Autohaus Max Schultz GmbH & Co.KG

What Autohaus Max Schultz GmbH & Co.KG does

Autohaus Max Schultz GmbH & Co. KG is a family-owned, multi-brand automobile dealership headquartered in Kronach, Bavaria, operating from a single showroom and workshop facility. The firm is an authorized sales and service partner for the full Volkswagen Group portfolio — Volkswagen (passenger and commercial vehicles), Audi, ŠKODA, SEAT, and CUPRA — and additionally represents Maxus (SAIC Motor) for Chinese-sourced electric commercial vehicles. The legal entity is a GmbH & Co. KG with two managing directors (Eduard Mühlherr and Kathrin Konle) operating through Mühlherr Verwaltungsgesellschaft mbH; no external institutional capital or parent company is identified.

The company generates revenue through five primary streams: new and used vehicle sales (including a certified pre-owned program and a vehicle purchase service), authorized workshop service and maintenance (including age-discounted parts campaigns for SEAT, ŠKODA, and Audi), sale of original brand parts and accessories, short-term car rental, and ancillary services such as 24-hour emergency/accident response, pick-up and delivery, air conditioning disinfection, and — most recently — Treibhausgas (THG) CO2 quota marketing for electric vehicle owners via the Volkswagen Group's elli.eco platform. Commercial leasing for MAXUS electric vans is facilitated through Arval Deutschland GmbH. Marketing channels include the company website (built on REDAXO CMS), the autosuche.de used-car marketplace, eBay, and email/newsletter.

The customer base is split between private individuals and commercial/business customers (Gewerbekunden), with a stated multi-generational relationship model. The technology footprint is conventional for the sector: a REDAXO-based website, an Audi connect plug-and-play Bluetooth DataPlug device, and standard OEM diagnostic and parts systems. The company holds an insurance distribution license under § 34 d GewO, registered with the Stadt Kronach. No AI/ML capabilities, proprietary software platforms, or significant headcount expansion signals are evidenced.

Name

Autohaus Max Schultz GmbH & Co.KG

Legal name

Autohaus Max Schultz GmbH & Co. KG

Website

https://vw-max-schultz.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohaus Max Schultz GmbH & Co.KG is a family-owned, single-location multi-brand automobile dealership in Kronach, Bavaria, authorized for Volkswagen Group brands (VW, Audi, ŠKODA, SEAT, CUPRA) plus Maxus electric commercial vehicles, serving private and commercial customers with new/used vehicle sales, workshop service, parts, rental, and EV-related ancillary services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kronach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles across multiple Volkswagen Group brands (Volkswagen, Audi, Skoda, Seat, Cupra, Maxus) as well as certified used cars. Also offers vehicle purchase service ('Wir kaufen Ihr Auto').
2. Vehicle Service and Maintenance: Workshop services including repairs, maintenance, air conditioning disinfection using ultrasonic nebulizer technology, and emergency/accident service.
3. Parts and Accessories: Sale of original brand parts and accessories, with various discount campaigns based on vehicle age.
4. Car Rental: Short-term vehicle rental services for business trips, city vehicles, and flexible mobility needs.
5. THG Quote Marketing: Marketing of Treibhausgas (THG) quota certificates for electric vehicle owners, enabling them to monetize CO2 savings. The dealership handles complete administrative processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autohaus Max Schultz is a multi-brand automobile dealership operating from Kronach, Germany, offering new and used vehicle sales, authorized workshop and maintenance services, original parts and accessories, short-term car rental, and ancillary services such as 24h emergency/accident support and pick-up/delivery. The dealership is an authorized sales and service partner for Volkswagen, Volkswagen Commercial Vehicles, Audi, ŠKODA, SEAT, CUPRA, and the electric commercial vehicle brand Maxus, providing customers with access to the full Volkswagen Group portfolio and electric commercial vans under a single roof.

Product overview

Autohaus Max Schultz GmbH & Co.KG is a multi-brand automobile dealership offering a unified platform of vehicle sales, workshop services, and related automotive services. The core offering spans multiple Volkswagen Group brands (Volkswagen, Volkswagen Commercial Vehicles, Audi, ŠKODA, SEAT, Cupra) plus the electric commercial vehicle brand Maxus. The product portfolio is organized as: (1) Multi-brand vehicle sales covering new, used, and certified pre-owned vehicles across seven automotive brands; (2) Authorized workshop and maintenance services for all brands with specialized service campaigns offering age-based discounts on parts and labor; (3) Maxus electric commercial vehicle line including eDeliver 3, eDeliver 9, and Deliver 9 models available for sale and leasing; (4) Ancillary services including 24-hour emergency/accident service, pick-up/delivery service, and car rental; and (5) Value-added services such as GHG quota marketing for electric vehicles and air conditioning disinfection. The company operates as a traditional dealership model with sales, service, parts, and body shop capabilities under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales (Multi-Brand) Sale of new and used vehicles from Volkswagen, Volkswagen Commercial Vehicles, Audi, ŠKODA, SEAT, CUPRA, and Maxus brands. Customers can configure new vehicles, browse used vehicle inventory, and trade in existing vehicles. Serves private individuals and commercial buyers in the Kronach region.
• Certified Pre-Owned Vehicles Zertifizierte Gebrauchtwagen program offering quality-assured certified used cars from the Volkswagen Group brands, providing customers with inspected and warranted pre-owned vehicles.
• MAXUS eDeliver 3 Compact fully electric van with up to 371 km city range, 50 kWh battery, 90 kW motor (112 PS), available in 4.8 or 6.3 m³ cargo volume variants. Sold and leased with 5-year/100,000 km warranty and 8-year/160,000 km battery warranty. Targets small commercial fleet customers.
• MAXUS eDeliver 9 Spacious fully electric van available in three battery capacities (52, 72, 89 kWh), two lengths, and two roof heights. Offers up to 1,275 kg payload and 12.5 m³ cargo volume with standard equipment including parking sensors, climate control, LED headlights, 10-inch touchscreen, and lane departure warning. Targets commercial fleet operators.
• MAXUS Deliver 9 Spacious diesel-powered van with 2.0-liter engine, 11 m³ cargo volume, 1,065 kg maximum payload, large side door on passenger side, and up to 2,800 kg towing capacity. Comes with 3-year/160,000 km warranty. Targets commercial customers.
• Audi DataPlug Hardware device priced at €24.99 that enables Bluetooth-based smartphone connectivity with Audi vehicles, providing vehicle information, automatic service alerts, parking position tracking, driving style analysis, and digital logbook functionality via the Audi connect plug and play app. Compatible with many Audi models from 2008 onwards.
• Authorized Workshop and Maintenance Service Multi-brand authorized repair, maintenance, and inspection service for Volkswagen, Volkswagen Commercial Vehicles, Audi, ŠKODA, SEAT, CUPRA, and Maxus vehicles. Includes age-based parts discount campaigns and specialized services.
• Original Parts and Accessories Sale of original brand parts and accessories across all represented brands, with various discount campaigns based on vehicle age to incentivize service retention of older vehicles.
• Car Rental Service Short-term vehicle rental offering comfort sedans for business trips and flexible city cars for individual mobility needs.
• 24h Emergency and Accident Service Round-the-clock emergency hotline and accident assistance service available outside regular business hours for customers of all represented brands.
• Pick-up and Delivery Service (Hol- und Bringservice) Vehicle collection and drop-off service where the dealership picks up the customer's vehicle for service and returns it after completion, for customer convenience.
• Air Conditioning Disinfection Service Professional air conditioning disinfection service using ultrasonic nebulizer technology to thoroughly clean vehicle ventilation systems.
• THG Quotenvermarktung (GHG Quota Marketing) Service that markets Treibhausgas (THG) greenhouse gas quota certificates for electric vehicle owners, enabling them to monetize CO2 savings with premiums up to €380. The dealership handles complete administrative processing with the authorities through the elli.eco platform.
• Commercial Vehicle Leasing via Arval Commercial leasing service for MAXUS electric vans offered through partnership with Arval Deutschland GmbH. Example offerings include MAXUS eDELIVER 3 from €299/month (48 months, 10,000 km/year) and MAXUS eDELIVER 9 from €499/month (48 months, 10,000 km/year), with BAFA subsidies included.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Arval Deutschland GmbHcoreChannel Partner/ Reseller/ DistributorArval provides commercial vehicle leasing services for the MAXUS electric van offerings. The partnership enables business customers to lease electric commercial vehicles through structured commercial leasing arrangements with the Arval Deutschland GmbH entity based in Oberhaching.
• elli.eco (Volkswagen Group)minorGTM or Marketing PartnerPartnership for THG (Treibhausgas) quota marketing. The dealership facilitates THG quota certificate monetization for electric vehicle owners through the elli.eco platform, enabling customers to earn premiums from CO2 savings. Different partner links are used for different brands (Volkswagen, Audi, CUPRA, ŠKODA).
• Volkswagen AGcoreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealer for sales and service operations.
• Audi AGcoreChannel Partner/ Reseller/ DistributorAuthorized Audi service partner providing sales and maintenance services.
• ŠKODA AUTO a.s.coreChannel Partner/ Reseller/ DistributorAuthorized ŠKODA dealer for sales and service operations.
• SEAT S.A.coreChannel Partner/ Reseller/ DistributorAuthorized SEAT and CUPRA service partner providing sales and maintenance services.
• Maxus Motors (SAIC)coreChannel Partner/ Reseller/ DistributorAuthorized Maxus dealer representing the Chinese electric vehicle brand under SAIC Motor, offering electric commercial vehicles.
• AS-DESIGN.Werbeagentur GmbHTechnology or IntegrationWebsite design and technical maintenance provider based in Kronach-Neuses.

Recent moves1 record

Expansion highlights6 records

Direct peers

• Gottfried Schultz Automobilhandels SE: Large VW Group multi-brand dealer group headquartered in Essen, Germany. Operates Volkswagen, Audi, SEAT, ŠKODA, and commercial vehicle franchises alongside service and parts. Most directly comparable as another authorized VW Group multi-brand dealer operating in regional German markets.
• Wellergruppe Holding GmbH & Co. KG: Mid-sized multi-brand automotive dealer group headquartered in Osnabrück representing Volkswagen, Audi, SEAT, ŠKODA, and other brands across multiple sites. Comparable as a regional German multi-brand VW Group dealer network with combined sales, service, and parts operations.
• Senger GmbH & Co. KG: German automotive dealer group with multi-brand representation including VW Group brands, operating dealerships across multiple German cities. Comparable as another authorized multi-brand dealer offering new vehicle sales, certified pre-owned, service, and parts.
• AHAG Holding GmbH: Volkswagen Group multi-brand dealer group operating across multiple NRW locations, representing VW, Audi, ŠKODA, SEAT, and CUPRA. Comparable as another authorized German VW Group dealer with full-service sales and aftersales capabilities.
• Auto Bierschneider GmbH & Co. KG: Family-owned VW Group multi-brand dealer group headquartered in Bavaria with multiple locations across southern Germany. Comparable as a similarly family-operated authorized dealer of Volkswagen, Audi, ŠKODA, SEAT, and CUPRA brands serving both private and commercial customers.
• Hahn Automobile GmbH + Co. KG: Volkswagen Group multi-brand dealer group in the Stuttgart region, representing VW, Audi, ŠKODA, SEAT, CUPRA, and Porsche. Comparable multi-brand VW Group authorized retailer with full sales, service, and parts operations across a German regional market.

Broad incumbents

• AVAG Holding SE: Large German automotive retail holding company operating numerous franchises across Bavaria and beyond, including VW Group brands. Comparable as a broad incumbent multi-brand dealer group with deeper geographic reach and operational scale than a single-site dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-max-schultz-gmbh-co-kg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Max Schultz GmbH & Co.KG