Name

Wave Rock Pte Ltd

Legal name

Wave Rock Pte Ltd

Website

https://wave-rock.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-based multi-brand e-commerce operator selling consumer products and discounted service vouchers via subscription to individual consumers across Asia Pacific and Europe.

Ownership category

akta.pro rank

Product category

E-commerce Subscription Services

akta.pro primary industry

Private-Label–Led Mass Merchandisers (CRAGABAG)

akta.pro secondary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• E-commerce services
• Subscription commerce
• Discount vouchers
• Online marketing services
• Multi-brand retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based e-commerce platform: The company generates revenue by selling products and discounted services (vouchers) on a subscription basis through multiple brands and websites. Services are fast, secure, and convenient for consumers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Wave Rock Pte Ltd operates multiple proprietary brand websites that sell products and discounted services (vouchers) to consumers on a recurring subscription basis. The platforms are designed, developed, and hosted in-house, with a strong focus on online marketing and web promotion for customer acquisition. The company serves B2C consumers across Asia Pacific and Europe from its Singapore headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand subscription e-commerce platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Others

• Shopify: Shopify is an enabling e-commerce platform that powers many multi-brand subscription storefronts, making it thematically and infrastructurally adjacent to Wave Rock's in-house, multi-brand subscription operations.

Direct peers

• Groupon: Groupon is the most direct comparable: a global deals and voucher marketplace selling discounted services and products via subscription (Groupon Select) to consumers, exactly matching Wave Rock's voucher subscription value proposition.
• Carousell: Carousell is a Singapore-headquartered multi-category consumer marketplace operating across APAC, giving it geographic and structural overlap with Wave Rock's multi-brand B2C e-commerce model.
• Shopee: Shopee is a leading APAC multi-brand e-commerce marketplace with strong presence across the same fast-growing APAC markets Wave Rock targets, and operates localised storefronts much like Wave Rock's multi-brand model.
• Lazada: Lazada is a major Southeast Asian multi-brand e-commerce platform with multiple storefronts and consumer loyalty programmes, comparable in model and geography to Wave Rock's APAC multi-brand operation.
• Zalora: Zalora is an APAC multi-brand online retailer selling curated consumer brands across Southeast Asia, closely mirroring Wave Rock's multi-brand, subscription-augmented model in the same region.

Broad incumbents

• Amazon: Amazon is the broadest incumbent in subscription commerce (Subscribe & Save) and operates across APAC and Europe, making it the most relevant large-scale incumbent to Wave Rock's subscription/multi-brand model.

Regional players

• Meesho: Meesho is an India-focused multi-brand consumer e-commerce platform with bargain pricing, sharing the discount-led, multi-brand B2C orientation Wave Rock pursues in fast-growing Asian markets.
• Coupang: Coupang is a leading APAC subscription-style e-commerce platform (Coupang WOW) that combines marketplace listings with recurring delivery products, comparable to Wave Rock's subscription/voucher model within APAC.

Emerging players

• Honey Science (PayPal): Honey is a deals/cashback and discount-voucher platform for online shoppers, directly comparable to the voucher/discount service component of Wave Rock's subscription offering.

Market position

Customer concentration

• LinkedInlinkedin.com/company/wave-rock-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Rock Pte Ltd