What VV Noordwijk does

VV Noordwijk is an amateur football association (sportvereniging) based in Noordwijk, Netherlands, competing in the Derde Divisie B — the third tier of national Dutch amateur football — for the 2026-2027 season. The club operates from Sportpark Duinwetering and serves the Noordwijk community through a full-age football offering: youth teams spanning JO-8 through JO-23, senior men's and women's squads, Walking Football for participants aged 60 and over, and a dedicated ASS (autism spectrum) football program run in partnership with Stichting ASS Voetbal Nederland. Approximately 25 staff (predominantly volunteer) support operations, and the club extends its role beyond matchdays by hosting regional and international fixtures, including U15 youth tournaments featuring clubs such as Ajax, West Ham United, and Sparta Rotterdam, as well as the Jonger Oranje Talentendag attracting roughly 170 participants.

The club does not build proprietary technology; its digital stack is limited to standard amateur-sport SaaS tooling — Sportlink for member and match administration, and ClubCollect for payment collection. There is no in-house R&D, no proprietary platform, and no AI or data products.

The business model is a community-funded non-profit association rather than a commercial enterprise. Revenue is diversified across five streams: (1) individual and family membership fees (raised by €10 across categories for the 2026-2027 season); (2) the Business Club tiered sponsorship program with 70+ local business sponsors; (3) the Club van 100 donor circle of approximately 210 contributing members; (4) an annual Football Gala whose most recent edition generated a record €120,000 in fundraising; and (5) merchandise and matchday revenue at Sportpark Duinwetering. Horesca Lieferink is the main sponsor. Customer segments are local: Noordwijk residents as members, local businesses as sponsors, and visiting supporters on matchdays. There is no software pricing model and no scalable GTM motion in the conventional commercial sense.

Name

VV Noordwijk

Legal name

Stichting Sponsoring vv Noordwijk

Website

https://vvnoordwijk.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VV Noordwijk is a Dutch amateur football association in Noordwijk, Netherlands, competing in Derde Divisie B and serving youth, senior, women's, Walking Football (60+), and ASS football participants from its Sportpark Duinwetering base.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth & Amateur Sports Tournaments (MPAGAMAF), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Amateur football club
• Youth football programs
• Football memberships
• Sports club sponsorship
• Community football association

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Business Club Sponsorship: Local businesses pay for sponsorship packages at various tiers (Platinum, Gold, Silver, Bronze, Basic) plus private sponsors, gaining visibility and access to Business Home around first team matches and exclusive events
2. Club van 100 Donations: Voluntary contributions from ~210 members aged 18-25 (€25/year), adults (€50/year), teams (€400/year), and sevens (€200/year), used to fund innovative and sustainable club projects
3. Membership Fees: Annual membership fees charged to all playing members, with a €10 increase per membership approved for 2026-2027 season, plus €15 clothing fee for youth members; supports club operations, pitch maintenance, and trainer compensation
4. Football Gala & Events: Annual gala dinner at Van der Valk Palace Hotel generates €120,000 (record) through table sales (€1,850 per table of 10), auction, and lottery; funds go directly to the club
5. Match Revenue & Merchandise: Revenue from matchday operations, season tickets, ticket sales, and club merchandise including shirts and accessories

Pricing tiers

Distribution channels5 records

Marketing channels11 records

Core offering

VV Noordwijk organizes and delivers amateur football participation through senior, youth, women's, ASS (autism spectrum), and Walking Football programs at Sportpark Duinwetering, complemented by tiered Business Club sponsorship packages and a Club van 100 donor program. The club also runs fundraising events including the annual Voetbalgala and end-of-season Slotdag celebration.

Product overview

VV Noordwijk is a football (soccer) club operating from Sportpark Duinwetering. The club offers a unified portfolio of football programs including senior competitive teams (teams 2-6, O23, O45+1, O30+1), youth development programs (from age 5 through JO-23), specialized ASS football for children with autism, Walking Football for seniors 60+, and women's football. The club supplements its sporting activities with two membership programs: the Business Club (sponsorship packages at various tiers with networking benefits) and Club van 100 (donor club supporting innovative projects). The club also hosts major events including the annual Voetbalgala (fundraising gala) and Slotdag (closing day celebration).

Differentiator

Problem solved

Functional benefit

Brands

• Club van 100: A donor supporters' club providing financial support to vv Noordwijk for various projects, with approximately 210 members contributing annual donations.
• Business Club vv Noordwijk
• ASS vv Noordwijk
• Walking Football

Products and services

• Senior Football Teams Senior football teams at various competitive levels, including teams 2 through 6, O23, O45+1, and O30+1, with the first team competing in the Derde Divisie B. For amateur adult players in the Noordwijk region.
• Youth Football (Jeugd) Youth football programs for children and teenagers from age 5 (Superliga) through JO-23, including mixed teams, girls-only teams, and the ASS section. For children aged 5-18 in the Noordwijk region.
• ASS Voetbal (Autism Spectrum Football) Specialized football training and matches for children with autism spectrum conditions, held every Wednesday evening with dedicated trained coaching staff. For boys and girls aged 6-16 with autism.
• Walking Football Low-impact football for adults aged 60 and older, played Wednesday mornings at Sportpark Duinwetering with adapted rules (no running). For seniors seeking gentle physical activity and social connection.
• Women's Football Women's football team with training on Thursday evenings and weekend matches in regional competitions; girls' football in mixed youth teams up to age 12 with pathway to women's team from age 16. For women and girls of all levels.
• Club van 100 Donor club with approximately 210 members providing financial support for innovative and sustainable projects at VV Noordwijk. Members contribute annually (€25-50 individuals, €200-400 teams) and gain access to events meeting first team players.
• Business Club Sponsorship Packages Business networking and sponsorship program offering tiered sponsorship packages (Platinum, Gold, Silver, Bronze, Basic, plus Young Professionals/ZZP and private sponsors) with access to Business Home hospitality, gala attendance, and sponsor networking events. For local and regional businesses.
• Voetbalgala (Football Gala) Annual black-tie fundraising gala hosted at Van der Valk Palace Hotel with auctions, entertainment, and dinners. 17th edition raised a record €120,000 through table sales (€1,850 per table of 10), auction, and lottery. For club sponsors, Business Club members, and supporters.
• Slotdag (Closing Day) End-of-season celebration featuring mixed youth tournament, senior tournament, championship ceremonies, BBQ, and live match screening. For members, families, and supporters.

Quantifiable outcome

• €120,000 raised at single football gala event
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Horesca LieferinkcoreGTM or Marketing Partner · 17 May 2025Main sponsor of VV Noordwijk first team. Signed continuation of main sponsorship on 17 May 2025. Horesca Lieferink is a hospitality/food service business in Noordwijk, supporting the club's flagship team and maintaining its highest-tier sponsor relationship.
• Robey SportswearcoreGTM or Marketing PartnerOfficial clothing sponsor of VV Noordwijk, providing team kits and sportswear for all club members. Listed alongside Alexander Beach Club as a kledingsponsor (clothing sponsor).
• Van der Valk Palace HotelcoreGTM or Marketing PartnerPlatinum sponsor and gala venue host. Home to the Business Home hospitality area and venue for the annual football gala. Also hosts Wine & Dine events for sponsors.
• Alexander Beach ClubmajorGTM or Marketing PartnerListed as both a Platinum sponsor and clothing sponsor. Operates the beach club venue in Noordwijk and provides team sportswear for club members.
• Fix Fisch B.V.majorGTM or Marketing PartnerSponsor providing catering for Business Club events including the herring at the annual Herring Party, enhancing sponsor hospitality experiences.
• Café RosserminorGTM or Marketing PartnerSponsor that professionally prepared mussels for the Business Club mussel evening networking dinner, contributing to successful sponsor engagement event.
• SportlinkcoreTechnology or IntegrationDigital platform partner providing match registration, team management, member administration, and communication tools. VV Noordwijk uses Sportlink's Voetbal.nl app and KNVB Wedstrijdzaken app for all match and club administration.
• KNVBcoreTechnology or IntegrationRoyal Dutch Football Association governing all competitive matches, league organization, referee assignment, and official football regulations. VV Noordwijk competes in KNVB-organized Derde Divisie B competitions.
• VOMARminorGTM or Marketing PartnerSupermarket chain running the 'Klant is Koning' (Customer is King) loyalty program. VV Noordwijk supporters link their Vomar club card with code NONO2022, and the club automatically receives savings from member grocery purchases at no extra cost.
• ClubCollectmajorTechnology or IntegrationDigital payment platform used for membership fee collection, event registration (including slotday BBQ), and Normen en Waarden reporting forms. Simplifies financial administration for the club.
• Rollygolf NoordwijkminorGTM or Marketing PartnerLocal recreational facility hosting the youth kick-off event on 6 September 2026 from 14:00-16:00 for teams JO-9 through JO-15 as part of season launch activities.
• Anja TavernemajorGTM or Marketing PartnerChair of the Business Club organizing sponsor events, networking activities, and sponsor relations. Appointed to lead the Business Club's strategic direction.
• Stichting ASS Voetbal NederlandminorStrategic or Co-development PartnerNational foundation launched to advocate for ASS (autism spectrum support) football, with VV Noordwijk's ASS team participating in its foundation. Seeks to promote and develop ASS football nationwide.
• Ultimate Football / Danny OudhuizenminorStrategic or Co-development PartnerOrganizer of the international youth tournament Under-15 held at Sportpark Duinwetering in 2017, with participation from clubs including Omonia Nicosia, West Ham United, Sparta, Ajax, and others.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quick Boys: Historic Katwijk-based amateur football club and direct regional competitor in the same South Holland market, competing for youth players, members, and local business sponsors against VV Noordwijk.
• AFC Amsterdam: Amsterdam-based amateur club listed as a 2026-2027 friendly opponent for VV Noordwijk, operating a comparable amateur structure with community programs, sponsorships, and competitive match operations.
• Achilles Veen: Derde Divisie B competitor in the same 2026-2027 league season as VV Noordwijk, sharing the amateur club structure with membership fees, business sponsorships, and community-rooted funding.
• SV Poortugaal: Derde Divisie B competitor sharing the same amateur football operational model with VV Noordwijk, including volunteer-driven governance, sponsor-backed operations, and community member base.
• Excelsior Maassluis: Fellow Derde Divisie B competitor for 2026-2027, operating as a comparable amateur football club with similar competitive ambitions, membership programs, and sponsorship-driven revenue model.
• FC Lisse: Competes against VV Noordwijk in Derde Divisie B for the 2026-2027 season, making it a direct league-level peer with comparable competitive position, sponsorship structure, and amateur club operations.
• Rijnsburgse Boys: Nearby amateur club from Rijnsburg listed as a friendly match opponent, operating in the same regional Dutch amateur football ecosystem with comparable membership and sponsorship models.
• vv Katwijk: Local rival amateur football club from nearby Katwijk competing at similar tiers of Dutch amateur football; VV Noordwijk scheduled friendlies against vv Katwijk and they share the same South Holland catchment area, member base, and sponsor pool.
• De Treffers: Groesbeek-based amateur club scheduled as a friendly opponent for VV Noordwijk's 2026-2027 preparation, with a comparable amateur club model including business sponsors and member-driven operations.

Others

• KNVB (Koninklijke Nederlandse Voetbalbond): Royal Dutch Football Association governing all competitive matches and league organization for VV Noordwijk; functions as the regulatory infrastructure provider and ecosystem enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vvnoordwijk
• YouTubeyoutube.com/channel/UCopd9rOIsR8ct3OUbzQEMaw
• Facebookfacebook.com/vvnoordwijk
• LinkedInlinkedin.com/company/vv-noordwijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VV Noordwijk