VR Interactive
VR Interactive is a French virtual tour studio founded in 2016 that creates bespoke 360° immersive tours and 3D digital twins for cultural institutions, hospitality, healthcare, education, real estate, and wine tourism clients across France and internationally, operating as a bootstrapped project-based professional services firm.
- Company typePrivate
- Founded2016
- HeadquartersLa Teste-de-Buch, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VR Interactive does
VR Interactive is a French professional services studio founded in 2016 and headquartered in La Teste de Buch on the Bassin d'Arcachon. The company specializes in the creation of bespoke immersive 360° virtual tours, 3D laser scanning, and digital twin capture for institutional, cultural, hospitality, healthcare, real estate, education, wine tourism, and industrial clients across France and internationally. Its technology stack combines Canon DSLR-based 360° photography, DJI drone aerial capture, and Matterport Pro2/Pro3 LiDAR cameras, with deliveries as responsive HTML web experiences, Google Street View integrations, or VR headset-optimized formats, plus multilingual interfaces and offline standalone versions for events.
The company operates as a project-based studio rather than a SaaS product, with each engagement scoped individually and priced on a quote basis (response within 24 hours). Typical project duration ranges from 2 to 6 weeks depending on scope, and engagements can extend across multiple years for complex institutional work (e.g., the CIUP centenary project, 2022–2026). Notable clients include Monnaie de Paris, Centre des Monuments Nationaux, Cité Internationale Universitaire de Paris, Hilton, Airbus Helicopters, Assurance Maladie, and Château Plain Point, alongside mid-market and SMB work. VR Interactive holds the Label Numérique Responsable – Niveau 1 certification and Google Certified Photographer accreditation, and positions French data sovereignty (hosting on French servers) and sustainability as differentiators in its go-to-market.
The business is bootstrapped, privately held by founder Laurent Lacroix, and operates with a small team (approximately 6 employees including named individuals Laurent Lacroix and Alexandre LCS). Distribution is direct, supported by 10 city-specific SEO landing pages, an active content marketing blog, earned media (Sud Ouest, Le Journal des Entreprises), and social channels. The company has documented over 150 locations since inception and maintains no disclosed revenue, funding, or M&A activity.
VR Interactive firmographics
Firmographics- Name
- VR Interactive
- Legal name
- VR INTERACTIVE
- Website
- https://vr-interactive.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VR Interactive is a French virtual tour studio founded in 2016 that creates bespoke 360° immersive tours and 3D digital twins for cultural institutions, hospitality, healthcare, education, real estate, and wine tourism clients across France and internationally, operating as a bootstrapped project-based professional services firm.
- Ownership category
- akta.pro rank
VR Interactive industry classification
Industry- Product category
- Immersive Media Production Services
- NAICS
- Motion Picture and Video Exhibition (51213), Photography Studios, Portrait (541921), Amusement Parks and Arcades (7131)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
- akta.pro secondary industries
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where VR Interactive is headquartered
LocationHeadquarters
- HQ city
- La Teste-de-Buch
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
VR Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Virtual Tour Projects: VR Interactive creates bespoke immersive 360° virtual tours for clients across culture, hospitality, real estate, education, healthcare, government, and wine tourism. Projects are commissioned individually with custom scope, pricing, and deliverables. Average project duration is 2–6 weeks depending on scale. Revenue is generated through professional services fees per project.
- 3D Scanning and Digitization Services: 3D scanning using Matterport Pro2 and Pro3 cameras for digital twin creation, floor plans, and point cloud data. Often bundled with virtual tour deliverables as part of comprehensive digitization projects.
- Enriched/Multimedia Virtual Tour Extensions: Additional services including multimedia content integration (video, audio, archival documents), multilingual customization, offline/standalone versions, and VR headset optimization. Typically add-ons to base virtual tour projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Quote |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
VR Interactive product offering
Product offeringCore offering
VR Interactive designs and produces bespoke immersive 360° virtual tours and 3D digital twins for institutions, enterprises, and cultural sites. Each engagement covers on-site reconnaissance, 360° DSLR and LiDAR capture (Matterport Pro2/Pro3), drone aerial photography, post-production, multilingual web delivery, and optional VR-headset versions. Deliverables are hosted on French servers and include interactive hotspots enriched with video, audio, photos, and archival documents.
Product overview
VR Interactive is a virtual tour creation studio offering immersive 360° virtual experiences. Their core offering consists of high-definition virtual tours with services spanning 3D laser scanning, Matterport 3D capture, VR experiences, and drone aerial photography. The company operates as a full-service provider handling recognition/consulting, 360° capture, content structuring, transmission/distribution, and secure archiving. Their portfolio includes virtual tours for cultural institutions, healthcare facilities, wineries, event venues, educational campuses, hotels, and tourism destinations across France and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Tours (Visites Virtuelles) Bespoke 360° virtual tours built on-site with high-definition DSLR capture, interactive multimedia hotspots, and responsive web, mobile, and VR-headset delivery, designed for institutions, cultural sites, hospitality, and enterprise clients.
- 3D Laser Scanning (Relevés Laser 3D) Precision 3D digitization using LiDAR scanning (Matterport Pro3, ±20mm accuracy at 10m) to produce digital twins, point cloud data, and floor plans for indoor and outdoor environments.
- Google Street View Tours Google-certified virtual tours published to Google My Business and Google Street View to boost local SEO and visibility for businesses and cultural sites.
- VR Experiences (Expériences VR) Immersive virtual tours optimized for VR headsets (Oculus), suitable for trade shows, showrooms, and corporate events where a headset-based experience is required.
- 360° Video (Vidéo 360°) 360-degree video capture and production for immersive video experiences that complement or substitute for interactive 360° virtual tours.
- Matterport 3D Tours 3D virtual tours captured with Matterport Pro2 and Pro3 cameras, processed via Matterport Cloud, featuring AI-generated 3D models, Dollhouse views, and integrated measurement tools.
Quantifiable outcome
- 90% of businesses report increased customer engagement after implementing a virtual tour
- +1 more outcomes
Companies that use VR Interactive
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles4 records
VR Interactive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature6 records
VR Interactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MatterportcoreVR Interactive is a certified MSP (Matterport Service Provider) and has been using Matterport cameras (Pro2 since ~2017, Pro3 more recently) for 3D scanning and virtual tour projects. They leverage the Matterport Cloud platform for data processing and tour delivery. The company also creates 'classic' HTML-based tours as an alternative to Matterport's cloud-dependent model, positioning themselves as offering both Matterport-integrated and Matterport-independent solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
VR Interactive competitors and assessment
Company assessmentBroad incumbents
- Matterport: Category-defining 3D capture platform and ecosystem. VR Interactive is a Matterport MSP; Matterport also competes directly via its own camera, cloud, and increasingly bundled services for the same French heritage and real-estate buyers.
Emerging players
- Archilogic: 3D digital twin platform for real estate and architecture with self-serve capture and web-based 3D. Comparable as an alternative 3D-twin delivery layer for property marketing and commercial real estate.
- Cupix: 3D digital twin platform for architecture, engineering, and construction documentation. Comparable technology stack (LiDAR/photogrammetry + cloud) and overlapping AEC/institutional client base.
- OpenSpace: AI-powered 360° capture and documentation platform for construction and facility management. Comparable capture technology and competes for institutional documentation and facility-management budgets.
- VisitDays: Virtual tour platform focused on higher education campus tours and recruitment. Comparable education-segment vertical and similar multi-platform interactive tour delivery.
- TeliportMe (VeeR VR): Platform for publishing and distributing 360° and VR content. Comparable delivery layer for VR-headset experiences, particularly for trade shows and cultural destinations.
Direct peers
- Kuula: Cloud-hosted 360° virtual tour platform used by photographers and agencies globally. Competes with VR Interactive's deliverable layer for SMB and mid-market real estate and hospitality tours.
- 3DVista: Virtual tour software platform offering stitching, hosting, and publishing tools. Overlaps with VR Interactive's tour-authoring workflow, particularly for self-serve and real-estate applications.
- Eyeweb (Eye Revolution): French virtual tour and immersive content studio serving real estate, hospitality, and cultural clients. Operates with a similar bespoke, project-based services model targeting French enterprise accounts.
- ArVox: French immersive media studio producing 360° virtual tours, 3D digitization, and VR experiences for heritage, real estate, and enterprise clients. Closely comparable French boutique peer competing in the same regional and institutional segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VR Interactive social profiles
Digital presenceVR Interactive compliance and trust
Trust signalCompliance2 records
VR Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
VR Interactive leadership team
Management profileNumber of profiles
Profiles2 records
VR Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VR Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VR Interactive
What does VR Interactive do?
VR Interactive designs and produces bespoke immersive 360° virtual tours and 3D digital twins for institutions, enterprises, and cultural sites. Each engagement covers on-site reconnaissance, 360° DSLR and LiDAR capture (Matterport Pro2/Pro3), drone aerial photography, post-production, multilingual web delivery, and optional VR-headset versions. Deliverables are hosted on French servers and include interactive hotspots enriched with video, audio, photos, and archival documents.
Is VR Interactive a public or private company?
VR Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VR Interactive founded?
VR Interactive was founded in 2016. It employs 1 to 10 people.
Where is VR Interactive based?
VR Interactive is headquartered in La Teste-de-Buch, France, in the Europe region.
How does VR Interactive make money?
Three revenue lines are on record. Custom Virtual Tour Projects are the primary driver. The others are 3D Scanning and Digitization Services and enriched/Multimedia Virtual Tour Extensions.
Who are VR Interactive's main competitors?
Matterport is listed as a broad incumbent. Emerging players are Archilogic, Cupix, OpenSpace, VisitDays and TeliportMe (VeeR VR). Direct peers are Kuula, 3DVista, Eyeweb (Eye Revolution) and ArVox.
Does VR Interactive have an API?
No public API is recorded for VR Interactive.
What industry is VR Interactive in?
VR Interactive's product category is Immersive Media Production Services. Its primary akta.pro industry code is THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs), with a secondary code of THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos). Its NAICS code is 51213 and its SIC code is 7812.