Love Magazine

Name

Love Magazine

Legal name

株式会社オープンサイト

Website

https://lvs.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Dating & Matchmaking

akta.pro primary industry

Virtual Networking & Matchmaking Solutions (1:1, Group, AI Matchmaking) (THAHAOAC)

akta.pro secondary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Online dating platform
• Mature dating app
• Matchmaking service
• Subscription dating
• Conversation-based matching

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Subscription Plans (有料プラン): Monthly/quarterly/annual subscription plans for premium features. Standard Plan and Premium Plan tiers for both male/non-binary and female users. Women receive free basic access; men pay from matching onward. Plans auto-renew monthly or annually depending on selection.
2. In-App Points (aikataポイント): Purchasable point currency used to unlock premium features such as extra 'likes,' priority profile display, AI rewrite, and active hide mode. Points are consumed incrementally.
3. Freemium Access: Free tier allows browsing, limited likes, and matching. Women enjoy full free access to basic features, creating a gender-balanced ecosystem and driving male paid conversions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

aikata (operated under the Love Magazine brand) is a Japan-exclusive mobile and web dating/matchmaking platform for adults aged 30s-50s+ that emphasizes conversation-first, low-pressure relationship building. The service offers three signature connection methods — Pair Talk (anonymous chat before matching), Thought Resonance (one-line empathy posts), and Invitations (event-based date planning) — alongside an AI-assisted matching algorithm, identity verification, and tiered subscription plans. It is distributed via iOS, Android, and web, with a freemium entry tier and paid Standard/Premium plans plus an aikata Points a la carte currency.

Product overview

aikata is a dating/matching platform for adults in their 30s–50s+, rebranded from 'Sincerely yours' in July 2026. The core aikata platform offers three distinct connection methods — ペアトーク (anonymous pre-match chat), ひとこと共感 (thought/empathy posting), and おさそい (event-based invitations) — supplemented by a White Status trustworthiness indicator. The platform operates across iOS, Android, and web, offering tiered paid plans: a Standard Plan (required for male/non-binary messaging after matching) and a Premium Plan with AI-powered features including AIリライト (text rewriting), extra likes, priority display, and advanced filtering. An optional aikata Points system lets users purchase specific features à la carte. The affiliated Love Magazine (ラブマガジン) editorial media site provides dating advice and relationship content for the same demographic.

Differentiator

Problem solved

Functional benefit

Products and services

• aikata Dating & Matchmaking Platform Japan-exclusive mobile and web dating platform for adults aged 30s-50s+, offering conversation-first matching through Pair Talk (anonymous chat before matching), Thought Resonance empathy posts, and Invitation-based date planning, with AI-assisted matching, eKYC identity verification, and a freemium-plus-paid subscription model.
• Love Magazine (ラブマガジン) Editorial Site Affiliate media content site providing original editorial articles, columns, and web manga on love, dating, active dating life (恋活), breakups (失恋・別れ), remarriage (再婚), and friendship topics targeted at the same 30s-50s+ demographic that uses the aikata platform.

Quantifiable outcome

• 170万+ cumulative registered members since 2001

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• マッチアップ (Matchup) / 株式会社 ParasolminorGTM or Marketing Partner · 1 January 2026aikata featured in Matchup's expert-selected dating app comparison article in 2026. Matchup is a dating app evaluation platform run by Parasol, providing third-party endorsement for aikata's positioning among recommended apps for mature users.
• ヒトオシ婚活相談室 / 株式会社 ParasolminorGTM or Marketing Partner · 1 January 2026Featured in Hito-Oshi's dating app analysis media in 2026, a platform operated by Parasol that provides consumer-facing dating advice and app rankings.
• LiPro / 株式会社イードminorGTM or Marketing Partner · 1 January 2026Listed on LiPro, a marriage consultant review and rating platform operated by iid, in 2026.
• ガチとら / 株式会社GoAminorGTM or Marketing Partner · 1 January 2026Featured in Gachitora's dating app verification site in 2026, a platform run by GoA that tests and validates dating app claims.
• 恋愛チュキュminorGTM or Marketing Partner · 1 January 2023Featured article published on 恋愛チュキュ's dating app information media in 2025, covering aikata's features for the 40+ demographic.
• マッチングアプリ研究所 / 合同会社ラストマンシップminorGTM or Marketing Partner · 1 January 2023Featured in マッチングアプリ研究所's dating advice media in 2023, providing third-party editorial coverage.
• 株式会社AXES PaymentcoreTechnology or Integration · 1 January 2023PCI DSS-compliant payment processing partner. Handles credit card transactions on akn's behalf, with card data transmitted directly to the payment gateway without passing through akn's servers. Critical infrastructure partner for secure financial transactions.
• 株式会社オーケーウェブ (OKWEB, Stock Code: 3808)coreStrategic or Co-development Partner · 1 January 2023Parent company relationship. In January 2024, akn's operator became a subsidiary of 株式会社オーケーウェブ (listed on Tokyo Stock Exchange, stock code 3808). OKWEB operates the Q&A platform OKWAVE, providing corporate backing, governance, and strategic alignment for the dating service.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Pairs (Pairs / 株式会社エウレカ): Japan's largest dating app, operated by Eureka (Match Group portfolio). Direct head-to-head competitor targeting the same Japanese market with overlapping 30s–40s demographic; aikata competes for the same male paying-user wallet.
• Dine (ダイン / 株式会社Mrk & Co.): Japanese dating app centered on dinner-date first meetings. Direct competitor in the Japanese paid-dating category with a similar mobile-first PLG distribution model.
• Tapple (タップル / 株式会社マッチングエージェント): Japanese dating app focused on casual dating and shared-interest matching. Direct competitor in the same Japanese mobile dating category, though skewed younger than aikata's 35+ niche.
• with (ウィズ / 株式会社with): Japanese dating app focused on serious relationships and personality-based matching. Competes with aikata for the same Japanese 30+ dating audience using profile-depth and community features.
• CoupLink (イグニッション・アイ): Japanese hybrid online-and-offline matchmaking service targeting marriage-minded adults. Comparable subscription model and overlap with aikata's older, serious-relationship user segment.
• Zexy Koimusubi (ゼクシィ恋結び / Recruit): Dating app from Recruit's Zexy wedding brand targeting marriage-minded Japanese users. Comparable subscription/freemium model and overlap with aikata's mature dating intent.
• Omiai (オミアイ / 株式会社Omiai): Japanese matchmaking app targeted at marriage-minded users, owned by Net Marketing Group. Directly comparable to aikata's standard and premium subscription model and Japan-only positioning.
• marrish (マリッシュ / 株式会社マリッシュ): Japanese dating app specializing in remarriage, single parents, and mature adults — overlapping directly with aikata's 35+ remarriage and second-chance positioning and editorial content focus.

Broad incumbents

• Tinder (Match Group): Global mass-market dating leader with significant Japan user base. Operates broadly across all demographics in Japan, overlapping with aikata's 35+ male paying-user pool but as a portfolio-wide incumbent rather than a niche specialist.
• Bumble (Bumble Inc.): Global dating platform with Japan operations and a broader portfolio (Bumble, Badoo). Competes for the same Japanese dating audience but with much wider demographic reach and larger marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lvs_magazine
• Instagraminstagram.com/lvs_magazine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Magazine