Warner House
Warner House is a UK luxury heritage textile and interiors brand (est. 1870) selling premium fabrics, wallpapers, and made-to-measure curtains, blinds, cushions, headboards, and furniture from a 600+ design archive to DTC consumers and interior-design trade clients, holding a Royal Warrant since 1932.
- Company typePrivate
- Founded1870
- HeadquartersAltrincham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Warner House does
Warner House is a UK-based luxury heritage textile and interiors brand operating under the legal entity Warner (1870) Ltd, with roots tracing to 1685 Huguenot dyers and a continuous operating history since formal founding in 1870. The company designs, produces, and retails premium fabrics (£47–£147 per metre), wallpapers (£99–£172 per roll), made-to-measure curtains and blinds, cushions (£45–£120), headboards (£550–£1,050), and upholstered furniture including sofas from £6,980. It draws on an archive of more than 600 proprietary designs, several of which have been progressively re-released in collections such as Archive Prints IV (2024), Whimsical Wallpaper (2024), Really Useful Prints II (2026), and Portofino (2026). The brand has held a Royal Warrant since 1932, renewed under King Charles III in 2025.
The business operates a dual go-to-market combining direct-to-consumer e-commerce with a Trade (B2B) channel serving interior designers and decorators on bespoke projects. Pricing is uniformly premium and made-to-measure products carry long lead times, supporting project-level stickiness once a client commits. The company is privately held, was acquired in 2020 by Lee and Emma Clarke, and operates with a small team of approximately 14 employees out of Altrincham, UK. In 2024 it extended into heritage licensing through a partnership with Royal Museums Greenwich, signaling a push beyond core fabric and wallpaper into institutional co-branded product.
Revenue is not publicly disclosed. Premium pricing, a very small headcount, and a project-driven made-to-measure model imply a high average order value and relatively low unit volume. The company's competitive position is anchored by intangible assets — Royal Warrant, archive depth, and 150+ year heritage — rather than scale, technology, or cost advantage. No AI/ML capabilities, geographic expansion signals, or external funding rounds are evidenced in the available data.
Warner House firmographics
Firmographics- Name
- Warner House
- Legal name
- Warner (1870) Ltd
- Website
- https://warner-house.com
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warner House is a UK luxury heritage textile and interiors brand (est. 1870) selling premium fabrics, wallpapers, and made-to-measure curtains, blinds, cushions, headboards, and furniture from a 600+ design archive to DTC consumers and interior-design trade clients, holding a Royal Warrant since 1932.
- Ownership category
- akta.pro rank
Warner House industry classification
Industry- Product category
- Home Furnishing Textiles
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
Keywords
Where Warner House is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Warner House business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Direct to Consumer): Direct e-commerce sales of fabrics, wallpapers, curtains, blinds, cushions, furniture, trimmings, and lampshades. Products sold per metre (fabrics), per roll (wallpapers), or as made-to-measure items (curtains, blinds, furniture).
- Trade Account Program: Trade accounts for professional designers, architects, and retailers offering generous trade discounts, free sample service, and dedicated trade specialist access. Trade discount excludes made-to-measure curtains and blinds, furniture and headboards.
- Made to Measure Products: Custom-made curtains, roman blinds, lampshades, furniture, and headboards produced to exact customer specifications, size, style, and fabric combination. Lead times vary from 3-4 weeks for blinds to 11-13 weeks for sofas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fabrics, wallpapers, cushions, and trimmings |
| Unit Pricing | Pay-as-you-go | Made to measure curtains and blinds |
| Other | Multi-year contract | Trade account discount program |
| Unit Pricing | Pay-as-you-go | Sample service |
| Other | Pay-as-you-go | Delivery charges (UK Mainland) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Warner House product offering
Product offeringCore offering
Warner House designs, manufactures and sells heritage British furnishing fabrics (printed linens, woven cloths, printed and recycled velvets), wallpapers, made-to-measure curtains and roman blinds, cushions, trimmings, lampshades, and upholstered furniture (sofas, chairs, ottomans, headboards) — sold by the metre, roll, or as custom-made pieces — through its own e-commerce site and a dedicated Trade Account program for interior design professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Heritage Furnishing Fabrics Warner House's core range of heritage British furnishing fabrics — printed linens, woven cloths, printed velvets, recycled velvets, plains, and outdoor fabrics — sold per metre for use in curtains, blinds, upholstery, cushions and craft projects. Available direct to consumers and via the trade account program.
- Designer Wallpapers Warner House wallpapers covering botanical, floral, damask, geometric, paisley, striped, animal, curiosity and plain designs across a full colour palette, produced on breathable, sustainably sourced, Greenguard-certified non-woven paper.
- Made-to-Measure Curtains Custom-made curtains produced to customer's specified size, style and fabric combination, hand-stitched in the UK with over 600 fabrics available; designed for homeowners seeking heritage-quality window treatments.
- Made-to-Measure Roman Blinds Custom-made Roman blinds tailored to customer specifications with a typical 3–4 week lead time, using Warner House fabrics across the same design and colour range as the curtain offering.
- Cushions Ready-made cushions in woven, recycled velvet and printed designs across the Warner House archive, priced £45–£120, for residential and trade customers.
- Upholstered Furniture (Sofas, Chairs, Ottomans, Headboards) Made-to-order upholstered furniture — sofas, armchairs, ottomans and headboards — built to customer specification using Warner House fabrics, with lead times of 11–13 weeks for sofas, white-glove two-man delivery, and a 5-year guarantee on frame and springs.
- Trimmings Decorative trimmings sold per piece to complement Warner House fabrics and soft furnishings, with A5 samples available for £1 each.
- Lampshades Made-to-order lampshades made using Warner House fabrics, complementing the fabric and soft furnishings range for residential interiors.
- Trade Account Program A B2B trade account service offering trade discounts (excluding made-to-measure curtains/blinds, furniture, headboards and lampshades), a free sample service, a dedicated trade specialist on 01625 322610, and exclusive access to new collections and events for approved interior designers, architects, curtain makers, upholsterers, furniture makers and retailers.
- Sample Service A paid sample service providing A4 fabric and wallpaper samples and A5 trimming samples at £1 each, allowing customers to evaluate colour, scale and quality before placing a full order.
Quantifiable outcome
- 5-year guarantee on made-to-order furniture pieces covering frame and springs
Companies that use Warner House
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Warner House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Warner House partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Royal Museums GreenwichminorCollaboration between Warner House and Royal Museums Greenwich to create home accessories full of history and astrology, based on shared passion for heritage and important historical items.
- Cole & SonminorThrough the latter part of the twentieth century, the company was sold to a variety of firms, one of which began a collaboration between Cole & Son where the history of these two firms could marry their historic fabric and wallpaper from past decorating ventures.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Warner House competitors and assessment
Company assessmentDirect peers
- Zoffany: Luxury British fabric, wallpaper, and trim brand targeting the same high-end residential interior design trade and consumer segments with heritage-influenced design and made-to-measure capability.
- Jane Churchill: British heritage fabric and wallpaper brand specializing in classic and contemporary designs for residential interiors, with comparable trade program and made-to-measure positioning in the same premium segment as Warner House.
- Nina Campbell: British interior designer brand offering fabrics, wallpapers, and trimmings through trade and direct channels, serving the same luxury residential and interior design customer base as Warner House.
- Cole & Son: British heritage wallpaper and fabric brand with deep archive and Royal Warrant credentials. Warner House even has a historical strategic collaboration with Cole & Son, making it the most directly comparable peer in design language, channel mix (DTC + trade), and customer base.
- Sanderson: Iconic English heritage fabric, wallpaper, and paint brand part of Sanderson Design Group, serving the same residential and trade interior design customers with comparable archive-driven design language and dual retail/trade go-to-market.
- Mulberry Home: British luxury heritage home furnishing brand (extension of Mulberry fashion) offering fabrics, wallpapers, and accessories, sharing Warner's emphasis on heritage British design, premium positioning, and trade/specification distribution.
- Osborne & Little: Long-established British designer of fabrics, wallpapers, and trimmings with a strong international trade and showroom presence, directly comparable in product range, price positioning, and dual trade/DTC channels.
- Harlequin: Designer-led fabric, wallpaper, and home accessories brand within Sanderson Design Group, competing with Warner House across mid-to-premium price points with similar trade and DTC distribution.
- Morris & Co: William Morris heritage brand (also owned by Sanderson Design Group) selling fabrics, wallpapers, and home accessories through DTC and trade. Closely comparable in archive-driven positioning, premium pricing, and emphasis on craftsmanship and historical design provenance.
Broad incumbents
- Liberty: Iconic London heritage retailer with a significant fabric, furnishing, and home department. Sells heritage and designer fabrics and wallcoverings alongside broader fashion and lifestyle, overlapping with Warner House on textiles but operating a much broader retail concept.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Warner House social profiles
Digital presenceWarner House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warner House leadership team
Management profileNumber of profiles
Profiles2 records
Warner House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warner House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warner House
What does Warner House do?
Warner House designs, manufactures and sells heritage British furnishing fabrics (printed linens, woven cloths, printed and recycled velvets), wallpapers, made-to-measure curtains and roman blinds, cushions, trimmings, lampshades, and upholstered furniture (sofas, chairs, ottomans, headboards) — sold by the metre, roll, or as custom-made pieces — through its own e-commerce site and a dedicated Trade Account program for interior design professionals.
Is Warner House a public or private company?
Warner House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warner House founded?
Warner House was founded in 1870. It employs 11 to 50 people.
Where is Warner House based?
Warner House is headquartered in Altrincham, United Kingdom, in the Europe region.
How does Warner House make money?
Three revenue lines are on record. Product Sales (Direct to Consumer) is the primary driver. The others are trade Account Program and made to Measure Products.
Who are Warner House's main competitors?
Direct peers on record are Zoffany, Jane Churchill, Nina Campbell, Cole & Son, Sanderson, Mulberry Home, Osborne & Little, Harlequin and Morris & Co. Liberty is listed as a broad incumbent.
Does Warner House have an API?
No public API is recorded for Warner House.
What industry is Warner House in?
Warner House's product category is Home Furnishing Textiles. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers). Its NAICS code is 459130 and its SIC code is 5700.