Wajaca

What Wajaca does

Wajaca is a privately held Mexican-cuisine restaurant chain operating under the legal entity La Receta Y CIA S.A.S. in Colombia. The chain runs 9 physical locations concentrated in the Medellín/Antioquia region (8) with one additional site in Bogotá (Titán Plaza), all situated within major shopping centers including Viva Envigado, Los Molinos, Mayorca, San Diego, Villa Grande, and La Ceja. Its offering spans dine-in, takeaway, and direct delivery, with table reservations supported through its website and a "Los Cuates" loyalty program (operated on the LEAL platform) for in-restaurant repeat customers.

The menu is broad by category — Tacos, Burros y Burritos, Fajitas y Quesadillas, Tazones (bowls), Completos/Comida Corrida, Antojos, Arroces, Postres, and Bebidas — built around signature proteins (Birria, Cochinita Pibil, Carne Wajaca, Pollo al Pastor, Carne Asada, Chicharrón) and shareable platters (Fiesta Taquera, Tacos al molcajete, Los tacos del patrón, Burrito Monster). Pricing is per item in Colombian Pesos (COP), with individual items ranging from COP $10,000 to ~COP $62,000 and combo/promotional bundles (Fiesta Chingona, Fiesta Taquera + 3 Coca-Cola Zero) ranging from COP $89,900 to $135,400, often with 20–30% discounts. Recurring weekday promotions (Taco Tuesday at COP $5,900/taco; Wednesday Margaritas at COP $10,000) signal a yield-management-oriented promotion cadence.

The company's technology stack is built on the GetJusto (logos_justo) third-party restaurant platform, which powers the wajaca.co ordering, menu management, and reservation systems. The company operates a direct-to-consumer go-to-market model across individual diners, families/groups (via shareable platters and combos), and corporate customers (via bulk combo orders). Marketing channels are limited to organic Instagram and Facebook presence plus the website and the loyalty program; no paid acquisition infrastructure, partnerships, or external investor involvement is disclosed in the available data.

Name

Wajaca

Legal name

La Receta Y CIA S.A.S.

Website

https://wajaca.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wajaca is a privately held Mexican-cuisine restaurant chain in Colombia, operating 9 dine-in locations across Medellín/Antioquia and Bogotá, with direct delivery and a "Los Cuates" loyalty program for individual consumers, families, and corporate customers.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAC

Mexican & Tex-Mex Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Mexican restaurant chain
• Food delivery service
• Tacos and burritos
• Casual dining
• Restaurant loyalty program

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Wajaca generates revenue through one-time food and beverage transactions at its restaurant locations. Customers can order for dine-in, delivery, or takeaway. Pricing is per item with various combo options and promotions available. All prices are listed in Colombian Pesos (COP).
2. Delivery Service: Revenue from delivery orders placed through the website wajaca.co, serving customers within coverage zones in Medellín and Bogotá areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wajaca operates a multi-location Mexican food restaurant chain in Colombia, serving tacos, burritos, fajitas, quesadillas, bowls, completos, rice dishes, appetizers, desserts, and beverages. Customers can dine in at 9 restaurant locations (8 in the Medellín/Antioquia area and 1 in Bogotá), order takeaway, or place delivery orders through the company's own website powered by the GetJusto online ordering platform.

Product overview

Wajaca is a Mexican food restaurant chain operating as a direct-to-consumer food service business with delivery, takeaway, and dine-in options. The company offers a unified ordering platform (wajaca.co) that serves as both the main website and ordering system. The product portfolio includes core menu categories: Tacos (multiple varieties), Burros y Burritos, Fajitas y Quesadillas, Tazones (bowls), Completos (full plates), Para Compartir (sharing platters), Antojos (starters/snacks), Arroces (rice dishes), Bebidas (beverages including traditional Mexican drinks), and Postres (desserts). Additional offerings include Promociones (combo deals), Especiales Wajaca (signature items), Los Cuates loyalty program, and Reservas (table reservations). The restaurant chain operates multiple physical locations in Colombia (Antioquia and Bogotá regions). The platform is powered by getjusto technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Wajaca Dine-In Restaurant Service In-restaurant Mexican food dining experience with table service, menu selection, and ambiance at nine Wajaca locations. Targeted at consumers and groups seeking an in-person Mexican food experience.
• Wajaca Delivery Service Home and office delivery of the Wajaca menu (tacos, burritos, bowls, completos, etc.) ordered through the company's own website within defined delivery coverage zones in Medellín and Bogotá. Targeted at consumers preferring at-home or office dining.
• Antojos (Appetizers and Starters) Mexican appetizer and starter menu category including ceviche de chicharrón, guacamole, guacamole personal con chicharrón, dip Wajaca, elotes a la mexicana, esquites, flautas, and queso a la plancha.
• Tacos (Multiple Varieties) Menu category of individually sold Mexican tacos in protein variants including Taco Carne Asada con queso, Taco Carne asada y chicharrón, Taco Chicharrón, Taco Pollo al pastor, Taco carne Cochinita Pibil, Taco carne Wajaca, Taco de Birria, and Los tacos Acapulco (shrimp).
• Burros y Burritos Wheat tortilla wraps filled with proteins including Birria, Carne Asada y Chicharrón, Carne Wajaca, Chile con Carne, Cochinita Pibil, Pollo Chipotle, and Pollo al Pastor.
• Fajitas y Quesadillas Grilled flour tortillas with melted mozzarella, served with sour cream, pico de gallo, and guacamole, with choice of protein fillings.
• Tazones (Bowls) Rice bowls with proteins including Pollo Chipotle, Carne Asada y Chicharrón, Cochinita Pibil, Carne Wajaca, and Frida.
• Completos / Comida Corrida Full meal plates including Completo Chuleta, Completo Costillas Wajaca, Completo Pollo al pastor con piña Asada, and Completo tampiqueña.
• Para Compartir (Sharing Platters) Sharing platters including Fiesta Taquera, Tacos al molcajete, Los tacos del patrón, and Burrito Monster.
• Arroces (Rice Dishes) Rice-based dishes including Arroz de Carnes and Arroz de Mariscos.
• Bebidas (Beverages) Mexican-style beverages including sodas (Flor de Jamaica, Limón, Mandarina, Maracuyá y Romero, Sandía y Limón), Horchata, and Jugos (Bahamas, Fresa).
• Postres (Desserts) Mexican desserts including Obleas para compartir, Churros con helado, Molten de Chocolate, Molten de arequipe, and Postre tres leches.
• Especiales Wajaca (Signature Specials) Signature specialty items including Ceviche de chicharrón, Los tacos del patrón, Obleas para compartir, Burrito Monster, and Los tacos Acapulco.
• Reservas (Table Reservations) Table reservation service for booking dine-in seating at Wajaca restaurant locations.
• Los Cuates (Loyalty Program) Customer loyalty program where members earn 1 point per COP $1,000 spent on in-person purchases at Wajaca restaurants, redeemable for prizes via the LEAL platform. Excludes online/delivery orders.
• Promociones (Combo Meals and Promotions) Discounted combo meals including Fiesta Chingona, Fiesta Taquera + 3 Coca-Cola Zero, Burrito Pollo chipotle + Soda, and other time-limited promotional offers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• logos_justo (GetJusto)coreTechnology or Integrationlogos_justo (GetJusto) provides the restaurant technology platform powering Wajaca's website and online ordering system. The platform enables menu management, online ordering, and restaurant operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rosa Mexicano: US-based upscale Mexican restaurant group offering dine-in experience with tacos, enchiladas, and signature margaritas. Comparable in full-flavor Mexican menu positioning, group-dining focus, and margarita-led beverage strategy.
• Qdoba Mexican Eats: US fast-casual Mexican chain serving tacos, burritos, bowls, and quesadillas with customizable proteins. Closely aligned with Wajaca in menu construction (build-your-own tacos/burritos/bowls), service model, and digital ordering integration.
• Moe's Southwest Grill: US fast-casual Mexican chain (now GoTo Foods) offering burritos, tacos, bowls, and queso-led starters. Directly comparable in fast-casual positioning, menu mix (burritos/tacos/queso/salsa bar), and multi-location franchise model.

Regional players

• Crepes & Waffles: Iconic Colombian full-service restaurant chain operating across major Colombian cities with a defined brand and varied menu. Comparable as a multi-location Colombian restaurant chain with dine-in and delivery presence targeting similar middle-class consumers.
• El Corral: Colombian fast-food chain headquartered in Bogotá specializing in burgers but operating a multi-location full-service restaurant model in shopping centers. Comparable as a Colombian restaurant chain competing for similar shopping-center foot traffic and family dining occasions.
• Frisby: Colombian QSR chain specializing in fried chicken with extensive locations across Colombia. Operates the same multi-location dine-in, delivery, and takeaway model as Wajaca in Colombian shopping centers and serves a similar consumer occasion.
• Andrés Carne de Res: Iconic Colombian experiential restaurant chain operating locations across Colombia. Comparable as a scaled Colombian destination-dining brand competing for group/family occasions and operating dine-in plus delivery channels.

Broad incumbents

• Taco Bell: Mass-market Mexican QSR operating a multi-location chain across the Americas. Directly comparable in menu (tacos, burritos, combos, value menus, craveable Mexican items) and in-store plus delivery go-to-market, though at substantially larger scale and different price point.
• Chipotle Mexican Grill: Global fast-casual Mexican chain offering tacos, burritos, bowls, and salads. Operates at vastly larger scale but shares the same core menu architecture (tacos/burritos/bowls/proteins), fast-casual service model, and digital ordering infrastructure as Wajaca.

Emerging players

• Sixtina (Mexican food concepts in Colombia): Colombian-based Mexican food restaurant concept operating physical locations in Colombian cities. Comparable as a same-cuisine, same-geography emerging competitor vying for the limited Mexican-cuisine demand in Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wajaca
• Instagraminstagram.com/wajaca
• LinkedInlinkedin.com/company/wajaca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wajaca