WalknTalk

What WalknTalk does

WalknTalk is a sub-brand product line operated under Big Murphy's, a privately held custom menswear company founded in 2012 and run by founder Nathan Minnehan. WalknTalk's offering consists of handmade Portuguese eyewear — reading glasses and sunglasses — produced at the last remaining artisanal eyewear factory in Portugal, with signature collections including Starwalker V369 (available in colorways such as Black, Cafe Da Brasileira, and Red Red Wine) and VISIONARIES (chestnut tortoise blue plus other tortoise, matte, gloss, and honey brown finishes). Pricing for individual eyewear SKUs ranges from approximately $300 for accessories such as the Copper Vortex Cuff to $850 for premium frames like the Starwalker V369 Cafe Da Brasileira.

The product is sold direct-to-consumer via the Big Murphy's e-commerce storefront (bigmurphys.com), which carries custom suits, dress shirts, leather shoes, bags, briefcases, and Swiss watches alongside the WalknTalk eyewear line. Lead times on core menswear and custom leather goods are quoted at 5-8 weeks, consistent with a made-to-order artisanal model rather than mass production. Distribution is global in reach: the storefront exposes a country selector covering 150+ countries, although the firm is based in Chicago, Illinois (with a Michigan-listed phone number and US-recognized operations). Marketing is concentrated on the storefront's product photography, blog content authored under Nathan Minnehan's byline, and an email newsletter covering custom clothing and accessories promotions. Social presence is limited to Facebook and Instagram channels under the Big Murphy's brand.

The business is founder-controlled with a small team (approximately 5 employees disclosed in the firmographics), no disclosed institutional investors, no funding rounds, no M&A activity, and no partnerships or alliances in the dataset. Customer acquisition is content- and newsletter-driven rather than performance-marketing-led at scale, and the entire operation reflects a lifestyle D2C artisan brand rather than a venture-backed or platform business. There are no disclosures around technology architecture, AI/ML capabilities, APIs, integrations, or mobile applications; the company has no dedicated app and operates as a Shopify-style web storefront.

Name

WalknTalk

Legal name

Big Murphy's

Website

https://walkntalk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WalknTalk is a sub-brand of Big Murphy's that sells handmade Portuguese artisanal eyewear — including the Starwalker and Visionaries collections — through a direct-to-consumer e-commerce storefront serving fashion-conscious professional buyers globally.

Ownership category

akta.pro rank

Product category

Premium Eyewear

NAICS

Optical Goods Retailers (45613), Shoe Retailers (45821), Luggage and Leather Goods Retailers (458320)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Eyewear (CRAAAKAD)

akta.pro secondary industries

Prescription Eyewear Frames (Optical) (CRAAAKAA), Backpacks & Travel Bags (CRAAAJAB), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Handmade eyewear
• Artisanal eyewear
• Premium sunglasses
• Designer reading glasses
• Portuguese eyewear

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

WalknTalk is a sub-brand within Big Murphy's offering handmade Portuguese eyewear, including the Starwalker V369 and VISIONARIES collections of reading glasses and sunglasses crafted at the last remaining artisanal eyewear factory in Portugal. The WalknTalk eyewear line is sold alongside Big Murphy's core custom menswear offerings (custom suits, dress shirts, formal wear, casual wear) and leather goods such as custom shoes, bags, and briefcases. Eyewear products range from $300 to $850, while custom leather goods including briefcases start at $699-$995.

Product overview

WalknTalk is a sub-brand under Big Murphy's offering handmade Portuguese eyewear. The product line includes the Starwalker V369 and VISIONARIES collections, featuring reading glasses and sunglasses crafted in the last remaining artisanal eyewear factory in Portugal. WalknTalk eyewear products are sold alongside Big Murphy's core custom menswear offerings including custom suits, dress shirts, formal wear, casual wear, and leather goods such as shoes, bags, and briefcases. The eyewear products are presented as part of Big Murphy's broader luxury accessories portfolio which also includes Swiss watches.

Differentiator

Problem solved

Functional benefit

Brands

• WalknTalk Collection: Handmade Portuguese eyewear collection including STARWALKER and VISIONARIES frames

Products and services

• WalknTalk Eyewear Collection Handmade Portuguese eyewear including reading glasses and sunglasses, crafted in the last remaining artisanal eyewear factory in Portugal. Features the Starwalker and Visionaries collections, sold to fashion-conscious consumers via the Big Murphy's e-commerce platform.
• Starwalker V369 Handmade Portuguese eyewear frame available in Black, Cafe Da Brasileira ($850), and Red Red Wine colorways, priced at $600 for the Black variant and $850 for the Cafe Da Brasileira variant. Aimed at individual fashion-conscious consumers seeking distinctive artisan eyewear.
• VISIONARIES Collection Handmade Portuguese eyewear collection featuring frames in tortoise, matte, gloss, and honey brown colorways, sold through the Big Murphy's e-commerce platform to individual fashion-conscious consumers.
• Copper Vortex Cuff Copper cuff bracelet accessory priced at $300, sold as part of the WalknTalk eyewear collection's broader accessories offering through Big Murphy's.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cutler and Gross: British heritage eyewear brand handcrafting frames in Italy since 1969. Comparable to WalknTalk on luxury artisanal positioning, European manufacturing, and fashion-conscious professional customer base.
• Moscot: Family-owned New York optical house handcrafting eyewear since 1915. Comparable to WalknTalk on artisanal manufacturing, multi-generational heritage, premium pricing, and DTC/own-store retail model.
• Garrett Leight California Optical: Independent premium eyewear brand offering handcrafted frames with a vintage California aesthetic. Comparable to WalknTalk on independent brand status, premium pricing, and DTC/own-store retail distribution.
• Jacques Marie Mage: Los Angeles-based luxury artisanal eyewear brand producing small-batch handcrafted frames. Highly comparable to WalknTalk on positioning (artisan, handmade, premium price points), limited-edition model, and high-margin DTC distribution.
• Lindberg: Danish eyewear brand producing handcrafted, design-forward frames in its own factory. Comparable to WalknTalk on proprietary artisanal production, premium positioning, and designer-led brand identity.
• Mykita: Berlin-based eyewear manufacturer known for handcrafted artisanal frames in its own factory. Comparable to WalknTalk on in-house artisanal manufacturing, premium pricing, and distinctive design language.
• Barton Perreira: California-based luxury eyewear brand producing handcrafted acetate frames in Japan. Comparable to WalknTalk on artisan handmade construction, premium price points, and design-driven brand positioning.

Broad incumbents

• Persol: Iconic Italian eyewear brand (also under EssilorLuxottica) known for handcrafted acetate frames. Comparable to WalknTalk on heritage craftsmanship and premium positioning in the eyewear category.
• Warby Parker: Large D2C eyewear retailer. Comparable to WalknTalk on direct-to-consumer model and eyewear category, but operates at opposite end of the spectrum on price point and artisanal vs. mass-market positioning.
• Oliver Peoples: Established luxury eyewear label owned by EssilorLuxottica, producing handcrafted optical and sunglasses at premium price points. Comparable to WalknTalk as a luxury/designer eyewear brand competing for the same fashion-conscious customer, but operating at vastly larger scale with full retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bigmurphysclothing
• Instagraminstagram.com/bigmurphys
• LinkedInlinkedin.com/company/walkntalkusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WalknTalk