Waupoos Estates Winery

What Waupoos Estates Winery does

Waupoos Estates Winery is a privately held, family-owned agritourism destination operating a 100-acre waterfront estate in Prince Edward County, Ontario, on Prince Edward Bay (Lake Ontario). Founded in 1993 by Ed Neuser and Rita Kaimins as the first winery in the region, the business produces estate wines from 20 acres of vineyards cultivating 18 grape varieties, alongside a farm-to-table restaurant led by Executive Chef Kevin McKenna (trained at the Fat Duck and Le Manoir aux Quat'Saisons), a wine boutique, the Clafeld Cider House and Market, an 1829-built Farmhouse accommodation, and multiple wedding and event venues. It is the only winery in Prince Edward County situated directly on the water, with 700 feet of frontage.

The business operates a fully integrated direct-to-consumer model with six primary revenue streams: wine sales (on-site boutique and online via Global Payments), restaurant dining (brunch, lunch, dinner via OpenTable), full-service wedding packages ($190/person plus $9,500+ venue fee), private event rentals of named spaces (Snow Globe, Vineyard Pavilion at $500/hr, Lakeside Cabana, Clafeld Cider House, Wine Cellar), Farmhouse lodging ($220/night individual, $900/night whole house), and Clafeld Market retail (hard and non-alcoholic cider, preserves, maple syrup, frozen meats, artisan goods). Pricing is predominantly transactional/per-use with gift card instruments ($25–$200) and 50% deposits on whole-house bookings providing some prepaid forward revenue.

The company serves a consumer end market with five identified segments: wine enthusiasts, wedding couples, culinary tourists, corporate/private event planners, and leisure travelers. General Manager Kyle Baldwin has led operations for over 15 years, supported by a lean 7-person team including a Winemaker (Amy Baldwin), Restaurant Manager, Event Manager, and accounting. Marketing is experiential and community-driven via Instagram, Facebook, email, Picton Farmers Market presence, wellness and arts events, and regional partnerships (PECWA, Feast ON, A-Way Soulcation). Distribution is regional, restricted to Ontario, with no disclosed institutional investment, parent company, or public listing.

Name

Waupoos Estates Winery

Legal name

Waupoos Estates Winery

Website

https://waupooswinery.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Waupoos Estates Winery is a family-owned, 100-acre waterfront winery and agritourism destination in Prince Edward County, Ontario, producing estate wines, hard cider, farm-to-table dining, wedding venues, and farmhouse lodging for wine tourists, wedding couples, and culinary travelers.

Ownership category

akta.pro rank

Product category

Winery and Agritourism

NAICS

Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate wine production
• Farm-to-table dining
• Wedding venue services
• Vineyard tasting tours
• Hard cider production

Headquarters

HQ city

Picton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of estate-made wines through on-site wine boutique, online shop, and wine tours. Wide range of wines including Red Rabbit, White Rabbit, Chardonnay, Frontenac, and specialty reserve wines.
2. Restaurant Dining: Farm-to-table restaurant offering brunch, lunch, and dinner with seasonal menus by Executive Chef Kevin McKenna. Reservations through OpenTable.
3. Wedding & Event Services: Wedding venue rental and full wedding package services including ceremony, reception, catering, and open bar. Now booking 2027.
4. Estate Rentals: Rental of various estate spaces including Snow Globe, Vineyard Pavilion, Lakeside Cabana, Wine Cellar, Clafeld Cider House, and East/West Lawns for private events
5. Farmhouse Accommodation: Century farmhouse bed and breakfast with four bedrooms available individually or as whole-property rental, plus farm stay experiences
6. Clafeld Cider & Market: Handcrafted hard and non-alcoholic ciders, estate-made preserves, maple syrup, farm-fresh produce, artisan bread, frozen meats, and locally inspired gifts

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Waupoos Estates Winery produces and sells estate-grown wines from 20 acres of vineyards on a 100-acre waterfront property, alongside handcrafted Clafeld hard and non-alcoholic ciders, and operates a farm-to-table restaurant, wine tours, a wine boutique, wedding and event services, on-site estate rentals, a farm market, and century farmhouse bed-and-breakfast accommodations. The business integrates viticulture, livestock farming, food preservation, and hospitality into a single destination agritourism experience on Prince Edward Bay in Ontario.

Product overview

Waupoos Estates Winery operates as a multi-faceted agritourism destination in Prince Edward County, Ontario, comprising a pioneering winery (the County's first, established 1993), a farm-to-table restaurant, retail wine boutique, cider house and market, event venues, and countryside accommodation. The core product is estate-produced wine from 20 acres of vineyards, complemented by Clafeld hard and non-alcoholic cider. Additional revenue streams include the restaurant by Executive Chef Kevin McKenna, wedding/event services across multiple unique venues (Snow Globe, Vineyard Pavilion, Wine Cellar, Lakeside Cabana), estate rental spaces, and the century Farmhouse accommodation. The winery boutique and Clafeld Market provide retail channels for wines, ciders, preserves, and estate products.

Differentiator

Problem solved

Functional benefit

Brands

• Clafeld Cider: Handcrafted hard and non-alcoholic ciders made from estate-grown apples
• Clafeld Market
• Citrus Garden & Lounge
• The Restaurant at Waupoos Estates

Products and services

• Estate Wines
• Clafeld Hard and Non-Alcoholic Cider
• Farm-to-Table Restaurant

Quantifiable outcome

• Wines have placed in national and international wine competitions with medal count growing annually

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OpenTablecoreTechnology or IntegrationRestaurant reservation platform integration. Waupoos uses OpenTable for all restaurant bookings, requiring credit card to secure reservations. All credit card information processed securely through OpenTable.
• Feast ONcoreStrategic or Co-development PartnerRestaurant is a proud member of Feast ON, a not-for-profit that connects foodies with restaurants dedicated to genuine farm-to-table cuisine, showcasing the best of Ontario produce and proteins. Restaurant philosophy is committed to local and sustainable sourcing.
• PECWA (Prince Edward County Wine Association)coreStrategic or Co-development PartnerMember of the Prince Edward County Wine Association, participating in regional wine events and festivals including Elevage Winter Wine Festival.
• A-Way SoulcationminorGTM or Marketing PartnerWellness retreat partner for community yoga events. A-Way Soulcation wellness retreat partnered with Waupoos for free lakeside community yoga session led by certified instructor Yasi Mortazavi.
• Sun Country HighwayminorOthersElectric vehicle charging infrastructure provider. Sun Country Highway provides EV chargers (standard and Tesla) for customer use during operating hours. House guests can request after-hours charging with prior approval.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trius Winery & Restaurant: Niagara-on-the-Lake destination winery with on-site restaurant, wine tours, and event venues—operating a larger-scale version of Waupoos's integrated wine-hospitality model with broader market reach and bigger production.
• Inniskillin: Iconic Canadian winery (Niagara) famous for icewine with estate tours and tastings. Established national brand representing the broader Ontario premium-wine category in which Waupoos competes for visitor attention.
• Peller Estates: Large Niagara winery with on-site restaurant, tours, icewine focus, and event hosting. Established Canadian winery running a scaled destination model comparable to Waupoos's experiential positioning at much higher volume.

Direct peers

• Stratus Vineyards: Boutique Niagara winery focused on terroir-driven estate wines with a contemporary tasting room—small-scale premium producer with similar DTC emphasis and quality-driven positioning to Waupoos.
• Chateau des Charmes: Family-owned Niagara winery with estate vineyards and tasting room—similar boutique, family-led positioning and direct DTC focus that closely mirrors Waupoos's operating model and customer orientation.
• Hinterland Wine Company: PEC sparkling wine specialist with experimental, small-batch production philosophy similar to Waupoos's original 1993 experimental approach. Direct regional competitor for PEC wine tourism traffic and DTC wine buyers.
• Tawse Winery: Boutique Niagara winery with biodynamic viticulture, on-site restaurant, and tasting room—similar premium small-lot positioning with integrated hospitality and DTC emphasis comparable to Waupoos's model.
• Huff Estates Winery: Direct Prince Edward County winery peer with on-site restaurant (Huff Bar & Bistro) and inn accommodations—operating an integrated wine-hospitality model nearly identical to Waupoos's structure in the same county and customer base.
• Closson Chase Vineyards: PEC boutique winery producing premium cool-climate Chardonnay and Pinot Noir, similarly emphasizing estate-grown wines and a tasting-room experience. Direct competitive overlap with Waupoos in the same county and target customer.

Regional players

• Benjamin Bridge: Nova Scotia destination winery specializing in sparkling wines with tasting experiences—comparable boutique Canadian winery using tourism and quality positioning, though serving a different Canadian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/waupoosestateswinery
• LinkedInlinkedin.com/company/waupoos-estates-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waupoos Estates Winery