Waldhotel Arosa

What Waldhotel Arosa does

Waldhotel Arosa AG operates a 4-star superior hotel in Arosa, Canton Graubünden, Switzerland, situated at 1,795 meters altitude with ski-in/ski-out access. The property offers 120 rooms and suites alongside an 1,800 m² spa facility, serving leisure guests, families, wellness travelers, golfers, and corporate/seminar clients. Its product portfolio includes accommodation, multiple dining outlets, spa services, curated seasonal packages (Wellness Escape, Kids Club, ski specials, Golf Special, Workation), and gift vouchers.

The company's revenue model is built on direct-to-consumer booking through its own website and booking engine, supplemented by seminar and group bookings. Pricing is per-person/night with meals included, with rate cards spanning a wide range depending on room category, season, and package composition. Ancillary revenue is generated through spa treatments, dining, packaged experiences, and voucher sales.

Distribution and customer acquisition are supported by an in-house sales team (Anfang.team) and a stable of external marketing partners, including ADDITIVE GmbH (marketing automation, partner since 2005), GLT Communications (PR), and Sportalpen Marketing (web design). The property is privately held as Waldhotel Arosa AG with Andy Abplanalp serving as Chairman, and operates with a small core team (11–50 employees), consistent with a single-asset hotel operation. No external funding rounds, patents, AI capabilities, or technology platform are disclosed in the available data.

Name

Waldhotel Arosa

Legal name

Waldhotel Arosa AG

Website

https://waldhotel.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Waldhotel Arosa AG is a 4-star superior hotel in Arosa, Switzerland, offering 120 rooms, a 1,800 m² spa, dining, seminars, and seasonal packages to leisure, family, wellness, golf, and remote-work guests via direct booking.

Ownership category

akta.pro rank

Product category

Luxury Alpine Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Alpine hotel accommodation
• Wellness spa services
• Ski-in ski-out
• Fine dining restaurants
• Corporate event spaces

Headquarters

HQ city

Arosa, Graubünden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation: Hotel rooms and suites rental with various categories including Arven, Chesa, and Genuss lines, with forest and sunny side options. Revenue generated through nightly stays with breakfast included in most rates.
2. Dining & Culinary: Restaurant services including the GaultMillau-recognized 7050 restaurant, Waldhotel Lounge, and Stübli/Kachelofa. Includes à la carte dining, half-board dinner packages, and special culinary events.
3. Spa & Wellness Treatments: Spa treatments including full body massages, lymphatic drainage, combination massages, and cosmetic treatments using natural products. Private spa available.
4. Packages & Special Offers: Curated vacation packages including Wellness Escape, Hike Package, Golf Special, Ski Unlimited, and seasonal promotions. Packages combine accommodation, dining, and activities.
5. Seminars & Events: Seminar rooms and event spaces for corporate meetings, celebrations, and team events. Includes workation packages combining vacation and remote work.
6. Vouchers & Gift Cards: Digital voucher system through e-guma platform for gift certificates and promotional offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Waldhotel Arosa is a four-star superior hotel offering 120 individually designed rooms and suites, a 1,800 m² wellness facility with adults-only and family spa areas, and multiple dining venues including a GaultMillau-rated fine-dining restaurant. The hotel operates on a bundled hospitality model selling accommodation, dining, spa treatments, seminar/event hosting, and themed activity packages (wellness, ski, hike, golf, workation) to leisure guests and corporate clients.

Product overview

Waldhotel Arosa is a four-star superior hotel in the Swiss Alps offering an integrated hospitality experience combining accommodation, wellness, and dining. The core offerings include 120 individually designed rooms and suites featuring local Bündner pine, oak, and slate materials; a 1,800 m² Waldhotel SPA with adults-only and family zones, outdoor pool, and rooftop fitness center; and multiple dining venues including the GaultMillau-rated Restaurant 7050 and Waldhotel Lounge. The hotel operates on a packages-plus-modules model where guests can book standard room rates or choose from themed packages (Wellness Escape, Golf Special, Hike Package, Ski Unlimited) that bundle accommodation with specific activities and services. Additional offerings include seminar and event facilities, workation packages, children's programming, and gift vouchers. The hotel is accessible via ski-in/ski-out in winter and is positioned as a year-round wellness and activity destination at 1,795 meters elevation in the Arosa-Lenzerheide region.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms and Suites) Nightly accommodation in a four-star superior hotel with 120 individually designed rooms and suites featuring traditional Alpine materials. Targeted at leisure guests, families, couples, and corporate travelers.
• Waldhotel SPA and Wellness 1,800 m² spa facility with adults-only and family areas, indoor and outdoor pools, sauna world, relaxation rooms, rooftop fitness center, and a treatment menu of massages and cosmetic services using natural products. Targeted at wellness-focused leisure guests and couples.
• Restaurant 7050 Fine-dining restaurant with GaultMillau recognition offering Alpine-inspired seasonal menus based on regional ingredients. Open to hotel guests and outside visitors.
• Waldhotel Lounge and Bar Hotel lounge and bar serving aperitifs, digestifs, and light fare, with an adjoining cigar lounge. Targeted at hotel guests and outside visitors seeking a relaxed evening venue.
• Seminars and Corporate Events Meeting, conference, and event facilities including fully equipped seminar rooms, event planning services, and team-building offerings. Targeted at corporate clients, associations, and event organizers.
• Wellness Escape Package Bundled two-night wellness stay combining accommodation, a spa treatment, half-board dining, and full access to the 1,800 m² Waldhotel SPA. Targeted at couples and wellness-focused leisure guests.
• Ski-In/Ski-Out Packages Bundled winter packages that combine accommodation with lift and ski-area access to the Arosa Lenzerheide ski region via the hotel's direct ski-in/ski-out location. Targeted at ski enthusiasts and active winter guests.
• Golf Special Package Two-night golf package bundling accommodation with exclusive access to the Arosa golf course. Available seasonally from June to November. Targeted at golf enthusiasts.
• Hike Package Summer hiking package bundling accommodation with hiking access and the Arosa Card providing complimentary cable car use in the region. Targeted at outdoor enthusiasts.
• Workation Package Combined work-and-vacation package merging business amenities with mountain resort leisure. Targeted at remote workers, digital nomads, and corporate workation programs.
• Gift Vouchers Digital and physical gift vouchers sold through the e-guma online shop, redeemable for hotel stays, dining, and spa services at Waldhotel Arosa. Targeted at consumers seeking gift experiences.

Quantifiable outcome

• Ski-in/Ski-out access to Arosa Lenzerheide ski area with connection to two mountain railways
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ADDITIVE GmbHcoreGTM or Marketing PartnerADDITIVE GmbH is the hotel's digital marketing and automation partner based in Lana, South Tyrol, Italy. Since 2005, ADDITIVE has supported the Waldhotel with online marketing automation, email newsletter campaigns, voucher marketing, and landing page optimization. The partnership includes ADDITIVE+ MARKETING AUTOMATION, ADDITIVE+ NEWSLETTER, and ADDITIVE+ GUTSCHEINE modules that manage customer communications, promotional campaigns, and voucher sales. Data processing agreements ensure GDPR compliance.
• GLT Communications AGminorGTM or Marketing PartnerGLT Communications AG serves as the hotel's media and public relations contact based in Zurich, Switzerland. The agency handles press inquiries and media relations on behalf of Waldhotel Arosa.
• Sportalpen MarketingminorGTM or Marketing PartnerSportalpen Marketing is responsible for the hotel's web design, implementation, and marketing activities based in Austria.
• Anfang.team VertriebsmanagementminorGTM or Marketing PartnerAustrian-based sales management and strategy consultancy supporting the hotel's marketing and sales operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kulm Hotel St. Moritz: Historic five-star alpine resort in the Engadin region with comparable ski-in/ski-out positioning, multiple F&B venues, and an extensive spa. Comparable on product depth (luxury lodging, wellness, culinary) and target guest (international premium leisure).
• Hotel Suvretta House St. Moritz: Long-standing family-run five-star alpine hotel with extensive wellness, multiple restaurants, and direct ski access — directly comparable scale and product mix in the Swiss upper-premium segment.
• Grand Resort Bad Ragaz: Swiss luxury resort combining hotel rooms, large-scale wellness/spa (37°C thermal), and award-winning dining. Comparable on the integrated lodging-wellness-culinary model and on Swiss premium positioning.
• Hotel Waldhuus Davos: Four-star superior alpine hotel in neighboring Graubünden (Davos) targeting families and wellness guests with ski access and an on-site spa. Closest sub-5-star comparable in the same canton.
• The Tschuggen Grand Hotel Arosa: Five-star luxury hotel located in Arosa with extensive wellness facilities (Tschuggen Bergoase by Mario Botta) and ski-in access. Most directly comparable peer given shared town and overlapping skiing, wellness, and premium positioning.
• Badrutt's Palace Hotel St. Moritz: Iconic luxury Swiss alpine hotel offering similar lodging-plus-F&B-plus-spa-plus-events bundle in a peer ski region, targeting a comparable premium international guest profile.
• Carlton Hotel St. Moritz: Boutique-luxury alpine hotel with strong F&B identity and lake-and-mountain views. Comparable on premium alpine positioning, culinary focus, and ski-season-driven demand pattern.
• The Omnia Mountain Lodge, Zermatt: Boutique design-led alpine hotel with strong wellness and culinary offerings in another major Swiss ski destination. Comparable as a premium 4-star superior alpine resort competing for international leisure spend.

Regional players

• Best Western Plus Hotel Mirabeau Zermatt: Family-run 4-star alpine hotel in another Swiss ski destination with wellness and dining; comparable as a similarly sized 4-star alpine property competing for the same international ski/wellness guest.

Emerging players

• Hotel & Resort Pure Compliments (Vals / 7132 Hotels): Design-forward alpine resort in Graubünden combining wellness (Therme Vals by Peter Zumthor), gastronomy, and luxury lodging; comparable on architecture-led wellness positioning and Graubünden location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=H2jXGFCU0ic
• LinkedInlinkedin.com/company/waldhotel-arosa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waldhotel Arosa