WatersEdge Events

What WatersEdge Events does

WatersEdge Events (legal name: WatersEdge Event and Conference Center) is a privately held, full-service event venue company founded in 2013 and headquartered at 4643 Trueman Boulevard, Hilliard, Ohio, on a 9.5-acre property overlooking a 9-acre lake. The company operates two distinct venue concepts within a single campus: The Cove, a modern mid-century space centered on a 3,280 sq. ft. marble epoxy ballroom with floor-to-ceiling windows and a waterfront patio; and Lakeview, a 12,300 sq. ft. lodge-style ballroom with 24-foot vaulted ceilings, a two-story fireplace, and capacity for up to 225 guests. Supporting event spaces include The Nook (2,750 sq. ft.), Cedar Room (1,230 sq. ft.), Trueman Room (1,540 sq. ft.), The Garden, The Waterfront, and The Overlook (capacity up to 350), enabling concurrent ceremonies and receptions and indoor rain-day contingencies.

The core product is the all-inclusive event package, which bundles venue rental with catering (via preferred partner Gourmet Fresh), bar service, wedding cake, DJ, floral centerpieces, linens, setup/teardown, and venue coordination into a single quote-based price. A food-and-beverage-only rental option is available for clients who prefer to source other services independently. Bookings require a non-refundable $1,000 deposit and carry a 22% service fee; liquor upgrades over the standard beer/wine package and children's pricing (ages 2–10, $65) provide add-on monetization. Pricing is not publicly disclosed.

WatersEdge serves three primary customer segments in Central Ohio (Columbus, Dublin, Hilliard, Upper Arlington): wedding couples (primary), corporate clients (meetings, training, shareholder meetings, conferences, retreats), and social event hosts (parties, showers, anniversaries). Go-to-market is direct-to-consumer via the website (vcita-powered booking and inquiry forms), phone, and preview events such as 'I Do Preview at The Cove,' supported by content marketing (blog, SEO for local search terms), organic social (Instagram, Facebook, Pinterest, TikTok via BTTS Events handles), and listing on The Knot vendor platform, where the company earned Best of Weddings recognition in 2022. The company is a subsidiary of BTTS Holdings, a family-owned holding company whose portfolio also includes The Ellis, The Estate at New Albany, Brookshire Event Venue, and Vue Columbus; no venture capital, private equity, or public ownership is disclosed. Operations are sustained by 1–10 employees and supported by a Food Rescue CBUS partnership for excess food donation.

Name

WatersEdge Events

Legal name

WatersEdge Event and Conference Center

Website

https://watersedgeevents.biz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WatersEdge Events is a Hilliard, Ohio-based, family-owned event venue company operating The Cove and Lakeview on a 9.5-acre lakefront property, offering all-inclusive wedding, corporate, and social event packages across Central Ohio under BTTS Holdings.

Ownership category

akta.pro rank

Headquarters

HQ city

Hilliard, Ohio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Venue Rental: Primary revenue from renting venue spaces for weddings, corporate events, and social gatherings. Venues accommodate up to 225 guests with various indoor and outdoor spaces available.
2. All-Inclusive Event Packages: Bundled packages including catering, bar service, florals, wedding cake, DJ, linens, setup/teardown, and coordination services. These packages represent the core revenue driver and differentiate the venue from competitors requiring external vendor coordination.
3. Service Fees and Deposits: Non-refundable $1,000 deposit to secure event dates, plus 22% service fee applied to bookings. Additional revenue from add-on services like extended hours and liquor upgrades to beer/wine packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WatersEdge Events operates two distinct event venues—The Cove (modern mid-century design) and Lakeview (rustic lodge-style)—on a 9.5-acre lakefront property in Hilliard, Ohio. The company sells all-inclusive event packages that bundle venue rental with catering, bar service, florals, wedding cake, DJ, linens, setup/teardown, and venue coordination for weddings, corporate events, and social gatherings. Venues accommodate up to 225 guests with multiple indoor and outdoor ceremony and reception spaces available year-round.

Product overview

WatersEdge Events is a full-service wedding and event venue company operating two distinct venues - The Cove and Lakeview - on a 9.5-acre lakeside property in Hilliard, Ohio. The company offers all-inclusive wedding packages and corporate event services, providing comprehensive event hosting that includes catering, bar service, floral arrangements, wedding cakes, DJ services, and venue coordination. The Cove features a modern, mid-century design with a 3,280 sq. ft. marble epoxy ballroom and outdoor patio, while Lakeview offers a rustic lodge-style venue with 24-foot vaulted ceilings and a 2-story fireplace. The company also provides various meeting rooms and event spaces including The Nook, Cedar Room, Trueman Room, The Garden, The Overlook, and The Waterfront for corporate events, social gatherings, and weddings.

Differentiator

Problem solved

Functional benefit

Brands

• The Cove at WatersEdge: A modern space venue where mid-century flair meets industrial elegance, featuring a 3,280 sq. ft. marble epoxy ballroom with contemporary chandeliers and state-of-the-art audiovisuals.
• Lakeview at WatersEdge

Products and services

• The Cove Venue A modern event venue space where mid-century flair meets industrial elegance, featuring a 3,280 sq. ft. marble epoxy ballroom beneath contemporary chandeliers with floor-to-ceiling windows opening to a manicured courtyard overlooking the water. Available for weddings, corporate events, and social gatherings with sub-spaces including The Cove Main Space, The Patio at The Cove, and The Nook.
• Lakeview Venue
• All-Inclusive Wedding Packages
• Corporate Event Services
• Social Event Services
• The Cove Main Space
• The Nook
• Lakeview Ballroom
• Trueman Room
• Cedar Room
• The Garden
• The Overlook
• The Waterfront
• Virtual Venue Tour

Quantifiable outcome

• Venue has hosted thousands of weddings since 2013

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Food Rescue CBUScoreStrategic or Co-development PartnerPartnership with Food Rescue CBUS to donate excess food from events to local social service agencies throughout central Ohio, addressing food insecurity and reducing food waste from wedding and event operations.
• Gourmet Fresh CateringcoreImplementation/ SI/ Consulting PartnerPreferred catering partner providing in-house culinary services for all-inclusive event packages at WatersEdge venues.
• BTTS Holdings FamilycoreOthersParent company and family-owned business network including BTTS Events, providing corporate structure and shared services across event venues.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Topgolf: Topgolf is a scaled experiential hospitality operator offering group events, food and beverage, and private-event packages. It is a broad incumbent comparison for WatersEdge's use of a destination venue to drive event bookings and ancillary spend.
• Marriott International: Marriott International is a large hospitality incumbent with extensive event space, meeting packages, catering, and group-booking capabilities. It is broader than WatersEdge but competes for corporate and group event demand.

Direct peers

• Vue Columbus: Vue Columbus is a Columbus-area wedding and private-event venue with multiple event spaces and package offerings. Its geography, target customer base, and venue-led operating model closely match WatersEdge.
• Jorgensen Farms: Jorgensen Farms is a New Albany-area wedding and events venue combining distinctive grounds with event hosting and hospitality. It targets the same couples and private-event buyers while competing on setting and package convenience.
• The Ellis: The Ellis is another venue in the BTTS Holdings family operating in the Central Ohio event market. Its wedding and private-event focus directly overlaps WatersEdge's customer segments and service model.
• The Estate at New Albany: The Estate at New Albany is a nearby Central Ohio wedding and event venue serving couples, corporations, and social hosts. Its premium event-hosting model and regional customer base make it a highly comparable portfolio peer.
• The Darby House: The Darby House is an Ohio wedding and corporate-event venue with a large event property and hospitality services. It is comparable because it monetizes a distinctive physical setting through hosted events and packaged services in the same regional market.
• Franklin Park Conservatory: Franklin Park Conservatory operates distinctive event spaces for weddings, corporate functions, and social gatherings in Columbus. It competes for similar event spend and relies on a unique physical setting plus hospitality and event services.
• Brookshire Event Venue: Brookshire Event Venue is another Central Ohio event property focused on weddings, receptions, and private functions. It competes for the same regional event customers and offers a comparable venue-plus-services proposition.
• The Makoy: The Makoy is a Central Ohio event venue serving weddings, corporate gatherings, and private celebrations. Its local positioning and event-hosting model make it a direct operating comparison for WatersEdge.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/watersedgeevents
• Instagraminstagram.com/watersedgeevents
• LinkedInlinkedin.com/company/watersedge-events-hilliard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WatersEdge Events