What VooDooDog does

VooDooDog is a London-based animation studio founded in 2003 by director and animator Paul Donnellon and producer David Z Obadiah, operating with a core team of five people. The studio produces high-end 2D and 3D animation, title sequence design, character design, visual development, stop motion, TV commercials, music videos, and animated series for feature films, broadcasters, advertising agencies, and corporate clients. Notable projects include title sequences for Scott Pilgrim Vs The World, Nanny McPhee and the Big Bang, Love in the Time of Cholera, Smokin' Aces, Drive Away Dolls, and Honey Don't; series direction on Floogals (52 episodes for Universal/Nickelodeon) and Messy Goes to Okido (26 episodes for BBC/CBBC); the first-ever animation of the WWF panda logo; and stop motion films for Lloyds Banking Group and Aviva. The studio's work has earned a Cannes Film Festival win, a BAFTA nomination (The Floogals), and an Emmy nomination for film title design, with Donnellon having served three times as a BAFTA Awards jury member.

VooDooDog's technical differentiators are anchored in craft-led animation techniques rather than software platforms. The studio combines hand-drawn 2D, CG 3D, and stop motion with laser-cut cardboard models in single productions, performs compositing in After Effects, and maintains in-house production facilities in London enabling tight schedule control, as evidenced by the 10-week delivery on Nanny McPhee and the Big Bang and a 4-week delivery on the Lloyds Banking Group CSR film. Signature techniques include a hand-painted oil painting animation aesthetic developed for Love in the Time of Cholera, hybrid stop motion combined with 2D animation for Nanny McPhee and the Big Bang, and a hybrid stop motion with 1980s polygonal CG aesthetic for Lloyds Banking Group. The studio has no disclosed patents, APIs, SDKs, or AI/ML capabilities, and positions itself as a bespoke craft studio.

VooDooDog operates a project-based professional services model, generating revenue through commissions acquired primarily via direct client relationships, founder reputation, and portfolio presentations. Go-to-market is sales-led and director-driven, with David Z Obadiah managing client relationships as producer. Distribution relies on direct sales to enterprise clients (Working Title, Universal, BBC, Channel 4, Nickelodeon, Lloyds, Aviva, GSK, Shell) and project flow through advertising agencies including The Edge Picture Company, JWT London, Redbrick Road Studios, Blink ink, and Three Wise Monkeys. Marketing is portfolio-driven through a Cargo Collective website, Vimeo, and Instagram, supplemented by industry earned media on watchthetitles.com. Pricing is bespoke and project-specific with no public rates disclosed. The studio is privately held by its founders with no external institutional investors, no funding rounds, and no parent company.

Name

VooDooDog

Legal name

VooDooDog

Website

https://voodoodog.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VooDooDog is a London-based 2D and 3D animation studio founded in 2003 by Paul Donnellon and David Z Obadiah, specializing in title sequence design, animated series, and stop motion for film studios, broadcasters, and corporate brands including the BBC, Universal, Working Title, Lloyds, and GSK.

Ownership category

akta.pro rank

Product category

Animation Studio Services

NAICS

Graphic Design Services (541430), Advertising Agencies (541810)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

3D Character Animation (MPAHACAB)

akta.pro secondary industries

2D Character Animation (MPAHACAA), Character & Creature Animation (MPADACAE), 3D Product/Explainer Animation (MPAHACAD)

Keywords

• Animation studio services
• Title sequence design
• Character design animation
• Motion graphics production
• Stop motion animation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Animation and Motion Design Services: VooDooDog generates revenue through project-based commissions for animation services, including film title sequences, TV series, commercials, brand content, and visual development. Projects are commissioned by film studios, broadcasters, advertising agencies, and corporate clients on a per-project basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VooDooDog is a London-based 2D and 3D animation studio that produces high-end moving image content for film, television, and commercial clients. The studio specializes in film title sequence design, animated TV series production, character design, visual development, TV commercials, social media content, and motion graphics. Services are delivered on a project-by-project basis to film studios, broadcasters, advertising agencies, and corporate brands.

Product overview

VooDooDog is an award-winning 2D and 3D animation studio based in London, founded by Director & Animator Paul Donnellon and producer David Z Obadiah. The studio offers a comprehensive suite of moving image services centered around title sequence design for feature films, animated series production, 2D and 3D animation, character design, visual development, motion graphics, TV commercials, and social media content. The product portfolio spans film title sequences (Scott Pilgrim Vs The World, Nanny McPhee and the Big Bang), animated series (Messy Goes to Okido for BBC, Floogals for Universal/Nickelodeon), commercial work (GSK Pharma film, Lloyds Banking Group CSR film, Just Eat logo animation, Task Rabbit commercial), music videos (Young Kato), brand identity (Waverly Road, Sky Movies Popcorn Ident), and documentary animations. The studio employs traditional animation techniques including hand-drawn 2D, stop motion with laser-cut models, and combines these with CG animation and live-action integration. The studio's work has been recognized with awards including BAFTA nominations and Cannes Film Festival recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Title Sequence Design
• 2D Animation Hand-drawn and digitally created 2D animation services for film, television, and commercial projects, including line animation and character-based animation.
• 3D Animation 3D computer-generated animation services for TV series and commercial projects, including CG with live-action backplate integration.
• Character Design Creation and development of original characters for animation projects, including model sheets and character turnarounds for film, TV, and brand clients.
• Visual Development
• TV Commercials Animated and live-action commercial production for advertising clients, including character-based spots and product animations for brands and agencies.
• Social Media Content Animated content designed for social media platforms, including short-form animations and character content for brands seeking digital engagement.
• Motion Graphics Motion design and animated graphics for broadcast, digital, and commercial applications, including channel idents and brand stings.
• Animated Series Production Full animated TV series production including series direction, episode production, and animation services for children's broadcasters and streaming platforms.
• Stop Motion Animation Stop motion animation production using laser-cut cardboard models and real-world props, shot in-house on digital cameras, often combined with 2D animation and composited in After Effects.
• Music Video Animation Drawn and animated music video production for bands and musical artists across genres.
• Logo Animation Animated logo sequences and brand identity animations for commercial clients, including food, fashion, and consumer brands.
• Documentary Animation Illustrated and animated sequences for documentary films, typically depicting historical or narrative content synced to voiceover.

Quantifiable outcome

• 240,000 views in 4 days for Towergate Insurance animated short on YouTube
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Edge Picture CompanyminorStrategic or Co-development PartnerThe Edge Picture Company served as agency for the Lloyds Banking Group CSR film project. VooDooDog provided animation and production services while The Edge managed client relationship and creative direction.
• Evolution StudiosminorStrategic or Co-development PartnerEvolution Studios approached VooDooDog to create a Hollywood blockbuster-style title sequence for Sony PSP game Motorstorm Apocalypse after seeing VooDooDog's Smokin' Aces work.
• Working Title FilmscoreStrategic or Co-development PartnerWorking Title Films is a major UK film studio that commissioned VooDooDog for title sequence work including Smokin' Aces, demonstrating an established creative relationship.
• Blink inkminorImplementation/ SI/ Consulting PartnerBlink ink served as production company for Taskrabbit commercial project where VooDooDog provided animation work under direction of Joseph Mann.
• Three Wise MonkeysminorImplementation/ SI/ Consulting PartnerThree Wise Monkeys was the production company for Citi Bank's Diversity Week animation project where VooDooDog provided line animation on workplace diversity theme.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hornet Inc. Boutique animation and design studio specialising in commercials, music videos, and title sequences. Comparable to VooDooDog on project size, craft-led delivery, and award-winning creative output.
• Aardman Animations: UK stop-motion and 2D animation studio famous for Wallace & Gromit and advertising work. Closely comparable on stop-motion capability (a technique VooDooDog uses for projects like Lloyds and Nanny McPhee) and on UK broadcast and brand client base.
• Buck: Global design and animation studio with a strong motion-graphics and title-sequence practice. Comparable to VooDooDog on the brand-animation and design-driven commercial work that crosses film, advertising, and digital channels.
• Psyop: Global animation and design studio producing commercials, title sequences, and branded content. Comparable to VooDooDog on the high-end director-led animation model for advertising agencies and major brands.
• Passion Pictures: London-based boutique animation studio known for music videos, commercials, and short films. Closely comparable to VooDooDog as a similarly-sized, director-led London animation studio producing high-end moving image work for global brands and broadcasters.
• Studio AKA: London animation studio producing distinctive 2D/3D animated series, commercials, and short films. Directly comparable on technique mix, London base, and work for BBC and global broadcasters.
• Nexus Studios: London animation and design studio producing title sequences, commercials, and short-form animation. Directly comparable on craft, client type (studios, brands, broadcasters), and project-based boutique model.
• Golden Wolf: London-based motion design and animation studio focused on advertising, music, and brand content. Comparable to VooDooDog on the brand-animation and commercial side, with a similar boutique footprint.

Broad incumbents

• The Mill: Global VFX, design, and animation studio with a strong advertising arm. Comparable to VooDooDog on the animation-for-advertising and brand work but materially larger and broader in service offering.
• Framestore: Large London-headquartered VFX and animation studio with film title-sequence and advertising capabilities. Overlaps with VooDooDog on London film title work but operates at vastly greater scale and scope.

Market position

Strengths1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/voodoodogpd
• LinkedInlinkedin.com/company/voodoodog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VooDooDog