Wanzl Ireland

What Wanzl Ireland does

Wanzl Ireland is a regional sales and service subsidiary of the privately held German industrial group Wanzl GmbH & Co. KGaA, headquartered in Leipheim. Operating from Kildare with a small team of approximately 12 employees, the Irish entity functions as part of the broader Wanzl UK & Ireland regional structure that covers Great Britain and Ireland. Globally, Wanzl positions itself as a partner to commerce across five business units: Retail (Food and Non-food), Material Handling, Airport, Access, and Hotel.

The company's product portfolio centres on physical retail and intralogistics hardware, including shopping trolleys, baskets, shelving systems, guidance and security systems (turnstiles, swing gates, checkout barriers), access control, material handling equipment (order picking trolleys, roll cages, pallet systems), and airport/hotel trolleys. Select branded products include the Galaxyport Pro turnstile, KT3-X order picking trolley, Salsa Eco shopping trolley, QuicKART trolley collection equipment, and TrolleyWise fleet tracking. Underlying software offerings such as Click & Connect (e-fulfilment) and Retail Software are sold alongside the hardware. The Reviva refurbishment program extends equipment lifecycle with a 36-month factory-backed warranty.

Wanzl Ireland's revenue model is driven by hardware sales, professional services (maintenance, industrial cleaning, car park and trolley management), and refurbishment revenue. Go-to-market is enterprise field sales with dedicated teams per business unit, complemented by an international service network of over 27 local subsidiaries and regional partners. Pricing is not publicly disclosed; quotes are project-specific. Customers are predominantly large enterprise accounts such as major UK and Irish retail chains, with customised project engagements rather than transactional volume sales.

Name

Wanzl Ireland

Legal name

Wanzl GmbH & Co. KGaA

Website

https://wanzl.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanzl Ireland is a regional sales and service subsidiary of the German Wanzl GmbH & Co. KGaA group, supplying retail equipment, material handling solutions, and access control systems to enterprise retail, airport, and hotel customers across Ireland.

Ownership category

akta.pro rank

Product category

Commercial Retail Equipment

NAICS

Machinery, Equipment, and Supplies Merchant Wholesalers (4238)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Shopping trolleys
• Retail equipment
• Material handling
• Access control systems
• Store fixtures

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical equipment including shopping trolleys, baskets, shelving systems, trolleys of various types (chambermaid, laundry, luggage, order picking, roll cage, serving, transport), guidance and security systems, turnstiles, pallet systems, and exterior equipment
2. Professional Services: After-sales services including repair and maintenance, industrial cleaning, trolley management, car park management, and installation services
3. Equipment Refurbishment (Reviva): Refurbishment and renewal of existing equipment, providing cost-effective and environmentally friendly alternative to new equipment production

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wanzl Ireland supplies retail equipment, shopping trolleys, baskets, shelving, guidance and security systems, and material handling equipment to commercial customers in Ireland. The offering spans physical products (trolleys, turnstiles, pallet systems) and associated services such as equipment refurbishment (Reviva), trolley fleet management (TrolleyWise), car park management, custom shopfitting, and retail software for click-and-collect fulfilment.

Product overview

Wanzl Ireland offers a comprehensive portfolio of retail equipment, material handling solutions, and airport/hotel equipment supported by a full 360° service offering. The core product portfolio includes shopping trolleys (standard and eco variants like Salsa Eco), order picking trolleys (KT3-X), and chambermaid/laundry/luggage/transport trolleys. Key product categories span: baskets and deposit systems, guidance and security systems (including Galaxyport Pro turnstiles, Checkout Manager, barriers, partitions), shelving systems (Bakeoff R 3.0 for fresh bakery), pallet systems, software systems (Click & Connect for e-fulfilment/click-and-collect), car park equipment and access control. The company provides extensive services including custom shopfitting, shop concepts, retail software, and specialised offerings like Reviva (refurbishment with 36-month warranty), TrolleyWise (fleet management), Car-Park-Management, and trolley moving equipment (QuicKART, Trolley Transporter/Trailer/Straps). Business units cover Retail (Food/Non-food), Material Handling, Airport, Access, and Hotel sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Reviva: Reviva is Wanzl's eco-friendly equipment refurbishment service that restores steel equipment to like-new condition, providing a cost-effective and environmentally friendly alternative to new equipment production. All Reviva products come with a 36-month factory-backed warranty.
• QuicKART
• TrolleyWise

Products and services

• QuicKART

Quantifiable outcome

• Reviva provides extensive reductions in CO2 output through equipment refurbishment rather than new production
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cefla: Italian industrial group with a Shop Solutions division providing shopfitting, shelving, refrigeration display, and retail equipment. Direct overlap with Wanzl's retail fixtures and shop concept offerings.
• Dematic: German/US material handling automation provider (owned by KION Group) offering warehouse automation, order picking, and intralogistics solutions. Comparable to Wanzl's Material Handling business unit at a more automated scale.
• Vanderlande: Dutch material handling automation company (owned by Toyota Industries) specialising in warehouse, parcel, and airport baggage handling systems. Comparable to Wanzl's airport and material handling segments.
• Daifuku: Japanese material handling systems provider (publicly traded) offering conveyor, sortation, storage, and order picking solutions for warehouses and airports. Direct comparable to Wanzl's Material Handling and Airport business units globally.
• Interroll: Swiss material handling components manufacturer (publicly traded) supplying rollers, conveyors, motors, and sortation technology to warehouse and logistics operators. Component-level overlap with Wanzl's material handling equipment.
• ITAB Shop Concept: Swedish retail solutions provider (Nasdaq Stockholm-listed) offering shop concepts, checkout solutions, lighting, and store fixtures. Comparable to Wanzl's Retail business unit with a broader Nordic/European retail customer base.
• Swisslog: Swiss warehouse automation provider (owned by KUKA) offering order picking, ASRS, and intralogistics solutions. Comparable to Wanzl's order picking trolleys and material handling portfolio at a more automated tier.
• TGW Logistics Group: Austrian material handling systems integrator offering warehouse automation, order picking, and conveyor solutions. Direct comparable in Wanzl's Material Handling vertical.
• HMY Group: France-headquartered retail fixtures and shopfitting company serving supermarkets and large retail chains across Europe and Latin America. Closely comparable to Wanzl's food retail equipment portfolio.
• Carioca: Italian shopping trolley and retail equipment manufacturer with a similar product portfolio across shopping trolleys, baskets, and store fixtures. Direct competitor to Wanzl's retail equipment business in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wanzl-ireland

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanzl Ireland