VwD
VwD is an AI-native creator intelligence platform that analyzes video, audio, image, and text content across seven social networks using 80+ detection models to deliver brand safety, FTC/FDA/FINRA compliance monitoring, and creator risk scoring for global brands, agencies, and marketers.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What VwD does
VwD Technologies Inc. is a New York–based, AI-native creator intelligence platform that provides brand safety, regulatory compliance, and brand risk analysis for influencer marketing partnerships. Founded in 2024 and operating with approximately 7 employees, the company analyzes creator content across video, audio, images, and text using a multi-modal AI pipeline and 80+ proprietary detection models covering content alignment (hate, violence, drugs, sexual content, gambling, politics, religion, language), regulatory compliance (FTC, FDA, FINRA, TTB), and brand intelligence (competitor detection, brand alignment scoring). The platform draws content from seven social networks — Meta, YouTube, TikTok, X, Pinterest, Reddit, and BlueSky — and supports 40+ languages with unlimited historical content depth and real-time monitoring throughout campaign lifecycles. Synthetic media / deepfake detection is handled via a multi-layer architecture combining visual analysis, audio/voice cloning detection, provenance and distribution analysis, historical baseline comparison, and cross-platform correlation.
The product surface includes the core Creator Intelligence Platform, a Custom Categories Builder for proprietary risk models, a developer API for enterprise integration, and the VwD Pulse content hub for thought leadership. Customers cited include Crispin (a multi-year integration partner), Stagwell, Foundation Consumer Healthcare, BreatheRight, BioLife, PlanB, Ensemble, and Hoozu, spanning advertising agencies, consumer healthcare brands, and influencer marketing specialists.
Revenue is generated through a hybrid monetization model: usage-based token pricing ($69/token at low volumes down to $55/token at 500–999 tokens, with custom pricing above 1,000 tokens) where each scan depth (Lite, Medium, Comprehensive) and 1-year continuous monitoring consume specific token amounts; tiered subscriptions including Pay-As-You-Go, Basic, Pro, and Enterprise; and multi-year enterprise contracts that bundle API access, SSO, custom risk models, dedicated success teams, and real-time roster monitoring. Go-to-market is dual-motion: enterprise field sales for global brands and agencies, plus a product-led self-serve motion through app.vwd.ai that enables token-based purchasing without sales involvement. The company also publishes an Influencer Vetting Checklist whitepaper and offers 30-minute demo walkthroughs as primary demand-generation assets.
VwD firmographics
Firmographics- Name
- VwD
- Legal name
- VwD Technologies Inc.
- Website
- https://vwd.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VwD is an AI-native creator intelligence platform that analyzes video, audio, image, and text content across seven social networks using 80+ detection models to deliver brand safety, FTC/FDA/FINRA compliance monitoring, and creator risk scoring for global brands, agencies, and marketers.
- Ownership category
- akta.pro rank
Where VwD is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VwD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Token-Based Creator Scans: Usage-based token pricing for creator scans. Comprehensive scan costs 3 tokens, medium scan costs 2 tokens, and lite scan costs 1 token. Tokens valid for 12 months from purchase.
- Continuous Monitoring: 1-year monitoring coverage for new creator activity costs 1 token. Real-time alerts on existing creators included in Pro and Enterprise tiers.
- Enterprise Custom Contracts: Customized contracts for global brands and agencies managing large creator volumes. Includes dedicated success team, custom risk models, API access, SSO, and real-time roster monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-As-You-Go - Lightweight screening option |
| Usage-based | Pay-as-you-go | Basic - For small teams running light vetting |
| Usage-based | Pay-as-you-go | Pro - Most popular for active campaign management |
| Usage-based | Multi-year contract | Enterprise - Customized for large volume management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
VwD product offering
Product offeringCore offering
VwD is an AI-native creator intelligence platform that vets and continuously monitors social media creators (influencers) for brands and agencies. It analyzes video, audio, images, and text across all major social platforms using 80+ proprietary detection categories covering content alignment, regulatory compliance (FTC, FDA, FINRA), and brand risk. The offering combines pre-partnership due diligence, real-time campaign monitoring, deepfake detection, and custom scoring into a single unified platform sold via token-based usage pricing and enterprise contracts.
Product overview
VwD offers a unified AI Creator Intelligence Platform combining creator vetting, brand safety monitoring, and regulatory compliance in one system. The core platform analyzes creator content across video, audio, images, and text using 80+ detection categories including content safety, regulatory compliance (FTC, FDA, FINRA), and brand intelligence. Token-based pricing (Pay-As-You-Go, Basic, Pro tiers) provides access to creator scans at varying depths, with Custom Categories Builder allowing enterprise clients to define proprietary detection parameters. VwD Pulse serves as the insights hub for research and thought leadership on creator risk.
Differentiator
Problem solved
Functional benefit
Products and services
- VwD Creator Intelligence Platform
Quantifiable outcome
- 97% reduction in review time
- +4 more outcomes
Companies that use VwD
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
VwD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature7 records
VwD partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
VwD competitors and assessment
Company assessmentEmerging players
- Modulate: Voice content moderation and toxicity detection for online games and social platforms. Overlaps with VwD's audio/speech analysis layer but is focused on voice chat rather than influencer content.
- CreatorIQ: Enterprise influencer marketing platform with creator discovery, relationship management, and campaign analytics. Adjacent competitor — VwD adds the risk/compliance intelligence layer that CreatorIQ lacks across its creator roster.
- CreatorDB: Creator intelligence and analytics platform providing creator data, audience insights, and competitive intelligence. Adjacent in 'creator intelligence' positioning but lacks VwD's content-safety and compliance detection capabilities.
- GRIN: Creator marketing platform serving direct-to-consumer brands with relationship management, content, and payments. Has shipped basic brand safety features but does not match VwD's depth of multi-modal analysis and regulatory compliance.
Direct peers
- Reality Defender: Direct competitor in AI deepfake and synthetic media detection across video, audio, and image. Targets enterprise compliance, KYC, and media integrity buyers with overlapping multimodal detection capabilities.
- ActiveFence: Trust and safety platform offering AI-driven content moderation, brand safety, and compliance tooling across text, image, audio, and video. Most direct overlap with VwD's regulated-content and platform-violation detection scope.
- Sensity AI: Direct peer in deepfake and synthetic content detection. Operates in adjacent verticals (identity verification, fraud) but shares the same underlying multi-modal deepfake detection technology approach as VwD.
Broad incumbents
- Zefr: Brand suitability and content adjacency measurement platform for social video (YouTube, TikTok, Meta). Competes with VwD on creator/video brand safety but is part of a broader ad verification portfolio rather than a creator-first product.
- Integral Ad Science (IAS): Public ad measurement and brand safety incumbent. Provides brand suitability, fraud, and viewability solutions to agencies and brands — overlaps with VwD on brand safety but is not focused on creator-specific or regulatory compliance use cases.
- DoubleVerify: Public, scaled ad verification and brand safety incumbent. Operates a broad portfolio of fraud, viewability, and brand suitability products across the digital ad ecosystem — competes with VwD on brand safety but lacks creator-specific depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VwD social profiles
Digital presenceVwD financial estimates
Financial estimateRevenue estimate
Valuation estimate
VwD leadership team
Management profileNumber of profiles
VwD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VwD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VwD
What does VwD do?
VwD is an AI-native creator intelligence platform that vets and continuously monitors social media creators (influencers) for brands and agencies. It analyzes video, audio, images, and text across all major social platforms using 80+ proprietary detection categories covering content alignment, regulatory compliance (FTC, FDA, FINRA), and brand risk. The offering combines pre-partnership due diligence, real-time campaign monitoring, deepfake detection, and custom scoring into a single unified platform sold via token-based usage pricing and enterprise contracts.
Is VwD a public or private company?
VwD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VwD founded?
VwD was founded in -1. It employs 1 to 10 people.
Where is VwD based?
VwD is headquartered in New York, United States, in the North America region.
How does VwD make money?
Three revenue lines are on record. Token-Based Creator Scans are the primary driver. The others are continuous Monitoring and enterprise Custom Contracts.
Who are VwD's main competitors?
Emerging players on record are Modulate, CreatorIQ, CreatorDB and GRIN. Direct peers are Reality Defender, ActiveFence and Sensity AI. Broad incumbents are Zefr, Integral Ad Science (IAS) and DoubleVerify.
Does VwD have an API?
Yes. VwD offers an API for programmatic access to its creator intelligence platform. The API enables developers and enterprise clients to integrate creator vetting, brand safety analysis, and compliance monitoring into their own systems. Available endpoints include creator scans, compliance monitoring, and real-time alerts. Developer documentation is at apidocs.vwd.ai/apis.