广州丰力橡胶轮胎有限公司
Wanli Tire Corporation Limited is a state-owned Chinese tire manufacturer producing PCR and TBR tires under multiple brands (WANLI, SUNNY, APTANY, MILEVER, ARRIVER, DIAMOND), serving 20+ global OEM automakers and distributors across 160+ countries from production bases in China, Cambodia, and Malaysia.
- Company typePrivate
- Founded2004
- HeadquartersGuangzhou (Conghua District), China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What 广州丰力橡胶轮胎有限公司 does
Wanli Tire Corporation Limited (广州万力轮胎有限公司), founded in December 2004 and headquartered at No. 3 Wanli Road, Aotou Town, Conghua District, Guangzhou, is a professional tire manufacturer that integrates R&D, production, sales, and service. The company is a wholly-owned subsidiary of Guangzhou Industrial Investment Holdings Group Co., Ltd., a state-owned enterprise under the Guangzhou municipal government, inheriting the technical heritage of Guangzhou South China Rubber Tire Co., Ltd. established in 1988. Wanli operates production bases in China and Cambodia with nearly 5,000 employees, a combined annual production capacity of 39 million tires, and a planned Malaysia joint-venture facility adding further capacity. It is ranked 41st in the 2025 Top 75 Global Tire Manufacturers.
The company offers two principal product lines: Passenger Car Radial (PCR) tires under the WANLI, SUNNY, APTANY, MILEVER, and ARRIVER brands covering eco-friendly, comfort, racing, sport, SUV, off-road, light truck, run-flat, long-wear, winter, and NEV tire series with over 1,390 specifications ranging from 12 to 30 inches; and Truck & Bus Radial (TBR) tires under the WANLI, MILEVER, and DIAMOND brands covering long-haul, short-haul, light truck, mining, bus, specialty, wide-base, and rubber-tired rail tires. All products are developed on the proprietary LEADing technology platform and validated through a CNAS-accredited laboratory; the portfolio is backed by 369+ patents and core international certifications (IATF 16949, ISO 9001, ISO 14001). Manufacturing relies on intelligent systems that connect 12 core processes with AI-driven quality control achieving a 99.8% dynamic balance pass rate, automated logistics with 1.3 million tire storage capacity, and integrated 30MWp photovoltaic generation plus 17.2MW/39.2MWh energy storage.
Wanli generates revenue through hardware sales of tires via two channels: OEM embedded supply to more than 20 global automakers for new vehicle manufacturing, and a global distributor network serving replacement tire markets across more than 160 countries and regions. Pricing is not publicly disclosed and the model is B2B at the OEM level combined with distributor-mediated B2B/B2C at the aftermarket level. Recent product launches — the ET Series for electric heavy-duty trucks and the upgraded e Era tires for new energy passenger vehicles — indicate an explicit strategic push into the NEV tire segment. Geographic expansion is proceeding via the Cambodia production base (operational October 2025) and a USD 320 million Malaysia joint venture with Berjaya Property (announced July 2026) to build a regional ASEAN manufacturing hub.
广州丰力橡胶轮胎有限公司 firmographics
Firmographics- Name
- 广州丰力橡胶轮胎有限公司
- Legal name
- Wanli Tire Corporation Limited
- Website
- https://wanli-global.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wanli Tire Corporation Limited is a state-owned Chinese tire manufacturer producing PCR and TBR tires under multiple brands (WANLI, SUNNY, APTANY, MILEVER, ARRIVER, DIAMOND), serving 20+ global OEM automakers and distributors across 160+ countries from production bases in China, Cambodia, and Malaysia.
- Ownership category
- akta.pro rank
广州丰力橡胶轮胎有限公司 industry classification
Industry- Product category
- Tire Manufacturing
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Passenger Car Tires Manufacturing (IMANAKAA)
- akta.pro secondary industries
- Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Light Truck/SUV Tires Manufacturing (IMANAKAB)
Keywords
Where 广州丰力橡胶轮胎有限公司 is headquartered
LocationHeadquarters
- HQ city
- Guangzhou (Conghua District)
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
广州丰力橡胶轮胎有限公司 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Tire Manufacturing and Sales: Design, manufacture, and sell high-performance tires for passenger vehicles and commercial trucks/buses globally through OEM partnerships and distribution networks
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
广州丰力橡胶轮胎有限公司 product offering
Product offeringCore offering
Wanli Tire designs, manufactures, and sells high-performance radial tires for passenger vehicles (PCR) and commercial trucks/buses (TBR) under multiple sub-brands (Wanli, SUNNY, APTANY, MILEVER TIRE, ARRIVER for PCR; Wanli, MILEVER, DIAMOND for TBR). The company operates production bases in Guangzhou and Cambodia with combined annual capacity of 39 million tires, leveraging its proprietary LEADing technology platform, a CNAS-accredited laboratory, and intelligent manufacturing systems to serve OEM customers and global distributors across 160+ countries.
Product overview
Wanli Tire Corporation Limited is a professional tire manufacturer integrating R&D, production, sales, and service, operating under Guangzhou Industrial Investment Holdings Group. The company offers two main product lines: Passenger Car Radial (PCR) tires under brands Wanli, SUNNY, APTANY, MILEVER TIRE, and ARRIVER — covering eco-friendly, comfort, racing, sport, SUV, off-road, light truck, run-flat, long-wear, winter, and NEV tires with over 1,390 specifications ranging from 12 to 30 inches; and Truck & Bus Radial (TBR) tires under brands WANLI, MILEVER, and DIAMOND — covering long-haul, short-haul, light truck, mining, bus, specialty tires, wide-base tires, and rubber-tired rail tires. New product lines include the ET Series for electric heavy-duty trucks and e Era tires for new energy passenger vehicles (launched June 2026), both underpinned by the proprietary LEADing technology platform. The company operates production bases in Guangzhou (Conghua), Cambodia, and is establishing a Malaysia joint venture plant, with products distributed in more than 160 countries and stable OEM cooperation with more than 20 global automakers.
Differentiator
Problem solved
Functional benefit
Brands
- SUNNY: Passenger car tire brand covering eco-friendly, comfort, sport, SUV, off-road, light truck, run-flat, long-wear, winter, NEV tires, etc.
- APTANY
- MILEVER TIRE
- ARRIVER
- DIAMOND
Products and services
- Passenger Car Radial (PCR) Tires
- Truck and Bus Radial (TBR) Tires
- ET Series (Electric Heavy-Duty Truck Tires)
- e Era Tires (New Energy Passenger Vehicle Tires)
Quantifiable outcome
- 99.8% dynamic balance pass rate with AI-driven quality control
- +4 more outcomes
Companies that use 广州丰力橡胶轮胎有限公司
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
广州丰力橡胶轮胎有限公司 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
广州丰力橡胶轮胎有限公司 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Berjaya Property (Berjaya Corporation subsidiary)coreWanli Tire and Berjaya Property signed a USD 320 million joint venture agreement to build a high-performance eco-friendly rubber tire production base in Bukit Tagar, Selangor, Malaysia. The 67.9-acre site will have annual production capacity of 1.2 million TBR tires and 5 million PCR tires. The project is expected to generate 1,000+ employment opportunities and position Malaysia as a strategic manufacturing hub within Wanli's global production network.
- Guangzhou Industrial Investment Holdings Group Co., Ltd.coreParent company and state-owned enterprise under Guangzhou Municipal Government. Wanli Tire is a subsidiary that integrates R&D, production, sales and service as a professional tire manufacturer under the group's portfolio.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
广州丰力橡胶轮胎有限公司 competitors and assessment
Company assessmentDirect peers
- Sumitomo Rubber Industries (Dunlop/Falken): Japanese tire manufacturer producing PCR and TBR under Dunlop and Falken brands with global OE and replacement channels — comparable global mid-tier positioning and product mix.
- Kumho Tire: South Korean tire manufacturer with PCR and TBR lines serving global OEMs and replacement channels — directly competes in the same mid-tier global tire segment as Wanli.
- Giti Tire: Singapore-headquartered Chinese-origin tire maker with PCR and TBR products, global OEM and replacement channels, and multi-country manufacturing footprint — comparable scale and product mix to Wanli.
- MRF Limited: Indian tire manufacturer with comprehensive PCR/TBR portfolio, OE partnerships and global replacement presence — comparable in mid-tier global positioning and product breadth.
- Yokohama Rubber Company: Japanese global tire manufacturer with PCR/TBR portfolio, OE partnerships, and growing focus on premium and OE channels — comparable in OEM model and global distribution reach.
- Triangle Tire: Chinese tire maker with PCR, TBR, OTR and specialty tires plus international OE partnerships and overseas production — closely comparable in China-originated mid-tier global tire positioning.
- Apollo Tyres: Indian-origin global tire manufacturer with PCR and TBR lines, OE partnerships and overseas manufacturing (Hungary, Netherlands) — comparable mid-tier global scale and international expansion model.
- Hankook Tire & Technology: South Korean global tire manufacturer with comparable PCR/TBR portfolio, OEM partnerships with major automakers, and similar emphasis on high-performance and EV tires — directly competes with Wanli in OEM channels and global replacement markets.
- Sailun Group: Chinese tire manufacturer with PCR and TBR product lines, global distribution, and SE Asia expansion strategy — the most direct Chinese peer to Wanli in scale, OEM positioning, and international growth model.
- Linglong Tire: Chinese tire manufacturer producing PCR, TBR and specialty tires with overseas production bases (Thailand, Serbia) and OEM relationships — closely comparable in business model, international footprint expansion, and customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
广州丰力橡胶轮胎有限公司 social profiles
Digital presence广州丰力橡胶轮胎有限公司 compliance and trust
Trust signalCompliance12 records
广州丰力橡胶轮胎有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
广州丰力橡胶轮胎有限公司 leadership team
Management profileNumber of profiles
Profiles1 record
广州丰力橡胶轮胎有限公司 subsidiaries and ownership
Company hierarchySubsidiaries2 records
广州丰力橡胶轮胎有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
广州丰力橡胶轮胎有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 广州丰力橡胶轮胎有限公司
What does 广州丰力橡胶轮胎有限公司 do?
Wanli Tire designs, manufactures, and sells high-performance radial tires for passenger vehicles (PCR) and commercial trucks/buses (TBR) under multiple sub-brands (Wanli, SUNNY, APTANY, MILEVER TIRE, ARRIVER for PCR; Wanli, MILEVER, DIAMOND for TBR). The company operates production bases in Guangzhou and Cambodia with combined annual capacity of 39 million tires, leveraging its proprietary LEADing technology platform, a CNAS-accredited laboratory, and intelligent manufacturing systems to serve OEM customers and global distributors across 160+ countries.
Is 广州丰力橡胶轮胎有限公司 a public or private company?
广州丰力橡胶轮胎有限公司 is a private company. It is classified as state government owned and is currently operating.
When was 广州丰力橡胶轮胎有限公司 founded?
广州丰力橡胶轮胎有限公司 was founded in 2004. It employs 11 to 50 people.
Where is 广州丰力橡胶轮胎有限公司 based?
广州丰力橡胶轮胎有限公司 is headquartered in Guangzhou (Conghua District), China, in the Asia region.
How does 广州丰力橡胶轮胎有限公司 make money?
One revenue line is on record: tire Manufacturing and Sales.
Who are 广州丰力橡胶轮胎有限公司's main competitors?
Direct peers on record are Sumitomo Rubber Industries (Dunlop/Falken), Kumho Tire, Giti Tire, MRF Limited, Yokohama Rubber Company, Triangle Tire, Apollo Tyres, Hankook Tire & Technology, Sailun Group and Linglong Tire.
Does 广州丰力橡胶轮胎有限公司 have an API?
No public API is recorded for 广州丰力橡胶轮胎有限公司.
What industry is 广州丰力橡胶轮胎有限公司 in?
广州丰力橡胶轮胎有限公司's product category is Tire Manufacturing. Its primary akta.pro industry code is IMANAKAA, Passenger Car Tires Manufacturing, with a secondary code of IMANAKAC, Commercial Truck & Bus Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.