Vermont Artisan Coffee & Tea
Vermont Artisan Coffee & Tea is a founder-owned specialty coffee roaster and tea retailer in Waterbury Center, Vermont, offering fresh-roasted-to-order coffee, premium whole-leaf teas, a European-style coffee bar, and wholesale, subscription, and education programs serving consumers, cafes, and wholesale accounts across the U.S.
- Company typePrivate
- Founded-
- HeadquartersWaterbury Center, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vermont Artisan Coffee & Tea does
Vermont Artisan Coffee & Tea is a privately held, founder-owned specialty coffee roaster and tea retailer headquartered at a European-style coffee bar and roastery in Waterbury Center, Vermont. The company roasts specialty coffee fresh to order Monday through Friday using Giesen roasters and sources globally through farm-direct relationships cultivated by founder Mané Alves, a 20+ year specialty coffee veteran originally from Lisbon, Portugal. Its product portfolio spans single-origin, signature blend, dark roast, and microlot coffees alongside premium whole-leaf teas (green, black, oolong, and herbal), packaged in Biotre 2.0 compostable bags and PLA-based tea sachets made from sugar cane.
The business operates four interconnected revenue streams: direct-to-consumer e-commerce on Shopify with flat-rate $6.95 domestic shipping, a subscription program offering 10% recurring savings across six delivery cadences, a wholesale channel serving cafes, restaurants, specialty food stores, co-ops, and markets throughout Vermont, New England, and nationally, and an in-person coffee bar complemented by tours, tastings, workshops, and a Six Seasons Coffee frac-pack sub-brand for high-volume wholesale accounts. Complementary education revenue is generated through the School of Coffee, an SCA Certified Premier Training Facility offering CQI-accredited courses and Q Arabica Grader certification.
Vermont Artisan Coffee & Tea employs a small team of approximately 6-10 staff covering roasting, barista, tea specialist, food service, and technology roles under founder Alves, General Manager Renée Adams, and Marketing lead Holly Alves. The company has no disclosed institutional investment and is bootstrapped, with growth driven primarily by product line extensions, subscription conversion, national wholesale expansion, and the monetization of in-house expertise through training and experiential offerings rather than capital infusion.
Vermont Artisan Coffee & Tea firmographics
Firmographics- Name
- Vermont Artisan Coffee & Tea
- Legal name
- VTArtisanCoffee
- Website
- https://vtartisan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vermont Artisan Coffee & Tea is a founder-owned specialty coffee roaster and tea retailer in Waterbury Center, Vermont, offering fresh-roasted-to-order coffee, premium whole-leaf teas, a European-style coffee bar, and wholesale, subscription, and education programs serving consumers, cafes, and wholesale accounts across the U.S.
- Ownership category
- akta.pro rank
Vermont Artisan Coffee & Tea industry classification
Industry- Product category
- Specialty Coffee & Tea
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Vermont Artisan Coffee & Tea is headquartered
LocationHeadquarters
- HQ city
- Waterbury Center
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vermont Artisan Coffee & Tea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchase model for specialty coffees and teas sold through Shopify-powered online store. Products shipped via USPS 2-day Priority Mail for $6.95 flat rate domestically.
- Coffee & Tea Subscriptions: Subscription service offering 10% savings on recurring deliveries. Customers can select delivery frequency (monthly, every 6 weeks, every 2 weeks, every 8 weeks, every 3 months, every 4 months). Auto-renews but can be skipped or cancelled anytime.
- Wholesale B2B Sales: B2B wholesale to cafes, restaurants, specialty food stores, co-ops, and markets throughout Vermont, New England, and nationally. Products sold brewed by the cup, as whole beans, or in retail packages.
- Coffee Bar Retail: European-style coffee bar offering espresso drinks, lattes, cappuccinos, brewed coffee, teas, and baked goods. Also offers tours, tastings, and workshops for revenue generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - 10% discount on recurring orders |
| Unit Pricing | Pay-as-you-go | One-time purchase pricing |
| Other | Pay-as-you-go | Shipping - Flat rate domestic |
| Other | Multi-year contract | Wholesale pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Vermont Artisan Coffee & Tea product offering
Product offeringCore offering
Roasts specialty coffees and curates premium whole leaf teas for sale to consumers and businesses. Operates a retail coffee bar, an online store, and a wholesale program supplying cafes, restaurants, and foodservice operators, supplemented by tours, tastings, and barista training.
Product overview
Vermont Artisan Coffee & Tea is a specialty coffee and tea retailer offering a diverse portfolio centered around fresh-roasted specialty coffees and premium whole leaf teas. The core offerings include single source coffees, signature blends (Artisan Blend, Artisan Dark, Catamount Blend), and microlot coffees sourced through farm-direct relationships globally. Tea offerings span green, black, oolong, and herbal varieties. The company provides complementary services including a subscription program with 10% recurring savings, a European-style coffee bar serving espresso drinks and baked goods, professional education through School of Coffee with CQI accredited courses, and wholesale programs for cafes and restaurants. Six Seasons Coffee provides seasonal frac pack varieties for high-volume wholesale accounts. All products feature eco-friendly packaging with biodegradable tea sachets and compostable coffee bags.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Roasted Coffee
- Premium Loose Leaf Tea Premium whole leaf teas presented in plant-based PLA sachets and loose leaf formats. Offered in numerous varieties with detailed brewing guides, sold to consumers and wholesale customers.
- Coffee Subscription Service Subscription program delivering fresh-roasted specialty coffee on a recurring basis to individual consumers, with subscribers receiving a discount of 10% off retail pricing.
- Six Seasons Coffee (Frac Packs) Six Seasons coffee presented in frac pack format for single-cup brewing, designed specifically for food service operators such as hotels, restaurants, and offices.
- Coffee Bar Service Walk-in coffee bar in Waterbury Center, Vermont, serving espresso drinks, brewed coffee, tea, and seasonal beverages. Sells branded merchandise, drinkware, and gift cards.
- Wholesale Coffee & Tea Program Wholesale supply program for cafes, restaurants, and food service operators, providing fresh-roasted coffee, frac packs, tea, equipment, training, and private-label services with pricing available by inquiry.
- Tours, Tastings & Workshops Guided tours, cuppings, and tasting workshops for individuals, private groups, and corporate groups, providing hands-on experience with coffee sourcing and roasting.
- School of Coffee (Barista Training) Training program offering barista, brewing, and roasting classes for wholesale customers and the public, designed to improve coffee quality and staff skills at partner cafes and businesses.
Quantifiable outcome
- Save 10% with subscription
- +1 more outcomes
Companies that use Vermont Artisan Coffee & Tea
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Vermont Artisan Coffee & Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Vermont Artisan Coffee & Tea partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vermont Artisan Coffee & Tea competitors and assessment
Company assessmentDirect peers
- Driftaway Coffee: Small-batch specialty coffee roaster with a strong D2C subscription model and producer-story content marketing. Closely comparable subscription + farm-direct + storytelling DNA.
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability, transparency, and coffee education. Direct overlap on farm-direct sourcing, training programs, and wholesale to cafés.
- Trade Coffee: Subscription-led specialty coffee marketplace aggregating multiple roasters with a curated quiz-driven D2C experience. Comparable subscription mechanics, though positioned as an aggregator rather than a roaster.
- Intelligentsia Coffee: Pioneering third-wave coffee roaster with single-origin and Direct Trade sourcing, D2C, wholesale, and barista training programs. Closely comparable product, sourcing, and education mix.
- Stumptown Coffee Roasters: Specialty coffee roaster offering single-origin, direct-trade, and blend coffees through D2C e-commerce, wholesale, and cafés. Closely mirrors VT Artisan's farm-direct sourcing, third-wave positioning, and multi-channel retail/wholesale model.
- Verve Coffee Roasters: Specialty roaster with farm-direct sourcing, D2C subscriptions, wholesale, and owned cafés. Comparable farm-to-cup positioning and sustainability messaging.
- Ritual Coffee Roasters: Specialty coffee roaster with cafés, wholesale, and subscription offerings focused on single-origin and seasonal coffees. Comparable size and multi-channel structure to VT Artisan.
Broad incumbents
- La Colombe Coffee Roasters: Larger specialty coffee roaster with broad D2C, wholesale, and café footprint including draft lattes. Adjacent category but significantly larger scale; competes for premium wholesale and café accounts.
- Green Mountain Coffee Roasters (Keurig Dr Pepper): Large-scale coffee brand with both specialty and mainstream lines; competes primarily on distribution and K-Cup pods. Useful as a broad incumbent benchmark against which VT Artisan's craft positioning contrasts.
Regional players
- Stone Coffee: Northeast US specialty roaster offering D2C, wholesale, and café supply. Comparable regional specialty positioning and B2B café support model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vermont Artisan Coffee & Tea social profiles
Digital presenceVermont Artisan Coffee & Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vermont Artisan Coffee & Tea leadership team
Management profileNumber of profiles
Profiles9 records
Vermont Artisan Coffee & Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vermont Artisan Coffee & Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vermont Artisan Coffee & Tea
What does Vermont Artisan Coffee & Tea do?
Roasts specialty coffees and curates premium whole leaf teas for sale to consumers and businesses. Operates a retail coffee bar, an online store, and a wholesale program supplying cafes, restaurants, and foodservice operators, supplemented by tours, tastings, and barista training.
Is Vermont Artisan Coffee & Tea a public or private company?
Vermont Artisan Coffee & Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vermont Artisan Coffee & Tea founded?
Vermont Artisan Coffee & Tea was founded in -1. It employs 1 to 10 people.
Where is Vermont Artisan Coffee & Tea based?
Vermont Artisan Coffee & Tea is headquartered in Waterbury Center, United States, in the North America region.
How does Vermont Artisan Coffee & Tea make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are coffee & Tea Subscriptions, wholesale B2B Sales and coffee Bar Retail.
Who are Vermont Artisan Coffee & Tea's main competitors?
Direct peers on record are Driftaway Coffee, Counter Culture Coffee, Trade Coffee, Intelligentsia Coffee, Stumptown Coffee Roasters, Verve Coffee Roasters and Ritual Coffee Roasters. Broad incumbents are La Colombe Coffee Roasters and Green Mountain Coffee Roasters (Keurig Dr Pepper). Stone Coffee is listed as a regional player.
Does Vermont Artisan Coffee & Tea have an API?
No public API is recorded for Vermont Artisan Coffee & Tea.
What industry is Vermont Artisan Coffee & Tea in?
Vermont Artisan Coffee & Tea's product category is Specialty Coffee & Tea. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 31192 and its SIC code is 2080.