Voyage Vasco

What Voyage Vasco does

Voyage Vasco is a Quebec-based retail travel agency network operating as a brand within Groupe Atrium, a diversified travel services group. Headquartered in Terrebonne, Quebec, the company was founded in 1996 and operates 36+ physical agency locations across the province, complemented by a home-based travel advisor network. Voyage Vasco specializes in cruise packages, southern vacation packages (Caribbean, Mexico), escorted tours, hotels, flights, and car rentals, with partnerships spanning more than 30 cruise lines including Silversea, Royal Caribbean, MSC, Norwegian, Princess, Celebrity, Carnival, Holland America, Viking, and Regent Seven Seas.

The company's core offering is a commission-based travel intermediation model: advisors consult with clients, assemble bookings, and earn commissions from cruise lines and travel suppliers, with ancillary revenue from travel insurance, financing products, and gift cards. The underlying technology is a conventional travel booking platform with search-and-book functionality for cruises, packages, hotels, flights, and car rentals; the company does not operate a proprietary mobile app. Voyage Vasco distributes through a hybrid model combining brick-and-mortar agencies, home-based advisors (with commissions up to 70%), and an online booking portal, supported by content marketing including the 'On vous emmène en voyage' podcast and the Collection Prestige luxury travel magazine.

Voyage Vasco serves primarily individual travelers and families in Quebec seeking cruise vacations, all-inclusive packages, and international travel, with a secondary segment of independent travel advisors who join the network as resellers. The company has been recognized as Consumer's Choice (Choix du consommateur) for 10 consecutive years, indicating durable brand trust in its core Quebec market. Employee headcount is approximately 102, and the company is privately held with no external funding disclosed.

Name

Voyage Vasco

Legal name

Groupe Atrium - Voyage Vasco

Website

https://voyagevasco.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Voyage Vasco is a Quebec-based retail travel agency network owned by Groupe Atrium, operating 36+ physical locations and a home-based advisor network specializing in cruise packages, southern vacations, and escorted tours for individual travelers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Lachenaie

HQ country

Canada

HQ region

North America

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Earn commissions from cruise lines and travel suppliers on bookings made through their network of agencies and advisors. The company also generates revenue through financing services, travel insurance, and franchise fees from their agency network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Voyage Vasco is a Canadian travel agency network that sells packaged leisure travel—cruise packages, southern (sun destination) vacation packages, escorted tours, and hotel bookings—through more than 40 retail agencies across Quebec and an online booking platform. It acts as an intermediary between travelers and cruise lines, tour operators, and hoteliers, bundling transportation, accommodation, transfers, and activities into departures tailored primarily to French-speaking individual travelers and families.

Product overview

Voyage Vasco operates as a multi-service travel agency platform offering a portfolio of interconnected travel products. The core offerings consist of three main service categories: Forfaits Croisières (package cruises), Forfaits SUD (southern vacation packages to Caribbean and Mexico), and Forfaits Voyages & Circuits (custom travel packages and escorted tours). These are complemented by add-on services including car rental booking, travel insurance, payment financing plans, and gift cards. The company distributes through a network of 40+ physical agency locations across Quebec while also maintaining an online booking platform. The product portfolio positions Voyage Vasco as a comprehensive one-stop travel solution covering cruise bookings, package holidays, luxury travel content, and travel-related financial services.

Differentiator

Problem solved

Functional benefit

Brands

• Collection Prestige: A luxury travel magazine featuring exclusive destinations, luxury cruises, prestigious hotels, and unique experiences for travelers seeking elegance and escape.

Products and services

• Cruise Packages Pre-packaged cruise vacations on partner cruise lines, bundled with flights, transfers, pre/post hotel stays, and onboard credit options, sold to individual travelers and families through Voyage Vasco's Quebec retail agencies and online booking site.
• Southern Vacation Packages All-inclusive or à-la-carte packaged holidays to southern sun destinations (Caribbean, Mexico, Cuba, Dominican Republic and similar), bundling flights, hotel stays, transfers, and optional excursions for individual travelers and families.
• Escorted Tours Guided group tours to domestic and international destinations (e.g., Europe, Asia, Americas) with scheduled departures, tour director, transportation, accommodation, and select meals included, targeting individual travelers and small groups who want a chaperoned experience.
• Hotel Bookings Standalone hotel reservations at partner properties worldwide, available through Voyage Vasco agencies and online, often combined with flights or added onto a cruise or tour booking.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core and minor.

• Silversea CruisescoreChannel Partner/ Reseller/ DistributorUltra-luxury cruise line partner offering all-inclusive voyages with personalized service. Silversea specializes in expedition cruises to Antarctica, Galapagos, and Arctic regions, as well as classic luxury itineraries worldwide. Voyage Vasco offers booking services and expertise for Silversea's fleet including Silver Cloud, Silver Dawn, Silver Endeavour, Silver Moon, Silver Muse, Silver Nova, Silver Ray, Silver Shadow, Silver Spirit, Silver Whisper, Silver Wind, and Silver Origin.
• Royal Caribbean InternationalcoreChannel Partner/ Reseller/ DistributorMajor cruise line partner known for innovative ships and spectacular activities. Royal Caribbean operates iconic vessels including Icon of the Seas and Wonder of the Seas. Voyage Vasco provides booking services for Royal Caribbean's fleet covering Caribbean, Mediterranean, Alaska and other global destinations.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorInternationally recognized cruise line offering comfortable travel with diverse itineraries including Caribbean, Alaska, Mediterranean, Asia, and Australia. Voyage Vasco offers booking services for Princess Cruises fleet including Caribbean Princess, Coral Princess, Crown Princess, Diamond Princess, Discovery Princess, Emerald Princess, Enchanted Princess, Grand Princess, Island Princess, Majestic Princess, Regal Princess, Royal Princess, Ruby Princess, Sapphire Princess, Sky Princess, Star Princess, and Sun Princess.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorInnovative cruise line famous for 'Freestyle Cruising' concept offering flexibility without fixed meal times or dress codes. Voyage Vasco provides booking services for Norwegian's modern fleet including Norwegian Prima, Norwegian Encore, and others covering Caribbean, Mediterranean, Alaska, Northern Europe, and Asia routes.
• MSC CroisièrescoreChannel Partner/ Reseller/ DistributorInternational cruise company recognized for modern ships, excellent value, and unique European ambiance. MSC offers the MSC Yacht Club exclusive experience. Voyage Vasco provides booking services for MSC's fleet including MSC World Europa, MSC Seaside, MSC Grandiosa, and others covering Mediterranean, Caribbean, Northern Europe, Middle East, and South America.
• Groupe AtriumcoreStrategic or Co-development PartnerParent company and franchise operator for Voyage Vasco network. Groupe Atrium manages the agency franchise model, providing branding, training, marketing support, and operational infrastructure for Voyage Vasco locations across Quebec.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorFamily-focused cruise line partner offering Disney-themed cruises with entertainment, characters, and experiences for children and families.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line partner recognized for modern luxury travel experiences. One of the most popular cruise lines among Voyage Vasco customers.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorMajor cruise line offering fun-focused vacation experiences at accessible prices. Popular choice for families and first-time cruisers.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorTraditional cruise line known for classic cruise experiences, particularly popular for Alaska itineraries and historic ship experiences.
• Viking Ocean CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line partner offering destination-focused ocean voyages with Scandinavian-inspired design and inclusive experiences.
• Hurtigruten Cruise LineminorChannel Partner/ Reseller/ DistributorExpedition cruise partner specializing in voyages to Norway, Antarctica, and other remote destinations with focus on exploration and sustainability.
• Costa Cruise LinesminorChannel Partner/ Reseller/ DistributorItalian cruise line partner offering Mediterranean and international itineraries with European flair and hospitality.
• PonantminorChannel Partner/ Reseller/ DistributorFrench luxury expedition cruise line offering intimate ship experiences to unique destinations worldwide.
• Seabourn Cruise LinecoreChannel Partner/ Reseller/ DistributorUltra-luxury cruise partner offering intimate all-suite ships with high crew-to-guest ratios and expedition capabilities.
• Virgin VoyagesminorChannel Partner/ Reseller/ DistributorModern, adults-only cruise line offering contemporary cruise experiences with a focus on premium dining and entertainment.
• CunardminorChannel Partner/ Reseller/ DistributorPrestigious British cruise line offering classic ocean liner experiences with formal traditions and transatlantic voyages.
• AmaWaterwaysminorChannel Partner/ Reseller/ DistributorLuxury river cruise partner specializing in European river voyages with fine dining and included shore excursions.
• Avalon Waterways River CruisesminorChannel Partner/ Reseller/ DistributorRiver cruise partner offering modern ships with innovative layout designs for European and worldwide river itineraries.
• Emerald Waterways Ocean CruisesminorChannel Partner/ Reseller/ DistributorEmerald Waterways river and ocean cruise partner offering contemporary ships with contemporary design and all-inclusive experiences.
• Scenic Luxury Ocean Tours and CruisesminorChannel Partner/ Reseller/ DistributorLuxury cruise partner offering all-inclusive experiences with scenic space-ships and expedition vessels worldwide.
• Windstar CruisesminorChannel Partner/ Reseller/ DistributorSmall ship cruise partner operating sailing yachts and powered cruise ships offering intimate port-intensive itineraries.
• Star ClippersminorChannel Partner/ Reseller/ DistributorTall ship sailing cruise partner offering authentic sailing experiences on iconic sailing vessels.
• Hapag LloydminorChannel Partner/ Reseller/ DistributorGerman luxury cruise partner offering premium expeditions and five-star ocean voyages to unique destinations.
• Crystal Ocean CruisesminorChannel Partner/ Reseller/ DistributorUltra-luxury cruise partner known for all-inclusive experiences on ocean and expedition vessels.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorLuxury cruise partner offering all-inclusive voyages with complimentary shore excursions, fine dining, and world-class service.
• Oceania CruisesminorChannel Partner/ Reseller/ DistributorPremium cruise partner offering sophisticated travel experiences with focus on culinary excellence and destination immersion.
• Quark ExpeditionsminorChannel Partner/ Reseller/ DistributorExpedition cruise partner specializing in polar region voyages to Antarctica, Arctic, and other remote destinations.
• Lindblad ExpeditionsminorChannel Partner/ Reseller/ DistributorExpedition cruise partner offering nature-focused voyages with expert guides and emphasis on environmental education.
• Paul Gauguin CruisesminorChannel Partner/ Reseller/ DistributorSmall ship cruise partner specializing in French Polynesia and South Pacific voyages with Tahitian ambiance.
• Pandaw ExpeditionsminorChannel Partner/ Reseller/ DistributorRiver expedition cruise partner specializing in Asian rivers including Mekong, Irrawaddy, and others.
• Uniworld River CruisesminorChannel Partner/ Reseller/ DistributorLuxury river cruise partner offering boutique ships with art-focused itineraries in Europe and beyond.
• Riviera River CruisesminorChannel Partner/ Reseller/ DistributorRiver cruise partner offering contemporary ships with inclusive experiences on European waterways.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Global tourism conglomerate operating cruise lines, tour operators, retail travel agencies, and hotels; broader incumbent that verticalizes the same cruise/package value chain Voyage Vasco distributes.
• Internova Travel Group: Large US-based travel agency network and host agency housing thousands of independent advisors; a broader incumbent analog to Voyage Vasco's advisor-supplier model with wider global scale.
• American Express Travel: Global travel agency division of American Express offering cruises, tours, and luxury travel services; broader incumbent comparable as a one-stop travel provider with strong cruise distribution.
• Flight Centre Travel Group: Global multi-brand travel agency retailer (Flight Centre, Liberty Travel, etc.) operating physical storefronts and home-based advisor models; broader incumbent comparable in retail travel distribution.

Direct peers

• Direct Travel: North American travel management company combining corporate and leisure divisions with agency partnerships; comparable in multi-product travel services and agency-network distribution.
• AAA Travel: Travel agency division of AAA clubs operating physical branches across North America selling cruises and vacation packages; directly comparable as a brick-and-mortar club/agency travel retailer.
• Travel Only: Canadian travel agency consortium operating a network of independent travel advisors across Canada; directly comparable as a home-based-advisor network selling cruises and vacation packages.
• CruiseOne / Cruises Inc. World's largest cruise-focused home-based travel advisor franchise network; comparable to Voyage Vasco's network of independent advisors selling cruise packages under a parent brand.
• Expedia CruiseShipCenters: North American cruise-focused travel agency franchise network with physical retail locations and home-based advisors, directly comparable to Voyage Vasco's cruise-specialist franchise model.
• Uniglobe Travel: Canadian-founded travel agency franchise with a network of owner-operated agencies; directly comparable to Voyage Vasco's franchise/agency-network GTM in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLxeAqZm3b_WvKKOIm5G5cjjQyD1KO9raG
• LinkedInlinkedin.com/company/voyage-vasco

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries37 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voyage Vasco