Equestrian WA

What Equestrian WA does

Equestrian Western Australia (EWA) is the official State Sporting Organisation for horse sports in Western Australia, affiliated with national body Equestrian Australia. Founded in 2014 (per earliest documented annual report), the non-profit is headquartered at the State Equestrian Centre in Brigadoon, Western Australia, approximately 35 minutes from Perth CBD. EWA governs, regulates, and develops ten equestrian disciplines — Dressage, Eventing, Jumping, Show Horse, Vaulting, Para-Equestrian, Interschool, Driving, Endurance, and Reining — across the state. Its core customers are individual members (Competitive, Participant, Recreational, Supporter tiers), affiliated clubs (over 60 across WA), and facility-hire customers using the State Equestrian Centre.

EWA's product surface is built around three pillars: (1) the JustGo online membership portal (third-party platform) for joining, renewal, horse registration ($176 Full / $25 Base, lifetime), and competition licensing; (2) the 66-hectare State Equestrian Centre, featuring a 1,400-seat Olympic-level 70m x 30m indoor arena, a 70-acre FEI 3* cross country course, 147 stables, and conference facilities, available for hire; and (3) supporting programs including the Pegasus-EWA EduSeries (free educational seminars), High Performance and Development Squads (JEDS, WAYTEP, RAYS), Club Hub resources, OTTWA integration for retired racehorses, and branded merchandise via KC Australia. There is no proprietary technology platform or AI/ML component; operations are administrative and event-driven rather than technology-driven.

EWA's revenue model is diversified across five streams: recurring annual membership subscriptions ($174-$563 across tiers), one-time horse registration fees, usage-based SEC facility hire, merchandise sales, and club affiliation fees with bundled insurance packages. Marketing and acquisition flow through digital channels (website, Facebook, Instagram, X, YouTube), signature annual events (Awards Night at The Ritz-Carlton Perth, Club Conference), and a partner ecosystem including Maserati, Pegasus, Maitland Park, Saddles Plus, Milne Feeds, Horseland WA, KC Australia, Wittens Irrigation & Design, and the WA Department of Creative Industries, Sport and Tourism. The organization is sustained primarily by membership dues, event income, and sponsor partnerships rather than external funding or equity.

Name

Equestrian WA

Legal name

Equestrian Western Australia

Website

https://wa.equestrian.org.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Equestrian Western Australia is the official state sporting organization for horse sports in Western Australia, affiliated with Equestrian Australia. It governs ten equestrian disciplines, operates the 66-hectare State Equestrian Centre in Brigadoon, and serves individual members, over 60 affiliated clubs, and facility-hire customers across the state.

Ownership category

akta.pro rank

Product category

Equestrian Sports Governance and Membership Services

NAICS

Racetracks (711212), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Equestrian & Rodeo Facilities (MPAKAEAM), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian sport membership
• Horse registration services
• Competition licensing
• Equestrian facility hire
• State sporting organisation

Headquarters

HQ city

Brigadoon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from individual members across multiple categories including Competitor, Participant, Supporter, Adult Riding, and Recreational memberships. Membership runs from January to December annually.
2. Horse Registration and Competition Licenses: Revenue from registering horses (Full Registration $176, Base Registration $25) and annual competition licenses for various disciplines.
3. State Equestrian Centre Operations: Revenue from hiring out SEC facilities including arenas, stables, cross country course, camping sites, and conference rooms for private hire, events, and clinics.
4. Merchandise Sales: Revenue from sale of branded merchandise including polo shirts, vests, hoodies, caps, and accessories through the Equestrian WA Webshop powered by KC Australia.
5. Club Affiliation Fees: Fees charged to clubs for affiliation with Equestrian Australia through the state branch, including insurance packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Equestrian WA is the official State Sporting Organisation for horse sports in Western Australia, affiliated with Equestrian Australia. It sells annual memberships across competitive, participant, supporter, and recreational categories; registers horses and issues competition licenses; governs equestrian disciplines including dressage, eventing, jumping, show horse, and vaulting; and operates the 66-hectare State Equestrian Centre in Brigadoon offering arena, stable, cross-country course, and conference facility hire.

Product overview

Equestrian WA is the state sporting organization for horse sports in Western Australia, operating primarily as a membership-based service organization rather than a technology product company. Its core offerings center around the JustGo membership management portal for member services (join/renew/horse registration/competition licenses), the State Equestrian Centre facility (66-hectare premier equestrian venue), and competitive sport administration across 10 disciplines. Supporting offerings include Pegasus-EWA EduSeries educational seminars, High Performance and Development Squads programs, Club Hub resources, OTTWA partnership for retired racehorse integration, and branded merchandise via KC Australia webshop. The organization does not appear to offer AI/ML-powered products or developer APIs.

Differentiator

Problem solved

Functional benefit

Brands

• State Equestrian Centre (SEC): Premier equestrian facility in Brigadoon, WA operated by EWA, featuring Olympic-level arenas, cross country courses, stables, and conference facilities.
• Horseland WA Volunteer of the Month
• EWA EduSeries

Products and services

• EWA Memberships Annual EWA membership providing access to official EA competitions, 24/7 personal accident and public liability insurance, horse registration services, voting rights (18+), and member benefits. Tiered by rider role (competitive, participant, supporter, recreational).
• Horse Registration Services Lifetime horse registration services through the JustGo portal. Full Registration ($176) permits competitive participation in official competitions; Base Registration ($25) is for horses not actively competing, biosecurity, or name securing purposes.
• Competition Licensing Annual competition licenses required for horses to compete in official competitive classes across EA-sanctioned dressage, eventing, jumping, and show horse disciplines.
• State Equestrian Centre Facility Hire Direct hire of State Equestrian Centre facilities at the 66-hectare Brigadoon site, including indoor and outdoor arenas, 147 stables, FEI 3* cross-country course, camping sites, and conference facilities for competitions, training, clinics, and private events.
• High Performance Programs Elite athlete development programs offering talent identification, pathways training clinics, and state team representation for riders achieving consistent results across equestrian disciplines.
• Development Squads Youth and regional development programs including Maitland Park JEDS, WAYTEP (WA Youth Talent Equestrian Pathway), and RAYS (Regional Athlete Youth Squad) for emerging riders.
• Pegasus-EWA EduSeries Educational seminar program partnered with Pegasus feed company providing free equine education seminars for EWA members covering nutrition, health, breeding, behaviour, welfare, management, and safety topics.
• EWA Branded Merchandise (Webshop) Online retail of EWA-branded clothing and accessories (polos, vests, hoodies, caps, umbrellas, Metro Cup items) via the KC Australia-powered webshop.

Quantifiable outcome

• Access to official EA competitions from grassroots to international levels through structured competition pathways and leaderboards.
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• MaseratimajorGTM or Marketing PartnerMaserati is listed as a Program Partner of Equestrian WA, supporting the organization's sports programs and events.
• Maitland ParkcoreGTM or Marketing PartnerMaitland Park sponsors the Maitland Park Junior Equestrian Development Squad (JEDS), supporting youth athlete development in WA.
• Saddles PluscoreGTM or Marketing PartnerSaddles Plus is a Program Partner and sponsor of the Saddles Plus State Interschool Championship event.
• Milne FeedscoreGTM or Marketing PartnerMilne Feeds sponsors the Milne Feeds Education Series, supporting equestrian education and development for EWA members.
• PegasuscoreGTM or Marketing PartnerPegasus is the Program Partner for the Pegasus-EWA EduSeries, providing equine nutrition and health seminars free to EWA members.
• Wittens Irrigation & DesignmajorGTM or Marketing PartnerWittens Irrigation & Design joined Equestrian WA and the State Equestrian Centre as the Official Partner in 2026, providing irrigation and grounds maintenance services.
• Horseland WAcoreGTM or Marketing PartnerHorseland WA sponsors the monthly Volunteer of the Month recognition program, providing $200 gift vouchers to winners.
• Department of Creative Industries, Sport and Tourism (WA)majorGTM or Marketing PartnerWA Government department listed as a Support Sponsor, providing government backing for equestrian sport development.
• Off the Track WA (OTTWA)coreGTM or Marketing PartnerOff the Track WA provides 10% membership rebates and clinic access for OTTWA Passport holders transitioning retired racehorses to equestrian sport.
• KC AustraliaminorGTM or Marketing PartnerKC Australia powers the Equestrian WA Webshop for branded merchandise including polo shirts, hoodies, and accessories.
• Equestrian AustraliacoreStrategic or Co-development PartnerNational governing body for equestrian sport in Australia. EWA is the state branch responsible for WA. Provides national rules, insurance programs, and competition pathways.
• The Ritz-Carlton PerthminorGTM or Marketing PartnerVenue partner for the annual EWA Awards Night, hosting the signature annual celebration event.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Equestrian Australia: National governing body for equestrian sport in Australia and EWA's direct parent organization. Operates the same membership/competition framework and insurance program at national level, providing the rules and pathways that EWA executes at state level.
• Equestrian Queensland: State branch of Equestrian Australia for Queensland. Operates identical membership, registration, and competition licensing services to EWA, with its own state equestrian centre and affiliated club network.
• Equestrian Victoria: State branch of Equestrian Australia for Victoria. Direct peer operating under the same national framework with similar membership categories, discipline committees, and high-performance pathways as EWA.
• Equestrian NSW: State branch of Equestrian Australia for New South Wales. Operates with an identical SSO mandate, membership tiers, and discipline oversight structure as EWA, making it the closest functional peer for benchmarking governance, revenue, and member engagement.

Regional players

• Arena Dressage (Sydney International Equestrian Centre): Major equestrian venue and event operator on the east coast of Australia. Comparable as a high-end facility operator hosting dressage and other disciplines, but commercially rather than as an SSO.

Broad incumbents

• British Equestrian: National governing body for equestrian sport in the UK. Comparable SSO/national federation mandate covering dressage, eventing, show jumping, para-equestrian and other disciplines under FEI rules.
• US Equestrian Federation: US national governing body for equestrian sport with comparable membership tiers, competition licensing, horse registration, and discipline oversight. Larger scale but structurally analogous as a federation.
• Equestrian Canada: Canadian national equestrian federation with comparable mandate, membership structure, and provincial branch model to Equestrian Australia and its state branches including EWA.

Emerging players

• Pony Club Australia: National body for pony clubs focused on youth riders, with a Pony Club Association of WA co-located at EWA's State Equestrian Centre. Comparable membership-club model and discipline portfolio but skews younger and grassroots.

Others

• Australian Sports Commission: Australian government agency funding national sporting organisations including Equestrian Australia. Relevant as the upstream funding/regulatory counterpart and an enabler of EWA's high-performance programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EquestrianAus
• YouTubeyoutube.com/user/EquestrianAUS
• Facebookfacebook.com/EquestrianWesternAustralia
• Instagraminstagram.com/equestrianwesternaustralia
• LinkedInlinkedin.com/company/equestrian-wa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equestrian WA