BonusMenu & Vyhraj

What BonusMenu & Vyhraj does

BonusMenu & Vyhraj is a Prague-based affiliate marketing operator, incorporated as ExeMedia s.r.o., that runs Vyhraj.cz, a Czech-language content portal aggregating casino bonuses, free spins, promotional codes, editorial casino reviews, slot machine information, scratch card details, and lottery results for the Czech market. The platform is positioned as a free information resource for adult Czech residents seeking bonus offers and reviews from gambling operators licensed by the Czech Ministry of Finance, and it serves approximately 18 partnered operators including Betano, Sazka/Allwyn, Tipsport, Forbes Casino, Grandwin, Synot, Fortuna, MerkurXtip, Chance, Apollo Games, LuckyBet, Star Casino, Magic Planet, Kingsbet, BETX, Herna u Dědka, Tokyo Casino, and Maxa (Loterie Korunka). The underlying technology stack is a web-based content aggregation platform with affiliate tracking parameters (bid, casid, lid, bp, blid) used to attribute registrations and deposits to commission-paying operators.

The business model is pure affiliate referral: end users access the portal at no cost, and ExeMedia earns commissions from operators for referred registrations, deposits, and player activity. The go-to-market motion is community-led and content-driven, relying on SEO-optimized Czech-language articles, email newsletter, and five owned Facebook community groups (Casino Bonuses, Scratch Cards, Lotteries, Slot Machines, Competitions) for top-of-funnel traffic, with affiliate links as the bottom-of-funnel conversion mechanism. The BonusMenu brand has been extended internationally through sister sites targeting the United Kingdom (BonusMenu.co.uk), Slovakia (Vyhraj.sk), and Brazil (BonusMenu.com.br). The company is privately held, has approximately 11 employees, and has not disclosed funding, investor backing, or financial performance; it has not pursued mobile app distribution and operates exclusively through its owned web and social properties.

Name

BonusMenu & Vyhraj

Legal name

ExeMedia s.r.o.

Website

https://vyhraj.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BonusMenu & Vyhraj (ExeMedia s.r.o.) operates Vyhraj.cz, a Czech-language affiliate portal that aggregates casino bonuses, free spins, promo codes, editorial reviews, and lottery results for adult Czech consumers, monetizing via referral commissions from approximately 18 partnered licensed Czech gambling operators.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Marketing

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online casino affiliates
• Gambling bonus aggregation
• Lottery results portal
• Free spins directory
• IGaming affiliate marketing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commission: Revenue is generated through affiliate commissions paid by online casinos and lottery operators for each user registration, deposit, and player activity referred through Vyhraj.cz links. The site contains affiliate links with tracking parameters (bid, casid, lid, bp, blid) to monitor referral activity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vyhraj.cz is a Czech-language affiliate marketing portal that aggregates daily-updated casino bonuses, free spins, promotional codes, editorial casino reviews, slot machine databases, and lottery results from Ministry of Finance licensed online gambling operators in the Czech Republic. The platform connects Czech online gamblers with partnered casino and lottery operators (including Betano, Forbes Casino, Sazka, Grandwin, Tipsport, and 20+ others) through tracked affiliate links, earning commissions on user registrations, deposits, and player activity.

Product overview

BonusMenu & Vyhraj operates Vyhraj.cz, a Czech affiliate marketing portal focused on licensed online gambling in the Czech Republic. The platform aggregates casino bonuses and free spins offers from partner operators (including Betano, Forbes Casino, Grandwin, and others), publishes daily promotional code updates, maintains a casino review database, and provides lottery result tracking for games like Sportka, Eurojackpot, and Korunka/Maxa. The site also features a slot machine database organized by provider and a scratch card information section. The company also operates regional variants for the UK (BonusMenu.co.uk), Slovakia (Vyhraj.sk), and Brazil (BonusMenu.com.br).

Differentiator

Problem solved

Functional benefit

Brands

• BonusMenu: International brand name under which the company operates country-specific gambling affiliate portals (BonusMenu.co.uk for UK, BonusMenu.com.br for Brazil)

Products and services

• Vyhraj.cz Casino Bonus Portal

Quantifiable outcome

• 4932+ free spins aggregated daily across partnered casinos
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• BetanocoreGTM or Marketing PartnerBetano is a featured casino partner on Vyhraj.cz, offering 400 Free Spins for registration and a 96% review rating. The partnership drives affiliate traffic for casino registrations and deposits.
• Forbes CasinocoreGTM or Marketing PartnerForbes Casino is featured with a 95% review rating, offering 50 Free Spins registration bonus plus up to 125,000 Kč deposit bonus (250%).
• Sazka (Allwyn)coreGTM or Marketing PartnerSazka (Allwyn) is featured as a lottery partner with 94% review rating, offering Eurojackpot (up to 557 million Kč jackpot), Sportka, and other lottery products.
• Grandwin CasinocoreGTM or Marketing PartnerGrandwin Casino is featured with 94% review rating, offering 150 Free Spins for registration plus 100 additional Free Spins with promo code GRAND100.
• Synot (SynotTip)coreGTM or Marketing PartnerSynot/SynotTip is featured with 90% review rating, offering Summer Party calendar promotions with free spins on Firebird Double 27.
• Maxa (Loterie Korunka)coreGTM or Marketing PartnerMaxa (formerly Korunka lottery) is featured with 93% review rating. Loterie Korunka has operated since May 17, 1997, offering 7 game types with draws twice daily.
• TipsportcoreGTM or Marketing PartnerTipsport is featured with 93% review rating, offering 333 Free Spins for registration and sports betting services.
• Herna u DědkacoreGTM or Marketing PartnerHerna u Dědka (Gapa Group) is featured with 95% review rating, offering 100 Free Spins on Respin Joker for registration.
• Tokyo CasinocoreGTM or Marketing PartnerTokyo Casino is featured with 95% review rating, offering 100 Kč in Free Spins for registration plus 200 Kč for 200 Kč deposit.
• FortunaminorGTM or Marketing PartnerFortuna is featured with 93% review rating, offering 250 Free Spins on Tech4Bet plus 250 Kč free bet.
• MerkurXtip CasinominorGTM or Marketing PartnerMerkurXtip Casino is featured with 93% review rating, offering 100 Kč free bet plus 333 Free Spins for new players.
• ChanceminorGTM or Marketing PartnerChance is featured with 93% review rating as a betting and casino operator for lottery products like Korunka.
• Apollo GamesminorGTM or Marketing PartnerApollo Games is featured with 92% review rating, offering 100 free spins for registration and casino games.
• LuckyBet CasinominorGTM or Marketing PartnerLuckyBet Casino is featured with 91% review rating, offering 50-100 free spins and up to 100,000 Kč deposit bonus.
• Star CasinominorGTM or Marketing PartnerStar Casino is featured with 92% review rating, offering mystery Friday rewards and casino promotions.
• Magic Planet CasinominorGTM or Marketing PartnerMagic Planet Casino is featured with 93% review rating, offering 20 Free Spins (100 Kč value) for registration.
• KingsbetminorGTM or Marketing PartnerKingsbet is featured with 91% review rating, offering sports betting free bet up to 1,000 Kč.
• BETXminorGTM or Marketing PartnerBETX is featured with 92% review rating, offering 30 Free Spins for Diamondz game and casino/sports/lottery bonuses up to 50,000 Kč.
• ExeMedia s.r.o.coreOthersExeMedia s.r.o. is the operating company behind Vyhraj.cz, registered at Kurzova 2222/16, Stodůlky, Prague 5 (IČO: 13992228). The company also operates international sister sites Bonus-Menu.co.uk (UK) and BonusMenu.com.br (Brazil).

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bigwinboard: Slots-focused affiliate and review site featuring free-play demos, slot reviews and casino bonuses, adjacent to Vyhraj.cz's slot/automaty vertical.
• JohnSlots: Casino affiliate site focused on bonuses, free spins and slot reviews for European markets, competing with Vyhraj.cz for the same player acquisition economics.
• CasinoGuru: Casino review and affiliate site offering bonus listings, ratings, and complaint mediation for licensed operators globally, paralleling Vyhraj.cz's Czech-focused review + affiliate proposition.
• Bojoko: International casino affiliate and review site that aggregates bonuses, free spins and licensed-casino reviews across multiple markets, directly competing with Vyhraj.cz's content-and-bonus aggregation model.
• CasinoTopsOnline: Casino affiliate and review platform publishing bonus offers, free spins listings and licensed-casino reviews across multiple regulated jurisdictions, comparable to Vyhraj.cz's vertical.
• Latest Casino Bonuses (LCB): Long-running casino affiliate site with bonus codes, casino reviews and player forums, serving a similar user base to Vyhraj.cz's Czech gambling audience.
• AskGamblers: Large global casino affiliate portal with user reviews, bonus listings and complaints resolution, operating a comparable content + affiliate referral model to Vyhraj.cz.
• BonusFinder: Multi-country casino bonus aggregator that publishes localized bonus content and affiliate links in regulated markets, competing directly with Vyhraj.cz for Czech and Slovak players.
• Slotsia: Casino and slots affiliate site operating in multiple European markets with bonus aggregation and casino reviews, comparable to Vyhraj.cz's model.

Broad incumbents

• Sazka (Allwyn): Czech national lottery and increasingly diversified online gaming operator owned by Allwyn; both a key Vyhraj.cz partner and an incumbent that could disintermediate affiliates via owned player acquisition channels.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casinobonusyzdarma
• LinkedInlinkedin.com/company/bonusmenu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BonusMenu & Vyhraj