Vrai & Bon par Val de Luce

What Vrai & Bon par Val de Luce does

Vrai & Bon par Val de Luce (legal entity Sarl Les Canards du Val de Luce) is a French artisan food manufacturer founded in 1981 and headquartered in Thennes, Hauts-de-France, under the direction of Philippe Boucquez, Maître Artisan. The company produces individually portioned prepared meals — entries, cooked dishes (stews, salads, soups), desserts, and foie gras — packaged in reusable Weck glass jars using appertization (heat sterilization under vacuum), which delivers a four-year shelf life at ambient temperature and removes the need for cold-chain logistics. Recipes are developed internally and in collaboration with Chef Michel Grobon (former Chef at La Maison Blanche), and the company holds ISO 22000 food safety certification and an EcoVadis Bronze sustainability rating.

The business operates a B2B-only model with no presence in large-scale retail (GMS). Customers are professionals served through the vraietbon.com e-commerce platform (with SIRET-validated client accounts), regional sales representatives covering all of metropolitan France, and a specialist partner distributing connected vending machines and connected fridges (Frigo connecté) on a subscription rental basis from €250 HT per month. Target segments include hotels and hospitality (Accor, Best Western, Moxy, Appart'City), gas stations and highway rest areas (Total Énergie, Esso, Avia), bakeries, fine food shops, corporate workplaces, universities (Université de Rennes), and tourism operators (campsites, holiday villages, leisure parks, including sites such as the Mémorial Charles de Gaulle); the company also counts major RHF caterers such as Elior, Pomona, Convergence, and Compass among its accounts.

Revenue mechanics combine one-time B2B product sales (with free shipping above €700 HT and a €50 HT flat fee below threshold) and a smaller recurring subscription stream from vending/fridge rentals. The product range exceeds 50 SKUs and continues to expand — recent launches include Couscous de Quinoa aux 3 viandes, Pâtes façon Tex Mex, Pâtes à la bolognaise, and Coquillettes Jambon. Distribution is single-country (mainland France), with Corsica and international deliveries requiring separate contact. The company is privately held by the Boucquez family with no disclosed external funding.

Name

Vrai & Bon par Val de Luce

Legal name

Sarl Les Canards du Val de Luce

Website

https://vraietbon.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Vrai & Bon par Val de Luce is a French artisan food manufacturer founded in 1981 that produces individually portioned prepared meals in appertized glass jars with a four-year ambient shelf life, sold exclusively B2B to hotels, gas stations, bakeries, workplaces, campuses, tourism operators, and fine food shops across mainland France.

Ownership category

akta.pro rank

Product category

Prepared Meals in Glass Jars (Appertized B2B Foodservice)

NAICS

Specialty Canning (311422), Fruit and Vegetable Canning, Pickling, and Drying (31142), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Shelf-Stable Prepared Meals (Ready-to-Eat/Heat) (CRADADAL)

akta.pro secondary industries

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE), Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE), Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

Keywords

• Appertized prepared meals
• Glass jar foodservice
• Individual portion meals
• B2B food service
• Connected vending catering

Headquarters

HQ city

Thennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B product sales (prepared meals in jars): Vrai & Bon sells prepared meals (entries, main courses, desserts, foie gras) in individual glass jars exclusively to professionals (hotels, fine food shops, companies, gas stations, bakeries, campuses, tourism). Sales are conducted online via client accounts with invoicing in HT. Shipping is free for orders above €700 HT, otherwise €50 HT flat fee.
2. Connected distributor/fridge rental: The connected vending machine (distributeur automatique) and connected fridge (frigo connecté) are offered via rental at starting from €250 HT/month, including maintenance and repairs. This complements the product sales revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vrai & Bon par Val de Luce manufactures and sells individually portioned cooked meals (starters, mains, salads, soups, desserts, foie gras) preserved by appertization in reusable Weck glass jars, offering a four-year ambient shelf life that removes the need for a cold chain. The company sells exclusively to professionals (hotels, gas stations, bakeries, companies, campuses, tourism, fine food shops), and complements the food range with a connected vending machine and a connected corporate fridge that enable unattended 24/7 distribution.

Product overview

Vrai & Bon par Val de Luce is a French artisan food manufacturer offering individually portioned cooked dishes in glass jars (bocaux). The core product portfolio includes entries (terrines, pâtés, rillettes, soups), main dishes (stews, salads, soups), and desserts (creams, crumbles, babas), plus foie gras products. The company also provides connected refrigeration solutions (Frigo connecté and automatic dispensers) for professional settings like hotels, workplaces, and service stations. Products are preserved through appertization with a 4-year shelf life at room temperature, and are reheated in the microwave directly in the jar. Recent additions to the range include Pasta Bolognese, Pasta Tex-Mex, and Coquillettes Jambon.

Differentiator

Problem solved

Functional benefit

Products and services

• Entrées en bocaux (Starters in jars)

Quantifiable outcome

• 4-year shelf life at ambient temperature eliminates cold chain costs and food waste
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Connected distributor/fridge specialist partnercoreTechnology or IntegrationVrai & Bon partners with a specialist company (with 10 years of experience in connected canteens) for the distribution, installation, and maintenance of their connected vending machines and fridges. This partner handles the sales process (callback within 48 hours), contract setup, on-site installation, and ongoing maintenance and repairs for the equipment.
• Toile DesignminorImplementation/ SI/ Consulting PartnerToile Design is the web agency that designed and maintains vraietbon.com and other Val de Luce websites. They are themselves certified in web eco-design (Écoconception Web since 2020) and engaged in an RSE démarche. Toile Design is also committed to GDPR compliance.
• NFrance (hosting provider)minorOthersNFrance Conseil in Toulouse provides hosting for the vraietbon.com website and Val de Luce's digital infrastructure. NFrance is described as data-protection conscious and stores data exclusively in France.
• Crédit du Nord (bank)minorOthersCrédit du Nord provides the secure online payment system (SSL-secured, 3D Secure) for vraietbon.com. Card numbers are never stored. A fraud prevention system analyzes every transaction.
• Cabinet Effervescence (accounting)minorOthersCabinet Effervescence in Amiens provides accounting services for Val de Luce, including bookkeeping and financial management.
• Logistics partners (La Poste, DB Schenker, STEF Transports, Colexpress)minorOthersMultiple logistics partners handle order fulfillment: La Poste (parcels), DB Schenker (general freight), STEF Transports (temperature-controlled transport), Colexpress (parcel CE). All partners commit to data protection and GDPR compliance.
• Agro-SphèresminorStrategic or Co-development PartnerVal de Luce is a member of Agro-Sphères, an association bringing together agri-food stakeholders in the Hauts-de-France region, providing advice and support on sustainability and environmental topics.
• WiiSmile (employee benefits platform)minorOthersVal de Luce offers employees access to WiiSmile, an external employee benefits platform (comité d'entreprise externalisé for SMBs), through monthly contributions deposited into employees' personal accounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonduelle: Global leader in canned and frozen vegetables with growing prepared-meal lines. Comparable in canning technology and B2B foodservice distribution of preserved vegetables and prepared components.
• Fleury Michon: Major French prepared-meals and charcuterie manufacturer with broad retail and foodservice distribution. Comparable in ready-meal category, though Fleury Michon is chilled/fresh-led rather than shelf-stable.
• Picard Surgelés: France's leading frozen prepared-meal retailer with a wide assortment of entrées, mains, and desserts. Comparable in premium-positioned prepared-meal category, though distribution is retail (frozen) versus Vrai & Bon's B2B ambient model.
• St Michel (biscuits and prepared foods): French family-owned food manufacturer of biscuits and shelf-stable snacks. Comparable as a regional premium heritage CPG manufacturer targeting professional and retail channels.

Direct peers

• Cassegrain: Historic French canned-foods brand offering canned vegetables, ready meals, and legumes, including shelf-stable prepared dishes. Comparable in manufacturing heritage, appertization know-how, and B2B/retail distribution of preserved meals.
• William Saurin: Leading French prepared-meal brand selling canned and shelf-stable dishes (stews, gratins, pastas) through retail and foodservice. Closest direct peer in appertized/shelf-stable prepared meals, though at a much larger scale and broader retail distribution.
• La Belle Chaurienne: French regional canned-foods brand specializing in cassoulet, confit, and shelf-stable regional specialties. Comparable in appertized/canned French cuisine and B2B foodservice distribution.
• Marie (prepared meals): French prepared-meal specialist (frozen) selling entrées, pastas, and complete meals across retail and foodservice. Comparable in menu range and target operators, though Marie is frozen-led rather than shelf-stable.

Emerging players

• Fauchon: Premium French gourmet brand with prepared-meal and catering offers. Comparable in premium B2B positioning to luxury hotels and fine-food channels, though Fauchon's strength is pâtisserie and hampers rather than canned main meals.
• Hédiard: Historic French fine-food retailer and brand offering gourmet preserves, prepared items, and gift baskets. Comparable in fine-food distribution channel and premium B2B positioning, though primarily retail-facing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/val-de-luce-vrai-et-bon

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrai & Bon par Val de Luce