Walk with me

What Walk with me does

Walk with me operates as a Spanish vegan fashion accessories brand under the trading name Deren Rice, legally registered as DEREN RICE SL in Spain and headquartered at C/ Torrent d'en Vidalet 55 in Barcelona. Founded in 2016 in a small workshop on the outskirts of Madrid with a single sewing machine, the company designs and sells a focused portfolio of handmade vegan handbags organized into three core families — Bucket Bag, Shell Bag (D4 and D5), and Tote Shell Bag (D4 and D5) — plus gift cards. The underlying material technology is a 100% vegan microfiber composed of 50% polyamide and 50% polyurethane, tested to 100,000 abrasion cycles and 68.5N tear strength, with all dyes and glues certified animal-free. Each bag features a modular construction with removable inner pockets that convert into separate crossbody or shoulder bags, plus adjustable straps and interchangeable hardware that allow multiple carrying configurations from a single product.

The company's business model is a direct-to-consumer e-commerce operation built on a Shopify storefront that supports EUR, USD, and GBP pricing and ships to 35+ countries worldwide via DHL Express and Seur/DPD from the Barcelona warehouse. Pricing is fixed retail at $99 to $159 per bag, with frequent seasonal discounting (up to 50% off in summer sale promotions) and free shipping thresholds at €100 within the EU and €300 for the rest of the world. A complementary B2B wholesale channel is available to retailers via direct email inquiry, and the brand distributes gift cards to support gifting revenue. Marketing is concentrated on owned social channels — Instagram (@deren_rice) and TikTok (@derenrice) — supplemented by email marketing (abandoned cart recovery, recommendations, promotions) and user-generated content collaborations with a network of named ambassadors. The brand is bootstrapped and privately held, with no disclosed institutional investors, parent company, or external funding events, and serves a long-tail base of individual consumers seeking sustainable, gender-neutral, functional handbag alternatives to leather goods.

Name

Walk with me

Legal name

DEREN RICE SL

Website

https://walkwithmebrand.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Walk with me (Deren Rice) is a Barcelona-based, bootstrapped DTC fashion brand that designs and sells handmade vegan microfiber handbags globally through its own Shopify store, serving individual consumers seeking sustainable, modular, gender-neutral everyday bags.

Ownership category

akta.pro rank

Product category

Vegan Handbags & Fashion Accessories

NAICS

Textile Bag and Canvas Mills (314910), Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Handbags & Fashion Bags Manufacturing (IMAOAHAA)

Keywords

• Vegan handbags
• Sustainable accessories
• Modular bag design
• Leather alternative goods
• Fashion ecommerce

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for physical handbags and accessories sold through the e-commerce platform. Products are priced at fixed retail prices with occasional seasonal sales and discounts. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Walk with me (brand: Deren Rice) designs, hand-makes, and sells vegan microfiber handbags and accessories — including Bucket Bag, Shell Bag (D4/D5), and Tote Shell Bag (D4/D5) families — directly to consumers through its own Shopify e-commerce store. The bags feature a modular design with removable inner pockets that convert into separate crossbody or shoulder bags, and are made from a proprietary 100% microfiber material (50% PA, 50% PU) certified vegan, free of animal leather, dyes, and glues, with tested 100,000-cycle abrasion resistance. The brand is based in Barcelona, Spain, and ships globally.

Product overview

Deren Rice is a vegan handbag and accessories brand founded in 2016 in Madrid, Spain, with production now based in Barcelona. The company offers a unified portfolio of physical bag products centered on the 'A Bag Is A Tool' philosophy—designing functional, timeless bags for everyday use rather than seasonal trends. The product line consists of three core bag families: the Bucket Bag (compact everyday carry), Shell Bag (D4 and D5 sizes, with D4 being the larger option), and Tote Shell Bag (D4 and D5 sizes, offering tote-style carry). Each family is available in multiple colorways and features modular design elements like removable inner pockets. The brand positions itself as gender-neutral and sustainability-focused, using 100% vegan microfiber materials (50% PA, 50% PU). Beyond retail, the company offers gift cards and a B2B wholesale program.

Differentiator

Problem solved

Functional benefit

Products and services

• Shell Bag D4

Quantifiable outcome

• Materials tested for 100,000 abrasion cycles
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stella McCartney: Global luxury fashion house long-established as a leader in cruelty-free, sustainable materials. Operates in the same vegan-accessory category as Deren Rice but at a much higher price tier and with far broader assortment and global retail footprint.
• Mansur Gavriel: Premium minimalist handbag brand with strong DTC distribution and a focused bucket/tote assortment. Comparable on product format overlap (bucket bags, totes, modular silhouettes) and DTC GTM, though positioned at a higher price point.
• Sézane: French DTC fashion brand with a strong direct-to-consumer and limited-edition model. Comparable to Deren Rice on DTC-led European distribution, social-media-driven brand building, and accessible-premium price positioning.

Direct peers

• Cuyana: DTC accessories and bags brand emphasizing timeless, functional design and ethical production. Comparable to Deren Rice on horizontal positioning, modular/timeless design philosophy, and direct e-commerce distribution.
• JW Pei: Los Angeles-based vegan handbag brand with a similar DTC-led model, mid-premium price points ($80–$250), and social-media-driven customer acquisition. Directly overlaps Deren Rice on target customer (fashion-conscious vegan consumers) and bag-format assortment.
• Matt & Nat: Canadian vegan handbag and accessories brand selling directly to consumers via its own e-commerce site and through wholesale. Closely comparable to Deren Rice on product category (vegan bags), materials story (PU/recycled synthetics), and DTC-first GTM.
• Nisolo: Ethical fashion brand producing leather and vegan bags/shoes via DTC channels with a sustainability narrative. Overlaps with Deren Rice on target segment (conscious consumers), bag category, and premium-but-accessible price band.
• Melie Bianco: Vegan leather handbag brand with comparable price band ($100–$200) and direct-to-consumer positioning. Targets the same eco-conscious, style-driven buyer as Deren Rice with similar bucket, tote, and crossbody formats.

Emerging players

• Angela Roi: Direct-to-consumer vegan handbag brand with customization options and a similar mid-premium price band. Overlaps with Deren Rice on vegan positioning, DTC GTM, and bucket/tote/crossbody bag formats.
• Pixie Mood: Vegan handbag brand with a similar DTC + wholesale mix and price band around $80–$200. Comparable to Deren Rice on vegan materials positioning, bucket/tote/crossbody formats, and small-batch brand story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/deren_rice
• TikToktiktok.com/@derenrice
• LinkedInlinkedin.com/company/walkwithme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk with me