WaxPrint Media

What WaxPrint Media does

WaxPrint Media is a boutique creative digital agency headquartered in Accra, Ghana with a second studio in New York, operating since 2017. It delivers integrated campaigns across four pillars — Digital Strategy, Communications, Experiential marketing, and Multimedia Production — for global brands entering or expanding within African markets and for African brands targeting diaspora audiences in the United States and Europe. Its client roster is concentrated in luxury automotive (Mercedes-Benz, Jaguar, Land Rover, Range Rover), luxury spirits (Rémy Martin, Martell, Louis XIII, GH Mumm, Ballantine's), airlines (KLM), and select institutional clients (French Embassy, The Climate Reality Project), with engagements spanning brand launches, experiential activations, PR campaigns, and original content production.

The agency has extended beyond pure services into proprietary media products. Bronzr, a mobile-first beauty discovery application available on iOS and Android, surfaces products tailored to skin tone and hair texture using reviews from users with similar profiles. WaxPrint also produces original cultural content franchises including The Sole Chronicles podcast, Let's Sip — Accra Sessions, the five-part documentary series The Araminta Society, and the short film When Malcolm Smiled, which function as both standalone IP and proof-of-capability for client pitches. The agency supplements client work with proprietary industry programs (Marketing Decoded, Luxury Africa Dialogue, Influencer Africa, Beauty Startup Founder Collective) that position it as a thought leader in African marketing.

The business model is professional services: project-based and retainer engagements with enterprise clients, sourced through direct contact (website forms, email, referrals), with no public pricing and no disclosed channel intermediaries. Revenue is generated from campaign development fees, event production, PR, content creation, and strategic consulting. The company is privately held with no disclosed institutional funding or parent entity, and operates with a headcount of approximately 11 across its two offices.

Name

WaxPrint Media

Legal name

WaxPrint Media

Website

https://waxprint.media

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WaxPrint Media is a boutique creative digital agency with studios in Accra and New York that delivers integrated digital, communications, experiential, and multimedia campaigns for global luxury, spirits, automotive, and institutional brands entering or targeting African markets.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Motion Picture and Sound Recording Industries (512), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative agency services
• Digital strategy
• Experiential marketing
• Brand activations
• Multimedia production

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Creative Agency Services: Project-based and retainer engagements delivering Digital Strategy, Communications, Experiential Marketing, and Multimedia Production for global brands operating in African markets. Revenue derived from service fees for campaign development, event production, PR, content creation, and strategic consulting.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

WaxPrint Media is a creative digital agency that delivers Digital Strategy, Communications, Experiential marketing, and Multimedia Production services for global brands operating in African and diaspora markets. Engagements span integrated ad campaigns, PR and media strategy, brand activations and launch events, and high-impact content production including podcasts, short films, documentary series, and mobile applications, delivered through dual studios in Accra, Ghana and New York, USA.

Product overview

WaxPrint Media is a creative digital agency operating a platform-plus-services model with four core service pillars — Digital Strategy, Communications, Experiential, and Multimedia Production — that deliver integrated campaigns for global brands across Africa and beyond. The agency also develops proprietary media products including Bronzr (a mobile-first beauty discovery app for iOS and Android), and original content franchises such as The Sole Chronicles podcast, Let's Sip — Accra Sessions, The Araminta Society documentary series, and the short film When Malcolm Smiled. These products and services work together as part of a unified offering where most client briefs span two or more pillars, supported by original initiative programs including Marketing Decoded, Luxury Africa Dialogue, Influencer Africa, and the Beauty Startup Founder Collective.

Differentiator

Problem solved

Functional benefit

Brands

• Bronzr: A mobile-first product discovery app that surfaces beauty products tailored to skin tone, hair texture, and real concerns, powered by reviews from people who look like you. Free on iOS and Android.

Products and services

• Bronzr

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ogilvy Africa: Full-service advertising and communications network operating across sub-Saharan Africa serving the same multinational and luxury clients WaxPrint targets; competes directly for the same brand-activation and campaign budgets.
• Mother: Independent creative agency producing campaigns, content, and experiential work for premium global brands — similar founder-led independent model and integrated campaign approach.
• Anomaly: Independent creative agency known for integrated brand work, content production, and experiential campaigns for global premium and lifestyle brands — comparable boutique model with cross-cultural campaign expertise.
• Sparks: Experiential marketing agency producing brand activations, launches, and immersive experiences for global brands — directly comparable to WaxPrint's Experiential pillar and client profile.
• Bartle Bogle Hegarty (BBH): Independent creative agency renowned for premium and luxury brand work, with integrated content and experiential capabilities serving global clients — comparable boutique positioning and creative pedigree.
• MullenLowe Africa: Network creative agency operating in African markets delivering integrated campaigns for global brands, comparable in client profile (multinational FMCG and luxury) and service mix to WaxPrint's four-pillar model.
• FCB Africa: Long-established creative agency network across Africa serving global consumer brands with integrated advertising, experiential, and content services — directly competitive for the same Fortune 500 brand mandates.

Broad incumbents

• Jack Morton Worldwide: Global experiential brand experience agency producing large-scale brand activations and launches for premium and enterprise clients — overlapping capability but at significantly greater scale than WaxPrint.
• Publicis Africa: Global holding-company network with established African operations providing integrated digital, PR, and experiential services — directly comparable offering but at much greater scale and with broader geographic coverage.
• Dentsu Creative Africa: Creative arm of Dentsu operating in Africa offering digital strategy, brand experience, and content production for global brands — overlapping capabilities but as part of a multinational holding-company portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waxprintmedia
• Facebookfacebook.com/waxprintmedia
• Instagraminstagram.com/waxprintmedia
• LinkedInlinkedin.com/company/waxprintmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaxPrint Media