VVB
VVB Belgium is a Belgian manufacturer of draft beer dispensing and refrigeration equipment, founded in 1932 and part of the family-owned Antoine group. It produces beer towers, taps, keg and bottle coolers, event bars, and accessories at its 15,000 m² Anderlecht facility, serving bars, hotels, festivals, and breweries across Europe and select international markets via direct fleet and partner network.
- Company typePrivate
- Founded1932
- HeadquartersAnderlecht (Brussels), Belgium
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What VVB does
VVB Belgium is a Belgian manufacturer of draft beer dispensing and refrigeration equipment, founded in 1932 and operating as the beer-dispensing division of the family-owned Antoine group. The company designs and produces a complete hardware portfolio including beer towers (over 50 designs including VINCI, DUBAI, MASTER, and city-themed models), the Alpha II tap (its flagship product with 75+ years of refinement), keg coolers, beer coolers, bottle coolers, drainers, event/mobile bars, keg couplers, and ice machines. All manufacturing is performed in-house at a 15,000 m² facility in Anderlecht (Brussels), with internal R&D using SOLIDWORKS 3D design and 3D-printed prototypes, and full control over metal fabrication (stainless steel, brass, copper), surface treatment, and assembly. Production volume exceeds 10,000 beer towers and 150,000 valves per year.
VVB generates revenue through direct hardware sales and a quote-based project model with no public pricing. In Belgium and Luxembourg, the company operates its own distribution fleet (4 trucks, 10 vans) and provides installation and field service; internationally, it exports through a partner network to markets including France, Sweden, Finland, and South Korea. Primary customers are bars, cafes, and pubs; hotels and hospitality venues; event and festival organizers; and breweries. The company also runs a dispense institute in Brussels and publishes draft beer training content on YouTube to support customer education and ecosystem development. Notable product capabilities include the SpeedTap mobile bar (up to 48 beers per minute), energy-efficient keg cooling (30% energy saving, 40% less CO2), and a 3-week open-keg preservation window.
The legal entity is S.A. ANTOINE, registered in Belgium as a public limited company. VVB is privately held with three generations of the founding family active in operations; no external institutional, PE, or VC ownership is signaled in the source data, and no funding rounds, M&A, or restructuring events are recorded.
VVB firmographics
Firmographics- Name
- VVB
- Legal name
- S.A. ANTOINE
- Website
- https://vvb-belgium.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VVB Belgium is a Belgian manufacturer of draft beer dispensing and refrigeration equipment, founded in 1932 and part of the family-owned Antoine group. It produces beer towers, taps, keg and bottle coolers, event bars, and accessories at its 15,000 m² Anderlecht facility, serving bars, hotels, festivals, and breweries across Europe and select international markets via direct fleet and partner network.
- Ownership category
- akta.pro rank
VVB industry classification
Industry- Product category
- Commercial Draft Beer Dispensing and Refrigeration Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where VVB is headquartered
LocationHeadquarters
- HQ city
- Anderlecht (Brussels)
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
VVB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Beer Dispensing Equipment Sales: VVB generates revenue through the sale of draft beer dispensing and refrigerating equipment including beer towers, taps, keg coolers, beer coolers, bottle coolers, drainers, event bars, keg couplers, and ice machines. The company sells directly and through partners globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom equipment with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
VVB product offering
Product offeringCore offering
VVB designs, manufactures, and supplies professional draft beer dispensing and commercial refrigeration equipment for the hospitality industry. The company's product portfolio includes beer towers, taps, drainers, keg coolers, bottle coolers, ice machines, and mobile event bars, primarily serving bars, cafés, hotels, breweries, and event organizers across Belgium, Luxembourg, and international markets.
Product overview
VVB Belgium is a manufacturer of draft beer dispensing and refrigeration equipment founded in 1932, part of the Antoine group. The product portfolio centers on complete beer dispensing systems including Beer Towers (over 50 designs), Beer Taps (ALPHA series), Drainers, Beer Coolers (FRACO, BANCO, WATERBATH), Keg Coolers (1-8 tap configurations), Bottle Coolers, Event Bars (mobile FIESTA series), Keg Couplers, Ice Machines, and accessories. The company offers custom solutions and professional training services. Manufacturing is done in-house at a 15,000 m² facility in Belgium using stainless steel, brass, and copper.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Towers (Tyramis and Saturne ranges)
Quantifiable outcome
- 30% energy saving and 40% less CO2 consumption in keg coolers
- +4 more outcomes
Companies that use VVB
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
VVB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VVB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Antoine GroupcoreVVB is part of the Antoine group, a family business. The group includes ETS ANTOINE (Antoine Belgium) which is the parent company. VVB benefits from the group's 90+ years of experience and brand presence in the beer dispensing industry. The group shares knowledge of traditional Belgian beer service and maintains a dispense institute.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
VVB competitors and assessment
Company assessmentDirect peers
- Perlick: Perlick manufactures commercial and residential refrigeration, including bar equipment, beer dispensing, and kegerators—an overlapping product portfolio with VVB's keg coolers, bottle coolers, and custom beer wall installations.
- Cornelius (Marmon Group): Cornelius is a major global manufacturer of beverage dispensing equipment, including draft beer systems, fonts, and cooling units, serving the same hospitality and brewery customers as VVB on a much larger international scale.
- Brema Ice Makers: Brema is an Italian specialist manufacturer of ice machines for the hospitality industry, with a similar European premium positioning to VVB's ice machine products and overlapping bar/restaurant customer base.
- Gamko: Gamko is a specialist European (Dutch) manufacturer of professional bar refrigeration, including bottle coolers and backbar units, directly comparable to VVB's cooler/bottle cooler range in the European hospitality market.
- Micromatic: Micromatic is a leading North American supplier of draft beer dispensing equipment, including kegerators, taps, and beer line cleaning systems, directly overlapping VVB's beer towers, taps, and keg cooler portfolio.
Broad incumbents
- Hoshizaki: Hoshizaki is a global leader in commercial ice machines and refrigeration, with a broader foodservice portfolio that includes ice makers and beer dispensers—competing with VVB's ice machines and keg cooler lines at a much larger global scale.
- True Manufacturing: True Manufacturing is a leading US manufacturer of commercial refrigeration including reach-in coolers, back-bar units, and bottle coolers—addressing the same hospitality customers as VVB's bottle coolers and backbar products.
- Beverage Air: Beverage Air is a US manufacturer of commercial refrigeration for foodservice and beverage applications, including bottle coolers and backbar storage—competing with VVB's commercial cooler offerings in the brand and spec.
- Manitowoc Ice: Manitowoc Ice is a leading global manufacturer of commercial ice machines used in bars, restaurants, and hotels—directly comparable to VVB's ice machine product line within the broader commercial foodservice equipment market.
Emerging players
- Keg King: Keg King is a specialty supplier of kegerators, draft beer dispensing hardware, and home/commercial keg systems—an emerging player with meaningful overlap in the keg cooler and tap category VVB serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VVB social profiles
Digital presenceVVB financial estimates
Financial estimateRevenue estimate
Valuation estimate
VVB leadership team
Management profileNumber of profiles
Profiles1 record
VVB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VVB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VVB
What does VVB do?
VVB designs, manufactures, and supplies professional draft beer dispensing and commercial refrigeration equipment for the hospitality industry. The company's product portfolio includes beer towers, taps, drainers, keg coolers, bottle coolers, ice machines, and mobile event bars, primarily serving bars, cafés, hotels, breweries, and event organizers across Belgium, Luxembourg, and international markets.
Is VVB a public or private company?
VVB is a private company. It is classified as corporate owned and is currently operating.
When was VVB founded?
VVB was founded in 1932. It employs 51 to 100 people.
Where is VVB based?
VVB is headquartered in Anderlecht (Brussels), Belgium, in the Europe region.
How does VVB make money?
One revenue line is on record: beer Dispensing Equipment Sales.
Who are VVB's main competitors?
Direct peers on record are Perlick, Cornelius (Marmon Group), Brema Ice Makers, Gamko and Micromatic. Broad incumbents are Hoshizaki, True Manufacturing, Beverage Air and Manitowoc Ice. Keg King is listed as an emerging player.
Does VVB have an API?
No public API is recorded for VVB.
What industry is VVB in?
VVB's product category is Commercial Draft Beer Dispensing and Refrigeration Equipment. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its NAICS code is 33341 and its SIC code is 3585.