WALTON FEED INC

What WALTON FEED INC does

Walton Feed Inc operates Rainy Day Foods, a direct-to-consumer e-commerce retailer of freeze-dried and dehydrated food products for long-term storage, emergency preparedness, outdoor recreation, and household cooking. Based in Montpelier, Idaho with seven employees, the company sells through its own website (rainydayfoods.com) and ships via UPS and FedEx for smaller orders, with truck/LTL freight available for orders of 500 pounds or more. The catalog includes 83 or more freeze-dried SKUs spanning vegetables, fruits, meats, dairy, prepared meals, baking supplies, water storage, grain grinders, and third-party Mountain House branded meals, with case and individual can formats across #2.5 and #10 sizes.

The core technology is freeze-drying and dehydration processing that preserves nutritional content while extending shelf life to 15 to 25 years when products are stored in enameled cans or Superpail buckets below 60°F. Products are sourced globally from suppliers in the USA, China, Hungary, Poland, Serbia, Mexico, Canada, Vietnam, Peru, and Egypt. Pre-cooked freeze-dried meats require only rehydration with boiling water, and instant sauce mixes can be prepared in roughly 10 minutes. The company does not appear to operate its own freeze-drying equipment; rather, it sources and packages finished products for distribution.

The business model is direct-to-consumer e-commerce with one-time unit purchases and volume case pricing. Individual cans range from approximately $11 to $70, with case pricing offering discounts on six-can orders. Customer segments include emergency preparedness households, outdoor recreation users (campers, hunters), budget-conscious home cooks, and larger institutional buyers making bulk 500+ pound orders. Marketing is anchored by a 261-post content library on emergency preparedness and recipes, an active presence on six social platforms, SEO-optimized product pages, and a downloadable PDF price list. The company is privately held with no disclosed external funding, no institutional investors, and no leadership team information published.

Name

WALTON FEED INC

Legal name

WALTON FEED INC

Website

https://waltonfeed.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainy Day Foods (Walton Feed Inc) is a Montpelier, Idaho-based direct-to-consumer e-commerce retailer of freeze-dried and dehydrated food products for emergency preparedness, outdoor recreation, and long-term household storage, shipping nationwide from a seven-person operation.

Ownership category

akta.pro rank

Product category

Long-Term Food Storage & Emergency Preparedness

NAICS

Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYCRAHAIAG

Online Bulk & Pantry Staples Retail

Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail

Keywords

• Freeze dried foods
• Emergency food storage
• Dehydrated food products
• Long-term food storage
• Preparedness supplies

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of freeze dried and dehydrated food products through rainydayfoods.com. Products sold in various can sizes (#2.5 and #10 cans) and case quantities. Individual items and bulk cases available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WALTON FEED INC, operating as Rainy Day Foods, is a direct-to-consumer retailer of freeze-dried and dehydrated foods packaged for long-term storage. The company sells a broad catalog of items—including freeze-dried vegetables, fruits, meats, dairy, prepared meals, baking supplies, and emergency preparedness packs—via its e-commerce storefront rainydayfoods.com. Products are offered in #2.5 and #10 cans as well as cases, with advertised shelf lives of 5-25 years under proper storage conditions.

Product overview

Rainy Day Foods, operated by Walton Feed Inc, is a comprehensive food storage and emergency preparedness supplier offering a wide range of dehydrated and freeze-dried foods. The product portfolio includes freeze-dried vegetables (broccoli, asparagus, corn, peas, green beans, cauliflower, jalapenos), freeze-dried fruits (mango, apple, bananas, blackberries, blueberries, pineapple, raspberries, strawberries, pomegranate, cranberries, tart cherries), freeze-dried meats (chicken, beef), dairy products (Monterey Jack cheese), prepared meals, beverages, baking supplies, sweeteners, and emergency preparedness packages. Products are available in various can sizes (#2.5 and #10) and cases, with shelf lives ranging from 5-25 years when properly stored. The company also offers water storage solutions, grinders and mixers, cookbooks, and Mountain House brand meals. Many products are non-GMO and sourced from multiple countries including USA, China, Poland, Serbia, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Freeze Dried Vegetable Pak

Quantifiable outcome

• Products store up to 15-20 years in proper packaging
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Survival Frog: Online retailer and subscription-style supplier of freeze-dried/dehydrated emergency food, gear, and preparedness education; directly comparable D2C motion and customer overlap with Rainy Day Foods.
• Mountain House: Heritage freeze-dried meal brand owned by OFD Foods, the segment leader in shelf-stable outdoor and emergency meals. Rainy Day Foods directly resells Mountain House products while also competing with them via its own freeze-dried line.
• Emergency Essentials: Specialty online retailer of emergency food storage, freeze-dried foods, water storage, and preparedness supplies. Highly comparable assortment, customer base, and D2C fulfillment model to Rainy Day Foods.
• Thrive Life: Direct-to-consumer freeze-dried food brand (formerly Shelf Reliance) with a comparable SKU mix in fruits, vegetables, meats, and dairy, plus a focus on long-term shelf-stable storage for preparedness households.
• Augason Farms: Long-established emergency food storage and freeze-dried product retailer serving the same preparedness households. Overlaps with Rainy Day Foods across freeze-dried fruits, vegetables, dairy, meats, and bulk preparedness kits.
• Wise Company: Wise Foods' emergency food storage division offering freeze-dried meals and bulk preparedness kits with similar shelf-life claims and direct-to-consumer fulfillment, overlapping head-to-head with Rainy Day Foods in the prepper segment.
• Be Prepared: Multi-decade emergency preparedness retailer carrying long-term food storage, freeze-dried foods, water storage, and emergency supplies with a comparable D2C and content-driven model.

Broad incumbents

• Amazon: Dominant D2C marketplace where most freeze-dried food brands also sell; Amazon's assortment and Prime delivery pose an indirect competitive threat to Rainy Day Foods' direct website for routine reorders.
• Costco: Mass-market warehouse club that sells Kirkland Signature and branded emergency/freeze-dried food packs at scale. Competes on price and convenience with Rainy Day Foods for value-oriented preparedness shoppers, though not focused on the niche.

Emerging players

• 4Patriots: Patriot-themed emergency food and survival gear brand with growing D2C presence targeting preparedness consumers; partial SKU overlap with Rainy Day Foods but heavier emphasis on bundled survival kits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RainyDayFoods
• YouTubeyoutube.com/@RainyDayFoods
• Facebookfacebook.com/rainydayfoods
• Instagraminstagram.com/rainydayfoods
• TikToktiktok.com/@rainydayfoods
• Pinterestpinterest.com/rainydayfoods
• LinkedInlinkedin.com/company/walton-feed-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALTON FEED INC