Voso Store
Voso Store is an Indian fintech technology enabler offering D2C SaaS store-building (Voso Vyapar), multi-acquirer payment orchestration, and business operations APIs including BBPS, AEPS, courier/logistics, and travel/retail. It serves SMBs, e-commerce platforms, SaaS companies, and traditional merchants across India.
- Company typePrivate
- Founded-
- HeadquartersIndore, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Voso Store does
Voso Store (legally VOSO RETAIL TECH PRIVATE LIMITED) is an Indian technology enabler founded in 2018 and headquartered in Indore, Madhya Pradesh. The company operates a multi-product platform spanning three interconnected lines: a SaaS-based D2C store-builder (Voso Vyapar) that lets merchants launch online stores for regional, national, and international markets; a Payment Orchestration Platform that connects merchants to multiple domestic payment aggregators through a single API; and a suite of business operations APIs covering courier & logistics, BBPS bill payments, AEPS-assisted banking, and travel & retail technologies.
The platform's core technology layer centers on a single-API abstraction of India's multi-aggregator payment ecosystem, offering intelligent transaction routing with dynamic failover, pay-in coverage across UPI, cards, net banking, wallets, and QR, and pay-out capabilities covering vendor settlements, refunds, salary payouts, and marketplace settlements. Virtual account infrastructure underpins automated reconciliation, and a White Label Platform allows partners to rebrand the orchestration and API stack. Cloud infrastructure runs on Azure via G7 CR Technology, with Yes Bank providing financial-services rails.
Voso's business model combines SaaS subscription fees (Voso Vyapar), transaction-based payment orchestration fees, usage-based API charges, and franchise/partner revenue across its 6,000+ retail locations in India. Go-to-market motions include product-led acquisition for SMB merchants using Voso Vyapar, enterprise sales for payment orchestration deployments, an API-first developer channel, and a retail/franchise partner network for traditional merchant distribution. Customer segments span SMBs and traditional merchants, e-commerce platforms and marketplaces, SaaS companies, and adjacent verticals including utilities (BBPS), travel, logistics, D2C brands, subscription businesses, and franchise partners.
Voso Store firmographics
Firmographics- Name
- Voso Store
- Legal name
- VOSO RETAIL TECH PRIVATE LIMITED
- Website
- https://vosostore.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Voso Store is an Indian fintech technology enabler offering D2C SaaS store-building (Voso Vyapar), multi-acquirer payment orchestration, and business operations APIs including BBPS, AEPS, courier/logistics, and travel/retail. It serves SMBs, e-commerce platforms, SaaS companies, and traditional merchants across India.
- Ownership category
- akta.pro rank
Voso Store industry classification
Industry- Product category
- Payment Infrastructure and Commerce SaaS
- akta.pro primary industry
- Merchant Services Aggregators & SMB Acquirers (FSAMABAK)
- akta.pro secondary industry
- Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH)
Keywords
Where Voso Store is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Voso Store business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Voso Vyapar): Subscription-based revenue from Voso Vyapar D2C SaaS platform enabling merchants to create and manage online stores. Subscription fees are non-refundable once activated.
- Payment Orchestration Transaction Fees: Revenue from payment orchestration services routing transactions across multiple payment aggregators and gateways. Fees likely based on transaction volume processed.
- API & Fintech Solutions: Revenue from providing API-driven business operation solutions including Courier, Logistics, BBPS, AEPS, Travel, and Retail Tech APIs, likely usage or subscription-based.
- Franchise/Partner Model: Revenue from franchise partners operating 6000+ retail locations, providing financial support and customized solutions to expand business visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS Platform Subscription |
| Subscription | Annual | Annual SaaS Subscription |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels4 records
Voso Store product offering
Product offeringCore offering
Voso Store operates as an Indian technology enabler providing the Voso Vyapar D2C SaaS platform for merchants to launch online storefronts, a Payment Orchestration Platform that intelligently routes transactions across multiple domestic payment aggregators via a single API, and a suite of business operation APIs covering courier/logistics, BBPS bill payments, AEPS assisted banking, travel, and integrated business automation. Its offerings are unified through one API integration layer, with options for white-label deployment and a 6000+ retail franchise network for SMB distribution.
Product overview
Voso Store is a multi-product Indian fintech enabler offering a portfolio of SaaS, payment orchestration, and API-driven business solutions. Core products include Voso Vyapar (D2C SaaS platform for online store building and management) and Payment Orchestration Platform (intelligent routing layer connecting merchants to multiple domestic payment aggregators). Supporting the core are specialized API products including Courier & Logistics APIs, BBPS Solutions, AEPS Suite, Travel & Retail Tech, and Integrated Business APIs. The architecture is unified through a single API integration model, with the White Label Platform enabling partners to rebrand the infrastructure. All products are designed for Indian domestic market deployment with multi-acquirer support.
Differentiator
Problem solved
Functional benefit
Brands
- Voso Vyapar: Flagship SaaS platform designed for modern merchants to launch, manage, and scale direct-to-consumer (D2C) online businesses. Features include order tracking, inventory management, and brand visibility tools.
Products and services
- Voso Vyapar Flagship D2C SaaS platform enabling merchants to launch, manage, and scale direct-to-consumer online businesses with order tracking, inventory management, and brand visibility tools; designed for modern merchants in India.
- Payment Orchestration Platform Intelligent technology layer that connects merchants to multiple domestic payment aggregators and gateways through a single API integration, routing transactions dynamically to optimize success rates, minimize failures, and support secure Virtual Account collections.
- White Label Platform
Companies that use Voso Store
Customer profileSegments9 records
Ideal customer profiles4 records
Voso Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
Voso Store partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- G7 CR Technology (Azure Microsoft)coreCloud infrastructure partner providing cloud services and data storage powered by Azure Microsoft platform. G7 CR Technology enables Voso's platform infrastructure and data operations.
- Yes BankcoreFinancial services API partner providing banking rails and financial services for Voso's fintech solutions including BBPS and AEPS services.
- Payment Aggregators and Payment GatewayscorePartner ecosystem of domestic payment aggregators and payment gateways enabling Voso's payment orchestration platform with access to multiple payment providers through single integration.
- 6000+ Retail Franchise PartnerscoreExtensive network of 6000+ retail franchise partners across India distributing Voso Vyapar and digital solutions to SMBs and traditional merchants. Partners receive financial support, customized solutions, and platform access.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Voso Store competitors and assessment
Company assessmentDirect peers
- Razorpay: India's leading payment gateway and aggregator with full-stack payment orchestration, merchant SaaS offerings, and developer APIs—directly comparable to Voso's payment orchestration and merchant enablement play.
- Dukaan: Indian D2C SaaS platform enabling SMBs and traditional merchants to launch online stores—directly comparable to Voso Vyapar and the SMB e-commerce enablement segment.
- Cashfree Payments: Indian payment orchestration and payouts platform offering multi-acquirer routing, virtual accounts, and instant settlement—directly overlaps with Voso's core payment orchestration and payout stack.
- PayU India: Large Indian payment aggregator and merchant acquirer (backed by Prosus) providing checkout, payouts, and SMB financial services—overlaps with Voso's merchant services aggregation and SMB focus.
- Juspay: India-based payment orchestration platform offering unified APIs, intelligent routing across multiple payment gateways, and merchant integrations—directly comparable to Voso's orchestration layer.
Broad incumbents
- PhonePe: India's largest UPI-led consumer payments platform with an expanding merchant and merchant-services suite—a broader incumbent that overlaps with Voso's payment and merchant enablement scope.
- Adyen: Global enterprise payments platform combining acquiring, processing, and orchestration through a single integration—comparable architecture to Voso's single-API, multi-acquirer approach at global enterprise scale.
- Stripe: Global payment orchestration and aggregator platform serving online businesses with multi-method routing and developer APIs—a broader incumbent that validates the orchestration model Voso pursues domestically.
- Pine Labs: Established Indian merchant commerce and POS platform with broader payment acquiring and SaaS offerings—overlaps Voso's payment infrastructure and merchant SaaS categories at a larger scale.
Emerging players
- Setu: India-focused fintech API provider for BBPS, payments, and account aggregation—directly comparable to Voso's BBPS, AEPS, and integrated business APIs offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Voso Store social profiles
Digital presenceVoso Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voso Store leadership team
Management profileNumber of profiles
Voso Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voso Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voso Store
What does Voso Store do?
Voso Store operates as an Indian technology enabler providing the Voso Vyapar D2C SaaS platform for merchants to launch online storefronts, a Payment Orchestration Platform that intelligently routes transactions across multiple domestic payment aggregators via a single API, and a suite of business operation APIs covering courier/logistics, BBPS bill payments, AEPS assisted banking, travel, and integrated business automation. Its offerings are unified through one API integration layer, with options for white-label deployment and a 6000+ retail franchise network for SMB distribution.
Is Voso Store a public or private company?
Voso Store is a private company. It is classified as unknown and is currently operating.
When was Voso Store founded?
Voso Store was founded in -1. It employs 51 to 100 people.
Where is Voso Store based?
Voso Store is headquartered in Indore, India, in the Asia region.
How does Voso Store make money?
Four revenue lines are on record. SaaS Subscription (Voso Vyapar) is the primary driver. The others are payment Orchestration Transaction Fees, API & Fintech Solutions and franchise/Partner Model.
Who are Voso Store's main competitors?
Direct peers on record are Razorpay, Dukaan, Cashfree Payments, PayU India and Juspay. Broad incumbents are PhonePe, Adyen, Stripe and Pine Labs. Setu is listed as an emerging player.
Does Voso Store have an API?
Yes. Single API integration providing access to multiple payment aggregators and gateways. Supports intelligent payment routing and dynamic failover across acquiring partners. Enables Pay-In solutions (UPI, credit/debit cards, net banking, wallets, QR payments, payment links, intent-based payments) and Pay-Out solutions (vendor payments, customer refunds, salary/incentive payouts, cashback, marketplace settlements, insurance claims, travel voucher redemptions, distributor/agent settlements). Also provides Courier & Logistics APIs for shipment management, BBPS solutions for utility bill payments, AEPS suite for assisted banking, Travel & Retail APIs, and Integrated Business APIs for automation and scaling.
What industry is Voso Store in?
Voso Store's product category is Payment Infrastructure and Commerce SaaS. Its primary akta.pro industry code is FSAMABAK, Merchant Services Aggregators & SMB Acquirers, with a secondary code of FSABAIAH, Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates).