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Marketing: VOIR Fashion receives monetary compensation from affiliate partners for product mentions, reviews, and recommendations featured on the site. The publication sells advertising space and receives payment for various sponsorships, insertion orders and promotional campaigns.
2. Digital Advertising: The magazine generates revenue through display advertising, sponsored content, and promotional campaigns featured on the site and social channels.
3. Newsletter Subscriptions: The publication collects subscriber email addresses for newsletter delivery, which may include promotional content and sponsored messaging.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VOIR Fashion Magazine is a digital-first fashion, beauty, and lifestyle publication producing editorial content covering fashion trends, celebrity style, runway coverage, beauty/skincare, arts & culture, music, and horoscopes. It distributes this content through its website, social media channels, a quarterly print magazine, and an email newsletter, while monetizing through affiliate marketing and digital advertising placements.

Product overview

VOIR Fashion Magazine is a digital-first fashion, beauty, and lifestyle publication with a quarterly print edition. The core offering consists of editorial content covering fashion trends, celebrity style, runway shows, beauty tips, and arts & culture. The platform includes a Shop The Magazine affiliate commerce feature and email newsletter subscription. Content spans categories including Fashion (Trends, Celebrity Style, Street Style, Runway), Beauty (Hair, Makeup, Skincare, Health & Fitness), and Life (Arts & Culture, Music, Horoscope, Sex & Relationships).

Differentiator

Problem solved

Functional benefit

Products and services

• VOIR Fashion Magazine Digital Platform Digital fashion, beauty, and lifestyle magazine offering editorial content including fashion trends, celebrity style, runway coverage, beauty tips, horoscopes, and arts & culture articles accessible via voirfashion.co.uk for fashion-conscious readers.
• VOIR Magazine Print Edition Quarterly print magazine featuring cover stories, fashion editorials, and beauty content. Issue 34 featured Munroe Bergdorf and Professor Jimmy Choo OBE.
• Shop The Magazine Affiliate commerce feature allowing readers to shop fashion and beauty products featured in editorial content, including luxury brands like Louis Vuitton and Gucci.
• VOIR Newsletter Email newsletter subscription delivering monthly fashion, beauty, art, and culture content directly to subscribers' inboxes.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Various Affiliate PartnersminorGTM or Marketing PartnerVOIR Fashion maintains affiliate relationships with advertisers, sponsors, and third-party brands for various advertising, sponsorships, insertion orders and promotional campaigns. The publication receives monetary compensation for product mentions and recommendations through affiliate links.
• Fashion MonitorminorGTM or Marketing PartnerVOIR Fashion receives identity and contact data from publicly available sources including Fashion Monitor for business intelligence purposes.
• Louis VuittonminorGTM or Marketing PartnerEditorial coverage featuring Louis Vuitton products in 'VOIR LOVES' shop sections with affiliate links to louisvuitton.com
• GucciminorGTM or Marketing PartnerProduct links to Gucci beauty and fashion items featured in editorial content with affiliate marketing relationships
• Social Networking Platforms (Facebook, Instagram, Twitter)coreTechnology or IntegrationOAuth login integration for user authentication and social sharing functionality. Social media channels for content distribution and community engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• i-D Magazine: Independent fashion and culture magazine with strong digital and print presence. Comparable to VOIR as an indie fashion publication with seasonal print editions and a cultural-leaning editorial voice.
• love magazine: Independent UK-based fashion and beauty publication known for bold celebrity covers. Closely comparable to VOIR on independent editorial positioning, celebrity-cover strategy, and fashion-week coverage.

Broad incumbents

• Elle: International fashion, beauty, and lifestyle magazine. Comparable to VOIR in editorial mix (fashion + beauty + lifestyle) and target audience, with broader international reach and a much larger editorial team.
• Harper's Bazaar: Luxury fashion and beauty magazine, Hearst-owned. Closely comparable to VOIR's luxury-leaning positioning and celebrity cover-driven identity, with established print + digital + social distribution.
• Vogue: Global fashion and lifestyle magazine published by Condé Nast. Directly comparable to VOIR as a fashion media brand serving style-conscious readers and luxury advertisers, but with vastly larger scale and infrastructure.
• Cosmopolitan: Global women's lifestyle and fashion title covering fashion, beauty, and culture. Comparable to VOIR's broad lifestyle vertical mix and audience demographic, though with a heavier mainstream tilt.
• Marie Claire: Global fashion, beauty, and culture magazine. Comparable to VOIR in blending fashion, beauty, and lifestyle editorial with a focus on women readers and luxury advertising.

Regional players

• Tatler: British society and fashion magazine focused on UK high society and luxury lifestyle. Comparable to VOIR on UK-centric luxury audience and high-fashion editorial focus, with broader society coverage.

Direct peers

• PORTER Magazine: NET-A-PORTER's digital luxury fashion magazine blending editorial with shoppable content. Closely comparable to VOIR on luxury fashion positioning, affiliate/commerce integration, and digital-first distribution.
• Grazia: UK-focused fashion and lifestyle weekly magazine. Directly comparable to VOIR on UK geographic focus, fashion/beauty editorial mix, and weekly/regular print cadence serving British fashion audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/voirfashionmag
• Facebookfacebook.com/Voirfashionmagazine
• Instagraminstagram.com/voirfashionmagazine
• LinkedInlinkedin.com/company/voir-fashion-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOIR FASHION MAGAZINE