Wasbeer & Pauw
Wasbeer & Pauw is a Dutch training and development bureau based in Eindhoven that delivers experiential learning programs across refugee reception, return-to-work, and team development for municipalities, employers, and individuals, operating through the Opvang & Meedoen, Talent & Werk, and W&P Academie pillars.
- Company typePrivate
- Founded-
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wasbeer & Pauw does
Wasbeer & Pauw is a Dutch training and development bureau founded in 2017 and headquartered in Eindhoven, North Brabant, with 31 employees. The company operates across three integrated pillars: Opvang & Meedoen (Refugee Reception & Participation), Talent & Werk (Talent & Work), and the W&P Academie, serving four customer segments: refugees and asylum seekers, individuals returning to work after illness, organizations and employers seeking team development, and individual professionals pursuing personal development. Its core offerings include the Global Talk connection workshop, Trauma in Beeld (a Polyvagal Theory-grounded trauma training), Werk & Ziekte (a 9-session online return-to-work program co-developed with Radboudumc), Taal in Beweging (intercultural communication training), Voor de Groep Staan (presentation skills), and municipal asylum-reception management services.
The business model is a hybrid of workshop/training fees (e.g., €40–€295 per participant, €2,475 for the Werk & Ziekte program) and professional-services contracts with municipalities and organizations. Wasbeer & Pauw monetizes through direct enrollment via its website, on-site team sessions for organizational clients, and ongoing municipal contracts for asylum-seeker reception management in Eindhoven, Meierijstad, and Venlo. A freemium onboarding layer (free Global Talk breakfast sessions) feeds the top of the funnel.
The company is privately held by founders Magalie Raaijmakers and Noémie Raaijmakers, with No external investors or PE/VC backing disclosed. Operational distribution is regional (North Brabant and Limburg), with go-to-market spanning direct sales, events, a referral network through UWV (via the procurement framework admitted April 2026) and partner organizations (Radboudumc, Leger des Heils, Summa, IBN). The technology stack is operationally lightweight: a website with event calendar and registration, LinkedIn, Instagram, and email newsletter — no platform, no API, no proprietary software. Recognition includes the Rabobank Community Award (2026).
Wasbeer & Pauw firmographics
Firmographics- Name
- Wasbeer & Pauw
- Legal name
- Wasbeer & Pauw
- Website
- https://wasbeerenpauw.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wasbeer & Pauw is a Dutch training and development bureau based in Eindhoven that delivers experiential learning programs across refugee reception, return-to-work, and team development for municipalities, employers, and individuals, operating through the Opvang & Meedoen, Talent & Werk, and W&P Academie pillars.
- Ownership category
- akta.pro rank
Wasbeer & Pauw industry classification
Industry- Product category
- Professional Training & Development Services
- NAICS
- Educational Support Services (611710), Educational Support Services (6117), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adult Learner Support Services (Advising, Case Management, Wraparound Supports) (EDAAABAJ)
Keywords
Where Wasbeer & Pauw is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wasbeer & Pauw business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Workshop and Training Fees: Revenue from individual workshop registrations (e.g., Voor de groep staan at €40, Trauma in Beeld at €295) and training programs (Werk & Ziekte at €2,475). Fees are charged per participant or as a group rate.
- Organizational and Municipal Contracts: Revenue from municipalities and organizations for asylum seeker reception programs, team development, and custom workshop facilitation. Contracts include program development, execution, and consultation services.
- Team and Organizational Training: Customized training sessions for organizations, including feedback training, intercultural collaboration, talent development, and team dynamics programs delivered at client locations.
- W&P Academie Subscriptions: Workshop and training programs offered through the W&P Academie platform, targeting both individuals and organizations seeking professional development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trauma in Beeld - 3-session training |
| One time/ perpetual license | Pay-as-you-go | Voor de groep staan - Presentation workshop |
| One time/ perpetual license | Pay-as-you-go | Werk & Ziekte - 9-session online program |
| Freemium | Pay-as-you-go | Global Talk - Workshop |
| One time/ perpetual license | Pay-as-you-go | Taal in Beweging - Communication training |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wasbeer & Pauw product offering
Product offeringCore offering
Wasbeer & Pauw is a training and development bureau that designs and delivers experiential learning programs for individuals, organizations, and Dutch municipalities. Its core offerings include the W&P Academie (academy programs), Werk & Ziekte (return-to-work and reintegration), Taal in Beweging (language-in-motion), team development programs, and asylum-seeker reception services (Opvang & Meedoen, Voor de Groep Staan). All programs are built on the company's proprietary Global Talk Methodiek.
Product overview
Wasbeer & Pauw is a training and development bureau offering a portfolio of programs and workshops centered around three main pillars: Opvang & Meedoen (Shelter & Participation), Talent & Werk (Talent & Work), and the W&P Academie. The core offerings include Global Talk (connection workshop), Trauma in Beeld (trauma training), Werk & Ziekte (work & illness recovery program), Talent in Beeld (stress recovery training), Feedback Training, Taal in Beweging (intercultural communication), and Voor de Groep Staan (presentation skills). These programs serve both individuals seeking personal development and organizations looking for team development and culture change support. The W&P Academie acts as the umbrella brand for external workshops and training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Werk & Ziekte
- Trauma in Beeld
- Talent in Beeld
- Feedback Training
- Taal in Beweging
- Voor de Groep Staan
- Opvang & Meedoen
- Talent & Werk
- W&P Academie
- Global Talk
Quantifiable outcome
- Participants in Werk & Ziekte report increased self-insight, confidence, and enthusiasm
- +1 more outcomes
Companies that use Wasbeer & Pauw
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Wasbeer & Pauw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wasbeer & Pauw partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- VWNminorPartner organization featured in the 'Met wie wij samenwerken' (Who we work with) section of the website.
- DilleminorPartner organization featured in the 'Met wie wij samenwerken' section.
- Radboud (Radboudumc)coreRadboudumc collaborated with Wasbeer & Pauw to develop the Werk & Ziekte program. Experts from Radboudumc participate in program sessions to provide healthcare perspective.
- Eindhoven (Gemeente Eindhoven)coreMunicipal partner for social management of asylum seeker reception locations in Eindhoven.
- Venlo (Gemeente Venlo)coreMunicipal partner for Ukrainian refugee research and asylum reception programs.
- IBNminorSocial enterprise partner. W&P delivered intercultural collaboration training for IBN's growing diverse workforce.
- KnaapenminorPartner organization featured in the 'Met wie wij samenwerken' section.
- SummaminorPartner organization featured in the 'Met wie wij samenwerken' section.
- TreamsminorPartner organization featured in the 'Met wie wij samenwerken' section.
- Leger des HeilsminorPartner organization featured in the 'Met wie wij samenwerken' section. Social services organization.
- MijzominorPartner organization featured in the 'Met wie wij samenwerken' section.
- UWVcoreUWV procurement framework partner. Wasbeer & Pauw is officially admitted to the UWV purchasing framework (as of April 2026), allowing UWV to refer clients to their programs.
- PUNTUITcoreExternal confidential advisor (vertrouwenspersoon) for Wasbeer & Pauw. Provides independent counseling for complaints and incidents. Collaborates on annual complaint analysis for PDCA cycle.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wasbeer & Pauw competitors and assessment
Company assessmentBroad incumbents
- NTI: Large Dutch distance-learning institution offering MBO, HBO and professional courses to adult learners. Comparable adult-learner customer base to W&P Academie, though delivered through accredited, self-paced programs.
- GITP: Dutch HR assessment and development firm offering psychometric tools, talent assessments, and team development. Comparable in addressing talent identification and workforce reintegration challenges, but anchored in assessment IP rather than experiential training.
- Schouten & Nelissen: Large Dutch training, coaching and development bureau offering personal development, leadership, and team programs — directly comparable training/development model to W&P but operating at national scale with a much broader portfolio.
- ISBW: Dutch business training provider offering short professional courses and workshops for working professionals. Comparable in delivering applied, workplace-focused adult training, though at broader scope and higher volume than W&P Academie.
- NCOI Groep: Netherlands' largest professional education provider, offering accredited vocational and professional training to working adults. Comparable in delivering workplace-oriented adult learning, but with national scale and degree-bearing credentials W&P lacks.
- NHA (Nationale Handels Academie): Major Dutch distance-learning provider serving adult learners seeking professional and personal development. Overlaps with W&P Academie's adult-learner training focus, but delivered at scale via self-study rather than facilitator-led workshops.
- De Baak: Dutch management development organization running training programs for managers and teams. Overlaps with W&P's Talent & Werk pillar and corporate workshops, but focused on senior leadership cohorts.
Others
- Springest: Dutch training comparison and marketplace platform where training providers (including W&P's potential competitors) list courses. Acts as an indirect distribution channel for adult training in the Netherlands, comparable ecosystem rather than direct competitor.
- Cedris: Dutch sector association for social employment and reintegration organizations, with member organizations delivering return-to-work services comparable to W&P's Werk & Ziekte program. Functions as a sector umbrella and policy voice rather than a direct competitor.
- VluchtelingenWerk Nederland: Dutch national refugee support organization providing legal aid, advocacy and integration support to asylum seekers. Operates in the same beneficiary population as W&P's Opvang & Meedoen pillar, but as a non-profit advocacy body rather than a training provider.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wasbeer & Pauw social profiles
Digital presenceWasbeer & Pauw compliance and trust
Trust signalCompliance1 record
Wasbeer & Pauw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasbeer & Pauw leadership team
Management profileNumber of profiles
Profiles2 records
Wasbeer & Pauw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasbeer & Pauw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasbeer & Pauw
What does Wasbeer & Pauw do?
Wasbeer & Pauw is a training and development bureau that designs and delivers experiential learning programs for individuals, organizations, and Dutch municipalities. Its core offerings include the W&P Academie (academy programs), Werk & Ziekte (return-to-work and reintegration), Taal in Beweging (language-in-motion), team development programs, and asylum-seeker reception services (Opvang & Meedoen, Voor de Groep Staan). All programs are built on the company's proprietary Global Talk Methodiek.
Is Wasbeer & Pauw a public or private company?
Wasbeer & Pauw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wasbeer & Pauw founded?
Wasbeer & Pauw was founded in -1. It employs 11 to 50 people.
Where is Wasbeer & Pauw based?
Wasbeer & Pauw is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Wasbeer & Pauw make money?
Four revenue lines are on record. Workshop and Training Fees are the primary driver. The others are organizational and Municipal Contracts, team and Organizational Training and W&P Academie Subscriptions.
Who are Wasbeer & Pauw's main competitors?
Broad incumbents on record are NTI, GITP, Schouten & Nelissen, ISBW, NCOI Groep, NHA (Nationale Handels Academie) and De Baak. Others are Springest, Cedris and VluchtelingenWerk Nederland.
Does Wasbeer & Pauw have an API?
No public API is recorded for Wasbeer & Pauw.
What industry is Wasbeer & Pauw in?
Wasbeer & Pauw's product category is Professional Training & Development Services. Its primary akta.pro industry code is EDAAABAJ, Adult Learner Support Services (Advising, Case Management, Wraparound Supports). Its NAICS code is 611710 and its SIC code is 8200.