Walton Robotics
Walton Robotics (FRC Team #2974) is a high school robotics program at Walton High School in Marietta, Georgia, that builds competitive FRC robots and delivers STEM camps, workshops, and GirlsFIRST outreach to local K-12 students.
- Company typePrivate
- Founded2010
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Walton Robotics does
Walton Robotics (FRC Team #2974, also branded WRT) is an extracurricular high school robotics program based at Walton High School in Marietta, Georgia. Founded circa 2008-2010, the team designs, builds, and programs 120-pound FRC competition robots annually and competes in the FIRST Robotics Competition under the GeorgiaFIRST umbrella. The program operates out of a dedicated robotics lab located in a separate building on the Walton High School campus at 1590 Bill Murdock Rd, with additional activities hosted at partner sites including Old East Cobb Middle School.
The organization's core product is the FRC competition team itself, supported by a portfolio of STEM education programs. These include multi-tier summer camps (LEGO EV3 Mindstorm, VEX Advanced, Drone, Java Programming, Minecraft + Robotics, Mission to Space, and Walt's Rocket Adventure) priced between $20 and $300 per student, plus year-round virtual and in-person workshops covering Arduino, Fusion 360 CAD, Computer Science (Java), Python with Lego Prime Spike, and Web Design via WordPress. Two structured outreach programs, GirlsFIRST and Project R2D2, extend the mission: GirlsFIRST targets middle and high school girls through workshops, movie nights, and Girl Scout badge-earning events, while Project R2D2 sponsors FTC teams at Dickerson Middle School and Dodgen Middle School as a feeder pipeline. Technology stack centers on FIRST-standard platforms (FRC robots, FTC kits, LEGO EV3, VEX, Sphero, Arduino, WPILib); no AI/ML capabilities are disclosed.
Revenue is generated through three streams: recurring student membership dues, one-time camp and workshop fees, and corporate/individual sponsorships and donations. Distribution is mixed: direct in-person delivery at the Walton High School campus and feeder middle schools for team operations and outreach events, and self-serve online registration via Google Forms for camps. Partnerships with NASA, GeorgiaFIRST, Georgia Tech, the Atlanta Falcons, The Weather Company (IBM), and peer FRC teams (notably Team 1771 North Gwinnett) extend brand reach. The team is privately operated under Cobb County School District oversight, with student-run leadership and adult mentor guidance; no commercial parent, funding rounds, or equity structure exists.
Walton Robotics firmographics
Firmographics- Name
- Walton Robotics
- Legal name
- Walton Robotics
- Website
- https://waltonrobotics.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walton Robotics (FRC Team #2974) is a high school robotics program at Walton High School in Marietta, Georgia, that builds competitive FRC robots and delivers STEM camps, workshops, and GirlsFIRST outreach to local K-12 students.
- Ownership category
- akta.pro rank
Walton Robotics industry classification
Industry- Product category
- Youth STEM Education and Robotics Competition Services
- NAICS
- Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE)
- akta.pro secondary industries
- Robotics, Engineering & Makers Camps (EDAMALAE), Robotics After-School & Enrichment Clubs (EDAMADAA)
Keywords
Where Walton Robotics is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Walton Robotics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Membership Dues: Students pay annual dues to participate on the team, with payment due in installments throughout the year
- Camp and Workshop Fees: Revenue from summer camps (LEGO EV3, Drone, VEX, Programming camps) and workshops (CAD, Arduino, Python)
- Sponsorships and Donations: Corporate and individual sponsors provide financial support for team operations, robot construction, and competition travel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LEGO EV3 Beginning Robotics Camp |
| One time/ perpetual license | Pay-as-you-go | VEX Advanced Robotics Camp |
| One time/ perpetual license | Pay-as-you-go | LEGO EV3 Mindstorm Robotics Camp (2022) |
| One time/ perpetual license | Pay-as-you-go | Minecraft + Robotics Camp (2022) |
| One time/ perpetual license | Pay-as-you-go | STEM Summer Camp 2020 |
| One time/ perpetual license | Pay-as-you-go | Mission to Space Summer Camp 2023 |
| One time/ perpetual license | Pay-as-you-go | Walt's Rocket Adventure Camp |
| One time/ perpetual license | Pay-as-you-go | Java Programming Camp |
| One time/ perpetual license | Pay-as-you-go | Drone Camp |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Walton Robotics product offering
Product offeringCore offering
Walton Robotics (FRC Team #2974) operates as a high school competitive FIRST Robotics team that designs, builds, and programs competition robots while delivering a portfolio of STEM education programs. The team's offerings include paid summer camps (LEGO EV3, VEX, Drone, Minecraft + Robotics, Programming), year-round workshops (Arduino, Fusion 360 CAD, Java, Python, Web Design), FTC team sponsorship at feeder middle schools, and the GirlsFIRST outreach initiative targeting girls in STEM.
Product overview
Walton Robotics (FRC Team #2974) is a high school robotics team based at Walton High School in Marietta, Georgia. The organization offers a portfolio of STEM education programs including competitive FRC robotics participation, summer camps (LEGO EV3 Mindstorm, Minecraft + Robotics, Drone, Programming, VEX Advanced), and year-round workshops (Arduino, CAD/Fusion 360, Computer Science, Web Design, Python Programming). Their GirlsFIRST initiative provides outreach programs for middle and high school girls, while Project R2D2 sponsors FTC teams at local middle schools. The team also operates a practice field facility and hosts community events like Friday Night Robots. This is not a commercial product company but an educational competition team and STEM education provider.
Differentiator
Problem solved
Functional benefit
Products and services
- FRC Team #2974 Membership Annual membership in the Walton High School FRC (FIRST Robotics Competition) team for high school students; includes participation in designing, building, and programming 120 lb competition robots for district, state, and World Championship competitions. Members pay annual dues and join sub-teams in engineering, programming, business, and communications.
Quantifiable outcome
- Top 25 FRC team worldwide out of 3,474 teams in 2024
- +4 more outcomes
Companies that use Walton Robotics
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Walton Robotics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Walton Robotics partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- Team 1771 – North Gwinnett RoboticsmajorAlliance partner at 2024 Peachtree District Championship; together broke world records for match scores.
- Team 8575 – The Due WesternersmajorAlliance partner at 2024 Peachtree District Championship.
- Team 1771 North Gwinnett RoboticsmajorAlliance partner at 2022 GA FIRST State Championship where team won State Championship.
- Team 7315 Giga KnightsmajorAlliance partner at 2022 GA FIRST State Championship.
- Dickerson Middle SchoolcoreWalton Robotics sponsors and mentors an FTC team at Dickerson Middle School as part of Project R2D2, supporting feeder school robotics programs and pipeline development to the high school FRC team.
- Dodgen Middle SchoolcoreWalton Robotics sponsors and mentors an FTC team at Dodgen Middle School as part of Project R2D2, providing robotics equipment, mentorship, and competition support.
- Georgia TechmajorPartnered with Georgia Tech students for 'For the Kids Dance Marathon' fundraiser. Georgia Tech students collaborated with Walton Robotics, SGA, and Student Leadership Council.
- TagEdminorCollaborated with TagEd to host GirlsFIRST Interview and Application Workshop for high school girls.
- The Weather Company, an IBM BusinessminorWendy Frazier, VP Software Engineering at The Weather Company, served as VIP Guest at GirlsFIRST Programming Workshop, sharing expertise in web development and STEM career advice.
- NASAmajorTeam coach and members hosted a demo at NASA's Tom Joyner Family Reunion event in Orlando, Florida, showcasing robotics to approximately 800 attendees. NASA invited the team to share their robotics program with the community.
- GeorgiaFIRSTcoreAffiliated partner with Georgia FIRST, the state-level organization supporting FIRST Robotics programs. Team participates in Peachtree District competitions and hosts FLL tournaments under GeorgiaFIRST umbrella.
- Atlanta FalconsminorCleanup with Recycle Bot partnership at Atlanta Falcons game at Mercedes-Benz Stadium for community outreach and STEM visibility.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Walton Robotics competitors and assessment
Company assessmentOthers
- Destination Imagination: Nonprofit STEM/creativity competition organization for K–12 students with overlapping audience of school-affiliated teams. Thematically adjacent as a parallel K–12 STEM competition and enrichment provider.
- GeorgiaFIRST: State-level FIRST affiliate that organizes Peachtree District competitions and supports Georgia FRC/FTC/FLL teams. Walton Robotics lists GeorgiaFIRST as a core strategic partner — relevant as the governing/state ecosystem the team operates within.
Direct peers
- FRC Team 254 (Cheesy Poofs): One of the most decorated FRC teams in the world (San Jose, CA) with extensive community outreach, summer camps, and STEM programming. Directly comparable as an elite, multi-program FRC team that combines high competitive performance with sustained youth STEM engagement.
- FRC Team 1114 (Simbotics): Highly decorated Canadian FRC team (St. Catharines, ON) known for both world-class robot performance and deep community STEM outreach — directly comparable model of an elite competition team running parallel educational programs.
- FRC Team 1678 (Citrus Circuits): Top-tier FRC team (Davis, CA) consistently ranked in the global top 10, with mature outreach, summer camps, and Open House events. Operates a similar combination of competitive FRC excellence and youth STEM programming.
- FRC Team 2056 (OP Robotics): Top-ranked Canadian FRC team with a strong focus on outreach, training programs, and STEM education for younger students. Comparable as a high-performing FRC team running feeder and enrichment programming.
- FRC Team 1771 (North Gwinnett Robotics): Georgia-based FRC team that has been Walton Robotics' alliance partner at both the 2022 State Championship and the 2024 Peachtree District Championship (where world records were broken). Closest geographic and operational peer in the same state competition circuit.
Emerging players
- Code Ninjas: Franchised STEM education franchise focused on coding, robotics, and engineering enrichment for K–12 students. Comparable as an emerging scaled competitor in the same supplemental STEM/robotics education category.
Broad incumbents
- iD Tech: Largest U.S. operator of STEM summer camps and after-school programs, including robotics tracks (LEGO, VEX, Arduino). Comparable as a scaled commercial operator of the same kind of robotics enrichment camps Walton Robotics runs.
- FIRST Inspires (FIRST Robotics Competition): The parent organization of the FRC/FTC/FLL ecosystem in which Walton Robotics competes. Relevant as the framework, competition operator, and certification body that defines the team's category and standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Walton Robotics social profiles
Digital presenceWalton Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walton Robotics leadership team
Management profileNumber of profiles
Profiles2 records
Walton Robotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walton Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walton Robotics
What does Walton Robotics do?
Walton Robotics (FRC Team #2974) operates as a high school competitive FIRST Robotics team that designs, builds, and programs competition robots while delivering a portfolio of STEM education programs. The team's offerings include paid summer camps (LEGO EV3, VEX, Drone, Minecraft + Robotics, Programming), year-round workshops (Arduino, Fusion 360 CAD, Java, Python, Web Design), FTC team sponsorship at feeder middle schools, and the GirlsFIRST outreach initiative targeting girls in STEM.
Is Walton Robotics a public or private company?
Walton Robotics is a private company. It is classified as unknown and is currently operating.
When was Walton Robotics founded?
Walton Robotics was founded in 2010. It employs 11 to 50 people.
Where is Walton Robotics based?
Walton Robotics is headquartered in Marietta, United States, in the North America region.
How does Walton Robotics make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are camp and Workshop Fees and sponsorships and Donations.
Who are Walton Robotics's main competitors?
Others on record are Destination Imagination and GeorgiaFIRST. Direct peers are FRC Team 254 (Cheesy Poofs), FRC Team 1114 (Simbotics), FRC Team 1678 (Citrus Circuits), FRC Team 2056 (OP Robotics) and FRC Team 1771 (North Gwinnett Robotics). Code Ninjas is listed as an emerging player. Broad incumbents are iD Tech and FIRST Inspires (FIRST Robotics Competition).
Does Walton Robotics have an API?
No public API is recorded for Walton Robotics.
What industry is Walton Robotics in?
Walton Robotics's product category is Youth STEM Education and Robotics Competition Services. Its primary akta.pro industry code is EDAMADAE, Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX), with a secondary code of EDAMALAE, Robotics, Engineering & Makers Camps. Its NAICS code is 611620 and its SIC code is 7997.