Wahoo’s Bar & Grill

What Wahoo’s Bar & Grill does

Wahoo's Bar & Grill is a single-location, full-service waterfront restaurant located at 83413 Overseas Highway in Islamorada, Florida Keys. The business has operated continuously for more than 20 years and serves two primary customer segments: Florida Keys tourists seeking waterfront dining and local Islamorada residents seeking neighborhood fare. The menu centers on fresh local seafood — including Wahoo, Grouper, Mahi Mahi, Snapper, Conch, and Lobster — alongside sandwiches, entrees, salads, and desserts, with a Central American-influenced culinary identity driven by award-winning Chef Karina. The restaurant operates 7 days per week (Sun-Thurs 11AM-9PM, Fri-Sat 11AM-10PM) and offers a Monday-Friday 4PM-7PM Happy Hour at the bar.

The revenue model is a traditional dine-in restaurant operation with menu prices ranging from approximately $7 to $45 (with some seafood items priced at market). The business supplements in-store dining with online ordering and gift card sales through the ToastTab platform, and uses Wix for its website. Marketing and customer acquisition rely on organic social channels (Instagram, Facebook) and earned-media presence on Trip Advisor, with a live webcam feature used as a top-of-funnel awareness tool.

The company is privately held and operates without disclosed external funding, venture capital, or public market exposure. It is part of the broader Whale Harbor Group, sharing ownership and cross-promotion with sister properties Hog Heaven Bar & Grill, Whale Harbor Sand Bar, WH Marina Islamorada, and Flagler Station. There is no mobile application, no disclosed AI or proprietary technology beyond the standard restaurant stack, and no reported revenue or headcount expansion beyond the existing ~8 employees.

Name

Wahoo’s Bar & Grill

Legal name

Wahoo's Bar & Grill

Website

https://wahoosbarandgrill.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wahoo's Bar & Grill is a single-location waterfront restaurant in Islamorada, Florida Keys, serving fresh local seafood and American fare to tourists and local residents, operating for over 20 years with online ordering via ToastTab.

Ownership category

akta.pro rank

Product category

Full-service waterfront restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Waterfront dining
• Fresh seafood restaurant
• Casual bar and grill
• Florida Keys restaurant
• Happy hour bar

Headquarters

HQ city

Islamorada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Traditional dine-in restaurant service offering a full menu of seafood, sandwiches, and entrees. Open 7 days a week for lunch and dinner service.
2. Online Ordering: Customers can place orders online via Toasttab platform for pickup or delivery.
3. Gift Cards: Gift cards sold through Toasttab platform, generating prepaid revenue.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Wahoo's Bar & Grill operates a single waterfront full-service restaurant in Islamorada, Florida Keys, serving a menu of fresh local seafood, sandwiches, salads, steaks, and Key West-style dishes prepared by award-winning Chef Karina. The restaurant is open 7 days a week for lunch and dinner, supplemented by a Monday-Friday happy hour, online ordering and gift card sales via the ToastTab platform, and a live webcam showcasing its marina-front location.

Product overview

Wahoo's Bar & Grill is a single waterfront restaurant operation offering dine-in service with an all-day menu created by their award-winning Chef Karina. The establishment provides fresh local seafood and Key West-style dishes, complemented by a happy hour program, online ordering through ToastTab, gift card sales, and a live webcam showcasing their waterfront location. The restaurant has been an Islamorada tradition for over 20 years and positions itself as serving 'the Keys at its best.'

Differentiator

Problem solved

Functional benefit

Products and services

• Wahoo's Bar & Grill Dine-in Restaurant Service
• Happy Hour Program
• Online Ordering via ToastTab
• Wahoo's Bar & Grill Gift Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Hog Heaven Bar & GrillminorOthersRelated restaurant property under the same ownership group (Whale Harbor Group). Listed as a 'Visit our other properties' partner on the Wahoo's website.
• Whale Harbor Sand BarminorOthersRelated waterfront property under the same ownership group. Listed as a 'Visit our other properties' partner on the Wahoo's website.
• Whale Harbor MarinaminorOthersRelated marina property in Islamorada under the same ownership group (Whale Harbor Group). Listed as a 'Visit our other properties' partner.
• Flagler StationminorOthersRelated property/restaurant listed as a 'Visit our other properties' partner on the Wahoo's website.
• ToasttabcoreTechnology or IntegrationRestaurant POS and online ordering platform provider. Wahoo's uses Toasttab for online ordering, gift cards, and restaurant management operations.
• WixcoreTechnology or IntegrationWebsite hosting platform used to power the Wahoo's Bar & Grill website (wahoosbarandgrill.com).

Scale indicators2 records

Expansion highlights4 records

Regional players

• Keys Fisheries Market & Marina: Marathon-based Florida Keys seafood destination combining a market with casual waterfront dining, comparable in Keys-tourism focus and fresh local seafood menu approach.

Direct peers

• Snook's Bayside Restaurant & Lounge: Long-standing waterfront seafood restaurant in Islamorada competing directly for the same tourist and local dinner guests, with a similar menu emphasis on local Keys seafood.
• Pierre's Restaurant: Islamorada upscale waterfront seafood restaurant serving Keys cuisine and premium dining experiences, directly competing for the special-occasion and tourist segments in the same geography.
• Marker 88: Iconic Islamorada waterfront restaurant offering fresh Keys seafood and full-service dining, directly competing for tourist visitors in the same locale.
• Islamorada Fish Company: Full-service waterfront seafood restaurant in Islamorada targeting the same fresh-local-seafood, tourist-and-resident customer base with comparable menu offerings.
• Hog Heaven Bar & Grill: Sister restaurant under the same Whale Harbor Group ownership in Islamorada, serving a similar bar-and-grill menu to the same tourist and local customer base with overlapping culinary positioning.
• Lazy Days Restaurant: Islamorada waterfront seafood restaurant offering Keys-style fare and casual full-service dining in direct competition for the same local and tourist clientele.
• Morada Bay Beach Café: Islamorada Keys waterfront dining venue offering seafood-centric cuisine and a similar full-service, scenic-dining experience aimed at the same tourist trade.

Broad incumbents

• Joe's Stone Crab: Established Florida seafood institution in Miami serving fresh seafood in a full-service format, broadly comparable in product category and quality positioning though at much larger scale.
• The Rustic Inn Crabhouse: Long-running South Florida seafood restaurant known for fresh fish and full-service waterfront-adjacent dining, comparable in product offering and casual-upscale dining experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wahoosbarandgrill
• Instagraminstagram.com/wahoosbarandgrill
• LinkedInlinkedin.com/company/wahoo%E2%80%99s-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wahoo’s Bar & Grill