Waterland Pty Ltd
Waterland Pty Ltd is a Canberra-based irrigation contractor founded in 1978 that designs, installs, and services irrigation systems, pumps, water storage, and poly-pipe welding for federal and ACT government, council, commercial, and residential clients across the ACT and NSW.
- Company typePrivate
- Founded1978
- HeadquartersCanberra, ACT, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Waterland Pty Ltd does
Waterland Pty Ltd is a privately-held Canberra-based irrigation services contractor established in 1978, operating from its head office and showroom at 1 Sleigh Place, Hume ACT 2620. The company designs, supplies, installs, and maintains irrigation systems for federal and ACT government estates (New Parliament House, Government House, Old Parliament House, Australian War Memorial, ANZAC Parade), local councils, schools, golf courses, airports, residential developments, and individual homeowners across the ACT and southern NSW. Service lines span domestic and commercial irrigation installation, pump supply and service contracts, polyethylene welding (butt fusion, electrofusion, extrusion) for pipes from 20mm to 630mm, above-ground water tank installation from 500L to 2.5ML, plan certification, and machinery hire from a company-owned fleet of excavators, trenchers, skid steers, and dump trucks. The firm is family-led, with Brett Amey (licensed plumber, plan certifier, pump technician; director since 2006) and Scott Amey (licensed irrigation installer, Toro GDC and IRRInet certified; director since 2006) running a stable team of approximately 22-25 qualified tradespeople, certified welders, pump technicians, AutoCAD draftsmen, and apprentices.
The business generates revenue through one-time project installations (largest line), recurring pump service contracts on quarterly/monthly/yearly cadences, retail counter sales of poly fittings and branded irrigation products (Toro, Hunter, Rain Bird, Davey, Netafim, Irritrol and others) at the Hume showroom, machinery hire, and plan certification fees. All installation work is performed to Australian Standard AS 3500. Go-to-market is sales-led and reputation-driven: direct engagement with government and commercial clients, obligation-free quotes for design-supply-install packages, referral flow from seven major Canberra landscape architecture firms (DSB, Harris Hobbs, Redbox, Envirolinks, GHD, JEA, Scenic Landscapes), and walk-in retail. Distribution is regional, with stated intent to serve clients Australia-wide and a long-tenured portfolio of prestigious institutional sites that functions as both a brand credential and a recurring maintenance pipeline. The firm has no subsidiaries, no parent company, no disclosed institutional investors, no public funding rounds, and no AI/ML capability layer; its defensibility rests on 37+ years of operating history, certified in-house trades, owned equipment fleet, multi-brand supplier relationships, and an entrenched position as Canberra's largest and longest-established irrigation business.
Waterland Pty Ltd firmographics
Firmographics- Name
- Waterland Pty Ltd
- Legal name
- Waterland Pty Ltd
- Website
- https://waterlandptyltd.com.au
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Waterland Pty Ltd is a Canberra-based irrigation contractor founded in 1978 that designs, installs, and services irrigation systems, pumps, water storage, and poly-pipe welding for federal and ACT government, council, commercial, and residential clients across the ACT and NSW.
- Ownership category
- akta.pro rank
Waterland Pty Ltd industry classification
Industry- Product category
- Irrigation Installation Services
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL)
- akta.pro secondary industries
- Irrigation System Design & Engineering (AFACAFAA), Irrigation Systems Installation & Maintenance (IMAIAIAC), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)
Keywords
Where Waterland Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Canberra, ACT
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Waterland Pty Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Irrigation System Installation (Commercial & Domestic): Design, supply, and installation of complete irrigation systems for residential and commercial clients. Includes obligation-free quotes, professional installation by qualified tradespeople compliant with Australian Standards AS 3500.
- Pump Sales, Installation & Servicing: Supply, installation, and maintenance of pumps. Offers quarterly, monthly, or yearly service contracts. Includes cost-effective on-site and workshop repairs and spare parts supply.
- Machinery Hire: Rental of earthmoving and civil machinery including trenchers, excavators, skid steers, vibrating ploughs, dump trucks, and welding equipment. All machinery is company-owned and operated.
- Retail Product Sales: Over-the-counter sales of poly EF & butt welding fittings and all major brand irrigation products from their Hume showroom.
- Plan Certification Services: Plan certification services for irrigation system designs, ensuring compliance with regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Waterland Pty Ltd product offering
Product offeringCore offering
Waterland Pty Ltd designs, supplies, installs, and services irrigation systems for domestic, commercial, and government clients across the ACT region. The offering is anchored by a complete irrigation service (design through ongoing maintenance), supported by poly pipe welding (20mm-630mm), pump and water storage solutions (500L to 2.5ML tanks), machinery hire, and a retail outlet selling branded irrigation fittings and controllers.
Product overview
Waterland Pty Ltd is a services-based irrigation company established in 1978, offering a comprehensive suite of irrigation-related services rather than a unified software product. The core service offerings include Domestic Irrigation (residential design, supply, and installation) and Commercial Irrigation (large-scale installations for sports fields, golf courses, parks, and agricultural sectors). These are supported by Pumps & Water Storage services (pump maintenance contracts and tank installations from 500L to 2.5ML), Fusion & Welding (polyethylene pipe welding from 20mm to 630mm), Machinery Hire (earthmoving equipment including excavators, trenchers, and dump trucks), and a Retail Outlet (selling irrigation products and fittings from affiliated brands including Toro, Hunter, Rain Bird, Davey, Netafim, and Irritrol). The company also provides design services, plan certification, Trimble GPS plotting, irrigation valve location, and backflow prevention testing. All installations comply with Australian Standards AS 3500.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Irrigation
Companies that use Waterland Pty Ltd
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Waterland Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Waterland Pty Ltd partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Irrigation AustraliacoreWaterland has an affiliation with Irrigation Australia, indicating membership and alignment with industry standards and practices.
- TorocoreBrand partnership for professional irrigation equipment including controllers, sprinklers (300 series, 570 series, Mini-8, S-800), and GDC certification training for staff.
- HuntercoreBrand partnership for professional irrigation products including PS series sprinklers (PS 12A, PS 15A), PGJ and PGP gear drive sprinklers.
- Rain BirdcoreBrand partnership for irrigation products including controllers and irrigation components compliant with residential water restriction programs.
- Masters Plumbers AssociationminorAssociation membership indicating professional accreditation in plumbing and irrigation installation.
- DSB (Landscape Architect)coreMajor Canberra landscape architecture firm that consults and designs irrigation projects with Waterland.
- Harris Hobbs (Landscape Architect)coreMajor Canberra landscape architecture firm that consults and designs irrigation projects with Waterland.
- Redbox (Landscape Architect)coreMajor Canberra landscape architecture firm that consults and designs irrigation projects with Waterland.
- Envirolinks (Landscape Architect)coreMajor Canberra landscape architecture firm that consults and designs irrigation projects with Waterland.
- GHD (Landscape Architect)coreMajor engineering and landscape architecture firm that consults and designs irrigation projects with Waterland.
- JEA (Landscape Architect)coreMajor Canberra landscape architecture firm that consults and designs irrigation projects with Waterland.
- Scenic Landscapes (Landscape Architect)coreMajor Canberra landscape architecture firm that consults and designs irrigation projects with Waterland.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Waterland Pty Ltd competitors and assessment
Company assessmentEmerging players
- Davey Water Products: Australian designer and manufacturer of pumps, water systems, and water treatment products. Comparable as a Waterland brand partner and as an adjacent provider in pump selection and servicing for irrigation projects.
- Toro Australia: Australian arm of Toro Company, a global irrigation equipment manufacturer. Comparable as a Waterland brand partner and competitor in commercial irrigation projects; Toro's Australian operations increasingly offer design and installation services.
- Netafim: Global leader in drip and precision irrigation solutions. Comparable as a Waterland brand partner and adjacent competitor in agricultural and landscape precision irrigation, particularly relevant for subdivisions and golf courses.
Broad incumbents
- Rain Bird Corporation: Global irrigation manufacturer and solutions provider. Comparable as a brand partner of Waterland and as a competitor in larger commercial and government irrigation tenders where Rain Bird-certified contractors are specified.
- Reece Limited: Australia's largest plumbing, water, and irrigation distributor and services provider (ASX:REH). Highly comparable to Waterland in offering irrigation design, installation, and maintenance, but at a vastly larger national scale across hundreds of branches.
- Hunter Industries: Global manufacturer of irrigation, landscape lighting, and outdoor products. Comparable as a major brand supplier to Waterland and a competitor in larger commercial and golf-course projects through its authorized contractor network.
- Holman Industries: Australian manufacturer and supplier of irrigation, garden watering, and outdoor products. Comparable through overlapping product lines (retail irrigation fittings and controllers) and Australian market presence, though more product-focused than services-focused.
- Lindsay Corporation: US-based global manufacturer of irrigation equipment (center pivot, lateral move) and infrastructure products. Comparable as a major irrigation equipment manufacturer with growing presence in Australia in commercial and agricultural irrigation.
Others
- Vinidex: Australian manufacturer of PVC, PE, and PP pipe systems for irrigation, water, and mining. Comparable as a supplier partner to Waterland and as an enabler for irrigation infrastructure projects across Australia.
Direct peers
- Water Dynamics: Australian irrigation specialist focused on design, supply, installation, and servicing of commercial and agricultural irrigation systems. Closest direct peer to Waterland in terms of service model, customer profile, and integrated irrigation capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Waterland Pty Ltd social profiles
Digital presenceWaterland Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterland Pty Ltd leadership team
Management profileNumber of profiles
Profiles2 records
Waterland Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterland Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterland Pty Ltd
What does Waterland Pty Ltd do?
Waterland Pty Ltd designs, supplies, installs, and services irrigation systems for domestic, commercial, and government clients across the ACT region. The offering is anchored by a complete irrigation service (design through ongoing maintenance), supported by poly pipe welding (20mm-630mm), pump and water storage solutions (500L to 2.5ML tanks), machinery hire, and a retail outlet selling branded irrigation fittings and controllers.
Is Waterland Pty Ltd a public or private company?
Waterland Pty Ltd is a private company. It is classified as family owned and is currently operating.
When was Waterland Pty Ltd founded?
Waterland Pty Ltd was founded in 1978. It employs 1 to 10 people.
Where is Waterland Pty Ltd based?
Waterland Pty Ltd is headquartered in Canberra, ACT, Australia, in the Oceania region.
How does Waterland Pty Ltd make money?
Five revenue lines are on record. Irrigation System Installation (Commercial & Domestic) is the primary driver. The others are pump Sales, Installation & Servicing, machinery Hire, retail Product Sales and plan Certification Services.
Who are Waterland Pty Ltd's main competitors?
Emerging players on record are Davey Water Products, Toro Australia and Netafim. Broad incumbents are Rain Bird Corporation, Reece Limited, Hunter Industries, Holman Industries and Lindsay Corporation. Vinidex is listed as an others. Water Dynamics is listed as a direct peer.
Does Waterland Pty Ltd have an API?
No public API is recorded for Waterland Pty Ltd.
What industry is Waterland Pty Ltd in?
Waterland Pty Ltd's product category is Irrigation Installation Services. Its primary akta.pro industry code is AFAAACAL, Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair), with a secondary code of AFACAFAA, Irrigation System Design & Engineering. Its NAICS code is 11511 and its SIC code is 700.