Wallingford Parks & Recreation Department

What Wallingford Parks & Recreation Department does

Wallingford Parks & Recreation Department is a municipal government department operating under the Town of Wallingford, Connecticut, providing community recreation services to local residents and non-residents from surrounding Connecticut towns including Yalesville, Cheshire, Durham, Meriden, Branford, North Haven, Hamden, and New Haven. The department is led by Director of Parks & Recreation Kenny Michaels and operates with a staff of 22 employees from its main office at 6 Fairfield Blvd and the David Doherty Municipal Building.

The department's core operations are powered by MyRec.com Recreation Management Software, a web-based platform that enables online program registration, household account management, facility reservations, credit card payment processing, and waitlist management. The platform employs 128-bit SSL encryption and supports account features including emergency contacts and medical information storage for registered participants. The department manages 40+ parks, athletic fields, tennis courts, pickleball courts, pavilions, dog parks, trails, and community centers across Wallingford, with supplemental facilities including Wharton Brook State Park in North Haven and Town Hall meeting rooms.

Revenue is generated through three primary streams: program registration fees (with resident/non-resident pricing differentials), facility reservations and rentals, and gift certificate sales ($25-$100 denominations). The program portfolio spans 10+ categories including Health & Fitness, Summer Camps, Early Childhood, Youth & Teens, Sports (youth and adult), Special Interest workshops, STEM, Bus Trips, Performing Arts, and adaptive programs for individuals with disabilities. Notable partnerships include the United States Tennis Association (USTA), CT STEM Academy, The Center for Pediatric Therapy (for adaptive programming), The Institute of Martial Arts, Greatness Boxing Academy, and Iconic Fencing Club, creating a layered delivery ecosystem across specialty verticals.

Name

Wallingford Parks & Recreation Department

Legal name

Wallingford Parks & Recreation Department

Website

https://wallingfordrec.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Wallingford Parks & Recreation Department is a municipal government department in Wallingford, Connecticut, operating 40+ parks and facilities and delivering 10+ program categories — including youth sports, summer camps, fitness, STEM, and adaptive recreation — to town residents and non-residents from surrounding Connecticut towns via the MyRec.com registration platform.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Municipal recreation services
• Parks facilities management
• Youth sports programs
• Community fitness classes
• Summer camp programs

Headquarters

HQ city

Wallingford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Program Registration Fees: Revenue generated from residents and non-residents registering for recreational programs including sports leagues, fitness classes, summer camps, youth programs, and adult activities. Fees vary by program type and residency status.
2. Facility Reservations & Rentals: Parks and recreation facilities including pavilions, ball fields, tennis courts, and meeting rooms can be reserved for private events and activities.
3. Gift Certificates: Sale of gift certificates in denominations of $25, $50, $75, and $100 for recreation programs and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Wallingford Parks & Recreation Department provides community recreation programs, manages public parks and facilities, and offers online registration services for residents and non-residents of Wallingford, Connecticut. Core offerings include youth and adult sports leagues, summer camps, fitness classes, performing arts, STEM workshops, bus trips, adaptive recreation, and facility rentals, all administered through the MyRec.com Recreation Management Software platform.

Product overview

Wallingford Parks & Recreation Department offers a comprehensive portfolio of recreation programs and facilities for residents and visitors. The department operates primarily through the MyRec.com Recreation Management Software platform, which provides online registration, activity scheduling, facility reservations, and household account management. The program portfolio includes Health & Fitness classes, Virtual Programs, Summer Camps, Early Childhood programs, P.L.A.Y. (Youth & Teens), Sports programs for youth and adults, Special Interest workshops (including cooking, fencing, and floral design), STEM Academy programs, Bus Trips, and Performing Arts. The department also manages numerous parks and recreational facilities across Wallingford, CT, and offers gift certificates as an additional service.

Differentiator

Problem solved

Functional benefit

Brands

• Friday Night Socials: Youth social/dance program for middle school students (7th-8th graders and 6th graders), formerly known as Hip House.

Products and services

• Recreation Programs & Activities A diverse portfolio of recreation programs including health and fitness classes, youth and adult sports leagues, summer camps, early childhood programs, performing arts, STEM education, bus trips, special interest workshops, and virtual programs for residents and non-residents of all ages.
• Parks & Facilities Reservations Reservation and rental services for 40+ municipal parks and recreational facilities including athletic fields, tennis courts, pickleball courts, pavilions, dog parks, trails, and community centers available for public use and private events.
• Gift Certificates Gift certificates available in denominations of $25, $50, $75, and $100 that can be used toward recreation programs and services offered by the department.
• Adult Sports Leagues Organized adult recreational sports leagues including Friday Night Summer Volleyball ($30 residents / $50 non-residents), Thursday Night Open Volleyball ($65 residents / $85 non-residents), and Bill Farm Slo-Pitch Softball League ($800 residents / $1,100 non-residents per team).
• Tennis in the Park (USTA Learn to Play) USTA-approved tennis instruction led by certified coaches for Youth Tennis Grades 1-8 ($75) and Adult Beginner Tennis ($80) at Doolittle Park, with youth participants receiving a free racket and ball.
• Summer Camps Seasonal summer camp programs including Tiny Bubbles/Pop Shots for ages 3-6 ($220 Mon/Wed/Fri sessions or $155 Tues/Thurs sessions), Karate Summer Kamp for ages 4-11 ($120 weekly), Lil Rec'ers Extended Day for ages 3-5 ($580/session Mon-Fri), and Food Explorer cooking and baking camps.
• Fitness Classes Group fitness classes including Zumba and Zumba Gold sessions priced at $40-$45 per session series, with variations by day and instructor.
• Bus Trips Organized day trips departing from the Parks & Recreation Department parking lot to regional attractions including Charlestown Seafood Festival ($110), Plymouth Tour ($182), and Boston Tall Ships ($188), with transportation and included activities managed by Friendship Tours Inc.
• Adaptive Recreation Programs Specialized adaptive recreation programs for children and adults with disabilities, including adaptive karate and the Adaptive Movement & Motor Skills Program led by licensed Occupational Therapists from The Center for Pediatric Therapy.
• Youth Dance Classes Youth dance classes including Diaper Darlings ($45), Ballet/Tap Combo Ages 3-4 ($55), and Hip Hop Dance ($50), with fees the same for residents and non-residents.
• Friday Night Socials Youth social dance program for middle school students (6th-8th graders), formerly known as Hip House. Dance passes available at $40 before July 27th and $50 after, including entry to six dances per season.
• Girls Youth Volleyball Girls youth volleyball program for ages 6-15, priced at $90 per participant, including a 10-week season with clinics, practices, and games.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MyRec.comcoreTechnology or IntegrationProvides the web-based recreation management software platform powering online registration, facility reservations, account management, and payment processing for the department.
• Silver Sands PizzaminorStrategic or Co-development PartnerLocal pizza restaurant partners with the department to offer pizza-making workshops. Provides pizza kits and hosts Little Chef Pizza Day events at their location (994 N Colony Rd).
• CT STEM AcademyminorStrategic or Co-development PartnerProvides STEM and Astro Camp programming for youth at the CT STEM Academy Center located at 284 Washington Street. Programs include STEAM Fun, Flight & Rocketry, and Create & Code workshops.
• The Center for Pediatric TherapyminorStrategic or Co-development PartnerPartners to offer the Adaptive Movement & Motor Skills Program for children with disabilities. Led by licensed Occupational Therapists from the center alongside department staff.
• United States Tennis Association (USTA)minorStrategic or Co-development PartnerUSTA-approved coaches lead the Tennis in the Park Learn to Play program, providing youth and adult beginner tennis instruction at Doolittle Park.
• Friendship Tours Inc.minorChannel Partner/ Reseller/ DistributorDay tour operator that manages logistics for the department's bus trips, including transportation and tour coordination for excursions like Boston Tall Ships and Plymouth tours.
• Greatness Boxing AcademyminorImplementation/ SI/ Consulting PartnerProvides certified boxing instructor Nate Green for youth boxing programs Intro to Boxing: Ages 8-12 and Ages 13+.
• Iconic Fencing ClubminorImplementation/ SI/ Consulting PartnerHead Coach/Owner Cooper Johnson provides beginner fencing instruction for ages 8 to adult using Olympic fencing techniques.
• The Institute of Martial ArtsminorImplementation/ SI/ Consulting PartnerProvides karate instruction including Little Ninjas (Ages 3-4), Kickin Kids (Ages 5-6), Adaptive Karate, and Karate For Beginners (Ages 7-Adult) programs.
• Passionately PastaminorImplementation/ SI/ Consulting PartnerProvides instructors for Parent/Child Pasta Making Class teaching pasta-making skills and techniques.
• Food Explorer StaffminorImplementation/ SI/ Consulting PartnerProvides cooking and baking camp instructors for Food Explorer programs including Summer Baking, Chocolate Week, Global Cuisine, and Pastry Shop camps.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• MyRec.com: Recreation management software vendor that powers Wallingford's registration, household management, waitlist, and payment platform. Not a direct competitor but a key technology enabler — relevant as a peer for understanding platform economics and switching costs.

Broad incumbents

• CivicRec (Tyler Technologies): Broader-incumbent recreation management platform used by many municipal parks & recreation departments. Comparable function to MyRec.com but from a much larger public-sector software vendor; relevant as a platform alternative and competitor to Wallingford's current vendor.
• Wallingford YMCA: Community-based nonprofit recreation and fitness organization operating in the same Wallingford market. Overlaps with the department on youth programming, swim/fitness classes, and summer camps — a meaningful cross-sector peer rather than a direct municipal competitor.

Direct peers

• North Haven Parks & Recreation: Neighboring CT municipal recreation department. Wallingford already operates in cooperation with North Haven locations (Wharton Brook State Park usage), making it a directly comparable operating peer for facilities and programs.
• New Haven Department of Parks, Recreation & Trees: Larger CT municipal recreation operator directly named among Wallingford's non-resident feeder towns. Competes for adult leagues, summer camp registrations, and facility rentals across the Greater New Haven market.
• Town of Cheshire Parks & Recreation: Neighboring Connecticut municipal parks & recreation department serving Cheshire, CT. Operates the same mix of youth/adult sports, summer camps, fitness programming, and reservation-based facilities, making it the closest operational and demographic peer.
• Town of Durham Parks & Recreation: Smaller CT municipal recreation department cited among Wallingford's non-resident catchment. Directly comparable in scale, programming mix, and seasonal offerings (camps, youth sports, fitness).
• Hamden Parks & Recreation: Hamden, CT municipal parks & recreation department offering recreation programs, sports leagues, and facility rentals in a directly adjacent town. Comparable programming breadth and resident/non-resident pricing model.
• Meriden Parks & Recreation: Mid-sized CT city parks & recreation department offering programs, sports leagues, and facility reservations. Wallingford explicitly cites Meriden among its non-resident catchment towns, indicating direct competitive overlap for adult sports and leagues.
• Branford Parks & Recreation: Coastal CT municipal recreation department offering a comparable portfolio of sports, camps, and facility rentals. Listed in Wallingford's non-resident catchment, making it a direct competitor for resident registration in shared program categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wallingford-parks-&-recreation-department

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallingford Parks & Recreation Department