Warehouse Live Midtown
Warehouse Live Midtown is an independently owned live music and event venue in Midtown Houston, operated by Big City Entertainment, LP. It offers ticketed concerts, VIP bottle service, bar sales, and private event rentals across a 15,000 sq ft indoor/outdoor space.
- Company typePrivate
- Founded2006
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Warehouse Live Midtown does
Warehouse Live Midtown is an independently owned live music and event venue operating from a 15,000 sq ft indoor/outdoor space at 2600 Travis Street in Midtown Houston, Texas. The venue is operated by Big City Entertainment, LP and offers a multi-format entertainment experience featuring a retractable roof, lounges, VIP sections, balcony seating, and private bars. It presents live music across genres including rock, metal, hip-hop, EDM, emo, and tribute acts, and also hosts private events such as corporate functions, weddings, receptions, and private dinners.
The business generates revenue through four primary streams: ticket sales (priced from free admission to $250 per ticket and processed via SeeTickets), VIP table and bottle service (with premium spirits such as Don Julio 1942 and Clase Azul Reposado priced at $700-$1,000 per bottle), beverage sales through a full bar, and private venue rentals. The company does not develop or own proprietary technology; its day-to-day operations are supported by standard ticketing, social media, and email marketing channels. It is staffed by a small core team of 5 employees.
The venue's go-to-market is event-driven, relying on relationships with multiple independent promoters — Third String Productions, Ham Choi Productions, M.O.S.T OFFICIALS, and Disco Presents — to source talent and drive programming. The brand traces its legacy to the original Warehouse Live venue established in East Downtown Houston in 2006, which hosted performers including Prince, Drake, Adele, and Travis Scott. The Midtown location originated as Rise Rooftop (opened New Year's Eve 2021) and was rebranded to Warehouse Live Midtown in December 2023.
Warehouse Live Midtown firmographics
Firmographics- Name
- Warehouse Live Midtown
- Legal name
- Big City Entertainment, LP
- Website
- https://warehouselivemidtown.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Warehouse Live Midtown is an independently owned live music and event venue in Midtown Houston, operated by Big City Entertainment, LP. It offers ticketed concerts, VIP bottle service, bar sales, and private event rentals across a 15,000 sq ft indoor/outdoor space.
- Ownership category
- akta.pro rank
Warehouse Live Midtown industry classification
Industry- Product category
- Live Music Venue & Event Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Warehouse Live Midtown is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Warehouse Live Midtown business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Ticket Sales: Online ticket sales through SeeTickets platform with prices ranging from free admission to $250 for special events.
- VIP Bottle Service: VIP tables and bottle service offered on select shows, featuring premium spirits including high-end cognac, tequila, and champagne.
- Venue Rentals: Private event rentals for corporate events, private concerts, social gatherings, weddings, receptions, and private dinners.
- Beverage Sales: Full bar with craft beers, premium spirits, champagne, and specialty drinks including mocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission standing room tickets |
| Transaction based/ take rate | Pay-as-you-go | VIP Tables and Bottle Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Warehouse Live Midtown product offering
Product offeringCore offering
Warehouse Live Midtown operates a 15,000-square-foot independently owned live music venue in Midtown Houston featuring indoor/outdoor space with a retractable roof. The venue hosts ticketed concerts, DJ nights, and tribute shows across genres (rock, metal, hip-hop, EDM, emo), complemented by a full bar with craft beers and premium spirits, VIP bottle service on select shows, and private event rentals for corporate functions, weddings, receptions, and private dinners.
Product overview
Warehouse Live Midtown is Houston's premier independently owned live music venue offering a multi-use entertainment experience. The venue spans 15,000 square feet with an indoor/outdoor concept featuring a retractable roof, combining general admission standing-room shows with premium offerings including VIP tables, bottle service, and private event rentals. The venue serves as a platform for both established and emerging artists across diverse music genres.
Differentiator
Problem solved
Functional benefit
Products and services
- General Admission Live Music Tickets
- VIP Tables and Bottle Service
- Private Venue Rentals
- Bar and Beverage Service
Companies that use Warehouse Live Midtown
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Warehouse Live Midtown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Warehouse Live Midtown partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Big City Entertainment, LPminorCo-sponsor of Shiprocked Cabin Giveaway promotion running from August 1, 2026 to December 20, 2026. Big City Entertainment, LP of Houston, Texas serves as a promotional partner for this marketing initiative.
- SeeTicketscorePrimary ticketing platform provider for online ticket sales. Events are listed on SeeTickets platform (wl.seetickets.us) with affiliate tracking.
Scale indicators2 records
Recent moves9 records
Expansion highlights4 records
Warehouse Live Midtown competitors and assessment
Company assessmentDirect peers
- White Oak Music Hall: Independently operated Houston live music venue with comparable size and indoor/outdoor configuration, competing for the same touring artist bookings and indie live-music audiences in the same metro market. Closest direct comp on operating model and scale.
- Stereo Live Houston: Houston nightclub venue with comparable VIP bottle service model and EDM/DJ programming, overlapping with Warehouse Live Midtown's nightlife and electronic event segments in the same metro.
- Last Concert Cafe: Long-running Houston live music venue with food and bar service, comparable as an independently-operated Texas venue offering general-admission concerts and nightlife within the same Houston market.
- House of Blues Houston: Live music venue and restaurant in Houston's downtown area offering general-admission concerts with VIP and bar service, directly competing for the same promoter pool and live-music audiences as Warehouse Live Midtown. Comparable mid-tier concert, VIP bottle service, and bar economics within the same metro.
- The Heights Theater: Smaller-capacity Houston live music venue presenting concerts across genres, directly comparable to Warehouse Live Midtown's general-admission concert programming for emerging and mid-tier artists within the same market.
- House of Blues Dallas: Live Nation-operated mid-sized concert venue with VIP bottle service and bar-driven concert economics, identical operating model to House of Blues Houston and directly comparable to Warehouse Live Midtown's venue-plus-VIP programming approach in a sister Texas market.
- 713 Music Hall: Houston concert venue hosting live music and special events at a comparable scale, competing for the same promoter-driven bookings and live-entertainment audience within the Houston metro area.
- Bayou Music Center: Mid-sized Houston concert venue presenting touring acts across genres, comparable in capacity and general-admission programming to Warehouse Live Midtown's mid-tier concert calendar and promoter-driven bookings.
Regional players
- ACL Live at The Moody Theater: Texas live music venue of comparable mid-tier capacity with general-admission and VIP concert programming, similar in format and ticketing strategy but operating in the Austin market rather than competing in Houston.
- Continental Club: Texas-based independently operated live music venue with a similar mixed-genre programming approach, night-out positioning, and bar-driven concert experience to Warehouse Live Midtown; serves the Austin market rather than directly competing in Houston.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Warehouse Live Midtown social profiles
Digital presenceWarehouse Live Midtown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warehouse Live Midtown leadership team
Management profileNumber of profiles
Warehouse Live Midtown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warehouse Live Midtown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warehouse Live Midtown
What does Warehouse Live Midtown do?
Warehouse Live Midtown operates a 15,000-square-foot independently owned live music venue in Midtown Houston featuring indoor/outdoor space with a retractable roof. The venue hosts ticketed concerts, DJ nights, and tribute shows across genres (rock, metal, hip-hop, EDM, emo), complemented by a full bar with craft beers and premium spirits, VIP bottle service on select shows, and private event rentals for corporate functions, weddings, receptions, and private dinners.
Is Warehouse Live Midtown a public or private company?
Warehouse Live Midtown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warehouse Live Midtown founded?
Warehouse Live Midtown was founded in 2006. It employs 1 to 10 people.
Where is Warehouse Live Midtown based?
Warehouse Live Midtown is headquartered in Houston, United States, in the North America region.
How does Warehouse Live Midtown make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Bottle Service, venue Rentals and beverage Sales.
Who are Warehouse Live Midtown's main competitors?
Direct peers on record are White Oak Music Hall, Stereo Live Houston, Last Concert Cafe, House of Blues Houston, The Heights Theater, House of Blues Dallas, 713 Music Hall and Bayou Music Center. Regional players are ACL Live at The Moody Theater and Continental Club.
Does Warehouse Live Midtown have an API?
No public API is recorded for Warehouse Live Midtown.
What industry is Warehouse Live Midtown in?
Warehouse Live Midtown's product category is Live Music Venue & Event Services. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 71131 and its SIC code is 5810.