Waterflo
Waterflo Piping System is a family-owned Indian plastic pipe manufacturer producing CPVC, uPVC, HDPE, and drainage pipes and fittings under multiple sub-brands. Headquartered in Rajkot, Gujarat, the company distributes through dealer networks across India to plumbing, agriculture, and infrastructure customers.
- Company typePrivate
- Founded-
- HeadquartersPadavla, Tal. Kotda Sangani, Dist. Rajkot, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Waterflo does
Waterflo Piping System is an Indian plastic pipe manufacturer headquartered in Rajkot, Gujarat, operating as part of the Godavari Group of Companies alongside Kaveri Polymers Pvt. Ltd. (founded 1990) and Godavari Pipes Pvt. Ltd. (founded 1992). The company manufactures and distributes CPVC, uPVC, HDPE pipes and fittings sold under multiple brand names: Strongfit (CPVC hot/cold plumbing), Surefit (uPVC pressure pipes), Clickfit and Selfit (SWR drainage systems), AgriMaster (agricultural piping), Boreline (well/borewell applications), and HDPE pressure pipes. Production takes place across facilities in Rajkot and a dedicated CPVC compounding and extrusion unit at Padavla.
The company is family-owned by the Tilva family under Mr. H. M. Tilva, with no disclosed external institutional shareholders. Distribution runs through dealer and distributor networks across India, targeting plumbing contractors, agricultural users, real estate developers, and infrastructure contractors. The firm claims export reach 'across the globe' though the scale of international sales is not disclosed. It holds ISO 9001 certification, multiple Bureau of Indian Standards (BIS) licenses across CPVC, uPVC, SWR, and HDPE product categories, and TUV SUD South Asia quality certification — all of which function as entry prerequisites for institutional buyers and government tenders in India.
The business model is a conventional B2B physical goods manufacturer with revenue mechanics tied to volume sold through a multi-tier distribution channel at standard industry margins. Pricing is unit-based per pipe length and per fitting, with no subscription, platform, or recurring revenue components. No public revenue, no funding rounds, no M&A activity, and no IPO activity are disclosed; the company is privately held by the founding family with no public reporting obligations.
Waterflo firmographics
Firmographics- Name
- Waterflo
- Legal name
- Waterflo Piping System
- Website
- https://waterflo.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waterflo Piping System is a family-owned Indian plastic pipe manufacturer producing CPVC, uPVC, HDPE, and drainage pipes and fittings under multiple sub-brands. Headquartered in Rajkot, Gujarat, the company distributes through dealer networks across India to plumbing, agriculture, and infrastructure customers.
- Ownership category
- akta.pro rank
Waterflo industry classification
Industry- Product category
- Plastic Piping Systems Manufacturing
- NAICS
- Plastics Pipe and Pipe Fitting Manufacturing (326122), Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)
- SIC
- Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA)
- akta.pro secondary industries
- Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG), Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC), Pipe Fittings, Couplings & Connectors (IMADALAD)
Keywords
Where Waterflo is headquartered
LocationHeadquarters
- HQ city
- Padavla, Tal. Kotda Sangani, Dist. Rajkot
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Waterflo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Plastic Piping Products Manufacturing & Sales: Manufactures and sells PVC, CPVC, uPVC, and HDPE pipes and fittings through distribution networks. Revenue generated from product sales across plumbing, drainage, agriculture, and industrial segments. Product categories include Strongfit (CPVC), Surefit (uPVC), Clickfit (SWR), Selfit (SWR), Agrimaster (Agriculture), Boreline (Column Pipes), and HDPE Pipes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HDPE Pipes PE-63 pricing by size and pressure rating |
| Unit Pricing | Pay-as-you-go | HDPE Pipes PE-80 pricing by size and pressure rating |
| Unit Pricing | Pay-as-you-go | HDPE Pipes PE-100 pricing by size and pressure rating |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Waterflo product offering
Product offeringCore offering
Waterflo Piping System manufactures and sells a complete range of plastic piping products including CPVC pipes and fittings (Strongfit), uPVC plumbing systems (Surefit), uPVC drainage/SWR systems (Clickfit, Selfit), uPVC agricultural pressure pipes and fittings (AgriMaster), uPVC column pipes (Boreline), and HDPE pipes. The company uses advanced Extrusion technology for pipes and Injection Moulding machinery for fittings, supplying plumbing contractors, construction companies, agricultural distributors, and industrial buyers through dealer and distributor networks across India.
Product overview
Waterflo is a plastic piping solutions manufacturer and part of the Godavari Group of Companies (alongside Kaveri Polymers Pvt. Ltd. and Godavari Pipes Pvt. Ltd.). The company produces a comprehensive range of polymer-based piping products including CPVC (Strongfit), uPVC (Surefit, Clickfit, Selfit, AgriMaster, Boreline), and HDPE pipes. These products serve plumbing, drainage, agriculture, and industrial applications. Waterflo operates under ISO 9001 quality management system and holds various BIS product certifications. The product portfolio is organized by polymer type and application: Strongfit for hot/cold water (CPVC), Surefit for cold water plumbing (uPVC), Clickfit and Selfit for drainage/SWR systems, AgriMaster for agricultural water distribution, Boreline for bore well column pipes, and HDPE for general water transportation.
Differentiator
Problem solved
Functional benefit
Brands
- Strongfit: CPVC Pipes & Fittings for hot and cold water distribution systems
- Surefit
- Clickfit
- Selfit
- AgriMaster
- Boreline
- HDPE Pipes
Products and services
- Strongfit (CPVC Pipes & Fittings)
- Surefit (uPVC ASTM Plumbing System) Lead-free uPVC ASTM plumbing system for cold water distribution in residential and industrial applications. ASTM Cell Classification 12454-B of ASTM D 1784. Maximum recommended service temperature of 60°C. Solvent weld system for easy installation with uninterrupted flow.
- Clickfit (uPVC SWR System) uPVC drainage system for Soil, Waste and Rain water (SWR) discharge in buildings, apartments, commercial complexes, hotels, hospitals, and industries. Features co-moulded yellow rubber ring technology for leak-proof joints with push-fit joining that eliminates need for pasting or threading.
- Selfit (uPVC SWR Pipes & Fittings) uPVC SWR (Soil, Waste and Rain) pipes and fittings with solvent cement joints for waste discharge systems in buildings. Available in Type A and Type B with various pressure classes.
- AgriMaster (uPVC Agriculture Pipes & Fittings) uPVC pressure pipes and fittings for agriculture, irrigation, and water distribution. Manufactured as per IS 4985 standard. Complete range from 20mm to 315mm with pressure ratings from 2.5 to 10 kg/cm² (some references indicate up to 16 kg/cm²). Used for rural and urban water distribution, tubewell connections, and agricultural/irrigation schemes.
- Boreline (uPVC Column Pipes) uPVC column pipes for submersible pump applications as alternative to galvanized, M.S. and HDPE pipes. Available in multiple series including Eco Bore, Easy Bore, Medium Bore, Ultra Bore, Standard Bore, Heavy Bore, and Super Heavy Bore for varied borewell depth requirements. Used for drinking water supply, agricultural water lifting, and industrial chemical transportation.
- HDPE Pipes High Density Polyethylene pipes in PE-63, PE-80, and PE-100 grades manufactured as per IS 4984-2016 standard. Available in SDR 21 to SDR 6 pressure ratings. Used for water supply, agricultural, industrial, and infrastructure applications.
Quantifiable outcome
- Life of More Than 50 Years for CPVC products
- +1 more outcomes
Companies that use Waterflo
Customer profileSegments4 records
Ideal customer profiles3 records
Waterflo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Waterflo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Godavari GroupcoreWaterflo is a unit of Godavari Group of Companies which consists of three companies: KAVERI POLYMERS PVT. LTD., GODAVARI PIPES PVT. LTD., and WATERFLO PIPING SYSTEM. The group is promoted by the dedicated Tilva Family under the dynamic leadership of Mr. H. M. Tilva.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Waterflo competitors and assessment
Company assessmentRegional players
- Skipper Limited: Diversified Indian manufacturer with a PVC pipes and fittings business serving plumbing and infrastructure segments — comparable product offering though broader corporate portfolio than Waterflo.
Direct peers
- Ashirvad Pipes (Aliaxis): Specialist in CPVC and uPVC plumbing and SWR systems in India, owned by global Aliaxis — overlaps directly with Waterflo's plumbing and drainage categories and competes for the same institutional and residential demand.
- Dutron Group: India-based manufacturer of PVC, HDPE, and CPVC pipes and fittings for water supply, irrigation, and telecom ducting — overlaps with Waterflo's water and agricultural pipe categories at a similar mid-market scale.
- Astral Limited: Leading Indian plastic pipe company specializing in CPVC and uPVC plumbing systems with strong brand equity — direct overlap with Waterflo's Strongfit and Surefit product lines and the same plumbing contractor channel.
- Vectus Industries: Indian plastic pipe and storage tank manufacturer with a comparable CPVC/uPVC/HDPE product range serving plumbing and agricultural markets — similar scale band and channel-led GTM as Waterflo.
- Prince Pipes and Fittings: National Indian plastic pipe manufacturer with comparable CPVC, uPVC, SWR, and HDPE product breadth targeting plumbing, agriculture, and infrastructure — closely matched product mix and dealer-led GTM model.
- Apollo Pipes: Indian plastic pipe manufacturer offering CPVC, uPVC, HDPE, and column pipes for plumbing, agriculture, and borewell applications — near-identical product portfolio and dealer-led distribution to Waterflo.
Broad incumbents
- Jain Irrigation Systems: Diversified Indian irrigation and plastic pipe player with strong presence in agricultural HDPE/PVC piping and micro-irrigation — overlaps with Waterflo's AgriMaster and HDPE lines with additional agri-tech scope.
- Finolex Industries: Major Indian PVC pipe and fittings manufacturer with established agricultural, plumbing, and industrial channels — competes head-to-head with Waterflo in uPVC and SWR categories with stronger national brand recall.
- Supreme Industries: India's largest plastic pipe and products manufacturer with a pan-India multi-product portfolio across PVC, CPVC, and HDPE — directly comparable product mix and customer base to Waterflo but at materially greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Waterflo social profiles
Digital presenceWaterflo compliance and trust
Trust signalCompliance14 records
Waterflo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterflo leadership team
Management profileNumber of profiles
Profiles1 record
Waterflo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterflo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterflo
What does Waterflo do?
Waterflo Piping System manufactures and sells a complete range of plastic piping products including CPVC pipes and fittings (Strongfit), uPVC plumbing systems (Surefit), uPVC drainage/SWR systems (Clickfit, Selfit), uPVC agricultural pressure pipes and fittings (AgriMaster), uPVC column pipes (Boreline), and HDPE pipes. The company uses advanced Extrusion technology for pipes and Injection Moulding machinery for fittings, supplying plumbing contractors, construction companies, agricultural distributors, and industrial buyers through dealer and distributor networks across India.
Is Waterflo a public or private company?
Waterflo is a private company. It is classified as family owned and is currently operating.
When was Waterflo founded?
Waterflo was founded in -1. It employs 11 to 50 people.
Where is Waterflo based?
Waterflo is headquartered in Padavla, Tal. Kotda Sangani, Dist. Rajkot, India, in the Asia region.
How does Waterflo make money?
One revenue line is on record: plastic Piping Products Manufacturing & Sales.
Who are Waterflo's main competitors?
Skipper Limited is listed as a regional player. Direct peers are Ashirvad Pipes (Aliaxis), Dutron Group, Astral Limited, Vectus Industries, Prince Pipes and Fittings and Apollo Pipes. Broad incumbents are Jain Irrigation Systems, Finolex Industries and Supreme Industries.
Does Waterflo have an API?
No public API is recorded for Waterflo.
What industry is Waterflo in?
Waterflo's product category is Plastic Piping Systems Manufacturing. Its primary akta.pro industry code is IMANADAA, Water & Sewer Pipe & Fittings (PVC/HDPE/PP), with a secondary code of IMANADAG, Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings. Its NAICS code is 326122 and its SIC code is 3050.